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OUAI Fine Hair Shampoo - Ulta Beauty - 2 of 4OUAI Fine Hair Shampoo - Ulta Beauty - 3 of 4OUAI Fine Hair Shampoo - Ulta Beauty - 4 of 4
OUAI Fine Hair Shampoo - Ulta Beauty - 1 of 4

OUAI Fine Hair Shampoo - Travel Size - 3.4 fl oz - Ulta Beauty: Thickening, Strengthening, Volumizing, Nourishing

$16.00 ($5.33/fluid ounce)See 1 deal for this item
Size3.4 fl oz

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At a glance

About this item

Highlights

  • Adds volume and bounce
  • Strengthens and thickens hair
  • Hydrates and nourishes
  • Cruelty Free
  • Sulfate Free
  • Paraben Free
  • Phthalate Free

Description

For fine hair, this color-safe, thickening shampoo adds volume & bounce and smells as good as it looks.

Highlighted Ingredients:
BIOTIN - Strengthens and reinforces hair health by delivering essential nutrients
CHIA SEED OIL - Thickens and volumizes
HYDROLYZED KERATIN - Softens, smoothes frizz and adds shine

How To Use: 
• Thoroughly wet hair from roots to ends with luke warm water.
• Lather a quarter size amount of FINE shampoo in hands. Work shampoo into roots and any where hair touches the scalp.
• Rinse shampoo. Squeeze out excess moisture before applying conditioner.
• Apply a quarter size amount of FINE conditioner focusing on midshaft and ends.
• Rinse with cold water to close the hair cuticle and add shine.

Scented with Mercer Street – an outspoken fragrance that a-OUAI-kens the senses with notes of Italian lemon, Turkish rose, jasmine sambac, iris, lily, and white musk.

Our bottles & caps are fully recyclable and made with 20% post-consumer recycled materials! This product is sulfate, paraben & cruelty free.
Hair Type: Fine
Trial/Mini/Travel Size: Yes
Product Warning: Eye irritant
Product Form: Liquid
Beauty Purpose: Basic Cleansing, Nourishing, Thickening, Volumizing, Strengthening
Net weight: 95 Grams
TCIN: 94193240
UPC: 815402027810
Item Number (DPCI): 342-03-6178
Origin: Assem USA w/foreign/dom. parts
If the item details aren’t accurate or complete, we want to know about it.

Ingredients:

aqua (water, eau), sodium c14-16 olefin sulfonate, cocamidopropyl betaine, sodium methyl cocoyl taurate, peg-200 hydrogenated glyceryl palmate, cocamide mipa, parfum (fragrance), panthenol, cocoglucosides hydroxypropyltrimonium chloride, hydrolyzed keratin, biotin, salvia hispanica seed oil, cetrimonium chloride (anti-static agent/agent antistatique), hydroxypropyl guar hydroxypropyltrimonium chloride, glycerin, sodium lauroyl glycinate, peg-150 distearate, propoxytetramethyl piperidinyl dimethicone, trideceth-6, c11-15 pareth-7, peg-7 glyceryl cocoate, sodium chloride, polyquaternium-7, disodium edta, citric acid, sodium hydroxide, tetrasodium edta, potassium sorbate, sodium benzoate, phenoxyethanol, benzyl alcohol, acetic acid, sodium acetate, benzyl salicylate, limonene, hexyl cinnamal.

Allergens & Warnings:

WARNING: AVOID CONTACT WITH EYES. IF CONTACT OCCURS, RINSE WELL WITH WATER.

Shipping details

Estimated ship dimensions: 1.57 inches length x 1.62 inches width x 3.9 inches height
Estimated ship weight: 0.25 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
See the return policy for complete information.
Download the safety data sheet (PDF)
This document lists product hazards, safety info and any potential ill effects on human health. All info has been collected and verified by the manufacturer.

Q: Is this safe for color treated hair

submitted by AP - 5 months ago

  • A: Yes! All of our products at OUAI, including our shampoos and conditioners, are safe for Color-treated, Keratin-treated, Brazilian blowouts, chemically-treated hair, wigs & extensions. We never use phthalates, sulfates, or parabens in our products. As always, it's best to consult with your stylist before starting any new products.

    submitted byOUAI team - 4 months ago
    Brand expert
See all questions (1)

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Guests are saying

This shampoo is particularly well-suited for fine hair, providing a balance of cleanliness and volume without weighing hair down. Many guests appreciate its ability to add shine and softness while maintaining a pleasant scent. However, some guests have noted that it can be drying for certain hair types and that the fragrance may be too strong for sensitive individuals. Overall, it has garnered positive feedback for its effectiveness and luxurious feel.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.0 out of 5 stars with 1154 reviews
    38% would recommend
    39 recommendations
    1 out of 5 stars
    14 May, 2026
    originally posted on OUAI
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    Did absolutely nothing

    really really disappointed. the shampoo & conditioner does absolutely nothing for my hair. It smells great but that is about it.
    LISA W.
    Did you find this review helpful?
    3 out of 5 stars
    12 May, 2026
    originally posted on http://www.ulta.com
    Image

    Solid shampoo strong fragrance

    This shampoo is really good it lathers so silky and makes your hair feel so clean without stripping it down. I was gifted by ouai but I've actually bought this on my own too during a recent sale and I enjoy it. I just wish the fragrance wasn't as strong as it is but it doesn't smell bad just strong!!
    Cc
    Did you find this review helpful?
    5 out of 5 stars
    11 May, 2026
    originally posted on http://www.ulta.com
    Image

    Perfect for fine hair

    I started using OUAI Fine Shampoo because my hair gets flat so quickly, and I was honestly surprised by how much volume it gives without making my hair feel dry or heavy. My hair feels super clean, soft, and bouncy for days, plus the scent smells like expensive perfume. It's one of the few shampoos that makes my fine hair actually look fuller. gifted by ouai
    Ari
    Did you find this review helpful?
    5 out of 5 stars
    9 May, 2026
    originally posted on http://www.ulta.com
    Image

    Love this for improving my hair quality!

    Love this shampoo, as someone who has fine hair, this has been working amazing! My hair feels so soft and smooth after, and it has improved the texture of my hair overall. Also, the smell is so good and it lasts for a while. Favourite haircare product!! complimentary from ouai
    Ari
    Did you find this review helpful?
    4 out of 5 stars
    9 May, 2026
    originally posted on http://www.ulta.com
    Image

    First wash and I already love

    I've been using this shampoo for my fine hair and I'm honestly impressed so far. It gives a really deep clean without stripping my hair or making it feel dry. My roots feel fresh for longer, and my hair looks softer and more volumized after blow drying. I also love that it feels lightweight and doesn't leave any heavy residue behind. The scent is clean, fresh, and very salon-like.
    Moerv
    Did you find this review helpful?
    5 out of 5 stars
    8 May, 2026
    originally posted on http://www.ulta.com
    Image

    My hair feels so smooth

    Gifted by Ouai. I have fine hair so lightweight is non-negotiable for me, and this shampoo absolutely delivers. It hydrates without leaving any heaviness behind, and my hair feels soft and silky after every wash. The scent is also so lovely and the whole experience feels luxurious to me. Highly recommend if you have fine hair like me
    Emily
    Did you find this review helpful?
    5 out of 5 stars
    8 May, 2026
    originally posted on http://www.ulta.com
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    Love it

    This clarifying shampoo leaves my hair feeling super clean without drying it out. It removes buildup, adds shine, and gives my scalp a fresh, healthy feel after every wash. i'll definitely add this to my routine. This was gifted by ouai!
    Lilly
    Did you find this review helpful?
    5 out of 5 stars
    8 May, 2026
    originally posted on http://www.ulta.com
    Image

    Love it!

    I've been using OUAI Fine Hair Shampoo for a few weeks and love how clean and lightweight my hair feels after every wash. It gives my fine hair volume without drying it out, and the scent is so good too! gifted by ouai complimentary from ouai
    JJ
    Did you find this review helpful?
    5 out of 5 stars
    8 May, 2026
    originally posted on http://www.ulta.com
    Image

    Perfect for thin hair

    The Ouai Fine Hair Shampoo is my go to! I have very long but thin hair and this has been a game changer for me. It smells incredible and leaves my hair shiny without feeling weighed down or oily. I also love how soft my hair feels after using. complimentary from ouai
    Alexis
    Did you find this review helpful?
    5 out of 5 stars
    8 May, 2026
    originally posted on http://www.ulta.com
    Image

    I would buy again

    This shampoo made my fine hair feel super clean without feeling stripped or dry. It gave my hair more volume and bounce while still feeling soft and lightweight. The Mercer Street scent also smells so fresh and luxe! complimentary from ouai
    Marissa
    Did you find this review helpful?
    5 out of 5 stars
    8 May, 2026
    originally posted on http://www.ulta.com
    Image

    I would buy this again!

    This shampoo made my fine hair feel super clean without feeling stripped or dry. It gave my hair more volume and bounce while still feeling soft and lightweight. The Mercer Street scent also smells so fresh and luxe! complimentary from ouai
    Marissa
    Did you find this review helpful?
    5 out of 5 stars
    7 May, 2026
    originally posted on http://www.ulta.com
    Image

    Love this!

    I am obsessed with this shampoo and conditioner combo! I have fine hair and have had a hard time finding products that make it feel nourished and soft and not crunchy and hard! This duo makes my hair feel and look like I just left the salon! gifted by ouai
    Tori
    Did you find this review helpful?
    5 out of 5 stars
    7 May, 2026
    originally posted on http://www.ulta.com
    Image

    Love love love

    I was so excited to try this product gifted by Ouai! I have thin hair and am always struggling with products weighing down my hair. This is amazing and works so well. The results are incredible and I'm so happy it's in my routine now
    Bridget
    Did you find this review helpful?
    5 out of 5 stars
    6 May, 2026
    originally posted on http://www.ulta.com
    Image

    Love it

    complimentary from ouai. I've been using Ouai Fine Hair Shampoo and it's honestly one of the few that makes my hair feel clean without weighing it down. It gives me that light, airy volume while still leaving my hair soft and smooth—not stripped or dry. I also love how fresh and subtle the scent is (it smells expensive without being overpowering). After a few washes, my hair looked shinier and felt healthier overall. If you have fine hair and struggle with flatness or buildup, this is such a good one to try.
    Tata
    Did you find this review helpful?
    4 out of 5 stars
    6 May, 2026
    originally posted on http://www.ulta.com
    Image

    Great product

    Would definitely buy again
    KML
    Did you find this review helpful?
    5 out of 5 stars
    5 May, 2026
    originally posted on http://www.ulta.com
    Image

    Love it!

    I have very fine hair so I usually use shampoos and conditioners that are volumizing or specifically for fine hair. This shampoo has replaced my usual shampoo! It's thick and lathers well and makes my hair feel clean but not stripped. I also really love Ouai's packaging, it's clean and minimalistic but looks chic in my shower. So far I've really been enjoying this shampoo and I also use the fine hair conditioner which works well with the matching shampoo! Definitely recommend if you have fine hair like me! gifted by ouai
    Alexandrac
    Did you find this review helpful?
    5 out of 5 stars
    5 May, 2026
    originally posted on http://www.ulta.com
    Image

    Love it

    I have fine, long hair, so I'm pretty careful with what I use since a lot of products make it feel flat or heavy. I tried Quai Fine Shampoo and Conditioner without expecting much, but it actually made a difference. My hair feels really clean and soft, and I've noticed more volume, which I'm always looking for. It doesn't weigh my hair down at all, which is rare for me. It just makes my hair look and feel a lot better overall. Gifted by QUAI
    Olga
    Did you find this review helpful?
    5 out of 5 stars
    5 May, 2026
    originally posted on http://www.ulta.com
    Image

    This shampoo is fab for fine hair!!

    gifted by ouai: Ouai kindly gifted me their Fine Hair Shampoo and this works fabulously alongside my very long fine hair. I have fine hair and a lot of it that's naturally curly so I look for a shampoo that helps with frizz and smoothing out my hair more, along with giving my hair an extra little bounce and a little added volume, and that of course works to strengthen/thicken my hair while hydrating overall. I really feel that the Fine Hair Shampoo addresses my concerns and helps my hair look and feel its best! It also works fabulously with color treated hair - which I have - that's a big plus! You can see in my before photo (I'm wearing a blue top) that my hair looks a little frizzy, a little lifeless and in the after photo (I'm wearing a black shirt) don't mind my hair as I had it up in a clip - but my hair looks less frizzy and as a bit of volume added to it, and it feels so much smoother and overall looks so healthy!
    Medine
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    4 May, 2026
    originally posted on http://www.ulta.com
    Image

    Love it

    I received this product complimentary from Ouai in exchange for my honest review. This shampoo has completely saved my thin hair and added more volume to it. My hair also feels very hydrated l. The scent is so refreshing. Love it!
    Julie
    Did you find this review helpful?
    5 out of 5 stars
    4 May, 2026
    originally posted on http://www.ulta.com
    Image

    Great for fine hair

    gifted by ouai, I'm so happy I had a chance to try this shampoo. I have long, fine hair that can easily get weighed down or stripped down by harsh shampoos. This shampoo has a nice white floral scent and cleans my hair so well without any issues. My hair is easy to manage afterwards and doesn't need to be washed for at least three days.
    Svetta
    Did you find this review helpful?

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