Garnier Olia Brilliant Color - 5.0 Medium Brown - 6.3 fl oz: Ammonia-Free, Paraben-Free, Vegan, Permanent Hair Color
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Guests are saying
The Olia hair color offers a delightful experience with its easy application process and pleasant scent, setting it apart from traditional box dyes. Guests appreciate the vibrant, natural-looking colors that leave hair feeling soft and shiny. The product is ammonia-free and enriched with oils, ensuring a nourishing treatment while effectively covering grays. With a wide shade range and user-friendly packaging, it is a great choice for at-home hair coloring.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.4 out of 5 stars with 11584 reviews
effectiveness: 3.5 out of 5
quality: 3.57 out of 5
value: 3.45 out of 5
60% would recommend
457 recommendations
5 out of 5 stars
Thumbs up graphic, would recommend
23 March, 2026Verified purchase
Meets expectations.
Product matched my expectations, easy application, good colour coverage. Covered greys well as well as previous colour. Did not have a strong scent and easily washed out and off skin where it accidentally got on my skin.
2 out of 5 stars
15 March, 2026
originally posted on influenster.com

Not impressed
[This review was collected as part of a promotion.] This box color did very little for my hair. I have naturally dark brown hair and it was lightened maybe one shade. It did nothing to cover my grays. Even now as it has grown out, you can barely see the line between my natural hair and the hair colored with the Olia. The process to preparing it was just like any other box dye and the application was just as easy. My hair texture was slightly less soft but nothing a good conditioner doesn’t fix. Overall, I wouldn’t go with this brand again because of how little it did for the grays.
1 reply from Garnier team - 16 days ago
Hi MalikaB, Thank you for sharing your thoughts regarding 3.11 - Darkest Platinum Brown. We appreciate your comments! Thanks for giving it a try!
4 out of 5 stars
14 March, 2026
originally posted on influenster.com

great!
[This review was collected as part of a promotion.] This was great, the development was fast and the color looked good. It didn’t irritate my skin, or mess with my hair texture. I don’t feel like it lasted super long on my head but it had a good looking package.
5 out of 5 stars
Thumbs down graphic, would not recommend
10 March, 2026Verified purchase
(no review title)
wonderful for greys
1 out of 5 stars
Thumbs down graphic, would not recommend
2 March, 2026Verified purchase
smh
not sure who to blame... Garnier...or some prankster at target ... smh thanks I've used this color for years... and now this happens
1 reply from Garnier Consumer Care team - 29 days ago
Hi Drea. Thank you for reaching out to Garnier. We are sorry to hear about the experience you had with the Olia Haircolor. We would like to speak with you directly about it. Please give us a call at 800-442-7643, M- F, 9am - 5:30pm, ET and let us know you contacted us through a review. It would be helpful if you could have the product available when you call, as well as providing the agent with your username. Looking forward to speaking with you.
3 out of 5 stars
Thumbs down graphic, would not recommend
23 February, 2026Verified purchase
(no review title)
The box was broken
5 out of 5 stars
Thumbs up graphic, would recommend
21 February, 2026Verified purchase
I
If you have allergies to chemicals, this is a great option to use. Great grey hair coverage too.
2 out of 5 stars
Thumbs down graphic, would not recommend
17 February, 2026
(no review title)
PRO: it didn't burn as much or smell as bad as other box dyes typically do CON: I used soft black and it has the ugliest green undertone that unfortunately shines through when light hits the hair. It also bleeds out like crazy and still is even though I've thoroughly washed my hair 3 times now.
1 out of 5 stars
Thumbs down graphic, would not recommend
16 February, 2026Verified purchase
Not so permanent
It’s the 16th; 11 days since I colored my hair and the permanent color is already fading. I can see my grays and blond hair again. I’m very disappointed as I was trying to find an alternative to paying $250 for coloring my hair. In the 1st photo, you can see that it is dark and in the 2nd you can see the color has faded.
5 out of 5 stars
13 February, 2026Verified purchase
(no review title)
Love it
1 out of 5 stars
12 February, 2026
originally posted on Garnierusa.com
Misleading product
Misleading product hair dye is not natural. It does have a chemicals in it and it’s not all oils I am allergic to hair dye. I always use hair dye that are made out of plants and oils and things like that and this one put me to hospital last night, which it tells you that it’s not a natural product.
1 reply from LeCare team - 2 months ago
Hi Merisa! We are sorry to hear about the experience you had with Olia, 2.11- Platinum Black. We would like to speak with you directly about it. Please give us a call at 1-800-442-7643, M-F, 9-5, ET. It would be helpful if you could have the product box available and provide us with case #45253994 when you call.
5 out of 5 stars
10 February, 2026Verified purchase
(no review title)
The best to cover grey hair and the result will last untill new baby hair appear for thick and long hair you may need two box
4 out of 5 stars
9 February, 2026
originally posted on influenster.com

Olia hair dye leaves your hair soft smooth managea
[This review was collected as part of a promotion.] I ordered and received the olia platinum black hair dye. I was so pleasantly surprised when I finally decided to apply it. It did not smell strong like ammonia like a lot of dyes do. It left my hair so soft and manageable after rinsing it out. My hair had such a glossy shine to it after rinsing the product and drying my hair. It seemed to last quite a long time in my hair as well like it didn't fade and rinse out quickly as some other brands do. I would definitely recommend this hair dye to anyone who has not tried the olia brand line yet you won't be disappointed.
5 out of 5 stars
9 February, 2026Verified purchase
(no review title)
Good product
5 out of 5 stars
Thumbs up graphic, would recommend
7 February, 2026Verified purchase
(no review title)
I like this brand and color
5 out of 5 stars
Thumbs up graphic, would recommend
4 February, 2026Verified purchase
I'll stick with this line moving fwd
this color line is fabulous. the color used, platinum black is beautiful. I'm impressed with its coverage of gray hair
5 out of 5 stars
2 February, 2026
originally posted on Garnierusa.com
Very happy
I have tried all hair coloring brands. Olia is the one I will Stay true to. The color is very natural. I get compliments all the time. Please keep producing this hair dye
5 out of 5 stars
28 January, 2026
originally posted on influenster.com

Great coverage
[This review was collected as part of a promotion.] I applied this product to my hair to cover up some blonde, it was great. Did its job of covering the blonde. My mom loved the color she asked me to buy her one!
1 out of 5 stars
27 January, 2026Verified purchase
Not even half full developer
My box looked like it had been opened and indeed it had. The developer had been tampered with there was hardly any in there. Not sure why the Target employee selected a box that was ripped and defective for my order.
1 reply from Garnier Consumer Care team - 2 months ago
Hi AS. Thank you for reaching out to Garnier. We are sorry to hear about the experience you had with the Olia Haircolor. We would like to speak with you directly about it. Please give us a call at 800-442-7643, M- F, 9am - 5:30pm, ET and let us know you contacted us through a review. It would be helpful if you could have the product available when you call, as well as providing the agent with your username. Looking forward to speaking with you.
5 out of 5 stars
Thumbs up graphic, would recommend
26 January, 2026Verified purchase
(no review title)
The color is pretty and it leaves your hair feel so soft.