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OUAI Detox Shampoo - Ulta Beauty - 2 of 4OUAI Detox Shampoo - Ulta Beauty - 3 of 4OUAI Detox Shampoo - Ulta Beauty - 4 of 4
OUAI Detox Shampoo - Ulta Beauty - 1 of 4

OUAI Detox Shampoo - 10 fl oz - Ulta Beauty: Strengthening, Clarifying, All Hair Types, Eucalyptus & Rosemary Scent

$34.00 ($3.40/fluid ounce)See 1 deal for this item

Size10 fl oz

In Stock

Eligible for registries and wish lists

At a glance

About this item

Highlights

  • Cleanses without stripping
  • Removes product buildup
  • Adds softness and shine
  • Cruelty Free
  • Sulfate Free
  • Paraben Free
  • Phthalate Free

Description

This clarifying shampoo deeply cleanses away dirt, oil and product buildup with apple cider vinegar while keratin helps strengthen hair.

Highlighted Ingredients:
CHELATING AGENTS - Helps remove hard water deposits and impurities
APPLE CIDER VINEGAR - Helps exfoliate and remove flakes, residue, and buildup, keeping hair healthy and shiny.
HYDROLYZED KERATIN - Helps soften, smooth frizz and adds shine

How To Use:
•Use DETOX SHAMPOO whenever a deeper cleanse is needed.
•Thoroughly wet hair from roots to ends with lukewarm water. Squeeze out excess moisture.
•Lather a quarter size amount in hands.
•Part hair using fingers and apply as close to the scalp as possible.
•Let sit for 1 to 3 minutes.
•Rinse. Squeeze out excess moisture before applying conditioner.
•Rinse with cold water to close the hair cuticle and add shine.

Scented with Melrose Place – a velvety-rich rose scent infused with a swoon-worthy blend of bergamot, lychee, white musk, champagne and more.

Our bottles & caps are fully recyclable and made with 20% post-consumer recycled materials! This product is silicone, paraben, cruelty, SLS and SLES free.
Scent: Rosemary, Eucalyptus
Hair Type: All Hair Types
Product Warning: Eye irritant
Product Form: Liquid
Beauty Purpose: Clarifying, Strengthening
Net weight: 10 fl oz (US)
TCIN: 82518837
UPC: 815402021290
Item Number (DPCI): 342-03-2899
Origin: Assem USA w/foreign/dom. parts
If the item details aren’t accurate or complete, we want to know about it.

Ingredients:

water / aqua / eau, sodium c14-16 olefin sulfonate, sodium lauroyl methyl isethionate, cocamidopropyl betaine, decyl glucoside, acrylates copolymer, cocamide mipa, fragrance / parfum, polysorbate 20, hydrolyzed keratin, hydroxypropyl guar hydroxypropyltrimonium chloride, vinegar, peg-150 distearate, polyquaternium-7, glycerin, benzophenone-4, sodium chloride, sodium hydroxide, tetrasodium edta, trisodium ethylenediamine disuccinate, isopropyl alcohol, propylene glycol, citric acid, disodium edta, chlorphenesin, sodium benzoate, phenoxyethanol, potassium sorbate, linalool, citronellol, ci 14700 (red 4), ci 19140 (yellow 5), ci 61570 (green 5).

Allergens & Warnings:

WARNING: AVOID CONTACT WITH EYES. IF CONTACT OCCURS, RINSE WELL WITH WATER.

Shipping details

Estimated ship dimensions: 2.4 inches length x 2.4 inches width x 5.5 inches height
Estimated ship weight: 0.8 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
See the return policy for complete information.

Q: Is it RETINOL free? (trying to get pregnant and my OB/GYN advised to stay away from Retinol).

submitted by Ann - 7 months ago
  • A: No, OUAI Detox Shampoo does not contain retinol. For a full list of ingredients, please refer to the ingredients listed under the Label Info section

    submitted byOUAI team - 7 months ago
    Brand expert

Q: Does this work good with dandruff?

submitted by lyiss - 8 months ago
  • A: Detox Shampoo makes a great addition to your routine! It deeply cleanses dirt, oil, and buildup. For dandruff, we suggest our Anti-Dandruff Shampoo — the salicylic acid helps reduce flaking, itching, and irritation. You can even use both for a refreshed, healthy scalp.

    submitted byOUAI team - 7 months ago
    Brand expert

Q: Will it help remove a toner that’s too ashy?

submitted by Kelekena - 10 months ago
  • A: Detox shampoo is safe for all hair types, including color-treated, keratin-treated and Brazilian blowouts. It is free of SLS, SLES, phthalates, and parabens.

    submitted byOUAI team - 10 months ago
    Brand expert

Q: Should I use it with a conditioner? If so which one?

submitted by Chris - 11 months ago
  • A: Yes! You can use whichever OUAI Conditioner or Treatment Masque is most suitable to your hair type: Fine, Medium, or Thick.

    submitted byOUAI team - 10 months ago
    Brand expert

Q: Is this safe for color-treated hair?

submitted by Lesley - 1 year ago
  • A: Yes! Detox Shampoo is free of SLS, SLES, phthalates, and parabens. It is safe for all hair types, including color-treated, keratin-treated and Brazilian blowouts.

    submitted byOUAI team - 1 year ago
    Brand expert

Q: Is it safe to use daily?

submitted by Odx - 1 year ago
  • A: It's important to do what feels best for your hair. Everyone’s cleansing routine is different. Detox Shampoo helps to remove product buildup and hard water deposits. Use it when you feel like you need a deeper cleanse.

    submitted byOUAI team - 1 year ago
    Brand expert

Q: How often should I use this?

submitted by Abigail - 3 years ago
  • A: Once per week to clarify and detox scalp and hair.

    submitted byMR - 2 years ago

Additional product information and recommendations

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Guests are saying

The Ouai Detox Shampoo is a highly praised product that effectively cleanses hair without stripping it of moisture. Guests appreciate its ability to remove buildup from styling products and excess oil, leaving hair feeling fresh, soft, and shiny. The pleasant scent and luxurious lather enhance the overall experience, making it a favorite for weekly use. Ideal for those with oily hair or frequent product users, this shampoo is a must-have for a healthy hair routine.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.7 out of 5 stars with 3509 reviews
    73% would recommend
    83 recommendations
    5 out of 5 stars
    19 May, 2026
    originally posted on influenster.com
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    Very clean hair!

    [This review was collected as part of a promotion.] I needed a good detox shampoo that would clarify my scald and hair after a week of buildup. I love the subtle scent, and love that apple cider vinegar is the main ingredient to clarify my scalp. It cleans up my hair very well leaving my hair clean and bouncy. A little goes a long way and lathers very well! The bottle size is good even for my long length.
    KristinaC
    Did you find this review helpful?
    5 out of 5 stars
    19 May, 2026
    originally posted on influenster.com
    Image

    A+++

    [This review was collected as part of a promotion.] The Detox Shampoo by OUAI has completely revitalized my scalp and hair. It smells great, foams and lathers like a dream, rinses well, leaves my scalp feeling refreshed, and gives me beautiful, shiny volume!
    FelinaV
    Did you find this review helpful?
    5 out of 5 stars
    17 May, 2026
    originally posted on influenster.com
    Image

    Amazing cleaner

    [This review was collected as part of a promotion.] I really like this shampoo. It cleans my hair very nicely. The packaging is very chic and post. Ill recommend this to everyone who wants a cleaning shampoo.
    NicoleA
    Did you find this review helpful?
    5 out of 5 stars
    17 May, 2026
    originally posted on influenster.com
    Image

    I love this shampoo

    [This review was collected as part of a promotion.] I’m obsessed with the lather of this shampoo, from that to the smell to the fact that it actually felt detoxing . I’m obsessed with the feeling of my hair after washing
    TaylorD
    Did you find this review helpful?
    5 out of 5 stars
    16 May, 2026
    originally posted on influenster.com
    Image

    Must have!!

    [This review was collected as part of a promotion.] This has completely changed my haircare routine! The lather is incredibly rich and deeply cleanses my scalp, easily removing all product buildup and excess oil without leaving a single trace of residue. My overall impression is fantastic because it significantly extends the duration between my hair washes. My scalp feels completely refreshed, lightweight, and balanced every single time I use it.
    GeornelizK
    Did you find this review helpful?
    5 out of 5 stars
    16 May, 2026
    originally posted on influenster.com
    Image

    The perfect deep clean for fresh, bouncy hair ✨

    [This review was collected as part of a promotion.] It leaves my hair feeling incredibly clean, fresh, and lightweight without making it feel dry or stripped. I love how well it removes buildup from styling products and dry shampoo while still keeping my hair soft and shiny. After using it, my scalp feels refreshed and my hair has so much more volume and movement. It’s such a good reset shampoo, especially when my hair starts feeling heavy or dull ✨
    YuliaAstakhovaO
    Did you find this review helpful?
    5 out of 5 stars
    15 May, 2026
    originally posted on influenster.com
    Image

    Smells good

    [This review was collected as part of a promotion.] This shampoo cleans my hair so well! This is such a good clarifying shampoo if you have hard water at home. It also smells amazing! Deftly with the price!
    Did you find this review helpful?
    5 out of 5 stars
    15 May, 2026
    originally posted on influenster.com
    Image

    The GOAT detox shampoo

    [This review was collected as part of a promotion.] LOVE This for my scalp! I’m always reaching for a good cleansing, detox shampoo to help with product build up and this one has exceeded my expectations. I love how clean my hair and scalp feel after using it!
    MarissaD
    Did you find this review helpful?
    4 out of 5 stars
    15 May, 2026
    originally posted on influenster.com
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    Gets hair Clean !

    [This review was collected as part of a promotion.] This detox shampoo by OUAI gets my hair clean! The formula is thick almost syrupy texture and has a delightful floral fragrance. The lather is rich and my hair and scalp feel buildup free!
    OliviaZ
    Did you find this review helpful?
    5 out of 5 stars
    15 May, 2026
    originally posted on influenster.com
    Image

    Great shampoo

    [This review was collected as part of a promotion.] Love this product. This brand has great clean ingredients that leave hair feeling great and smelling even better. Love the consistency of the product and how it make my hair look.
    LyndsayB
    Did you find this review helpful?
    4 out of 5 stars
    14 May, 2026
    originally posted on influenster.com
    Image

    Great at cleaning buildup but not super moisturizi

    [This review was collected as part of a promotion.] I have very dry coily hair so I am careful about what I put in my hair. Protein is one of those ingredients i am unsure about because it can be drying. But I decided to give it a shot.So the positive 1st. Ouai detox acv Shampoo with keratin was extremely good at cleaning my hair. I get alot of product build up since I wear protective styles like twists and braids for an extended period of time. The shampoo had really good lather and removed all dirt and build up with ease. My hair looked and felt sneaky clean with little effort. It also left my hair smelling pretty good despite having Acv. I immediately followed up with the OUAI repair balm to get some moisture back but that had protein in it too. So I used a deep conditioner as well. I think i had a little less shedding than usual and my hair looked fuller. Now the down side. My hair was not nearly as moisturized as when I use my other products. It felt drier and a bit harder.( I had to skip my deep moisture mask because it also has bond repairing ingredients. That may be the reason for dryness so I can't say if the shampoo is drying for sure.) So I think it may have made my hair stronger but drier. It might work for dry hair types if you only use it once in a while and pair it with very moisturizing ingredients.
    StephanieR
    Did you find this review helpful?
    3 out of 5 stars
    14 May, 2026
    originally posted on influenster.com
    Image

    Smells good

    [This review was collected as part of a promotion.] Not a big fan of the shampoo as well. It needs a lot of product to lather. Ouai has better shampoos. The shampoo makes my hair smell good though. But doesn’t do much for the frizz.
    MehaP
    Did you find this review helpful?
    5 out of 5 stars
    13 May, 2026
    originally posted on influenster.com
    Image

    Amazing

    [This review was collected as part of a promotion.] This has to be my favorite detox shampoo yet. It does such an amazing job at deep cleaning my scalp. It also doesn’t smell as bad as some detox shampoos do.
    MckenzieN
    Did you find this review helpful?
    5 out of 5 stars
    13 May, 2026
    originally posted on influenster.com
    Image

    My go to

    [This review was collected as part of a promotion.] This is my go to shampoo. A great clarifying shampoo that smells incredible and leaves my hair feeling clean and soft. Can’t go wrong with this one!
    LexiV
    Did you find this review helpful?
    5 out of 5 stars
    13 May, 2026
    originally posted on influenster.com
    Image

    Salon worthy!

    [This review was collected as part of a promotion.] This shampoo makes my scout feel so clean, non-greasy and yet lightweight without stripping all of my natural oils. It feels like luxury in a bottle, and I went to the hair salon to get my hair washed.
    CharmesaD
    Did you find this review helpful?
    5 out of 5 stars
    13 May, 2026
    originally posted on http://www.ulta.com
    Image

    Great for clarifying

    I use this shampoo once a week for a good deep clean. It leaves me squeaky clean. I tend to have an oily scalp and this works well.
    Lauren
    Did you find this review helpful?
    5 out of 5 stars
    13 May, 2026
    originally posted on influenster.com
    Image

    Best detox shampoo on the market

    [This review was collected as part of a promotion.] This is by far the best clarifying shampoo on the market. It genuinely removes any excess oil, hard, water debris, dry shampoo, residue from your scalp in your hair without your hair feeling dry. My hair still feels moisturized after use but it also gives me that squeaky clean feeling. This product has a great lathering. It suds up really nice. The scent is a little bit stronger on this one kind of reminds me of magnolia.
    TabiS
    Did you find this review helpful?
    5 out of 5 stars
    13 May, 2026
    originally posted on influenster.com
    Image

    My absolute favorite shampoo ever!

    [This review was collected as part of a promotion.] I love this shampoo, it left my hair feeling squeaky clean and removed the excess oil and left it feeling clean. I love the ingredients implemented by the brand in it and the packaging makes my bathroom feel luxurious. Once I followed the instructions, my hair has never felt cleaner!
    AriannaA
    Did you find this review helpful?
    5 out of 5 stars
    13 May, 2026
    originally posted on http://www.ulta.com
    Image

    Clarifying detox shampoo

    Gifted by OUAl. This detox shampoo fit so easily into my routine and left my hair feeling super clean without stripping. After using it, my hair looked refreshed, lighter, and noticeably healthier overall.
    Maddie
    Did you find this review helpful?
    5 out of 5 stars
    13 May, 2026
    originally posted on influenster.com
    Image

    Refreshing and Effective

    [This review was collected as part of a promotion.] As someone who didn’t think clarifying shampoo was important, I was wrong. I have used a clarifying shampoo and it made my hair squeaky clean but felt stripping. This shampoo from Ouai is amazing. Not only did my hair feel so refreshed, it did not feel stripped. The ingredients are great and it doesn’t smell like apple cider vinegar. It smells pleasant and not overpowering. This shampoo is a must if you style your hair, use more products, or have hard water. The shampoo is a game changer. Clarifying shampoo is important to have and it makes my hair and scalp refreshed without feeling dry. I definitely see why people rave about this shampoo.
    CindyH
    Did you find this review helpful?

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