Schwarzkopf Color Ultime Permanent Color - Sapphire Black: For All Hair Types, Hair Coloring Cream
$9.99
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This hair dye has garnered a loyal following for its vibrant colors and long-lasting results. Many guests appreciate its ability to cover gray hair effectively while leaving hair feeling soft and healthy. The unique shades, such as black cherry and amethyst black, have received numerous compliments. However, some guests have experienced issues with color fading and unexpected results. Overall, it offers a professional-grade finish that many find appealing.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.4 out of 5 stars with 186 reviews
effectiveness: 4.07 out of 5
quality: 4.2 out of 5
value: 4.27 out of 5
77% would recommend
18 recommendations
5 out of 5 stars
Thumbs up graphic, would recommend
6 March, 2026Verified purchase
(no review title)
Love the hair color
5 out of 5 stars
Thumbs up graphic, would recommend
6 March, 2026Verified purchase
my favorite box dye!
I love this brand. Easy to apply, plenty of product, and the color is BRIGHT. It ususally doesn't 'bleed' after more than 2 washes which i really appreciate! Love the violet color
5 out of 5 stars
30 December, 2025Verified purchase
(no review title)
💎
5 out of 5 stars
22 October, 2025Verified purchase
(no review title)
I love this brand my hair color last longer than others .
5 out of 5 stars
Thumbs up graphic, would recommend
20 March, 2025Verified purchase
Love
Love the intensity! And the vibrancy, this is my go-to shade of red.
5 out of 5 stars
Thumbs up graphic, would recommend
11 January, 2025Verified purchase
Rich, Soft, and Long-Lasting Tips!
Excellent hair color! I highly recommend it for its richness and softness. For the first wash, I suggest using only the conditioner, and for the second wash, use your color-protecting shampoo. Highly recommended!
5 out of 5 stars
Thumbs up graphic, would recommend
14 November, 2024Verified purchase
Charcoal Fuchsia is my favorite color
I loved the color! Got a lot of compliments on it.
5 out of 5 stars
Thumbs up graphic, would recommend
6 November, 2024Verified purchase
Best color
Of all the different brands i’ve used, This is my favorite hair dye. It stays on the longest and the color is so deep. It also leaves hair soft and bouncy.
1 out of 5 stars
Thumbs down graphic, would not recommend
4 June, 2024Verified purchase
Worst color
Worst color, colored my scalp all red, hardly any color in my hair. By the time all the scalp color came out, hair color disappeared too. What a nightmare.
3 out of 5 stars
18 April, 2024
Blue Black Hair
I loved the beautiful blue black color and got compliments and I was so obsessed the first week but unfortunately it faded quickly for me even after using two boxes and washing my hair less frequently maybe for other people it doesn’t fade as quickly but for my hair it did
5 out of 5 stars
Thumbs up graphic, would recommend
6 December, 2023Verified purchase
Fabulous Product.. beautiful color
Loved that you had the brand and color in stock
5 out of 5 stars
Thumbs up graphic, would recommend
3 October, 2023Verified purchase
Amazing!
Long lasting, smell is very minimal, beautiful color
4 out of 5 stars
Thumbs up graphic, would recommend
20 March, 2023Verified purchase
Great hair dye
Definitely a good hair dye and worth the money. I did the velvet brown it’s a little darker than I thought but still a lovely color and captured all my hair strands. I had like dark brown and light orange-ish brown hair and used this all over my hair. Worked fabulous. And hair dye on my skin came off in the shower and on my sink it came off easily I just scrubbed it off.
5 out of 5 stars
Thumbs up graphic, would recommend
9 February, 2023Verified purchase
Great Product
Love This Hair Dye. Total Recomended
1 out of 5 stars
Thumbs down graphic, would not recommend
1 February, 2023Verified purchase
Orange roots!
Ok I guess I didn’t read it correctly but she has dark hair so I assumed this was a dark brown color with violet highlights. My hair is dark ash brown and I needed to cover grays so I bought this pretty color. Well it’s just the violet color so no gray coverage and it turned my roots orange. I have thin hair so it really stands out. Be careful which color you buy!
3 out of 5 stars
Thumbs down graphic, would not recommend
3 January, 2023Verified purchase
Violet Ash
Violet Ash is what I tried. I've used this brand before and didn't have issues. This particular color just doesn't show up. It's very subtle and I couldn't really tell much. I thought it would be more pronounced or at least give highlights in the sun but nope. Only reason why I know something is in there is because my grey hair is less lol. A little disappointed in the color. They have other purples and I'll probably stick with that. Just thought this would be cool but didn't work out.
5 out of 5 stars
Thumbs up graphic, would recommend
3 December, 2022
Beautiful hair color!!!
Beautiful color!!!! Long lasting gave my hair a beautiful shine!!!!!
4 out of 5 stars
Thumbs up graphic, would recommend
6 November, 2022
Sapphire Black
Covered the greys as it said it would. The picture on the right is after my last trip to the salon, the pic on the left is after 8 weeks then doing it myself with this product!!! Hopefully it lasts.
5 out of 5 stars
28 October, 2022
originally posted on schwarzkopf.com
Beautiful color and shine!
I just dyed my hair with Sapphire Black and it looks amazing!! My hair feels healthy and soft, and it has a gorgeous shine to it! I've used other blue-black dyes and never got results as good as this!
5 out of 5 stars
Thumbs up graphic, would recommend
24 July, 2022
Awesome raven black color!
This dye worked so well for me! My hair was so damaged before I used it, but it actually feels and looks healthier and is now the blackest it’s ever been. I love it. The smell of the conditioner is very strong, that’s the only thing I don’t like and I’m not sure how long it’ll last in my hair yet.