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Milk Makeup Travel Size Hydro Grip Hydrating Makeup Primer with Hyaluronic Acid + Niacinamide - 0.67 fl oz - Ulta Beauty - 2 of 4Milk Makeup Travel Size Hydro Grip Hydrating Makeup Primer with Hyaluronic Acid + Niacinamide - 0.67 fl oz - Ulta Beauty - 3 of 4Milk Makeup Travel Size Hydro Grip Hydrating Makeup Primer with Hyaluronic Acid + Niacinamide - 0.67 fl oz - Ulta Beauty - 4 of 4
Milk Makeup Travel Size Hydro Grip Hydrating Makeup Primer with Hyaluronic Acid + Niacinamide - 0.67 fl oz - Ulta Beauty - 1 of 4

Milk Makeup Travel Size Hydro Grip Hydrating Makeup Primer with Hyaluronic Acid + Niacinamide - 0.67 fl oz - Ulta Beauty

$20.00

In Stock

Eligible for registries and wish lists

At a glance

About this item

Highlights

  • First-of-its-kind grippy gel primer
  • Clinically proven to grip makeup up to 12 hours
  • Hydrates skin for a dewy finish
  • Prevents makeup from fading and patchiness
  • Helps makeup go on smooth and last all day
  • Goes on clear, so it works for all skin types + skin tones
  • Formulated with 7 skincare superstars
  • Non-comedogenic, so it won't clog pores
  • Silicone-free, so there's no heavy or greasy feel
  • 96% natural

Description

Milk Makeup's 13x award-winning Hydro Grip Primer is a 12-hour gel makeup primer that hydrates with hyaluronic acid and niacinamide for a dewy finish.

Key Ingredients

Blue agave extract grips makeup up to 12 hours to prevent melting, fading, and caking
Hyaluronic acid and niacinamide (vitamin B3) boost hydration to visibly smooth uneven texture
Aloe water + hemp seed extract provide an additional boost of hydration to lock in moisture

Formulated Without

Parabens
Silicone
Oil
Fragrance
Gluten
Trial/Mini/Travel Size: Yes
Suggested Age: 13 Years and Up
Color Palette: Translucent
Product Form: Gel
Skin Tone: All Skin Tones
Beauty Purpose: Priming
Recommended Skin Type: Combination, Very Dry, Oily, Normal, Dry, Mature
Net weight: 10 Milliliters
TCIN: 94671266
UPC: 814333024981
Item Number (DPCI): 342-02-6969
Origin: Made in the USA
If the item details aren’t accurate or complete, we want to know about it.

Ingredients:

aloe barbadensis leaf water, water/aqua/eau, glycerin, alcohol denat ., peg-150 distearate, polyglyceryl-10 eicosanedioate/tetradecanedioate, diglycerin, cannabis sativa (hemp) seed extract, opuntia ficus-indica flower extract, prunus avium (sweet cherry) flower extract, agave tequilana leaf extract, sodium hyaluronate, niacinamide, sorbitol, pullulan, inositol, betaine, carbomer, maltose, xylitol, sodium hydroxide, pvp, propylene glycol, panthenol, vegetable amino acids, sodium phytate, citric acid, alcohol, benzoic acid, sodium benzoate, dehydroacetic acid, benzyl alcohol, potassium sorbate, phenoxyethanol

Shipping details

Estimated ship dimensions: 1.06 inches length x 1.06 inches width x 3.22 inches height
Estimated ship weight: 0.33 ounces

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
See the return policy for complete information.

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Guests are saying

The product has garnered mixed feedback from guests, with many praising its hydrating properties and ability to keep makeup in place for extended periods. Guests with dry or sensitive skin found it particularly beneficial, noting that it creates a smooth base for foundation application. However, some guests experienced issues with glitter fallout and pilling, leading to disappointment. Overall, it is seen as a staple for those seeking a reliable primer that enhances makeup longevity.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.7 out of 5 stars with 416 reviews
    66% would recommend
    3 recommendations
    5 out of 5 stars
    5 May, 2026
    originally posted on http://www.ulta.com
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    Great Primer

    Great moisturizing primer.
    Treva
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    5 out of 5 stars
    2 May, 2026
    originally posted on http://www.ulta.com
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    Works great without drying skin

    This primer is hydrating and feels light. It works really well in helping makeup stay longer
    Bridget
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    3 out of 5 stars
    29 April, 2026
    originally posted on http://www.ulta.com
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    Good product

    Its a good primer for mature and dry skin but It was heavy for my skin. I had to return it. but it doesn't mean its a bad product... its only doesn't work for me.
    Parvaneh
    Did you find this review helpful?
    1 out of 5 stars
    9 April, 2026
    originally posted on http://www.ulta.com
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    Too expensive

    Not worth the money. You could say it's moisturizing but it didnt make a difference in my dry areas. I thought it would grab my foundation and keep it in place. I get the same results as going without primer then with the hydro grip. I wouldnt buy it again.
    AJ
    Did you find this review helpful?
    5 out of 5 stars
    7 April, 2026
    originally posted on http://www.ulta.com
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    A new staple

    I love this stuff. I have dry/combo skin and use topical acne treatments that leave my skin dry and sensitive. I put this primer on and let it sit for at least 5 minutes before applying anything and it makes my foundation/bb cream look like glass. A new holy grail for me.
    Naomi
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    1 out of 5 stars
    6 April, 2026
    originally posted on http://www.ulta.com
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    Didn't work for me

    After all the hype I heard about this product, I returned it afer one use. It left white patches under my makeup and it pills when buffing your foundation in.
    Do not recommend
    Did you find this review helpful?
    1 out of 5 stars
    27 March, 2026
    originally posted on http://www.ulta.com
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    Mid product for the price. Leaves flakes of label on face

    Its fine, nothing special especially for the price. Noticed specs of flitter on my face after putting on makeup and was frustrates bc i couldnt get the flakes off without ruining my base to literally scrape or wipe it off. I couldnt figure out where they were coming drom since i dont have glitter anyrhing. Found out that it was the cheap holographic label and flaking onto my face every time i used it. Never buying again, do not recommend. Save your money and time
    Panda
    Did you find this review helpful?
    1 out of 5 stars
    27 March, 2026
    originally posted on http://www.ulta.com
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    Mid product for the price

    It works fine but if youre gonna buy somehong in this price range drugstore like nyx face glue is a sinilar option. Ill NEVER buy this lroduct again bc wverytine id put my makeup on id have soecs of glitter left on my fave that i couldnt take off. I douldnt fogure out therre the heck it was coming from since i do not any glitter anyrhing. Especially not in my makeup bag. I goind out it was the cheap holographic label flaking off onto my fingers every single tine i used it.
    Panda
    Did you find this review helpful?
    1 out of 5 stars
    8 March, 2026
    originally posted on http://www.ulta.com
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    No

    It made my foundation look patchy. It didnt hold my makeup and by the end if the day my foundation was gone.
    Rose
    Did you find this review helpful?
    2 out of 5 stars
    5 March, 2026
    originally posted on http://www.ulta.com
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    Not worth the price

    For the price, I was disappointed in the gripiness of the primer.
    Lillian
    Did you find this review helpful?
    2 out of 5 stars
    2 March, 2026
    originally posted on http://www.ulta.com
    Image

    No

    Not as good as other primers ive had. Its ok, not as good for mature skin.
    cindy
    Did you find this review helpful?
    5 out of 5 stars
    1 March, 2026
    originally posted on http://www.ulta.com
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    Pleasantly Surprised

    I bought this for the good reviews and was genuinely surprised by how good it is. The grip is good but still easy enough to blend into your face.
    DM
    Did you find this review helpful?
    5 out of 5 stars
    22 February, 2026
    originally posted on http://www.ulta.com
    Image

    Great Primer

    I love how it stays on and does blend well to any product. This is great to keep skin hydrated and not dry up your skin. It help my stuff pretty well.
    V
    Did you find this review helpful?
    5 out of 5 stars
    20 February, 2026
    originally posted on http://www.ulta.com
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    Love it!

    This is one of the best primers I've ever used. My foundation still looks great and I put it on almost 14 hours ago. I definitely think it helped with creating a great base. Will definitely purchase again.
    HD1985
    Did you find this review helpful?
    1 out of 5 stars
    5 February, 2026
    originally posted on http://www.ulta.com
    Image

    terrible

    made my makeup seperate soon as i put on concealer (that i use as foundation)
    CC
    Did you find this review helpful?
    5 out of 5 stars
    31 January, 2026
    originally posted on http://www.ulta.com
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    This primer is amazing!

    This is the first time I have purchased this and I will buy it again. First of all I only use one pump after applying my moisturizer and letting it dry. My bare minerals foundation doesn't budge at all. This primer feels cool on your skin when applying it. This primer is awesome!
    Famcy
    Did you find this review helpful?
    5 out of 5 stars
    30 January, 2026
    originally posted on http://www.ulta.com
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    Hydrating

    I love this product for my dry sensitive skin , keeps my makeup from looking patchy , doesnt irritate my skin. As someone w roseca and usually nervous to try new products i bought the small size to try it out and i love it forsure getting a bigger size !
    Gaby
    Did you find this review helpful?
    5 out of 5 stars
    26 January, 2026
    originally posted on http://www.ulta.com
    Image

    I would buy this product again

    Loved it
    Karen
    Did you find this review helpful?
    4 out of 5 stars
    22 January, 2026
    originally posted on http://www.ulta.com
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    Love this for over 50 skin

    Im 52 and finding great products that last, work, hydrate and dont flair up my menopausal skin is hard. Love this. Has worked great woth my foundation, skin tent and CC cream.
    Badmommy2026
    Did you find this review helpful?
    5 out of 5 stars
    13 January, 2026
    originally posted on http://www.ulta.com
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    Hydrating!

    Love this product ive usedit twice so far no negative reactions not irritating to my skin feels nice and hydrating when i apply which is a plus because i have dry red irritated skin and some products tend to burn my skin this product doesnt do that , and from what i can tell there is no fragrance
    Gaby
    Did you find this review helpful?

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