Sponsored
Wet n Wild Prime Focus Hydrating Primer Serum - Pink - 1 fl oz
$7.39
In Stock
Eligible for registries and wish lists
At a glance
Sponsored
About this item
Highlights
- Blurs and softens imperfections
- Leaves skin feeling soft and hydrated without a greasy residue
- Refines skin for flawless and longer-lasting makeup application
- Lightweight and ultra-hydrating
- Cruelty-Free, Gluten-Free and Vegan
Description
A lightweight, ultra-hydrating water-base serum that preps, primers and refines skin for longer-lasting makeup application. Formulated with skin-nourishing ingredients, including Rose Water, Camellia Lead Extract and Green Tea Extracts, that moisturize and smooth the skin. The silky, creamy texture creates the perfect canvas for a smooth, even complexion, so that foundation glides on effortlessly for a luminous, flawless finish. The perfect compliment to your everyday makeup routine and a long-lasting makeup application. Dispense 1-2 pumps to clean fingertips and gently smooth over face before applying makeup. Wait two minutes for serum to absorb before applying foundation.
wet n wild starts as everyone’s first and remains a lifelong destination for vibrant and accessible beauty. Delivering over 40 years of trend-forward and all-inclusive innovations, we are your trusted beauty expert that will keep you looking fabulous without ever betraying your budget. From the bold ‘n’ bright to the neutral ‘n’ nuanced, we set out to spoil you with options while setting the gold standard of achievability. So go ahead, get your feet wet with us again and go wild with your imagination!
wet n wild starts as everyone’s first and remains a lifelong destination for vibrant and accessible beauty. Delivering over 40 years of trend-forward and all-inclusive innovations, we are your trusted beauty expert that will keep you looking fabulous without ever betraying your budget. From the bold ‘n’ bright to the neutral ‘n’ nuanced, we set out to spoil you with options while setting the gold standard of achievability. So go ahead, get your feet wet with us again and go wild with your imagination!
Suggested Age: 13 Years and Up
Health Facts: Vegan, Gluten-Free
Color Palette: Translucent
Product Form: Liquid
Skin Tone: All Skin Tones
Sustainability Claims: Cruelty-Free
Beauty Purpose: Skin Tone Improvement, Priming
Recommended Skin Type: Very Dry, Oily, Acne-Prone, Sensitive, Dry, Combination, Mature
Net weight: 1 fl oz (US)
TCIN: 76726999
UPC: 077802115980
Item Number (DPCI): 052-03-6820
Origin: Imported
If the item details aren’t accurate or complete, we want to know about it.
Ingredients:
water, glycerin, alcohol, isopentyldiol, rosa damascena flower water, peg-40 hydrogenated castor oil, phenoxyethanol, polyacrylate crosspolymer-6, caprylyl glycol, ethylhexylglycerin, hexylene glycol, butylene glycol, camellia sinensis leaf extract, hydroxypropyl cyclodextrin, flavor/aroma, fragrance, vaccinium myrtillus leaf extract, cichorium intybus (chicory) root extract, lodopropynyl butylcarbamate, hydrolyzed opuntia ficus-indica flower extract, t-butyl alcohol, aluminum hydroxide, ammonium polyacrylate, sodium benzoate, potassium sorbate, citric acid, oligopeptide-68, tin oxide, hydrogenated lecithin, glycine soja (soybean) oil, sodium oleate, disodium edta, yellow 6/ci 15985, yellow 5/ci 19140, titanium dioxide/ci 77891, red 40/ci 16035, mica' '
Shipping details
Estimated ship dimensions: 1.205 inches length x 1.205 inches width x 4.539 inches height
Estimated ship weight: 0.212 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Q: How should the primer be applied?
submitted by AI Shopping Assistant - 8 days ago
A: Dispense 1-2 pumps to clean fingertips and gently smooth over the face before applying makeup. Wait two minutes for absorption.
submitted byAI Shopping Assistant - 8 days agoAi generated
Q: Is this primer suitable for all skin tones?
submitted by AI Shopping Assistant - 8 days ago
A: Yes, the primer is suitable for all skin tones and has a translucent color palette.
submitted byAI Shopping Assistant - 8 days agoAi generated
Q: What skin types is this primer suitable for?
submitted by AI Shopping Assistant - 8 days ago
A: This primer is suitable for very dry, oily, acne-prone, sensitive, dry, combination, and mature skin types.
submitted byAI Shopping Assistant - 8 days agoAi generated
Q: What are the key ingredients in this primer?
submitted by AI Shopping Assistant - 8 days ago
A: The primer contains Rose Water, Camellia Leaf Extract, and Green Tea Extracts, which moisturize and smooth the skin.
submitted byAI Shopping Assistant - 8 days agoAi generated
Q: Does this primer have a greasy residue?
submitted by AI Shopping Assistant - 8 days ago
A: No, the primer leaves the skin feeling soft and hydrated without a greasy residue.
submitted byAI Shopping Assistant - 8 days agoAi generated
Q: is there a safety seal?
submitted by targetshopper - 1 year ago
A: This item does not have a seal.
submitted bywetnwildbeauty - 11 months agoBrand expert
Frequently bought together
Guests also viewed
Discover more options
Related Categories
Guests are saying
This primer is highly praised for its hydrating properties and smooth texture, making it a favorite among guests for achieving a flawless makeup look. While some guests appreciate its light floral scent and effective application, a few have noted issues with the smell and its impact on their skin. Overall, it is considered a valuable addition to a skincare routine.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.3 out of 5 stars with 335 reviews
easy to apply: 4.57 out of 5
easy to remove: 4.5 out of 5
long lasting: 3.97 out of 5
quality: 3.97 out of 5
value: 4.17 out of 5
67% would recommend
46 recommendations
5 out of 5 stars
8 August, 2025
originally posted on influenster.com
aromatic and delicious
The best primer 🍈 does not irritate the skin, leaves the skin shiny and soft and does not feel heavy the primer has a delicious melon scent and also lasts a long time without running and I love the ingredients are the best of the best the design is super cool easy to apply. 🍈👌👌💛💛💛
5 out of 5 stars
Thumbs up graphic, would recommend
20 July, 2025Verified purchase
wet n wild
love!! cheap & useful
4 out of 5 stars
17 July, 2025
originally posted on influenster.com
I love it so much
It is really great I love it so much I recommend it to any one thta likes it being hydrating. The package is amazing I love so much everyone needs in their bag now
5 out of 5 stars
16 July, 2025
originally posted on influenster.com
Favorite
My favorite affordable primer! Works great at hydrating my skin and helps my makeup not cling to dry patches. Very light rose scent that has never bothered me. Dropper makes it easy to apply!
4 out of 5 stars
25 June, 2025
originally posted on influenster.com
Dewy but passing
Wet n Wild’s hydrating primer serum gives a super pretty dewy glow and makes makeup go on smooth, but it doesn’t last long—great for short wear, not allday. Packaging is super light since it’s just the bottle. I love the glow, love the feel, but don’t expect it to hold up for hours and hours. Still not bad for the price tho!
5 out of 5 stars
24 June, 2025
originally posted on influenster.com
super GLOW
Don't judge the product by the cover. I used to think that cheap products couldn't work or be compared to the luxury brand but I was wrong. After 1 week of using it, my skin feels so soft and hydrated ( I have super dry skin). Repurchase 🤞
4 out of 5 stars
Thumbs up graphic, would recommend
10 May, 2025Verified purchase
Just okay
I like the light scent. It is a little sticky at first. I’m not sure if it really does much for my skin.
5 out of 5 stars
Thumbs up graphic, would recommend
9 May, 2025Verified purchase
- Hair color: Brunette
- Skin tone: Light
- Skin type: Normal
- Skin concern: Pores, Uneven skin tone
- Eye color: Green
Hydrated Skin
Applies easily and dries quickly. A little goes a long way. I get compliments on my skin when I apply this under my foundation.
5 out of 5 stars
4 May, 2025
originally posted on influenster.com
one of my favorite primers!
i have been buying this primer for years and even recommend it to my family members! i love it as a base under my makeup! it is hydrating and the best base! my makeup does not peel and the scent is not irritating at all!
4 out of 5 stars
13 January, 2025
originally posted on influenster.com
Worth the buck
I love this so much that yes it’s running on empty. The texture feels great on the skin. Leaving you a glowy look. Scent is well. I completely would buy another one again
2 out of 5 stars
Thumbs down graphic, would not recommend
30 November, 2024Verified purchase
- Skin tone: Light
- Skin type: Normal
Horrible fragrance
This serum has a thick consistency that feels nice when applied. It's very pink, so lots of added color that may not be friendly to more sensitive skin types. The fragrance is truly awful, though, and doesn't fade. It smells like cheap candy you might get in a 5-cent gumball machine that hasn't been refilled since the 1970s. It's that bad. For the few minutes I was able to wear this serum, it seemed to do okay, nothing spectacular. There are far better products on the market that don't have this horrible smell.
5 out of 5 stars
Thumbs up graphic, would recommend
17 October, 2024
- Skin tone: Light
- Skin type: Combination
- Skin concern: Aging, Redness, Dullness, Uneven skin tone
- Hair color: Black
- Eye color: Hazel
Multi-Use Holy Grail item!
I can not go on without this serum! Dramatic style! Seriously though, it is a really nice lightly hydrating serum, you can use it as a primer, but because it is so light, you might want to use it as part of your skin prep. I have a high-frequency wand, and I use this as a serum to help glide the wand. And it smells like melon! I don't let myself run out of it...plus it's under $8, so you can stock up on it!
5 out of 5 stars
1 October, 2024
originally posted on influenster.com
Hydrating glow
Perfect for my dry skin. Left feeling hydrated. The scent is minimal. Packaging is nicely made. Ingredients are skin safe. Did cover what need to be done!
5 out of 5 stars
11 September, 2024
originally posted on influenster.com
Hydrating Primer serum
This primer is highly praised for its hydrating properties and smooth texture and makes it a favorite among guests for achieving a flawless makeup look. some guests appreciate its light floral scent and effective application, some might have noted issues with the smell and its impact on their skin. Overall, it is considered a valuable addition to a skincare routine.
1 out of 5 stars
20 August, 2024
originally posted on influenster.com
Awful
If I could give this a zero I would ! This stuff was so scented and it broke me out in complete hives all over my face ! Those hives lasted for 2 days! Didn't fill in any pores either very harsh on skin and my makeup did not lay nicely on it nor did it last. Save your money !
1 out of 5 stars
Thumbs down graphic, would not recommend
25 June, 2024Verified purchase
- Skin tone: Light
- Skin type: Combination
Bad Smell After Uses
This primar starter out “ok”. It smelled good and felt nice although I am not sure what it did for my skin. After a couple uses, it has developed a terrible smell. So bad that I can no longer use it even though most of it is left. It seems to have good reviews otherwise so not sure what happened to mine.
5 out of 5 stars
12 June, 2024
originally posted on influenster.com
Great primer!
As you can tell this primer is very well loved!! It is so hydrating and the texture is so smooth! It has a light floral scent to it. The packaging is very heavy duty and looks great!
4 out of 5 stars
3 June, 2024
originally posted on influenster.com
Pretty goood!!!
The smell is TO DIE FORRR I can’t really tell if using the product hydrated my skin more than without the product, but i saw a slight difference. Love the applicator too! Absorbs quickly.
5 out of 5 stars
15 April, 2024
originally posted on influenster.com
Moisture Moisture Moisture
Great primer for under the eye to avoid creasing concealer. I t has made a huge difference in getting my datk, puffy eyes under control. My skin feels like it's swimming in Moisture.
5 out of 5 stars
25 February, 2024
originally posted on WetnWild
Flawless base
This serum made my foundation apply so smoothly and not look cakey