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OUAI Detox Shampoo - Ulta Beauty - 2 of 4OUAI Detox Shampoo - Ulta Beauty - 3 of 4OUAI Detox Shampoo - Ulta Beauty - 4 of 4
OUAI Detox Shampoo - Ulta Beauty - 1 of 4

OUAI Detox Shampoo - 10 fl oz - Ulta Beauty: Strengthening, Clarifying, All Hair Types, Eucalyptus & Rosemary Scent

$34.00 ($3.40/fluid ounce)

Size10 fl oz

In Stock

Eligible for registries and wish lists

At a glance

About this item

Highlights

  • Cleanses without stripping
  • Removes product buildup
  • Adds softness and shine
  • Cruelty Free
  • Sulfate Free
  • Paraben Free
  • Phthalate Free

Description

This clarifying shampoo deeply cleanses away dirt, oil and product buildup with apple cider vinegar while keratin helps strengthen hair.

Highlighted Ingredients:
CHELATING AGENTS - Helps remove hard water deposits and impurities
APPLE CIDER VINEGAR - Helps exfoliate and remove flakes, residue, and buildup, keeping hair healthy and shiny.
HYDROLYZED KERATIN - Helps soften, smooth frizz and adds shine

How To Use:
•Use DETOX SHAMPOO whenever a deeper cleanse is needed.
•Thoroughly wet hair from roots to ends with lukewarm water. Squeeze out excess moisture.
•Lather a quarter size amount in hands.
•Part hair using fingers and apply as close to the scalp as possible.
•Let sit for 1 to 3 minutes.
•Rinse. Squeeze out excess moisture before applying conditioner.
•Rinse with cold water to close the hair cuticle and add shine.

Scented with Melrose Place – a velvety-rich rose scent infused with a swoon-worthy blend of bergamot, lychee, white musk, champagne and more.

Our bottles & caps are fully recyclable and made with 20% post-consumer recycled materials! This product is silicone, paraben, cruelty, SLS and SLES free.
Scent: Rosemary, Eucalyptus
Hair Type: All Hair Types
Product Warning: Eye irritant
Product Form: Liquid
Beauty Purpose: Clarifying, Strengthening
Net weight: 10 fl oz (US)
TCIN: 82518837
UPC: 815402021290
Item Number (DPCI): 342-03-2899
Origin: Assem USA w/foreign/dom. parts
If the item details aren’t accurate or complete, we want to know about it.

Ingredients:

water / aqua / eau, sodium c14-16 olefin sulfonate, sodium lauroyl methyl isethionate, cocamidopropyl betaine, decyl glucoside, acrylates copolymer, cocamide mipa, fragrance / parfum, polysorbate 20, hydrolyzed keratin, hydroxypropyl guar hydroxypropyltrimonium chloride, vinegar, peg-150 distearate, polyquaternium-7, glycerin, benzophenone-4, sodium chloride, sodium hydroxide, tetrasodium edta, trisodium ethylenediamine disuccinate, isopropyl alcohol, propylene glycol, citric acid, disodium edta, chlorphenesin, sodium benzoate, phenoxyethanol, potassium sorbate, linalool, citronellol, ci 14700 (red 4), ci 19140 (yellow 5), ci 61570 (green 5).

Allergens & Warnings:

WARNING: AVOID CONTACT WITH EYES. IF CONTACT OCCURS, RINSE WELL WITH WATER.

Shipping details

Estimated ship dimensions: 2.28 inches length x 2.32 inches width x 5.67 inches height
Estimated ship weight: 0.8 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
See the return policy for complete information.

Q: Is it RETINOL free? (trying to get pregnant and my OB/GYN advised to stay away from Retinol).

submitted by Ann - 5 months ago
  • A: No, OUAI Detox Shampoo does not contain retinol. For a full list of ingredients, please refer to the ingredients listed under the Label Info section

    submitted byOUAI team - 5 months ago
    Brand expert

Q: Does this work good with dandruff?

submitted by lyiss - 6 months ago
  • A: Detox Shampoo makes a great addition to your routine! It deeply cleanses dirt, oil, and buildup. For dandruff, we suggest our Anti-Dandruff Shampoo — the salicylic acid helps reduce flaking, itching, and irritation. You can even use both for a refreshed, healthy scalp.

    submitted byOUAI team - 6 months ago
    Brand expert

Q: Will it help remove a toner that’s too ashy?

submitted by Kelekena - 8 months ago
  • A: Detox shampoo is safe for all hair types, including color-treated, keratin-treated and Brazilian blowouts. It is free of SLS, SLES, phthalates, and parabens.

    submitted byOUAI team - 8 months ago
    Brand expert

Q: Should I use it with a conditioner? If so which one?

submitted by Chris - 9 months ago
  • A: Yes! You can use whichever OUAI Conditioner or Treatment Masque is most suitable to your hair type: Fine, Medium, or Thick.

    submitted byOUAI team - 9 months ago
    Brand expert

Q: Is this safe for color-treated hair?

submitted by Lesley - 1 year ago
  • A: Yes! Detox Shampoo is free of SLS, SLES, phthalates, and parabens. It is safe for all hair types, including color-treated, keratin-treated and Brazilian blowouts.

    submitted byOUAI team - 1 year ago
    Brand expert

Q: Is it safe to use daily?

submitted by Odx - 1 year ago
  • A: It's important to do what feels best for your hair. Everyone’s cleansing routine is different. Detox Shampoo helps to remove product buildup and hard water deposits. Use it when you feel like you need a deeper cleanse.

    submitted byOUAI team - 1 year ago
    Brand expert

Q: How often should I use this?

submitted by Abigail - 3 years ago
  • A: Once per week to clarify and detox scalp and hair.

    submitted byMR - 2 years ago

Additional product information and recommendations

Guests are saying

The Ouai Detox Shampoo is a highly praised product that effectively cleanses hair without stripping it of moisture. Guests appreciate its ability to remove buildup from styling products and excess oil, leaving hair feeling fresh, soft, and shiny. The pleasant scent and luxurious lather enhance the overall experience, making it a favorite for weekly use. Ideal for those with oily hair or frequent product users, this shampoo is a must-have for a healthy hair routine.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.6 out of 5 stars with 2141 reviews
    73% would recommend
    80 recommendations
    5 out of 5 stars
    30 March, 2026
    originally posted on influenster.com
    Image

    Deep cleaning from the first wash

    [This review was collected as part of a promotion.] I absolutely loved the OUAI Detox Shampoo. It’s effectiveness is incredible: it deeply cleanses my hair and removes buildup without drying it out. The scent is fresh and long-lasting, and the clean feels incredibly throughout. The packaging is elegant and easy to use, and I had issues with it. I highly recommend it if you’re looking for a deep clean without drying out your hair.
    MadelineA
    Did you find this review helpful?
    5 out of 5 stars
    30 March, 2026
    originally posted on influenster.com
    Image

    Love!!

    [This review was collected as part of a promotion.] BEST DETOX SHAMPOO OUT THERE!!! The packaging is very clean and minimalistic. Leaves the hair very clean. Went to the beach one day and after I used it my hair felt amazing.
    SamK
    Did you find this review helpful?
    5 out of 5 stars
    30 March, 2026
    originally posted on influenster.com
    Image

    Fresh, clean hair every time with Ouai Detox Shamp

    [This review was collected as part of a promotion.] I absolutely love this OUAI Detox Shampoo - it’s become a must-have in my routine. It gives such a deep, refreshing clean without drying out my hair. My scalp feels fresh, my hair looks shiny, and it removes all buildup perfectly. Definitely a product I keep coming back to!
    YuliaS
    Did you find this review helpful?
    5 out of 5 stars
    30 March, 2026
    originally posted on influenster.com
    Image

    A quick reset and refresher

    [This review was collected as part of a promotion.] I’ve been using the Ouai detox shampoo and I’m honestly impressed. The packaging is sleek and feels high end. A little of the product goes a long way, and it lathers very well. It is worth the price. My scalp felt so clean and buildup was removed so efficiently. My hair feels softer and shiner. I recommend this hair detox if you’re looking for a quick reset and refresher.
    CharityA
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    30 March, 2026Verified purchase

    Beware when ordering online

    DID NOT RECEIVE ORDER - TARGET WILL NOT REFUND OR REPLACE
    Audi
    Did you find this review helpful?
    3 out of 5 stars
    30 March, 2026
    originally posted on influenster.com
    Image

    A new staple!

    [This review was collected as part of a promotion.] I struggle with dry/damaged ends since I bleach my hair, and it’s fine/thin to begin with. The bond repair helped my ends look so much healthier! The clarifying shampoo made my scalp and hair feel SO clean!
    LandreyH
    Did you find this review helpful?
    5 out of 5 stars
    30 March, 2026
    originally posted on influenster.com
    Image

    Wonderful shampoo

    [This review was collected as part of a promotion.] I was lucky enough to receive a 300 ml OUAI Detox Shampoo All Hair Types. This is a wonderful shampoo for deep cleansing of hair, it foams perfectly and of course I can’t help but mention its amazing fragrance. In my opinion , this smell is like that of expensive floral perfumes and is quite persistent , I caught this pleasant light fragrance for several more days on my hair after washing. I am very pleased with the result! My hair has become soft, clean and pleasant!
    ZoiaF
    Did you find this review helpful?
    5 out of 5 stars
    30 March, 2026
    originally posted on influenster.com
    Image

    I would definitely recommend it for a good deep cl

    [This review was collected as part of a promotion.] I'm in love this OUAI Detox Shampoo! It cleans my hair well without drying it out abd easily removes all buildup.my hair feels fresh, lightweight, and smells amazing.
    BazileJ
    Did you find this review helpful?
    5 out of 5 stars
    30 March, 2026
    originally posted on influenster.com
    Image

    Cleans without stripping

    [This review was collected as part of a promotion.] I already use this product and I love it! It’s a must for me because I use so much product in my wavy hair. I only wash about once or twice a week so I need the detox to help get rid of all the build up. It only takes a little so the bottle is worth the price for me!
    WhitneyL
    Did you find this review helpful?
    5 out of 5 stars
    30 March, 2026
    originally posted on influenster.com
    Image

    BEST DETOX SHAMPOO

    [This review was collected as part of a promotion.] Hands down the best shampoo I have ever used. It lathers up amazing, makes my hair squeaky clean and you can literally feel the build up go away. As a girl who has an oily scalp and constantly using dry shampoo, this shampoo saves me at the end of every week.
    SavannahJ
    Did you find this review helpful?
    5 out of 5 stars
    29 March, 2026
    originally posted on influenster.com
    Image

    Oily scalp approved

    [This review was collected as part of a promotion.] Wowowow really impressed with this shampoo as I feel it really cleanses my oily scalp without stripping it. Fragrance is not overly strong which I appreciate and my hair feels so refreshed after use.
    AngieG
    Did you find this review helpful?
    5 out of 5 stars
    29 March, 2026
    originally posted on influenster.com
    Image

    Ouai shampoo

    [This review was collected as part of a promotion.] Shampoo is light and foamy. Hair feels soft, smooth, and more manageable. Rinse very easily. Thick gel that lathers really well - only need a small amount. The formula is rich in strong cleansing agents, which help remove buildup and strengthen hair.
    DarianaD
    Did you find this review helpful?
    5 out of 5 stars
    29 March, 2026
    originally posted on influenster.com
    Image

    One of my favs

    [This review was collected as part of a promotion.] I absolutely love this product and keep it as a staple in my shower. The smell reminds me of apples. The detoxification works really good. Start fresh. I love the volume it gives. I have thick wavy hair. I received this product in exchange of my honest feedback.
    JayleneS
    Did you find this review helpful?
    5 out of 5 stars
    29 March, 2026
    originally posted on influenster.com
    Image

    Pretty High end

    [This review was collected as part of a promotion.] The Ouai Detox Shampoo makes my hair feel really clean without that dry, squeaky feeling. It removes buildup well, especially after using a lot of products, but still leaves my hair soft and light. My scalp feels refreshed, and my hair has more volume after washing. I use it once a week and it keeps everything feeling balanced. The scent smells luxiourious
    VictoriaL
    Did you find this review helpful?
    5 out of 5 stars
    28 March, 2026
    originally posted on influenster.com
    Image

    The perfect shampoo!

    [This review was collected as part of a promotion.] I love this shampoo so much! It smells like lilacs and tube rose, the scent is incredible. The formula itself is very concentrated, I always use less product compared to other shampoos. It really absorbs into the hair fast and creates so much lather. The bottle lasts me a very long time. My hair and scalp feel so clean after using it and it doesn’t irritate my skin. It makes my hair feel so healthy. The packaging is very sturdy and I haven’t had issues with it leaking or breaking. I also love the simplicity of the design, it matches my shower instead of looking like clutter. I definitely recommend it.
    KatK
    Did you find this review helpful?
    4 out of 5 stars
    28 March, 2026
    originally posted on influenster.com
    Image

    Good product!!

    [This review was collected as part of a promotion.] I really enjoyed this product! The ingredients are so good and you can tell it really works it’s magic to get rid of all the products in your hair! I was happy with the results and would recommend!
    BrianaT
    Did you find this review helpful?
    5 out of 5 stars
    28 March, 2026
    originally posted on influenster.com
    Image

    Reduces oily hair

    [This review was collected as part of a promotion.] Honestly have been needing something like this. My hair has a tendency to get very oily quickly, and I think the use of dry shampoo has caused a build up on my scalp. This helps clean it up so my hair doesn’t build up oil as quickly
    SerenaZ
    Did you find this review helpful?
    5 out of 5 stars
    28 March, 2026
    originally posted on influenster.com
    Image

    Love love love!

    [This review was collected as part of a promotion.] I really like this detox shampoo, being in Texas hot and sweaty most of the time and using dry shampoo often, it gets rid of all the buildup on my scalp and hair strand. You definitely need a good conditioner or mask after for the hair strand themselves but the scalp doesn’t feel overly dry or tight which is a huge plus for me!
    CarolineR
    Did you find this review helpful?
    4 out of 5 stars
    28 March, 2026
    originally posted on influenster.com
    Image

    Love this product

    [This review was collected as part of a promotion.] So I get like itchy scalp were some type of gross debris can like scratch off ok I know it’s gross but I KNOW yall know what I’m talking about this has helped with that tremendously my scalp feels like clean for once. I would not use this more than once a week but if you follow up with the bond repair i mean this is perfect
    GinaB
    Did you find this review helpful?
    5 out of 5 stars
    28 March, 2026
    originally posted on influenster.com
    Image

    Deep cleans and removes build-up while keeping hai

    [This review was collected as part of a promotion.] I’ve been loving the OUAI Detox Shampoo for giving my hair a proper deep clean without stripping it. The consistency is nice and it lathers really well, so you don’t need much product. It leaves my scalp feeling fresh and clean, removing build-up from styling products and dry shampoo. I like using it once or twice a week, and it makes my hair feel lighter and look shinier afterwards. It doesn’t dry my hair out, which is really important for me. Overall, it’s a great clarifying shampoo that keeps my hair feeling balanced and refreshed.
    SalomeG
    Did you find this review helpful?

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