Schwarzkopf Color Ultime Permanent Color - Black Cherry: Hair Coloring, For All Hair Types, Cream Formula
ColorBlack Cherry
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$5 Target GiftCard with $30 hair & skin care purchase
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Guests are saying
This hair dye has garnered a loyal following for its vibrant colors and long-lasting results. Many guests appreciate its ability to cover gray hair effectively while leaving hair feeling soft and healthy. The unique shades, such as black cherry and amethyst black, have received numerous compliments. However, some guests have experienced issues with color fading and unexpected results. Overall, it offers a professional-grade finish that many find appealing.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.4 out of 5 stars with 190 reviews
effectiveness: 4.13 out of 5
quality: 4.25 out of 5
value: 4.31 out of 5
78% would recommend
19 recommendations
5 out of 5 stars
13 May, 2026Verified purchase
(no review title)
Just prefect
5 out of 5 stars
Thumbs up graphic, would recommend
22 April, 2026Verified purchase
(no review title)
Perfect timing and everything I ordered
5 out of 5 stars
Thumbs up graphic, would recommend
6 March, 2026Verified purchase
(no review title)
Love the hair color
5 out of 5 stars
Thumbs up graphic, would recommend
6 March, 2026Verified purchase
my favorite box dye!
I love this brand. Easy to apply, plenty of product, and the color is BRIGHT. It ususally doesn't 'bleed' after more than 2 washes which i really appreciate! Love the violet color
5 out of 5 stars
11 January, 2026
originally posted on schwarzkopf.com
Beautiful!
The best hair color out there! Love love love the black cherry! ❤️❤️❤️❤️❤️
5 out of 5 stars
9 January, 2026
originally posted on schwarzkopf.com
Love it, Love it….Love it😊😊😊😊😊😊😊😊😊
I love the colour. Great for my fine hair. This Black Cherry is fabulous.
5 out of 5 stars
30 December, 2025Verified purchase
(no review title)
💎
5 out of 5 stars
22 October, 2025Verified purchase
(no review title)
I love this brand my hair color last longer than others .
5 out of 5 stars
Thumbs up graphic, would recommend
20 March, 2025Verified purchase
Love
Love the intensity! And the vibrancy, this is my go-to shade of red.
5 out of 5 stars
14 March, 2025
originally posted on schwarzkopf.com
love it!
i took it during the pandemic new year and i loved it! its black but with the lights it was dark purple i love it and could not find it again unti now!
5 out of 5 stars
Thumbs up graphic, would recommend
11 January, 2025Verified purchase
Rich, Soft, and Long-Lasting Tips!
Excellent hair color! I highly recommend it for its richness and softness. For the first wash, I suggest using only the conditioner, and for the second wash, use your color-protecting shampoo. Highly recommended!
5 out of 5 stars
Thumbs up graphic, would recommend
14 November, 2024Verified purchase
Charcoal Fuchsia is my favorite color
I loved the color! Got a lot of compliments on it.
5 out of 5 stars
Thumbs up graphic, would recommend
6 November, 2024Verified purchase
Best color
Of all the different brands i’ve used, This is my favorite hair dye. It stays on the longest and the color is so deep. It also leaves hair soft and bouncy.
1 out of 5 stars
11 October, 2024
originally posted on schwarzkopf.com
Not a black color, it's red.
Wanted a black color to compliment my red hair (red on top, black underneath). Saw this and thought it would work perfectly. Nope. Instead I got two different shades of red and no black. Ugh.
1 out of 5 stars
Thumbs down graphic, would not recommend
4 June, 2024Verified purchase
Worst color
Worst color, colored my scalp all red, hardly any color in my hair. By the time all the scalp color came out, hair color disappeared too. What a nightmare.
3 out of 5 stars
18 April, 2024
Blue Black Hair
I loved the beautiful blue black color and got compliments and I was so obsessed the first week but unfortunately it faded quickly for me even after using two boxes and washing my hair less frequently maybe for other people it doesn’t fade as quickly but for my hair it did
5 out of 5 stars
Thumbs up graphic, would recommend
6 December, 2023Verified purchase
Fabulous Product.. beautiful color
Loved that you had the brand and color in stock
5 out of 5 stars
Thumbs up graphic, would recommend
3 October, 2023Verified purchase
Amazing!
Long lasting, smell is very minimal, beautiful color
4 out of 5 stars
Thumbs up graphic, would recommend
20 March, 2023Verified purchase
Great hair dye
Definitely a good hair dye and worth the money. I did the velvet brown it’s a little darker than I thought but still a lovely color and captured all my hair strands. I had like dark brown and light orange-ish brown hair and used this all over my hair. Worked fabulous. And hair dye on my skin came off in the shower and on my sink it came off easily I just scrubbed it off.
5 out of 5 stars
14 February, 2023
originally posted on schwarzkopf.com
Beautiful color
I love the diamond brilliance conditioner. I get compliments all the time.