Target New ArrivalsBack to SchoolCollegeClothing, Shoes & AccessoriesHome & DecorKitchen & DiningOutdoor Living & GardenGroceryHousehold EssentialsBabyBeautyPersonal CareSports & OutdoorsHealthWellnessSchool & Office SuppliesToys & GamesElectronics & TechVideo GamesMovies, Music & BooksParty SuppliesGift IdeasGift CardsPetsUlta Beauty at TargetShop by CommunityTarget OpticalDealsClearanceNew ArrivalsBack to SchoolCollegeTop DealsTarget Circle DealsWeekly AdShop Order PickupShop Same Day DeliveryRegistryRedCardTarget CircleFind Stores
L'Oreal Paris Voluminous Mascara - 0.28 fl oz - 2 of 4L'Oreal Paris Voluminous Mascara - 0.28 fl oz - 3 of 4L'Oreal Paris Voluminous Mascara - 0.28 fl oz - 4 of 4
L'Oreal Paris Voluminous Mascara - 0.28 fl oz - 1 of 4

L'Oreal Paris Voluminous Curved Brush Mascara - 340 Black - 0.28 fl oz

22 Questions
$9.99

In Stock

Eligible for registries and wish lists

At a glance

About this item

Highlights

  • Volume building mascara from L'Oreal Paris
  • Up to 5 times fuller lashes
  • Resists clumping and flaking
  • Removes easily with soap and water

Description

Here's the perfect mascara to stop people in their tracks. The L'Oreal Paris Voluminous Original Mascara is formulated to prevent clumping, and to keep your lashes full and soft. L'Oreal's Volume Maximizing applicator volumizes each lash to make them up to 5 times thicker. Brush the mascara from the base of the lashes to the tips for a full and bold look. Choose from a range of dark tones to enhance your eyes' beauty. This L'Oreal mascara contains Panthenol and Ceramide-R to protect and condition your lashes. Add this mascara to your makeup collection, and wink at the world with gorgeous and voluminous lashes.
Suggested Age: Adult Use Only
Health Facts: Aluminum-Free, No Fragrance Added, Phthalate-Free, Contains Ceramides, Sulfate-Free
Color Palette: Dark Tones
Includes: Mascara
Beauty Purpose: Volumizing
Features: Non-Clumping, Curved Brush, Washable
TCIN: 12911989
UPC: 071249019344
Item Number (DPCI): 052-04-0481
Origin: Assem USA w/foreign/dom. parts
If the item details aren’t accurate or complete, we want to know about it.

Ingredients:

aqua/water, paraffin, cyclopentasiloxane, cera alba/beeswax, stearic acid, triethanolamine, acacia/acacia senegal gum, carnauba/carnauba wax, palmitic acid, dimethiconol, hydroxyethylcellulose, panthenol, imidazolidinyl urea, sodium polymethacrylate, methylparaben, peg/ppg-17/18 dimethicone, 2-oleamido-1,3-octadecanediol, propylparaben, simethicone, bht, polyquaternium - 10, may contain [+/- ci 77492, ci 77499, ci 77491/iron oxides, ci 77007/ultramarines, ci 77891/titanium dioxide, ci 77266/black 2, mica, ci 75470/carmine, ci 77510/ferric ferrocyanide, ci 77288/chromium oxide greens, ci 77289/chromium hydroxide green], fil d26675/1

Shipping details

Estimated ship dimensions: 7.3228 inches length x 2.9921 inches width x 0.7874 inches height
Estimated ship weight: 0.055 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
See the return policy for complete information.

Q: What is with the formula change? It is impossible to get off and is drying out my lashes. I’ve been buying this for 25 years and am so sad to find a new mascara. It was perfect before!!

submitted by Colleen - 2 years ago
  • A: I thought I was imagining this, I didn’t know they changed their formula! It’s horrible!

    submitted bysavlo - 2 years ago
  • A: Same here. I used this mascara for more than 20 years and the formula has been changed probably about 2 years ago. Disappointing

    submitted bySam - 3 months ago
  • A: Hi there! Thank you for reaching out to us about the Voluminous Mascara, we are glad you are enjoying this product. We are sad to hear that you are having difficulty removing it. We recommend using our Eye Makeup Remover it is a fragrance-free, moisturizing formula gently removes waterproof and washable mascara and eye makeup in a cinch. We hope you try this- and love the results!

    submitted byL'OrealParisProductExpert - 2 years ago
    Brand expert

Q: Is the mascara supposed to be clumpy?

submitted by - 2 years ago
  • A: no it is supposed to be smooth

    submitted byReese - 2 years ago
  • A: Hi there! Thank you for your feedback on the Voluminous Mascara in the black shade. We are sad to hear that you did not see the results you expected with this mascara and had some clumping. We will share this information with our production and development teams, and we hope that you will continue to try and use our products in the future with satisfaction.

    submitted byL'OrealParisProductExpert - 2 years ago
    Brand expert
  • A: Hey Abigail, The L'oreal Paris Voluminous mascara has a Volume Maximizing Brush that quickly thickens and builds lashes evenly for a full and bold look! To avoid clumps, we recommend to use a clean lash comb to brush through after every coat. For all your future beauty questions, get real-time answers using the “Chat with a Virtual Beauty Consultant” button, found on every product page.

    submitted byTarget Beauty Consulting - 2 years ago
    Brand expert

Q: Which of the black is the darkest?

submitted by Great Purchase - 10 months ago
  • A: Hey, Great question! The L'Oreal Paris Voluminous Mascara in Color 335 Carbon Black is the darkest black. For real-time answers to all your beauty questions, use the “Chat with a Virtual Beauty Consultant” button on any beauty product page. https://www.target.com/c/beauty/-/N-55r1x

    submitted byTarget Beauty Consulting - 10 months ago
    Brand expert
  • A: Hi Great Purchase! Thank you for your interest in L'Oreal Paris Voluminous Mascara. The darkest of the black shades is #335 Carbon Black here is more information: https://www.target.com/s?searchTerm=Voluminous+Mascara+carbon+black

    submitted byL'OrealParisProductExpert - 9 months ago
    Brand expert

Q: For the ones that don’t say waterproof, do they smudge easily? Will it run if my eyes water?

submitted by queenlee79 - 1 year ago
  • A: Hey, Great question! The regular formulas for the L'Oreal Paris Voluminous Mascaras are washable. We recommend the waterproof formula to help prevent from smudging. For all your future beauty questions, get real-time answers using the “Chat with a Virtual Beauty Consultant” button, found on every product page.

    submitted byTarget Beauty Consulting - 1 year ago
    Brand expert
  • A: Hi there! We appreciate you reaching out regarding our Mascaras. Non-waterproof mascaras are more likely to smudge or run, especially if your eyes water or in humid conditions. Let us know if you'd like help picking the right one!

    submitted byL'OrealParisProductExpert - 1 year ago
    Brand expert

Q: Does this product have growth serum in it or products that promote growth?

submitted by Sarah Beth - 1 year ago
  • A: Hey Sarah, Great question! While the L'Oreal Paris Voluminous Mascara does not contain lash growing properties, it contains Panthenol and Ceramide-R and helps protect and condition lashes! For all your future beauty questions, get real-time answers using the “Chat with a Virtual Beauty Consultant” button, found on every product page.

    submitted byTarget Beauty Consulting - 1 year ago
    Brand expert
  • A: Hey Sarah, Thank you for reaching out to us about the Voluminous Mascara, This mascara does not contain lash growing properties, it contains Panthenol and Ceramide-R and helps protect and condition lashes! We hope you give it a try and love your results!

    submitted byL'OrealParisProductExpert - 1 year ago
    Brand expert

Q: Does this mascara contain PFAS?

submitted by Beauty147 - 2 years ago
  • A: Hi there! Thank you for reaching out about our Voluminous Mascara. All the ingredients we use in a product are listed on the package or the label of the product itself. Since some ingredients are known by more than one name, we use the standard industry FDA-recognized names.

    submitted byL'OrealParisProductExpert - 1 year ago
    Brand expert

Q: When will you stop gaslighting your 10-20+ year loyal customers about the fomula change to your Voluminious mascara and bring back the awesomeness it once was ?

submitted by JB - 2 years ago
  • A: Hi there! Thank you for your feedback on the Voluminous Mascara. We are sad to hear that you did not see the results you expected with this mascara. We will share this information with our production and development teams, and we hope that you will continue to try and use our products in the future with satisfaction.

    submitted byL'OrealParisProductExpert - 2 years ago
    Brand expert
  • A: iT CERTAINLY SHOWS THE BRAND EXPERT HAS A PAT "PRESCRIPTED" REPLY 4 EACH & EVERY QUESTION-JUST THE SAME ANSWER 2 WHICHEVER QUESTION IS MADE.IT'S OBVIOUS LOREAL DOES'NT CARE ABOUT CUSTOMERS - ONLY$$.

    submitted byBlondie925 - 2 years ago

Q: is L'Oreal Voluminous Original water soluable?

submitted by CS - 4 years ago
  • A: Hi CS! Thank you for inquiring about our Voluminous Mascara. This product lists water as the first ingredient. Please visit the L'Oreal Paris website for more information on the ingredients used in this product. Thank you!

    submitted byL'OrealParisProductExpert - 4 years ago
    Brand expert
  • A: Hello CS! The L'Oreal Paris Voluminous Mascara is mainly water based and is water soluble. We hope this helps!

    submitted byTarget Beauty Consulting - 4 years ago
    Brand expert

Q: what's the difference between black brown 315 and black brown 350?

submitted by Esther - 7 years ago
  • A: Hey there Esther! Thank you for your interest in our Voluminous Original Mascara. We have two shades which are Black Brown and Blackest Brown. The Blackest brown is darker than the other one. We hope this helps!

    submitted byL'OrealParisProductExpert - 7 years ago
    Brand expert
  • A: 350 has a curved brush.

    submitted byleelee - 7 years ago

Q: Is this waterproof?

submitted by Curlyag - 3 months ago
  • A: Hi Curlyag. Thank you for reaching out to L'Oreal regarding the Voluminous mascara. We make many different Voluminous mascaras and most come in washable and waterproof. We suggest you visit our website at www.lorealparisusa.com to see the many different Voluminous mascaras we have.

    submitted byL'OrealParisProductExpert - 3 months ago
    Brand expert

Additional product information and recommendations

Guests also viewed

Skip to next section

Guests are saying

This mascara has garnered mixed feedback from guests, with many praising its ability to lengthen and volumize lashes while others express disappointment over recent formula changes. Guests appreciate the rich colors and ease of application, but some report issues with clumping, flaking, and irritation. Despite these concerns, it remains a go-to choice for those seeking a reliable mascara that enhances their natural beauty, making it suitable for everyday use or special occasions.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    3.9 out of 5 stars with 5268 reviews
    easy to apply: 4.08 out of 5
    easy to remove: 3.75 out of 5
    long lasting: 3.57 out of 5
    quality: 3.4 out of 5
    value: 3.38 out of 5
    54% would recommend
    755 recommendations
    1 out of 5 stars
    22 July, 2026
    originally posted on lorealparisusa.com
    Image

    An absolute beast to remove--you will lose lashes!

    I was using this product religiously for awhile and now I've the past several months it has distinctly changed to wear it no longer washes off with warm soapy water...and barely responds to micellar water or makeup cleaner wipes designed for waterproof mascara! It has been a nightmare trying to get it off my lashes and I. The process I lost many of them which is heartbreaking and also a little engaging. I never buy waterproof mascara for this very reason...I end up with half the lashes I started with! You can't market this formula anymore as being washable! It's a lie and dangerous!
    1 reply from LeCare team - 3 days ago
    Hello! We're sorry to hear about your experience with our Original Washable Bold Eye Mascara. We'd like to speak with you directly. Please call us at 800-322-2036 and provide the case number 47574916. Our customer service representatives are available Monday through Friday, 9:00 am to 5:30 pm ET. We look forward to speaking with you soon!
    RMB132
    Did you find this review helpful?
    1 out of 5 stars
    20 July, 2026
    • Skin tone: Medium
    • Skin type: Combination
    • Eye color: Brown
    • Hair color: Black

    I dont recommend it ! It irritates, stings

    I loved the burgundy color but the only complaint that i have is that it irritated my eye and i had it for several days .. i had to rub tea tree wipes so it can return to normal
    1 reply from L'OrealParisProductExpert team - 6 days ago
    We are sorry to hear about the experience you had with L'Oreal Paris Voluminous Mascara -. We would like to speak with you directly about it. Please give us a call @ 800-322-2036 M-F 9:00 am – 5:30 pm ET and let us know you contacted us through a review. It would be helpful if you could have the product available when you call, as well as providing the agent with your username. Looking forward to speaking with you.
    Jessy dlr
    Did you find this review helpful?
    4 out of 5 stars
    Thumbs up graphic, would recommend
    20 July, 2026Verified purchase
    • Skin type: Normal
    • Skin tone: Medium
    • Eye color: Brown
    • Skin concern: Redness, Sensitivity
    • Hair color: Black

    Good!

    Let see..I’ve tried so many mascaras from drug store to name brands expensive ones and this one is the only one that works they make your lashes long and really black and thick which i love because i feel like my lashes are thin and they have gotten straight over time and years this is the only one that keeps them curled right after using a eyelash curler this mascara is the only i buy my daughter is starting to wear make up and she loves this one too only complaint is that it does flake if you put too much on
    easy to apply: 5 out of 5
    easy to remove: 4 out of 5
    long lasting: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    1 guest found this review helpful. Did you?
    2 out of 5 stars
    Thumbs down graphic, would not recommend
    19 July, 2026
    • Skin tone: Light
    • Skin type: Dry
    • Skin concern: Acne
    • Hair color: Brunette
    • Eye color: Hazel

    wanted to love this mascara but didnt. it made my lashes so clumpy and by the end of the day you couldn't even tell I put mascara on. it all flaked off. wouldn't recommend.

    Clumpy
    1 reply from L'OrealParisProductExpert team - 10 days ago
    Hi there! Thank you for sharing your feedback. We are sorry to hear that our Voluminous Original Mascara clumped and flaked off by the end of the day. We have shared your comments regarding the formula and wear with our team. To help prevent clumping and build smooth, even volume, we suggest wiggling the mascara wand at the base of your lashes and sweeping upward, ensuring you apply any additional layers while the formula is still wet. We invite you to explore our other mascara options at Target to discover a formula you love. We hope you find your next go-to lash look with L'Oréal Paris!
    C
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    12 July, 2026

    Do not recommend

    This mascara is a very wet formula. It makes my lashes fall after curling, it takes forever to dry. It doesn’t create any volume, just clumps my lashes together but not even in a cute way, they look thin and boneless! No length no volume just less than desirable results.
    1 reply from L'OrealParisProductExpert team - 17 days ago
    Hello! Thank you for sharing your thoughts on our Voluminous Original Mascara. We are so sorry to hear that the wet formula weighed down your curl and left your lashes looking thin and clumpy instead of bold and volumized. We always want our formulas to provide a beautiful, lightweight lift, and we have shared your specific comments directly with our product development team. To help prevent clumps and allow the formula to set faster, we suggest wiping any excess product off the wand before applying. We hope you discover a beautiful new favorite to fall in love with your lashes again!
    easy to apply: 1 out of 5
    easy to remove: 3 out of 5
    long lasting: 1 out of 5
    quality: 1 out of 5
    value: 1 out of 5
    1 guest found this review helpful. Did you?
    2 out of 5 stars
    11 July, 2026Verified purchase
    • Eye color: Blue
    • Skin type: Normal
    • Hair color: Blonde
    • Skin tone: Light

    Messy

    The formula has good staying power and holds my lashes well. Unfortunately, too much product collects on the brush, making application messy and causing clumps. Because of that, I won't be purchasing it again.
    1 reply from L'OrealParisProductExpert team - 19 days ago
    Hi there! Thank you so much for sharing your feedback with us! We are thrilled to hear that you love the staying power and how beautifully our Voluminous Mascara holds your lashes. We are so sorry to hear that too much product is collecting on the brush, making the application messy. Because this is an ultra-volumizing formula, the brush is designed to load up with product to build instant thickness. To prevent clumping, we highly recommend gently scraping any excess product off the brush back into the neck of the tube (or lightly blotting it on a tissue) before you apply. This allows you to sweep on the formula in clean, controlled layers. We truly appreciate your feedback as it helps us continue to improve, and we hope this tip helps you get the smooth, dramatic volume you deserve!
    Robi
    easy to apply: 2 out of 5
    easy to remove: 3 out of 5
    long lasting: 3 out of 5
    quality: 2 out of 5
    value: 2 out of 5
    Did you find this review helpful?
    3 out of 5 stars
    2 July, 2026
    originally posted on lorealparisusa.com
    Image

    Poor

    I find that this mascara clumps immensely when you apply it and I won't be buying it anymore
    1 reply from LeCare team - 23 days ago
    Hello! We are so sorry to hear that our Voluminous Original Mascara clumped so heavily during application and that you won't be purchasing it again. We always want our formulas to go on smoothly and effortlessly, and we have shared your specific feedback regarding the clumping directly with our product development team. To help you discover a mascara that delivers the clean, beautifully separated volume you deserve, we invite you to explore our other lash collections and take our Mascara Finder Quiz here: https://tinyurl.com/2yjal84k. We hope you find a new favorite match to elevate your beauty routine!
    Nancy
    Did you find this review helpful?
    2 out of 5 stars
    Thumbs down graphic, would not recommend
    24 June, 2026
    • Skin concern: Uneven skin tone, Dark circles, Puffiness
    • Skin type: Normal
    • Skin tone: Medium

    Not green

    Its good if you want a normal mascara, but it’s not what I was buying it for. There is almost no green pigment and it looks just like a regular mascara.
    1 reply from L'OrealParisProductExpert team - 1 month ago
    Hello! Thank you for sharing your thoughts on our Voluminous Original Mascara. We are sorry to hear that the green shade didn't deliver the bold color payoff you were hoping for on your lashes. To help vibrant colors pop to their full potential, we highly recommend applying our Voluminous Lash Primer first! The white base coat wraps around your lashes, creating the perfect smooth canvas that allows the beautiful green pigment to truly stand out. We have also shared your feedback regarding the pigment intensity with our development team, and we hope this pro-tip helps you achieve your perfect, colorful look with L'Oréal Paris!
    easy to apply: 4 out of 5
    easy to remove: 3 out of 5
    long lasting: 3 out of 5
    quality: 1 out of 5
    value: 1 out of 5
    Did you find this review helpful?
    1 out of 5 stars
    9 June, 2026
    originally posted on lorealparisusa.com
    Image

    terrible

    looks like another formula change. so sad that profits outweigh customer satisfaction every time.
    1 reply from consumer care center team - 2 months ago
    Hello! Thank you for sharing your feedback on Original Washable Bold Eye Mascara. We are truly sorry to hear that you are disappointed. Please call us at 1-800-322-2036, so we can make this right!
    LMT2026
    2 guests found this review helpful. Did you?
    1 out of 5 stars
    1 June, 2026
    originally posted on lorealparisusa.com
    Image

    Terrible formula change

    I loved this mascara before the formula change (when it was 5X the volume, not 15X the volume). Now it is goopy, has a terrible odor, and is simply not the same mascara at all! Why did you change a product that people loved before! Please change it back. It seems the consensus is that the formula change is a failure. Will not buy this new product again.
    1 reply from LeCare team - 2 months ago
    Hello! Thank you for sharing your feedback on our Original Washable Bold Eye Mascara. We’re sorry to hear that the current formula did not meet your expectations and that your experience has been so different from the version you previously loved. We understand how disappointing that can be. While minor formula changes can occur over time, we always strive to maintain the quality and performance our consumers expect. We have shared your comments regarding the texture and odor with our team, and we appreciate you taking the time to let us know. We hope you continue to explore L'Oréal Paris to find a mascara that is right for you.
    Kristen
    2 guests found this review helpful. Did you?
    5 out of 5 stars
    30 May, 2026Verified purchase

    From Lil to Lengthy with Loreal!

    I am very fair with little to no eyelashes, but this mascara continues to amaze me. It gives me such volume and length. My aunt thought I had false eyelashes they looked so good! See for yourself!
    Tabitha
    Did you find this review helpful?
    3 out of 5 stars
    Thumbs down graphic, would not recommend
    28 May, 2026Verified purchase
    • Hair color: Blonde
    • Skin tone: Light
    • Skin type: Combination
    • Eye color: Green
    • Skin concern: Sensitivity, Dark circles, Acne, Dullness

    Not sure

    I have straight thin lashes and got this in hopes to help with the curl. It was hard for me to apply with bigger brush and just made them straight but I did curl them again after which improved it a bit. First pic is no lash curler and second is with it. Not sure if I would get it again.
    1 reply from L'OrealParisProductExpert team - 2 months ago
    Hello! Thank you for sharing your feedback on our Voluminous Mascara in 310 Blackest Black. We are sorry to hear the brush and formula did not give you the lift and curl you were hoping for, especially for straight, thin lashes. We understand how disappointing that can be, and we have shared your comments with our team for review. If you are looking for a formula that may help hold curl more effectively, we invite you to explore our waterproof mascara options, as they can be a great choice for straighter lashes. We hope you continue to explore L'Oréal Paris and find the mascara that is right for your lash look.
    sgamo19
    easy to apply: 3 out of 5
    easy to remove: 3 out of 5
    long lasting: 3 out of 5
    quality: 3 out of 5
    value: 3 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    19 May, 2026Verified purchase
    • Eye color: Blue
    • Hair color: Brunette
    • Skin tone: Medium

    (no review title)

    Great mascara!!!
    Jessica
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    13 May, 2026Verified purchase
    • Eye color: Blue
    • Skin tone: Light
    • Skin type: Dry
    • Hair color: Blonde
    • Skin concern: Aging

    Adds length!

    One of my favorite drug store mascaras for every day!
    Momof2
    easy to apply: 5 out of 5
    easy to remove: 5 out of 5
    long lasting: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    2 out of 5 stars
    Thumbs down graphic, would not recommend
    12 May, 2026Verified purchase

    (no review title)

    I have bought this mascara here three times over the last year and a half and every time it’s far more dried out than when I’ve purchased it at other non-target stores.
    1 reply from L'OrealParisProductExpert team - 3 months ago
    Hello there Nicolas, we are so sorry to hear that you’ve consistently found our mascara to be dried out at this particular store. This is certainly not the experience we want for you, especially as a repeat customer! We pride ourselves on the formula's performance, and your feedback is essential for us to ensure our retail partners are maintaining the same quality standards we do. If you would like to speak to us directly about your recent purchase, give us a call @ 800-322-2036 9 AM to 5:30 PM ET M – F
    Nicolas
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    9 May, 2026Verified purchase

    (no review title)

    richest cobalt blue and very lush
    Cat
    easy to apply: 5 out of 5
    easy to remove: 5 out of 5
    long lasting: 5 out of 5
    quality: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    8 May, 2026Verified purchase
    • Eye color: Black
    • Skin type: Combination
    • Hair color: Red
    • Skin tone: Medium

    (no review title)

    Love this product it makes my eyelashes look unreal
    Doris
    Did you find this review helpful?
    2 out of 5 stars
    Thumbs down graphic, would not recommend
    8 May, 2026Verified purchase

    Disappointed, definitely not voluminous

    I see a ton of negative reviews recently, but I wanted to try it anyway. It took two coats to add any volume to my lashes and that's not what I expect from Voluminous. I also don't see much of the burgundy showing up, it doesn't pop like I've seen it do on others. I compared it on one eye to Too Faced Better than Se brown on the other eye. The Too Face made an impact in one coat.
    1 reply from L'OrealParisProductExpert team - 3 months ago
    Hi there! We’re sorry to hear our Voluminous Mascara - 950 Deep Burgundy did not deliver the impact you were expecting. We understand how disappointing it is when the volume takes more buildup than expected and the burgundy shade does not show up as boldly as you had hoped. We appreciate you taking the time to share your experience with us.
    J Heard
    easy to apply: 2 out of 5
    quality: 2 out of 5
    value: 2 out of 5
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    8 May, 2026Verified purchase

    (no review title)

    Formula changed; no longer good mascara.
    1 reply from L'OrealParisProductExpert team - 3 months ago
    Hi Shopperabcxyz. Thank you for reaching out to L'Oreal. We are sorry to hear about the experience you had with the Voluminous Mascara. We would like to speak with you directly about it. Please give us a call at 800-322-2036, M- F, 9am - 5:30pm, ET and let us know you contacted us through a review. It would be helpful if you could have the product available when you call, as well as providing the agent with your username. Looking forward to speaking with you.
    Shopperabcxyz
    easy to apply: 3 out of 5
    easy to remove: 1 out of 5
    long lasting: 1 out of 5
    quality: 1 out of 5
    value: 1 out of 5
    4 guests found this review helpful. Did you?
    1 out of 5 stars
    6 May, 2026
    originally posted on lorealparisusa.com
    Image

    Formula changed for sure

    This has been my favourite mascara for years. But I've noticed it's dry and flaky and gives me no more volume. They changed the formula for sure. I can't believe I'm saying this, but I'm moving on. This used to be tops but those days are sadly done and I'm really sad about it.
    1 reply from consumer care center team - 3 months ago
    Hi Kweenz, thank you for reaching out! We truly regret that our Voluminous Waterproof Mascara missed the mark for you, as we want every L’Oréal Paris product to make you feel your most confident. Your feedback is essential to us, and while we share your notes with our team, we’d love for you to discover the 'Panorama' effect. It delivers beautifully dramatic, fanned-out lashes that look 1.4x bigger without any clumping or smudging—perfect for a gaze that lasts all day.
    Kweenz
    5 guests found this review helpful. Did you?

    Get top deals, latest trends, and more.