Target New ArrivalsGift Ideas for DadClothing, Shoes & AccessoriesHome & DecorKitchen & DiningOutdoor Living & GardenGroceryHousehold EssentialsBabyBeautyPersonal CareSports & OutdoorsHealthWellnessLuggageSchool & Office SuppliesToysElectronicsVideo GamesMovies, Music & BooksParty SuppliesGift IdeasGift CardsPetsUlta Beauty at TargetShop by CommunityTarget OpticalDealsClearanceNew ArrivalsGift Ideas for DadBack to SchoolCollegeTop DealsTarget Circle DealsWeekly AdShop Order PickupShop Same Day DeliveryRegistryRedCardTarget CircleFind Stores
OUAI Detox Shampoo - Ulta Beauty - 2 of 4OUAI Detox Shampoo - Ulta Beauty - 3 of 4OUAI Detox Shampoo - Ulta Beauty - 4 of 4
OUAI Detox Shampoo - Ulta Beauty - 1 of 4

OUAI Detox Shampoo - 10 fl oz - Ulta Beauty: Strengthening, Clarifying, All Hair Types, Eucalyptus & Rosemary Scent

$34.00 ($3.40/fluid ounce)
Size10 fl oz

In Stock

Eligible for registries and wish lists

Save 5% every day

With Target Circle™ Card

At a glance

About this item

Highlights

  • Cleanses without stripping
  • Removes product buildup
  • Adds softness and shine
  • Cruelty Free
  • Sulfate Free
  • Paraben Free
  • Phthalate Free

Description

This clarifying shampoo deeply cleanses away dirt, oil and product buildup with apple cider vinegar while keratin helps strengthen hair.

Highlighted Ingredients:
CHELATING AGENTS - Helps remove hard water deposits and impurities
APPLE CIDER VINEGAR - Helps exfoliate and remove flakes, residue, and buildup, keeping hair healthy and shiny.
HYDROLYZED KERATIN - Helps soften, smooth frizz and adds shine

How To Use:
•Use DETOX SHAMPOO whenever a deeper cleanse is needed.
•Thoroughly wet hair from roots to ends with lukewarm water. Squeeze out excess moisture.
•Lather a quarter size amount in hands.
•Part hair using fingers and apply as close to the scalp as possible.
•Let sit for 1 to 3 minutes.
•Rinse. Squeeze out excess moisture before applying conditioner.
•Rinse with cold water to close the hair cuticle and add shine.

Scented with Melrose Place – a velvety-rich rose scent infused with a swoon-worthy blend of bergamot, lychee, white musk, champagne and more.

Our bottles & caps are fully recyclable and made with 20% post-consumer recycled materials! This product is silicone, paraben, cruelty, SLS and SLES free.
Scent: Rosemary, Eucalyptus
Hair Type: All Hair Types
Product Warning: Eye irritant
Product Form: Liquid
Beauty Purpose: Clarifying, Strengthening
Net weight: 10 fl oz (US)
TCIN: 82518837
UPC: 815402021290
Item Number (DPCI): 342-03-2899
Origin: Assem USA w/foreign/dom. parts
If the item details aren’t accurate or complete, we want to know about it.

Ingredients:

water / aqua / eau, sodium c14-16 olefin sulfonate, sodium lauroyl methyl isethionate, cocamidopropyl betaine, decyl glucoside, acrylates copolymer, cocamide mipa, fragrance / parfum, polysorbate 20, hydrolyzed keratin, hydroxypropyl guar hydroxypropyltrimonium chloride, vinegar, peg-150 distearate, polyquaternium-7, glycerin, benzophenone-4, sodium chloride, sodium hydroxide, tetrasodium edta, trisodium ethylenediamine disuccinate, isopropyl alcohol, propylene glycol, citric acid, disodium edta, chlorphenesin, sodium benzoate, phenoxyethanol, potassium sorbate, linalool, citronellol, ci 14700 (red 4), ci 19140 (yellow 5), ci 61570 (green 5).

Allergens & Warnings:

WARNING: AVOID CONTACT WITH EYES. IF CONTACT OCCURS, RINSE WELL WITH WATER.

Shipping details

Estimated ship dimensions: 2.4 inches length x 2.4 inches width x 5.5 inches height
Estimated ship weight: 0.8 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
See the return policy for complete information.

Q: Is it RETINOL free? (trying to get pregnant and my OB/GYN advised to stay away from Retinol).

submitted by Ann - 7 months ago

  • A: No, OUAI Detox Shampoo does not contain retinol. For a full list of ingredients, please refer to the ingredients listed under the Label Info section

    submitted byOUAI team - 7 months ago
    Brand expert

Q: Does this work good with dandruff?

submitted by lyiss - 7 months ago

  • A: Detox Shampoo makes a great addition to your routine! It deeply cleanses dirt, oil, and buildup. For dandruff, we suggest our Anti-Dandruff Shampoo — the salicylic acid helps reduce flaking, itching, and irritation. You can even use both for a refreshed, healthy scalp.

    submitted byOUAI team - 7 months ago
    Brand expert

Q: Will it help remove a toner that’s too ashy?

submitted by Kelekena - 10 months ago

  • A: Detox shampoo is safe for all hair types, including color-treated, keratin-treated and Brazilian blowouts. It is free of SLS, SLES, phthalates, and parabens.

    submitted byOUAI team - 10 months ago
    Brand expert

Q: Should I use it with a conditioner? If so which one?

submitted by Chris - 10 months ago

  • A: Yes! You can use whichever OUAI Conditioner or Treatment Masque is most suitable to your hair type: Fine, Medium, or Thick.

    submitted byOUAI team - 10 months ago
    Brand expert

Q: Is this safe for color-treated hair?

submitted by Lesley - 1 year ago

  • A: Yes! Detox Shampoo is free of SLS, SLES, phthalates, and parabens. It is safe for all hair types, including color-treated, keratin-treated and Brazilian blowouts.

    submitted byOUAI team - 1 year ago
    Brand expert

Q: Is it safe to use daily?

submitted by Odx - 1 year ago

  • A: It's important to do what feels best for your hair. Everyone’s cleansing routine is different. Detox Shampoo helps to remove product buildup and hard water deposits. Use it when you feel like you need a deeper cleanse.

    submitted byOUAI team - 1 year ago
    Brand expert

Q: How often should I use this?

submitted by Abigail - 3 years ago

  • A: Once per week to clarify and detox scalp and hair.

    submitted byMR - 2 years ago
See all questions (7)

Additional product information and recommendations

Discover more options

Frequently bought together

Guests also viewed

Guests are saying

The Ouai Detox Shampoo is a highly praised product that effectively cleanses hair without stripping it of moisture. Guests appreciate its ability to remove buildup from styling products and excess oil, leaving hair feeling fresh, soft, and shiny. The pleasant scent and luxurious lather enhance the overall experience, making it a favorite for weekly use. Ideal for those with oily hair or frequent product users, this shampoo is a must-have for a healthy hair routine.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.7 out of 5 stars with 3487 reviews
    73% would recommend
    83 recommendations
    5 out of 5 stars
    13 May, 2026
    originally posted on influenster.com
    Image

    Salon worthy!

    [This review was collected as part of a promotion.] This shampoo makes my scout feel so clean, non-greasy and yet lightweight without stripping all of my natural oils. It feels like luxury in a bottle, and I went to the hair salon to get my hair washed.
    CharmesaD
    Did you find this review helpful?
    5 out of 5 stars
    13 May, 2026
    originally posted on influenster.com
    Image

    Effective clarifying shampoo

    [This review was collected as part of a promotion.] After using this shampoo my hair felt clean of oils, dirt, and product build up. The scent is amazing. I use this product about once a week to every two weeks and it's a perfect addition to my hair routine.
    AngelinaD
    Did you find this review helpful?
    5 out of 5 stars
    13 May, 2026
    originally posted on influenster.com
    Image

    Tried and true

    [This review was collected as part of a promotion.] I am an avid weekly detox person. I have been using Ouai’s detox shampoo for a few years and always come back to it! The apple vinegar smell is actually not unpleasant. It completely removes and clarifies my scalp.
    KellyO
    Did you find this review helpful?
    5 out of 5 stars
    12 May, 2026
    originally posted on influenster.com
    Image

    Great between dying, helps restart without damage

    [This review was collected as part of a promotion.] Very impressed. I recently dyed my hair bright red and orange on the underside, and decided I didnt like it and started using the Ouai Detox Shampoo twice a week, which turned into using it for six weeks, and now the red is completely stripped while leaving my hair feeling amazing. The blonde is brighter and shinier than it was prior to dying it in the first place. My hair feels great, without being dry. I'm so thoroughly impressed. Definitely helps me feel much more confident in using Ouai products.
    TabithaD
    Did you find this review helpful?
    5 out of 5 stars
    12 May, 2026
    originally posted on influenster.com
    Image

    New favorite

    [This review was collected as part of a promotion.] This product made my hair feel soft soft and healthy! It may be on the pricier end depending what you are used to but worth every penny 🤩 my hair has never felt better
    ElizabethW
    Did you find this review helpful?
    5 out of 5 stars
    12 May, 2026
    originally posted on influenster.com
    Image

    amazing!

    [This review was collected as part of a promotion.] this shampoo is amazing!! if you really need to get your hair feeling fresh and clean this is for you. it lives to the name because my hair does feel detoxed!
    Did you find this review helpful?
    5 out of 5 stars
    12 May, 2026
    originally posted on influenster.com
    Image

    Really helped my hair

    [This review was collected as part of a promotion.] The detox shampoo really helped my hair especially with the apple cider vinegar in it and it helped remove the build up from hard water as well. A little went a long way even with my long hair
    AshleyL
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs down graphic, would not recommend
    12 May, 2026Verified purchase

    (no review title)

    I use this once a week and love how it makes my hair feel and look
    Kala
    Did you find this review helpful?
    5 out of 5 stars
    11 May, 2026
    originally posted on influenster.com
    Image

    Good ingredients plus smells great

    [This review was collected as part of a promotion.] I was so excited to try this shampoo for my hair wash day. I like that apple cider is one of the ingredients. My scalp instantly felt refreshed and clean. I usually do two washes when its hair wash day but it definitely felt clean after just one wash. I also liked the consistency and the scent of the shampoo.
    renatam99_7680
    Did you find this review helpful?
    5 out of 5 stars
    11 May, 2026
    originally posted on influenster.com
    Image

    Fav shampoo

    [This review was collected as part of a promotion.] This has been my favorite shampoo for years for that squeaky clean you are striving for when your hair is greasy. Has a great lather. Smells amazing, but not overpowering. Has a good slippery feel to it and gets my scalp clean especially when it’s kinda itchy from waiting too many days to wash. I have thick, wavy hair and this shampoo works really well for me.
    ElizabethS
    Did you find this review helpful?
    5 out of 5 stars
    11 May, 2026
    originally posted on influenster.com
    Image

    Great shampoo

    [This review was collected as part of a promotion.] Received this product complimentary from Influenster in exchange for my review. Overall, great scent, and consistency. My scalp and hair felt very clean after using, without stripped moisture.
    VictoriaZ
    Did you find this review helpful?
    5 out of 5 stars
    11 May, 2026
    originally posted on influenster.com
    Image

    Love it

    [This review was collected as part of a promotion.] I use a lot of different products in my hair because I love styling and experimenting with different hairstyles. So with all my product buildup of moisturizers, sprays and gels I used the detox shampoo and I am obsessed. My hair and scalp felt so clean and breathable. Exactly what my hair needed to be refreshed after all I put it through.
    CelesteE
    Did you find this review helpful?
    5 out of 5 stars
    11 May, 2026
    originally posted on influenster.com
    Image

    Great for build up

    [This review was collected as part of a promotion.] Great product for kinky/curly hair. It cleans your hair without drying it out. It also leaves your hair feeling soft and manageable afterwards
    KimberlyD
    Did you find this review helpful?
    5 out of 5 stars
    11 May, 2026
    originally posted on influenster.com
    Image

    Deep Clean shampoo

    [This review was collected as part of a promotion.] I received the Ouai Detox Shampoo free from Influenster and Ouai in exchange for my honest review. This clarifying shampoo is top tier, it removes everything including product build up and a little goes a long way. I was worried that the apple cider vinegar in the formula would make it smell strange, but it smells incredible.
    AutumnS
    Did you find this review helpful?
    5 out of 5 stars
    11 May, 2026
    originally posted on http://www.ulta.com
    Image

    amazing

    This shampoo is so dang good. It smells amazing and it seriously cleans my hair so well it's like I have a new scalp. I see way less dandruff and my hair lasts longer between washes i absolutely love this stuff! gifted by ouai
    karley
    Did you find this review helpful?
    4 out of 5 stars
    11 May, 2026
    originally posted on influenster.com
    Image

    Detox Shampoo

    [This review was collected as part of a promotion.] I liked the product overall. I liked the scent and how high end it smelled. I also like how it didn’t dry out out my hair. The only thing I didn’t like was the packaging. I found it hard to open the bottle at times and feel it will be harder to squeeze out product as I get close to using it up.
    ToriS
    Did you find this review helpful?
    5 out of 5 stars
    11 May, 2026
    originally posted on influenster.com
    Image

    Clean

    [This review was collected as part of a promotion.] The detox shampoo is the perfect cleansing shampoo for when your hair just needs the extra love and cleanliness, without stripping away all of its oils. I’ve loved using this in between washes to freshen my hair.
    DanielaM
    Did you find this review helpful?
    3 out of 5 stars
    10 May, 2026
    originally posted on influenster.com
    Image

    Okay but a little drying

    [This review was collected as part of a promotion.] This detox shampoo smells nice and floral and is easy to spread and lather. It does leave your hair feeling kind of dryer before you condition tho. It didn’t seem to leave any residue or give any irritation tho
    TrishO
    Did you find this review helpful?
    5 out of 5 stars
    10 May, 2026
    originally posted on influenster.com
    Image

    Great

    [This review was collected as part of a promotion.] This product is great I love that it helps my hair detangle and improves the strength . I like switching between the two types of shampoo it’s a good routine
    AllysonM
    Did you find this review helpful?
    5 out of 5 stars
    10 May, 2026
    originally posted on http://www.ulta.com
    Image

    So good

    If you've been thinking about getting this shampoo, let me be the one to tell you yes get it! I use it twice a week and my hair had been reacting good to it! I love the scent, it's a but strong but smells good. gifted by ouai
    Vanessa
    Did you find this review helpful?

    Get top deals, latest trends, and more.

    Privacy policy