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OUAI Medium Hair Shampoo - Ulta Beauty - 2 of 4OUAI Medium Hair Shampoo - Ulta Beauty - 3 of 4OUAI Medium Hair Shampoo - Ulta Beauty - 4 of 4
OUAI Medium Hair Shampoo - Ulta Beauty - 1 of 4

OUAI Medium Hair Shampoo - Full Size - 10 fl oz - Ulta Beauty: Strengthening, Shine Enhancing, Eucalyptus, Rosemary

$32.00 ($3.20/fluid ounce)
Size10 fl oz

In Stock

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At a glance

About this item

Highlights

  • Strengthens and adds shine
  • Hydrates and eliminates frizz
  • Repairs and nourishes
  • Cruelty Free
  • Sulfate Free
  • Paraben Free
  • Phthalate Free

Description

For medium hair, this color-safe, hydrating shampoo strengthens & adds shine while cleansing, eliminating frizz & leaving hair smelling amazing.

Highlighted Ingredients:
KUMQUAT FRUIT EXTRACT - Full of vitamins A, B & C to add shine
BABASSU OIL - Provides hydration to hair and scalp
COCONUT OIL - Strengthens, helps seal split ends and reduces breakage
HYDROLYZED KERATIN - Softens, smoothes frizz and adds shine

How To Use:
• Thoroughly wet hair from roots to ends with luke warm water.
• Lather a quarter size amount of MEDIUM shampoo in hands and then work into roots and where hair touches the scalp.
• Rinse shampoo. Squeeze out excess moisture before applying conditioner.
• Apply a quarter size amount of MEDIUM conditioner, focusing on midshaft and ends.
• Rinse with cold water to close the hair cuticle and added shine.

Scented with Mercer Street – an outspoken fragrance that a-OUAI-kens the senses with notes of Italian lemon, Turkish rose, jasmine sambac, iris, lily, and white musk.

Our bottles & caps are fully recyclable and made with 20% post-consumer recycled materials! This product is sulfate, paraben & cruelty free.
Scent: Rosemary, Eucalyptus
Hair Type: Frizzy, All Hair Types
Product Warning: Eye irritant
Product Form: Liquid
Beauty Purpose: Shine Enhancing, Strengthening, Nourishing
Net weight: 10 fl oz (US)
TCIN: 82518828
UPC: 815402021276
Item Number (DPCI): 342-03-2270
Origin: Assem USA w/foreign/dom. parts
If the item details aren’t accurate or complete, we want to know about it.

Ingredients:

aqua (water, eau), sodium c14-16 olefin sulfonate, cocamidopropyl betaine, sodium methyl cocoyl taurate, cocamide mipa, glycol distearate, parfum (fragrance), amodimethicone, hydroxypropyl guar hydroxypropyltrimonium chloride, glycerin, citrus japonica fruit extract, panthenol, hydrolyzed keratin, polyquaternium-7, orbignya oleifera seed oil, cocos nucifera (coconut) oil, peg-150 distearate, sodium lauroyl glycinate, cetrimonium chloride (anti-static agent/agent antistatique), c11-15 pareth-7, laureth-9, trideceth-12, cocoglucosides hydroxypropyltrimonium chloride, acrylates copolymer, tocopherol, peg-200 hydrogenated glyceryl palmate, peg-7 glyceryl cocoate, disodium edta, citric acid, sodium chloride, sodium hydroxide, tetrasodium edta, phenoxyethanol, sodium benzoate, potassium sorbate, benzyl alcohol, benzyl salicylate, limonene, hexyl cinnamal, ci 15985 (yellow 6)

Allergens & Warnings:

WARNING: AVOID CONTACT WITH EYES. IF CONTACT OCCURS, RINSE WELL WITH WATER.

Shipping details

Estimated ship dimensions: 2.3 inches length x 2.5 inches width x 5.1 inches height
Estimated ship weight: 0.7 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
See the return policy for complete information.
Download the safety data sheet (PDF)
This document lists product hazards, safety info and any potential ill effects on human health. All info has been collected and verified by the manufacturer.

Q: I suffer from chronic migraines , would this smell raise it?

submitted by Hearts710 - 30 days ago
See all questions (1)

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Guests are saying

The Ouai Medium Hair Shampoo is a gentle yet effective cleanser that balances hydration and cleansing for medium hair types. Guests appreciate its lightweight texture, pleasant scent, and ability to leave hair feeling soft, shiny, and manageable without stripping natural oils. Many have noted a reduction in frizz and longer-lasting freshness between washes, making it a staple in their hair care routine. Its luxurious feel and aesthetic packaging add to the overall experience.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.2 out of 5 stars with 618 reviews
    44% would recommend
    9 recommendations
    5 out of 5 stars
    1 May, 2026
    originally posted on http://www.ulta.com
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    Great quality!

    complimentary from ouai but all opinions my own! I seriously love how good this shampoo smells, it doesn't feel heavy or weigh down on my hair at all. I think it's perfect for everyday use since it doesn't build up any residue in my scalp or leave my hair feeling stiff. It leaves my hair feeling soft and so easy to manage!
    Mar
    Did you find this review helpful?
    5 out of 5 stars
    30 April, 2026
    originally posted on http://www.ulta.com
    Image

    My favorite shampoo!

    This is my holy grail shampoo! The formula is so gentle at cleaning my scalp and my hair has felt and looked softer, longer, and shinier since using this. I only need to use a quarter sized amount to get a nice lather that covers my whole head. So glad this was offered by Ouai!
    lex9818
    Did you find this review helpful?
    5 out of 5 stars
    30 April, 2026
    originally posted on http://www.ulta.com
    Image

    Smells Amazing

    This shampoo works well for my medium to fine hair and leaves it feeling clean but not dry. But the scent is phenomenal and it lathers so beautifully. It's just a nice luxurious experience. This item was gifted by Ouai in exchange for an honest review.
    Cat
    Did you find this review helpful?
    5 out of 5 stars
    30 April, 2026
    originally posted on http://www.ulta.com
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    Smooth and shiny hair !

    This MEDIUM shampoo is the product my hair never knew it needed. It leaves my very DRY, wavy hair feeling fuller, smooth and shiny without any weight. This shampoo is gentle and moisturizing without any residue! The coconut oil is a plus , as it adds a hydrating touch to my hair washing experience, seals split ends and reduces breakage. Gifted by ouai.
    Gaby
    Did you find this review helpful?
    5 out of 5 stars
    29 April, 2026
    originally posted on http://www.ulta.com
    Image

    my hair is so soft after

    I was gifted by ouai and I'm so happy to try this set. I've been really enjoying this shampoo. It cleans my hair thoroughly without making it feel stripped or dry. My hair feels soft, looks shinier, and stays fresh longer between washes. It gives a nice balance of hydration while still feeling lightweight, which is perfect for medium hair.
    Milania
    Did you find this review helpful?
    5 out of 5 stars
    29 April, 2026
    originally posted on http://www.ulta.com
    Image

    Amazing Sha

    Ouai medium shampoo is so nice, I love how it is targeted for my type of hair and the lather is so unreal. Speaking of unreal the scent is so delicious and this formula just leaves my hair so soft.
    Angelica
    Did you find this review helpful?
    5 out of 5 stars
    29 April, 2026
    originally posted on http://www.ulta.com
    Image

    Amazing shampoo for medium hair!

    This medium hair care is perfect for my hair type! I love that this was to lather and a little goes a long way! I really love the size and the look of the packaging! This makes my hair feel amazing! Highly recommend! This was complimentary from ouai.
    Jasmine
    Did you find this review helpful?
    5 out of 5 stars
    29 April, 2026
    originally posted on http://www.ulta.com
    Image

    love it

    I have medium-thickness wavy/curly hair, and this shampoo worked amazingly for my hair! It lathers really well and actually cleans my scalp buildup without stripping and drying out my hair. It also smells so good! Complimentary from OUAI.
    kc
    Did you find this review helpful?
    5 out of 5 stars
    29 April, 2026
    originally posted on http://www.ulta.com
    Image

    Great shampoo

    This Hair Shampoo cleanses and strengthens my hair. It provides shine & eliminates frizz. Ouai makes my hair feel repaired & nourished while smelling amazing. It consist of a luxe fragrance with notes of Italian lemon, jasmine, & white musk. This was gifted by ouai.
    Saraa
    Did you find this review helpful?
    5 out of 5 stars
    29 April, 2026
    originally posted on http://www.ulta.com
    Image

    Amazing shampoo!!

    I've been using the OUAI Medium Hair Shampoo and it honestly leaves my hair feeling super clean without drying it out. It adds a nice softness and shine, and the scent is really fresh but not overpowering. It's a bit of a splurge, but a little goes a long way so it feels worth it. gifted by ouai
    Kay
    Did you find this review helpful?
    5 out of 5 stars
    29 April, 2026
    originally posted on http://www.ulta.com
    Image

    Soft, clean and easy to use

    complimentary from ouai I have medium, slightly dry hair at the ends and this shampoo works really well for me. It cleans my hair without making it feel stripped and leaves it soft and smooth after every wash. I also noticed my hair looks more shiny and feels more manageable when styling. The texture is lightweight but still gives enough hydration, especially when paired with the conditioner. The scent is fresh and clean, not too strong, which I really like. It fits perfectly into my routine and makes my hair look healthy and well cared for.
    Gulgena
    Did you find this review helpful?
    5 out of 5 stars
    28 April, 2026
    originally posted on http://www.ulta.com
    Image

    Great for medium hair

    I have medium hair that tends to get oily at the roots but still needs hydration on the lengths, and this shampoo works really well for that balance. It cleanses thoroughly without stripping my hair or making it feel dry. My scalp feels fresh and light after every wash, but my hair still keeps that soft, natural texture. I also noticed that my hair stays clean a bit longer between washes. The texture is lightweight, lathers nicely, and a little goes a long way. It fits perfectly into my routine when I want something that cleans well but still feels gentle. complimentary from ouai
    Nadia
    Did you find this review helpful?
    5 out of 5 stars
    28 April, 2026
    originally posted on http://www.ulta.com
    Image

    perfect for wavy

    complimentary from ouai The scent is super clean and fresh, not too strong. It lathers really nicely and makes my hair feel soft without weighing it down. My hair looks smoother and feels light after every wash. Also the packaging is so aesthetic on my shelf. Definitely feels like good value for money.
    Juli
    Did you find this review helpful?
    5 out of 5 stars
    28 April, 2026
    originally posted on http://www.ulta.com
    Image

    Fall in love

    İşte kurallara uygun, kısa ve hazır bir yorum (200 karakter altı): complimentary from ouai — I've been using this shampoo for a few weeks and my hair feels so soft, shiny, and clean without drying it out. The scent is amazing and long-lasting. Definitely a new favorite!
    Hevidarsglow
    Did you find this review helpful?
    5 out of 5 stars
    28 April, 2026
    originally posted on http://www.ulta.com
    Image

    Love

    complimentary from ouai. Absolutely love this shampoo, it's been a staple in my routine for a while so I was super excited to receive it as gifting! It cleanses my hair really well and smells so amazing.
    Chloe
    Did you find this review helpful?
    4 out of 5 stars
    27 April, 2026
    originally posted on http://www.ulta.com
    Image

    Great luxury shampoo

    complimentary from ouai. Truly such an amazing shampoo, the smell is amazing and the actual feeling it leaves on my hair is amazing. It doesn't dry out my hair. It feels like it's actually cleaning without stripping the oils like cheap shampoo.
    Claudia
    Did you find this review helpful?
    5 out of 5 stars
    27 April, 2026
    originally posted on http://www.ulta.com
    Image

    Loved it

    Lightweight but still gives a really good cleanse without stripping. It lathers nicely and leaves the hair feeling fresh, soft, and not tangled. The scent is very clean and luxe like you just left a salon. Great for maintaining healthy, balanced hair. gifted by ouai
    Julia
    Did you find this review helpful?
    5 out of 5 stars
    27 April, 2026
    originally posted on http://www.ulta.com
    Image

    Love!

    complimentary from ouai. This is my new favorite shampoo from ouai. It fits my hair type perfectly and my scalp feels super clean after washing with this shampoo. It also smells really good and the scent lingers.
    Tara
    Did you find this review helpful?
    4 out of 5 stars
    27 April, 2026
    originally posted on http://www.ulta.com
    Image

    Snell so good

    I have fine, frizzy, and dry hair, and this Ouai medium hairline works wonders for me. First of all, it smells so good. My hair smells fresh and clean for 3+ days. It adds shine and hydration but still cleanses the hair really well. I would definitely recommend this. Complimentary from Ouai
    Ayesha
    Did you find this review helpful?
    5 out of 5 stars
    27 April, 2026
    originally posted on http://www.ulta.com
    Image

    LOVE

    this product was complimentary from ouai. However, it has become one of my favorites. The scent and lather are amazing and my hair feels so clean after using it. My hair is very soft after and blow dried beautifully.
    Allison
    Did you find this review helpful?

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