$16.00 when purchased online
Target Online store #3991
About this item
Highlights
- Adds volume and bounce
- Strengthens and thickens hair
- Hydrates and nourishes
- Cruelty Free
- Sulfate Free
- Paraben Free
- Phthalate Free
Description
For fine hair, this color-safe, thickening shampoo adds volume & bounce and smells as good as it looks.
Highlighted Ingredients:
BIOTIN - Strengthens and reinforces hair health by delivering essential nutrients
CHIA SEED OIL - Thickens and volumizes
HYDROLYZED KERATIN - Softens, smoothes frizz and adds shine
How To Use:
• Thoroughly wet hair from roots to ends with luke warm water.
• Lather a quarter size amount of FINE shampoo in hands. Work shampoo into roots and any where hair touches the scalp.
• Rinse shampoo. Squeeze out excess moisture before applying conditioner.
• Apply a quarter size amount of FINE conditioner focusing on midshaft and ends.
• Rinse with cold water to close the hair cuticle and add shine.
Scented with Mercer Street – an outspoken fragrance that a-OUAI-kens the senses with notes of Italian lemon, Turkish rose, jasmine sambac, iris, lily, and white musk.
Our bottles & caps are fully recyclable and made with 20% post-consumer recycled materials! This product is sulfate, paraben & cruelty free.
Highlighted Ingredients:
BIOTIN - Strengthens and reinforces hair health by delivering essential nutrients
CHIA SEED OIL - Thickens and volumizes
HYDROLYZED KERATIN - Softens, smoothes frizz and adds shine
How To Use:
• Thoroughly wet hair from roots to ends with luke warm water.
• Lather a quarter size amount of FINE shampoo in hands. Work shampoo into roots and any where hair touches the scalp.
• Rinse shampoo. Squeeze out excess moisture before applying conditioner.
• Apply a quarter size amount of FINE conditioner focusing on midshaft and ends.
• Rinse with cold water to close the hair cuticle and add shine.
Scented with Mercer Street – an outspoken fragrance that a-OUAI-kens the senses with notes of Italian lemon, Turkish rose, jasmine sambac, iris, lily, and white musk.
Our bottles & caps are fully recyclable and made with 20% post-consumer recycled materials! This product is sulfate, paraben & cruelty free.
Hair Type: Fine
Trial/Mini/Travel Size: Yes
Product Warning: Eye irritant
Product Form: Liquid
Beauty Purpose: Basic Cleansing, Nourishing, Thickening, Volumizing, Strengthening
Net weight: 95 Grams
TCIN: 94193240
UPC: 815402027810
Item Number (DPCI): 342-03-6178
Origin: Assem USA w/foreign/dom. parts
Ingredients:
aqua (water, eau), sodium c14-16 olefin sulfonate, cocamidopropyl betaine, sodium methyl cocoyl taurate, peg-200 hydrogenated glyceryl palmate, cocamide mipa, parfum (fragrance), panthenol, cocoglucosides hydroxypropyltrimonium chloride, hydrolyzed keratin, biotin, salvia hispanica seed oil, cetrimonium chloride (anti-static agent/agent antistatique), hydroxypropyl guar hydroxypropyltrimonium chloride, glycerin, sodium lauroyl glycinate, peg-150 distearate, propoxytetramethyl piperidinyl dimethicone, trideceth-6, c11-15 pareth-7, peg-7 glyceryl cocoate, sodium chloride, polyquaternium-7, disodium edta, citric acid, sodium hydroxide, tetrasodium edta, potassium sorbate, sodium benzoate, phenoxyethanol, benzyl alcohol, acetic acid, sodium acetate, benzyl salicylate, limonene, hexyl cinnamal.' '
Allergens & Warnings:
WARNING: AVOID CONTACT WITH EYES. IF CONTACT OCCURS, RINSE WELL WITH WATER.Shipping details
Estimated ship dimensions: 1.8 inches length x 1.8 inches width x 3.65 inches height
Estimated ship weight: 0.25 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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Guests are saying
This shampoo has garnered mixed feedback from guests, with many praising its ability to leave hair feeling soft, clean, and manageable, especially for fine hair types. The pleasant scent is frequently highlighted, making it a delightful addition to hair care routines. However, some guests experienced issues with dryness, breakage, and overpowering fragrance. Overall, it seems to work well for many, but results may vary based on individual hair needs.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
3.9 out of 5 stars with 971 reviews
50% would recommend
28 recommendations
Causes breakage
1 out of 5 stars
Elizabeth - 11 days ago
originally posted on http://www.ulta.com

I bought the travel size shampoo and conditioner to try it out, and I'm glad I got the small size. I used them for a week before the bottles ran out. I had an enormous amount of breakage and my hair was super frizzy.
Scebt off putting
3 out of 5 stars
Thumbs down graphic, would not recommend
Pam S - 11 days ago, Verified purchaser
I disliked the scent of this shampoo and conditioner, only used it 3 times because of that, so not sure the benefits it could have on my hair.
Amazing
5 out of 5 stars
Thumbs up graphic, would recommend
Irritated - 12 days ago, Verified purchaser
Fantastic fine hair. Love it so much
The smell…
1 out of 5 stars
Maegan - 14 days ago
originally posted on http://www.ulta.com

I underestimated the reviews I read that talked about how strong the smell of this shampoo/conditioner set. I am someone who is not sensitive to strong smells, but this shampoo knocked me off my feet. I used the set once and the strong "grandma" smell stayed on my hair for days. It took 2 washes of clarifying shampoo before I could get the smell out. I didn't try the shampoo more than the first time due to the smell, so I don't know if the product even works well. (The one shampoo use gave me a massive scalp breakout, but without trying it more I dont know if it would have cleared up)
Absolutely not
2 out of 5 stars
Hannahm - 14 days ago
originally posted on http://www.ulta.com

This expensive shampoo made my hair dull, flat, and greasy with repeated use. As I run my fingers through my hair, I can feel a heavy, bordering on tacky, residue left behind. I enjoy this brand, but skip their shampoos. The Detox shampoo is overhyped as well.
Great for thin hIr
5 out of 5 stars
Thumbs up graphic, would recommend
Miss D - 16 days ago, Verified purchaser
Light for thin hair and clean! No fragrance! Perfect
my new favorite shampoo (& conditioner)
5 out of 5 stars
Morgan - 19 days ago
originally posted on http://www.ulta.com

So before spending the steep price to try out this product I used to go back and forth on all of Redken's lines. By now I've tried them all and while many were nice, I found myself reluctant to repurchase because they were so expensive and I never noticed any extreme results. After just the first wash with this shampoo I can validate that this duo was literally made for my fine, bleach damaged, sometimes frizzy, hair type. The comments about the smell had me worried, but I think that while it is strong, it smells great, like expensive skin care, and truly does lasts for days. I no longer need exuberant amounts of spray detangler after a wash. I can comb through my hair with ease. I also do notice more volume at the roots which also lasts between washes. Not an insane, untamable sort of volume, but it is definitely noticeable compared to my previous shampoos and conditioners. Despite the luxury price point, this product delivers everything and more that I was looking for and I will certainly be repurchasing when I run out.
Love it!
5 out of 5 stars
Thumbs up graphic, would recommend
Lisa - 21 days ago, Verified purchaser
Best scent ever! People comment on the amazing scent!
Scent too strong - perfume-like
2 out of 5 stars
Thumbs down graphic, would not recommend
SunnyG - 22 days ago, Verified purchaser
Wow! Very heavily perfumed. Wish I had read some of the reviews on that. And to think this is a travel shampoo. No way would I subject the passengers around me on the plane to this perfume scent. I’ll have to go grab something else. Disappointed. Who would ever want that much perfume in her hair?
Greasy hair
2 out of 5 stars
Thumbs down graphic, would not recommend
Kennedy - 1 month ago, Verified purchaser
I typically use New Wash from Hairstory, a 2-in-1 that makes my hair last 4-6 days without any dry shampoo or anything. Typically when I run out of New Wash, I use the OAUI hair masque as if it's a 2-in-1, but since I knew I would be out for a while I switched to this just to try to finish out the summer, but it has not been kind to my hair. It's very emulsifying, and feels clean in the shower, but my hair is greasy within 1 or 2 days. I also think it's drying my hair out a bit even though I'm using it with the hair masque. It's not worth the price if I'm going to be washing my hair so often.
Great product
5 out of 5 stars
Corrina - 1 month ago
originally posted on http://www.ulta.com

Works great on my very fine hair. Gives great volume.
The smell!
2 out of 5 stars
Holly - 1 month ago
originally posted on http://www.ulta.com

Just an okay shampoo. Definitely left my hair drier than normal. But the old lady smell was the absolute worst. I thought it would die down after a few hours but it didn't. Seriously smelled like grandma's bathroom! I love their detox shampoo but I will never try their other shampoo ever again.
I love how clean it makes my hair and scalp feel!
4 out of 5 stars
Robin - 1 month ago
originally posted on http://www.ulta.com

My hair and scalp feel so clean and I always get compliments on good my hair smells!
Love!
5 out of 5 stars
Kk - 1 month ago
originally posted on http://www.ulta.com

Ok so I can understand the grandma smell but it has to be one of the best shampoos Ive used in a long long time. Definitely recommend, an if the smell is that much off a problem, use a leave un conditioner or oil to cover it up, not that hard!
Stay away if you are scent sensitive
1 out of 5 stars
Teresa - 1 month ago
originally posted on http://www.ulta.com

I was hopeful this would be a good product for my hair. My hair felt stripped and the scent was not pleasant at all. The smell was super strong and overpowering. The smell reminded me of old rancid soap. I will be returning this product.
I love this!
5 out of 5 stars
Makk3559 - 2 months ago
originally posted on http://www.ulta.com

Im glad I ignored the negative reviews and tried it anyways. Ive been struggling to find a product that brings out my natural wave because everything weights my fine hair down. This does it! It adds volume and brings out the natural wave of my hair. I like the smell. It lasts a long time. If I shower at night, I can still smell it the next day. But I think it smells good so I dont mind.
Great on my fine, curly hair!
5 out of 5 stars
Stacey - 2 months ago
originally posted on http://www.ulta.com

I have tried tons of curly hair shampoos, but I always had flat roots and top layers. I assumed it was just my wonky curl pattern. Within just a couple of washes with this shampoo, I have so much more volume and wave at my roots! My wavy/curly hair loves this shampoo! I didn't notice the scent issue. It just smells clean to me.
I would buy again!
4 out of 5 stars
Pam - 2 months ago
originally posted on http://www.ulta.com

Pleasantly surprised. Worked well for my straight fine hair.
I didn't even try this because of the SMELL
1 out of 5 stars
K - 2 months ago
originally posted on http://www.ulta.com

Unfortunately, I can't whether or not this is good for hair. The moment I opened my package I was overpowered by the smell of grandma. Decided I wouldn't be able to use it because of the smell and left it in my bathroom with the intention of returning it later. When I came back, my entire bathroom reeked of old lady smell. The bottles weren't even open—just sitting on the counter. I had ignored the reviews intitally thinking maybe they were exaggerating and since I like Ouai, I wanted to give it a try. I recommend NOT doing what I did—trust the reviews. The smell is intolerable.
Worked great for my layered fine hair
5 out of 5 stars
- 2 months ago
originally posted on http://www.ulta.com

my hair has a super slight wave pattern, and lots of layers, this shampoo and conditioner combo really brought some life into my hair like i haven't seen for so long! so much volume from just air drying. it does have an older lady smell though lol