Seventh Generation Liquid Laundry Detergent Soap - Fresh Lavender Scent - 135 fl oz: Dye & Phosphate-Free, HE Formula
$18.99 ($0.14/fluid ounce)
Size135 fl oz
In Stock
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- $15.99($0.17/fluid ounce)4.4 out of 5 stars with 436 ratings
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Guests are saying
This laundry detergent is favored for its gentle formula, making it suitable for sensitive skin while effectively cleaning clothes. Many guests appreciate the light lavender scent, which is refreshing without being overpowering. However, some have experienced issues with the new cap design, which has led to messiness and difficulty in measuring. Overall, it remains a popular choice for those seeking a more natural and eco-friendly laundry solution.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.5 out of 5 stars with 752 reviews
cleans effectively: 4.38 out of 5
quality: 4.07 out of 5
scent: 4.38 out of 5
value: 3.88 out of 5
66% would recommend
113 recommendations
1 out of 5 stars
Thumbs down graphic, would not recommend
22 May, 2026
Horrible, lingering hives and itchy skin.
I have sensitive skin so I purchased this thinking it would be good for my skin. WRONG!!! I broke out in horrible hives on both of my arms and my neck. Here it is almost a week later, and the hives are still there. Tide makes my skin itch which is why I don’t use it, but this is the worst reaction I’ve ever had to a laundry detergent.
1 reply from Seventh Generation team - 6 days ago
Hi Kristen, thank you for sharing your feedback. We're sorry to hear about your experience, and we understand how uncomfortable and concerning this reaction must be, especially with symptoms lasting several days. Your satisfaction is important to us. Please connect with our Consumer Services team at (Consumer.Services@Unilever.com) with your contact details and the ref ID: (55021702), so we can address your concerns promptly.
5 out of 5 stars
15 May, 2026
originally posted on influenster.com

Great for Sensitive Skin and Noses
My family has some members with sensitive noses so we like this free and clear laundry detergent. It gets clothes clean without perfumes. The bottle is easy to pour, and it's become our go-to. I also like that Seventh Generation is a more eco friendly company.
5 out of 5 stars
Thumbs down graphic, would not recommend
9 May, 2026Verified purchase
(no review title)
love
5 out of 5 stars
6 May, 2026
originally posted on influenster.com

Works great for sensitivities
I had to use this product when my children were very little and it worked spectacularly. My children as babies were very sensitive to other laundry soap, so this was a lifesaver..
5 out of 5 stars
25 April, 2026Verified purchase
Trusted Brand
This is my go to brand for laundry and dishes. My skin does get irritated from the ingredients when using. It’s pretty effective at cleaning clothes. If something is heavily stained, you might need something a little stronger and elbow grease. 😬
1 out of 5 stars
Thumbs down graphic, would not recommend
24 April, 2026Verified purchase
DO NOT BUY
I ordered this online because I had a coupon. if you can't buy it in the store I would suggest not buying it smells absolutely horrible!!!! I thought maybe, just maybe once it's actually used the smell will be better...? Oh no, the laundry smelled like absolute garbage with a mix of essential oil.
1 reply from Seventh Generation team - 1 month ago
We're truly sorry to hear about the issue you've experienced with product. Thank you for bringing this to our attention. We want to make things right for you. Please send us an email at unileverconsumercare.usa@unilever.com with your details, and reference ID 54754898 we’ll make sure to assist you promptly.
5 out of 5 stars
Thumbs up graphic, would recommend
20 April, 2026Verified purchase
(no review title)
I use this product all the time . I love the scent, not too strong, and how it cleans my clothes
5 out of 5 stars
29 March, 2026
originally posted on influenster.com

If you are looking for an environmentally conscio
I have been using the Seventh Generation Free and Clear Laundry Detergent for a few weeks now, and it has exceeded my expectations. As someone who prefers products without harsh chemicals, finding a formula that actually cleans well can be a challenge—but this one delivers.
1 out of 5 stars
9 March, 2026Verified purchase
Not eczema friendly
Really liked the scent as it was light but unfortunately it broke me out and irritated my skin severely all over body.
5 out of 5 stars
Thumbs up graphic, would recommend
6 March, 2026Verified purchase
YaYa
Been using this and their liquid softener for years and will not buy any other brand now.
3 out of 5 stars
24 February, 2026
originally posted on influenster.com

Easy pouring
Not a huge fan of this brand but it does not seem to negatively affect my families sensitive skin! I do like that this product has a handle for easy pouring!
5 out of 5 stars
Thumbs up graphic, would recommend
23 February, 2026
fresh and clean
This is the only laundry detergent I use. A couple years ago I decided I no longer liked all the perfume-y smells of the big brand, I found this one and really enjoy the very faint smell of lavender it leaves behind. I believe it cleans my clothes well.
5 out of 5 stars
7 February, 2026
originally posted on influenster.com

👍🏽
I really like this brand! We would use this for sensitive skin people when id have to wash clothes at my old job! There’s not a scent for this and it leaves no residue on towels!
5 out of 5 stars
6 February, 2026
originally posted on influenster.com

Better for you and your clothes
Great product. Does not contain plastics like big brands do. No fragrance so less allergens and overall value is great. Clothes come out fresh and clean.
4 out of 5 stars
29 January, 2026
originally posted on influenster.com

Fresh and Clean
I used to use this detergent frequently and was rather pleased with it. I mainly stopped buying it because I preferred something with some scent since we have stinky well water. They could also be more transparent with their ingredients, I think this brand does a lot of green washing. Overall does a good job cleaning.
5 out of 5 stars
27 January, 2026
originally posted on influenster.com

Works great!
What more can you ask for in a laundry detergent? I like this affordable, sustainable option for laundry detergent. It works well on all colors and actually gets the clothes clean. I love scents, but my partner has allergies so I wash a lot of his stuff using Free and Clear. It works great! Definitely will repurchase!
5 out of 5 stars
Thumbs up graphic, would recommend
16 January, 2026Verified purchase
Great light scented detergent yhat cleans well
Great light scented detergent that cleans well
5 out of 5 stars
Thumbs up graphic, would recommend
15 January, 2026Verified purchase
(no review title)
Excellent laundry detergent w/o chemicals and additives
1 out of 5 stars
6 January, 2026
originally posted on seventhgeneration.com
Poorly designed cap/bottle
The cap design is horrible and needs to be redesigned. The directions mention filling up to “3” and “5” but there are no numbers visible. Also, this is not a no-spill design - there is nothing to catch smallest amount of leftover liquid on the cap. Make sure you have something handy to wipe it off.
5 out of 5 stars
Thumbs up graphic, would recommend
10 December, 2025Verified purchase
Just what my laundry needs!!
I LOVE this detergent and fabric softener. I cleans and softens VERY well, but WITHOUT harmful chemicals and at a great price! Gentle scent of lavender and no overpowering perfumes.