Milk Makeup Travel Size Hydro Grip Hydrating Makeup Primer with Hyaluronic Acid + Niacinamide - 0.67 fl oz - Ulta Beauty
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- $7.00Buy 3, get 1 free on select beauty minis4.7 out of 5 stars with 6329 ratings
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- $7.00Buy 3, get 1 free on select beauty minis4.7 out of 5 stars with 6329 ratings
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Guests are saying
The product has garnered mixed feedback from guests, with many praising its hydrating properties and ability to keep makeup in place for extended periods. Guests with dry or sensitive skin found it particularly beneficial, noting that it creates a smooth base for foundation application. However, some guests experienced issues with glitter fallout and pilling, leading to disappointment. Overall, it is seen as a staple for those seeking a reliable primer that enhances makeup longevity.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.7 out of 5 stars with 416 reviews
66% would recommend
3 recommendations
5 out of 5 stars
5 May, 2026
originally posted on http://www.ulta.com

Great Primer
Great moisturizing primer.
5 out of 5 stars
2 May, 2026
originally posted on http://www.ulta.com

Works great without drying skin
This primer is hydrating and feels light. It works really well in helping makeup stay longer
3 out of 5 stars
29 April, 2026
originally posted on http://www.ulta.com

Good product
Its a good primer for mature and dry skin but It was heavy for my skin. I had to return it. but it doesn't mean its a bad product... its only doesn't work for me.
1 out of 5 stars
9 April, 2026
originally posted on http://www.ulta.com

Too expensive
Not worth the money. You could say it's moisturizing but it didnt make a difference in my dry areas. I thought it would grab my foundation and keep it in place. I get the same results as going without primer then with the hydro grip. I wouldnt buy it again.
5 out of 5 stars
7 April, 2026
originally posted on http://www.ulta.com

A new staple
I love this stuff. I have dry/combo skin and use topical acne treatments that leave my skin dry and sensitive. I put this primer on and let it sit for at least 5 minutes before applying anything and it makes my foundation/bb cream look like glass. A new holy grail for me.
1 out of 5 stars
6 April, 2026
originally posted on http://www.ulta.com

Didn't work for me
After all the hype I heard about this product, I returned it afer one use. It left white patches under my makeup and it pills when buffing your foundation in.
1 out of 5 stars
27 March, 2026
originally posted on http://www.ulta.com

Mid product for the price. Leaves flakes of label on face
Its fine, nothing special especially for the price. Noticed specs of flitter on my face after putting on makeup and was frustrates bc i couldnt get the flakes off without ruining my base to literally scrape or wipe it off. I couldnt figure out where they were coming drom since i dont have glitter anyrhing. Found out that it was the cheap holographic label and flaking onto my face every time i used it. Never buying again, do not recommend. Save your money and time
1 out of 5 stars
27 March, 2026
originally posted on http://www.ulta.com

Mid product for the price
It works fine but if youre gonna buy somehong in this price range drugstore like nyx face glue is a sinilar option. Ill NEVER buy this lroduct again bc wverytine id put my makeup on id have soecs of glitter left on my fave that i couldnt take off. I douldnt fogure out therre the heck it was coming from since i do not any glitter anyrhing. Especially not in my makeup bag. I goind out it was the cheap holographic label flaking off onto my fingers every single tine i used it.
1 out of 5 stars
8 March, 2026
originally posted on http://www.ulta.com

No
It made my foundation look patchy. It didnt hold my makeup and by the end if the day my foundation was gone.
2 out of 5 stars
5 March, 2026
originally posted on http://www.ulta.com

Not worth the price
For the price, I was disappointed in the gripiness of the primer.
2 out of 5 stars
2 March, 2026
originally posted on http://www.ulta.com

No
Not as good as other primers ive had. Its ok, not as good for mature skin.
5 out of 5 stars
1 March, 2026
originally posted on http://www.ulta.com

Pleasantly Surprised
I bought this for the good reviews and was genuinely surprised by how good it is. The grip is good but still easy enough to blend into your face.
5 out of 5 stars
22 February, 2026
originally posted on http://www.ulta.com

Great Primer
I love how it stays on and does blend well to any product. This is great to keep skin hydrated and not dry up your skin. It help my stuff pretty well.
5 out of 5 stars
20 February, 2026
originally posted on http://www.ulta.com

Love it!
This is one of the best primers I've ever used. My foundation still looks great and I put it on almost 14 hours ago. I definitely think it helped with creating a great base. Will definitely purchase again.
1 out of 5 stars
5 February, 2026
originally posted on http://www.ulta.com

terrible
made my makeup seperate soon as i put on concealer (that i use as foundation)
5 out of 5 stars
31 January, 2026
originally posted on http://www.ulta.com

This primer is amazing!
This is the first time I have purchased this and I will buy it again. First of all I only use one pump after applying my moisturizer and letting it dry. My bare minerals foundation doesn't budge at all. This primer feels cool on your skin when applying it. This primer is awesome!
5 out of 5 stars
30 January, 2026
originally posted on http://www.ulta.com

Hydrating
I love this product for my dry sensitive skin , keeps my makeup from looking patchy , doesnt irritate my skin. As someone w roseca and usually nervous to try new products i bought the small size to try it out and i love it forsure getting a bigger size !
5 out of 5 stars
26 January, 2026
originally posted on http://www.ulta.com

I would buy this product again
Loved it
4 out of 5 stars
22 January, 2026
originally posted on http://www.ulta.com

Love this for over 50 skin
Im 52 and finding great products that last, work, hydrate and dont flair up my menopausal skin is hard. Love this. Has worked great woth my foundation, skin tent and CC cream.
5 out of 5 stars
13 January, 2026
originally posted on http://www.ulta.com

Hydrating!
Love this product ive usedit twice so far no negative reactions not irritating to my skin feels nice and hydrating when i apply which is a plus because i have dry red irritated skin and some products tend to burn my skin this product doesnt do that , and from what i can tell there is no fragrance