Schwarzkopf Simply Color Hair Color - 3.0 Darkest Brown - 5.7 fl oz: Ammonia-Free, Permanent, For All Hair Types
$12.59
ColorDarkest Brown
In Stock
Eligible for registries and wish lists
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Guests are saying
This hair dye is a popular choice among guests, especially for those with sensitive skin or allergies to traditional dyes. Many appreciate its gentle formula that avoids harsh chemicals, resulting in vibrant colors and good gray coverage. However, some guests noted that the color fades quickly and may not cover grays completely. Overall, it offers a pleasant application experience with minimal odor, making it a go-to for many looking for a safer hair coloring option.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.2 out of 5 stars with 1417 reviews
effectiveness: 3.17 out of 5
quality: 3.15 out of 5
value: 3.13 out of 5
48% would recommend
240 recommendations
5 out of 5 stars
Thumbs up graphic, would recommend
22 May, 2026Verified purchase
For the sensitive heads
My scalp is so sensitive that I can’t use any other hair dye in the industry. I have spent hundreds of dollars on products, but they are so harsh that they would leave my scalp with boils and welts. Great coverage lasts 3ish weeks.
5 out of 5 stars
16 May, 2026Verified purchase
(no review title)
Permanent color for upto 30 days soft silky sheen
1 out of 5 stars
25 April, 2026
(no review title)
It say PPD and PTD free but ingredients says ppd…. Be careful!!!
5 out of 5 stars
Thumbs up graphic, would recommend
19 April, 2026Verified purchase
(no review title)
I loved this stuff. Best box dye I've used. I have dark hair that's very fine and easily damaged and this stuff was so gentle but still covered the stubborn grays at my temples and the name of my neck. I'll definitely be purchasing again as a way to bridge the time in between salon visits!
5 out of 5 stars
Thumbs up graphic, would recommend
14 April, 2026Verified purchase
This one takes the win!!
Out of all of the hair dyes that gave me an immediate reaction, this is the only one that did not give me any reaction whatsoever. If you want a safe hair color alternative, this is the one. Just make sure to perform the allergy test first as your mileage may vary. It has great coverage and washed out super clean, unlike the others–that was interesting! Can't complain, it blended perfectly and the instructions were very clear. This one's a winner!
1 out of 5 stars
Thumbs down graphic, would not recommend
14 April, 2026Verified purchase
(no review title)
Poor packaging….
5 out of 5 stars
Thumbs up graphic, would recommend
27 March, 2026Verified purchase
No allergic reactions
I am allergic to hair dye and this is the only dye that doesn’t cause an allergic reaction. So thankful for this dye.
1 out of 5 stars
Thumbs down graphic, would not recommend
22 February, 2026Verified purchase
Dont recomend
Used this hair dye for the first time. It’s been three weeks since I’ve used it and the color rinsed out with every shampoo. Also the grays that I covered up with the dye are all grey again. Won’t use again.
5 out of 5 stars
Thumbs up graphic, would recommend
20 February, 2026Verified purchase
(no review title)
works and looks good
5 out of 5 stars
19 February, 2026Verified purchase
(no review title)
Love this!! Wil be ordering it again 😍
4 out of 5 stars
19 February, 2026Verified purchase
(no review title)
Good color, lasts decent
5 out of 5 stars
Thumbs up graphic, would recommend
17 February, 2026Verified purchase
Hair Color
This is the best color with no fumes and amazing coverage at an unbeatable price at Target!♡
5 out of 5 stars
14 February, 2026Verified purchase
(no review title)
Works great and easy clean up
1 out of 5 stars
Thumbs down graphic, would not recommend
6 February, 2026Verified purchase
(no review title)
The box came damaged!!
1 out of 5 stars
Thumbs down graphic, would not recommend
1 February, 2026Verified purchase
cancer-causing ingredients
it is free of things that will affect your skin, but is not free of carcinogens that can cause cancer.
5 out of 5 stars
Thumbs up graphic, would recommend
30 January, 2026Verified purchase
(no review title)
Love it
5 out of 5 stars
Thumbs up graphic, would recommend
24 January, 2026Verified purchase
Schwartzkopf hair color
The only brand my daughter uses
2 out of 5 stars
Thumbs down graphic, would not recommend
19 January, 2026
Its ok
I bought this because I have sensitive skin to hair dyes. I felt a tingling on my scalp using this. Would not say it got my grays 100%- maybe 60%.
1 out of 5 stars
7 January, 2026Verified purchase
(no review title)
Waste of buying it
5 out of 5 stars
Thumbs up graphic, would recommend
15 December, 2025Verified purchase
(no review title)
This is my super favorite hair dye. Such a good vibrant color. My hair feels super healthy and soft after using it!