Maybelline Full 'N Soft Washable Mascara - 301 Very Black - 0.28 fl oz: Hypoallergenic, Thickening, Volumizing
$8.99
Color301 Very Black
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- Highly rated$1.99 - $9.99$5 Target GiftCard with $30 hair & skin care purchase4.6 out of 5 stars with 13626 ratings
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This mascara has been a long-time favorite for many guests, praised for its ability to create soft, natural-looking lashes without clumping. While some guests have expressed disappointment over recent formula changes and the lack of brown options, the brush design and overall performance still receive high marks. Many appreciate its long-lasting wear and ease of removal, making it a staple in their makeup routines. Guests hope for a return to the original formula and color options.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.3 out of 5 stars with 1224 reviews
easy to apply: 4.26 out of 5
easy to remove: 4.02 out of 5
long lasting: 3.99 out of 5
quality: 3.89 out of 5
value: 3.9 out of 5
67% would recommend
152 recommendations
1 out of 5 stars
Thumbs down graphic, would not recommend
3 May, 2026Verified purchase
- Skin type: Normal
- Skin tone: Light
- Hair color: Auburn
(no review title)
Very clumpy. Does not go on smoothly.
1 reply from Maybelline Consumer Care team - 13 days ago
Hi Clare. Thank you for reaching out to Maybelline. We are sorry to hear about the experience you had with the Full 'N Soft Waterproof Mascara. We would like to speak with you directly about it. Please give us a call at 800-944-0730, M- F, 9am - 5:30pm, ET and let us know you contacted us through a review. It would be helpful if you could have the product available when you call, as well as providing the agent with your username. Looking forward to speaking with you.
5 out of 5 stars
24 April, 2026Verified purchase
(no review title)
Love this product! My go to mascara for the past 10 years
4 out of 5 stars
24 April, 2026
originally posted on maybelline.com
LOVE A BROWN
I have tried other brands and ALWAYS come back to Full n Soft. PLEASE bring back brown.
1 out of 5 stars
5 April, 2026
originally posted on maybelline.com
Mascara
I also used this mascara for a decade or more and LOVED it. Now it is terrible. Clumps etc. Never used to clump. Now it's no different than all teh other mascaras which are terrible
2 out of 5 stars
27 March, 2026
originally posted on maybelline.com
I miss this in BROWN
The reformulation isn't the best, but most importantly, I need this mascara in BROWN. The black is too harsh for when I just want to look awake and put-together.
1 reply from Consumer Care Center team - 2 months ago
Hello! Thank you so much for your feedback on our Full 'N Soft Washable Mascara. We are so sorry to hear that the latest formula isn't your favorite and that you're missing that soft, natural brown shade! We completely understand that for some complexions, a true black can feel a bit too harsh when you're going for a subtle, awake look. A deep, chocolatey brown mascara is such a great choice for daytime because it defines your lashes just as well as black while looking more natural in the light of day. Since brown formulas are often less pigmented, they tend to look a bit more effortless on the lashes. We've shared your interest in seeing this shade return with our team, and in the meantime, we invite you to explore our other brown mascara options here: https://tinyurl.com/y7346lzg
5 out of 5 stars
Thumbs up graphic, would recommend
27 March, 2026Verified purchase
- Skin tone: Medium
Thr BEST!
Always been my favorite! Consistently good. Soft brush gets every lash, no clumps! Easily build-able.
5 out of 5 stars
Thumbs down graphic, would not recommend
22 March, 2026Verified purchase
- Skin tone: Light
- Skin type: Combination
(no review title)
The only mascara I buy!! Even on curled lashes, lashes stay in place and don't "fall" as some mascaras do. Lasts all day! 5 stars. Only negative is it's so powerful (it's waterproof) so it's a bit hard to remove.
5 out of 5 stars
Thumbs up graphic, would recommend
25 February, 2026
- Eye color: Brown
- Skin tone: Medium
- Skin type: Normal
looks like falsies
insane length & volume, makes my lashes fluffy too. it looks like i’m wearing fake lashes
5 out of 5 stars
12 February, 2026
originally posted on maybelline.com
BEST EVER - but bring back BROWN
THE BEST. The mascara, the brush - nothing compares. Trust me, I’ve tried. I have used this since 2001. But PLEASE bring it back in BROWN!!! Signed, allllll the redheads
5 out of 5 stars
5 February, 2026Verified purchase
(no review title)
As describe
1 out of 5 stars
29 January, 2026
originally posted on maybelline.com
Only one color
This was hands down the best mascara I had ever used. No flaking, smearing or irritation. When Maybelline discontinued this mascara in Brown, I had to start looking for a similar mascara. I'm still looking. Every other Maybelline mascara, and other brands as well, flake miserably.
1 reply from Consumer Care Center team - 3 months ago
Hi there! We appreciate you sharing your thoughts on our Full N Soft Mascara. We understand how disappointing it can be when a favorite product is no longer available, and we apologize for any inconvenience this may cause. We frequently update our product offerings, and sometimes this means discontinuing certain shades or formulas. We'll be sure to forward your feedback to our team to let them know how much you miss the old brown shade!
5 out of 5 stars
Thumbs up graphic, would recommend
6 January, 2026Verified purchase
(no review title)
easy easy easy!
5 out of 5 stars
Thumbs up graphic, would recommend
18 December, 2025Verified purchase
Waterproof without feeling stiff
Stays soft and doesnt run plus reasonably priced. Stays flexible and comes off easily with Garnier (blue cap) micellular water.
5 out of 5 stars
Thumbs up graphic, would recommend
9 December, 2025Verified purchase
- Skin tone: Medium
- Skin type: Combination
- Hair color: Brunette
- Eye color: Black
perfect
I love this one, I have been using it for years. its good for your eyelashes and adds great volume.
1 out of 5 stars
9 December, 2025
originally posted on maybelline.com
Beyond disappointed with the reformulation !
I’ve been using this mascara for years and it has been the best brush and formula. They reformulated it and my latest tube has dried out, clumped, and performed so poorly on my lashes after only a week of use. I am SO disappointed!!!! I’d rather pay more for the original formula than have to go back to the drawing board of finding a new mascara! Must everything fall victim to shrinkflation and reforumlation!!? I won’t be repurchasing.
5 out of 5 stars
1 December, 2025
originally posted on maybelline.com
Great Brush
I am picky about the brush I use. I put one coat on my lashes and then wait a couple of minutes before putting another coat on. I find this helps with any mascara. Right now this my favorite mascara.
1 out of 5 stars
15 November, 2025
originally posted on maybelline.com
No longer a good product
I have been using this brand of Mascara for 45 + years and I have to say this Mascara is now terrible, It has declining several years now and I will no longer purchase it. Bye Maybelline.
5 out of 5 stars
12 November, 2025Verified purchase
(no review title)
I’ve been using this since they came out with it!
5 out of 5 stars
8 November, 2025
originally posted on maybelline.com
Please bring back the brown black
Please bring back the brown black!!! I am a redhead and this is my favorite mascara
5 out of 5 stars
9 October, 2025
originally posted on maybelline.com
Favorite!
This has always been my favorite! I’ve tried others but always return to this so now it’s the only one I will buy! BUT…. PLEASE PLEASE PLEASE Bring back waterproof brown!