Wet n Wild Prime Focus Hydrating Primer Serum - Pink - 1 fl oz: Gluten-Free, Vegan, Suitable For All Skin Types
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Guests are saying
This primer is highly praised for its hydrating properties and smooth texture, making it a favorite among guests for achieving a flawless makeup look. While some guests appreciate its light floral scent and effective application, a few have noted issues with the smell and its impact on their skin. Overall, it is considered a valuable addition to a skincare routine.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.3 out of 5 stars with 342 reviews
easy to apply: 4.54 out of 5
easy to remove: 4.47 out of 5
long lasting: 3.97 out of 5
quality: 3.89 out of 5
value: 4.08 out of 5
65% would recommend
47 recommendations
5 out of 5 stars
15 February, 2026
originally posted on influenster.com

Love
I love this primer i definitely recommend it! It works super well and I love how it’s a serum so application is super nice! It makes my makeup last!
1 out of 5 stars
Thumbs down graphic, would not recommend
26 January, 2026Verified purchase
- Skin tone: Medium
Didn't work for me
Made my face break out so bad!! My face swelled up was hot to the touch my husband and I had to go to CVS to get cortisone cream to stop the burning after I washed it off!! 🔥 Just turned into hot acid on the face!!!
5 out of 5 stars
20 November, 2025
originally posted on influenster.com

An affordable, highly effective hydrating primer t
This primer serum offers fantastic value for a hydrating base, especially for dry skin. It has a lightweight serum consistency that sinks in quickly, leaving the skin feeling plump and prepped. The finish is slightly dewy, which makes my foundation apply much smoother and prevents it from settling into fine lines. Its wearability is great—it keeps my makeup fresh throughout the day and doesn't feel sticky. This is an effective step to add hydration to your routine before makeup application.
3 out of 5 stars
29 October, 2025Verified purchase
It's nothing to write home about.
I bought this as a recommendation from a friend. She absolutely loves it but I haven't noticed any difference. It's not bad, I guess it addes some moisture to my skin, but other than that, it's nothing special.
5 out of 5 stars
8 August, 2025
originally posted on influenster.com

aromatic and delicious
The best primer 🍈 does not irritate the skin, leaves the skin shiny and soft and does not feel heavy the primer has a delicious melon scent and also lasts a long time without running and I love the ingredients are the best of the best the design is super cool easy to apply. 🍈👌👌💛💛💛
5 out of 5 stars
Thumbs up graphic, would recommend
20 July, 2025Verified purchase
wet n wild
love!! cheap & useful
4 out of 5 stars
17 July, 2025
originally posted on influenster.com

I love it so much
It is really great I love it so much I recommend it to any one thta likes it being hydrating. The package is amazing I love so much everyone needs in their bag now
5 out of 5 stars
16 July, 2025
originally posted on influenster.com

Favorite
My favorite affordable primer! Works great at hydrating my skin and helps my makeup not cling to dry patches. Very light rose scent that has never bothered me. Dropper makes it easy to apply!
4 out of 5 stars
25 June, 2025
originally posted on influenster.com

Dewy but passing
Wet n Wild’s hydrating primer serum gives a super pretty dewy glow and makes makeup go on smooth, but it doesn’t last long—great for short wear, not allday. Packaging is super light since it’s just the bottle. I love the glow, love the feel, but don’t expect it to hold up for hours and hours. Still not bad for the price tho!
5 out of 5 stars
24 June, 2025
originally posted on influenster.com

super GLOW
Don't judge the product by the cover. I used to think that cheap products couldn't work or be compared to the luxury brand but I was wrong. After 1 week of using it, my skin feels so soft and hydrated ( I have super dry skin). Repurchase 🤞
4 out of 5 stars
Thumbs up graphic, would recommend
10 May, 2025Verified purchase
Just okay
I like the light scent. It is a little sticky at first. I’m not sure if it really does much for my skin.
5 out of 5 stars
Thumbs up graphic, would recommend
9 May, 2025Verified purchase
- Hair color: Brunette
- Skin tone: Light
- Skin type: Normal
- Skin concern: Pores, Uneven skin tone
- Eye color: Green
Hydrated Skin
Applies easily and dries quickly. A little goes a long way. I get compliments on my skin when I apply this under my foundation.
5 out of 5 stars
4 May, 2025
originally posted on influenster.com

one of my favorite primers!
i have been buying this primer for years and even recommend it to my family members! i love it as a base under my makeup! it is hydrating and the best base! my makeup does not peel and the scent is not irritating at all!
4 out of 5 stars
13 January, 2025
originally posted on influenster.com

Worth the buck
I love this so much that yes it’s running on empty. The texture feels great on the skin. Leaving you a glowy look. Scent is well. I completely would buy another one again
2 out of 5 stars
Thumbs down graphic, would not recommend
30 November, 2024Verified purchase
- Skin tone: Light
- Skin type: Normal
Horrible fragrance
This serum has a thick consistency that feels nice when applied. It's very pink, so lots of added color that may not be friendly to more sensitive skin types. The fragrance is truly awful, though, and doesn't fade. It smells like cheap candy you might get in a 5-cent gumball machine that hasn't been refilled since the 1970s. It's that bad. For the few minutes I was able to wear this serum, it seemed to do okay, nothing spectacular. There are far better products on the market that don't have this horrible smell.
5 out of 5 stars
Thumbs up graphic, would recommend
17 October, 2024
- Skin tone: Light
- Skin type: Combination
- Skin concern: Aging, Redness, Dullness, Uneven skin tone
- Hair color: Black
- Eye color: Hazel
Multi-Use Holy Grail item!
I can not go on without this serum! Dramatic style! Seriously though, it is a really nice lightly hydrating serum, you can use it as a primer, but because it is so light, you might want to use it as part of your skin prep. I have a high-frequency wand, and I use this as a serum to help glide the wand. And it smells like melon! I don't let myself run out of it...plus it's under $8, so you can stock up on it!
5 out of 5 stars
1 October, 2024
originally posted on influenster.com

Hydrating glow
Perfect for my dry skin. Left feeling hydrated. The scent is minimal. Packaging is nicely made. Ingredients are skin safe. Did cover what need to be done!
5 out of 5 stars
11 September, 2024
originally posted on influenster.com

Hydrating Primer serum
This primer is highly praised for its hydrating properties and smooth texture and makes it a favorite among guests for achieving a flawless makeup look. some guests appreciate its light floral scent and effective application, some might have noted issues with the smell and its impact on their skin. Overall, it is considered a valuable addition to a skincare routine.
1 out of 5 stars
20 August, 2024
originally posted on influenster.com

Awful
If I could give this a zero I would ! This stuff was so scented and it broke me out in complete hives all over my face ! Those hives lasted for 2 days! Didn't fill in any pores either very harsh on skin and my makeup did not lay nicely on it nor did it last. Save your money !
1 out of 5 stars
Thumbs down graphic, would not recommend
25 June, 2024Verified purchase
- Skin tone: Light
- Skin type: Combination
Bad Smell After Uses
This primar starter out “ok”. It smelled good and felt nice although I am not sure what it did for my skin. After a couple uses, it has developed a terrible smell. So bad that I can no longer use it even though most of it is left. It seems to have good reviews otherwise so not sure what happened to mine.