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Maybelline Volum' Express The Falsies Mascara - 0.25 fl oz - 2 of 4Maybelline Volum' Express The Falsies Mascara - 0.25 fl oz - 3 of 4Maybelline Volum' Express The Falsies Mascara - 0.25 fl oz - 4 of 4
Maybelline Volum' Express The Falsies Mascara - 0.25 fl oz - 1 of 4

Maybelline Volum' Express The Falsies Waterproof Mascara - 291 Very Black - 0.25 fl oz: Curling, Lengthening, Volumizing

Color291 Very Black
  • 281 Very Black
  • 280 Blackest Black
  • 291 Very Black
  • 292 Brownish Black
  • 282 Brownish Black

In Stock

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At a glance

About this item

Highlights

  • Volum’ Express the Falsies Waterproof Mascara: Create more visible eyelashes for a glam look; The clump-free formula delivers bigger, thicker, & fuller lashes for dramatic volume
  • Define Your Eye with Mascara: No eye look is complete without Maybelline Mascara—amp up the drama with The Falsies Mascara, keep it classic with iconic Maybelline Great Lash, or go for a smooth, clump-free, natural-but-better look with Snapscara
  • Maybelline Is THE Eye Expert: Whatever your signature eye look, natural or dramatic, Maybelline helps create looks that draw eyes with a broad selection of pencil & liquid eyeliners, highly pigmented eyeshadows, iconic mascara, & eyebrow makeup
  • Maybelline Has What You Need: Create any look—foundation, bb creams, concealers, & highlighters for the perfect canvas, eyeshadows, brow pencils, & eyeliners for any eye look & lip products, from showstopping matte lipstick to natural lip balms
  • Remove Maybelline Makeup With Micellar Water: Use Garnier Micellar Water as a gentle makeup remover at night, and as a facial cleanser in the morning to prep skin for Maybelline makeup

Description

Create visible eyelashes for a glam, false lash look with Maybelline New York’s Volum' Express The Falsies Waterproof Mascara! The unique Kera-Fiber No-Clump Formula instantly builds 8X more volume to achieve The Falsies lash effect. The lengthening mascara features Maybelline’s patented flexible spoon brush to lift and separate lashes for visibly thicker eyelash look. Available in Blackest Black, Very Black, Brownish Black shades. The formula is ophthalmologist tested and safe for contact lens wearers. Complete your look with Maybelline’s fan favorite Master Precise Liquid Eyeliner and your favorite City Mini Eyeshadow Palette.
Instructions: Hold brush with the spoon side at the base of eyelashes and sweep from root to tip. Repeat until the desired look is achieved.
Suggested Age: Adult Use Only
Health Facts: Contains Micellar Water
Color Palette: Dark Tones
Beauty Purpose: Lengthening, Volumizing, Curling
Net weight: .25 fl oz (US)
Features: Non-Clumping, Waterproof, Ophthalmologist Tested, Blendable
TCIN: 12404422
UPC: 041554217988
Item Number (DPCI): 052-07-0155
Origin: Made in the USA or Imported
If the item details aren’t accurate or complete, we want to know about it.

Ingredients:

63161 3, isododecane, cera microcristallina/microcrystalline wax, c8-9 isoparaffin, cera alba/beeswax, disteardimonium hectorite, copernicia cerifera cera/carnauba wax, aqua/water, propylene carbonate, allyl stearate/va copolymer, lecithin, ethylenediamine/stearyl dimer dilinoleate copolymer, oryza sativa starch/rice starch, polyvinyl laurate, sodium polymethacrylate, propylparaben, peg/ppg-17/18 dimethicone, hydrogenated jojoba oil, polyquaternium-10, silica, arginine, serine, panthenol, glutamic acid, 2-oleamido-1,3-octadecanediol, rayon, phenoxyethanol, pentaerythrityl tetra-di-t-butyl hydroxyhydrocinnamate, methylparaben, sodium acetate, sodium chloride, butylparaben, isopropyl alcohol, ethylparaben, bht, [+/- may contain: ci 77491, ci 77492, ci 77499/iron oxides, ci 77007/ultramarines, ci 77891/titanium dioxide, mica, ci 77288/chromium oxide greens, ci 77289/chromium hydroxide green, ci 77742/manganese violet, ci 77510/ferric ferrocyanide], f.i.l.# d52640/5

Shipping details

Estimated ship dimensions: 5.48 inches length x 2.76 inches width x 0.95 inches height
Estimated ship weight: 0.055 pounds
We regret that this item cannot be shipped to PO Boxes.
This item cannot be shipped to the following locations: American Samoa (see also separate entry under AS), Guam (see also separate entry under GU), Northern Mariana Islands, Puerto Rico (see also separate entry under PR), United States Minor Outlying Islands, Virgin Islands, U.S., APO/FPO, Alaska, Hawaii

Return details

This item must be returned to any Target store.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
See the return policy for complete information.

Q: Which is darker “ very black” or “ blackest black”?

submitted by Mystic - 10 months ago

  • A: Hi there, Mystic! Thank you for reaching out about our Volum' Express The Falsies Mascara. Our shade Blackest Black is the darkest available. We hope this is helpful! XOXO

    submitted byMaybelline Consumer Care - 9 months ago
    Brand expert

Q: Is this a tubing mascara?

submitted by StefaniG - 10 months ago

  • A: Hi there, StefaniG! Thank you for reaching out about our Volum' Express The Falsies Mascara. This mascara is not a tubing mascara. We recommend trying our Snapscara for a tubing effect. We hope this is helpful!

    submitted byMaybelline Consumer Care - 8 months ago
    Brand expert

Q: Is this product vegan? Have any animals been used for testing this product?

submitted by Yvonne - 1 year ago

  • A: Hi there, Yvonne! At L’Oréal, we care for animal welfare and do not test on animals. We are for a world without animal testing. We have not tested our products on animals since 1989.

    submitted byMaybelline Consumer Care - 1 year ago
    Brand expert

Q: You didn't answer the question of if it's waterproof. Is it?

submitted by wondering - 1 year ago

  • A: Hi there! Thank you for reaching out about our Volum' Express The Falsies Mascara. Our Volum' Express The Falsies Mascara comes in both washable and waterproof formulas. The falsies wand lifts and separates lashes. Kera-Fiber formula builds 8X more volume. Ophthalmologist tested, suitable for contact lens wearers. We hope this is helpful!

    submitted byMaybelline Consumer Care - 1 year ago
    Brand expert

Q: Is this waterproof?

submitted by lilmama - 4 years ago

  • A: Hi There! Volum' Express® The Falsies® Black Drama Washable Mascara. Delivers volume for wide-eye makeup looks. Easily remove mascara with Maybelline Expert Eyes® 100% Oil-Free Eye Makeup Remover.

    submitted byMaybelline Consumer Care - 4 years ago
    Brand expert

Q: Are the ingredients in this mascara free of phthalates, parabens, and sulfates?

submitted by Summer - 5 years ago

  • A: Hey there Summer, we appreciate your interest in our Volum' Express the Falsies Mascara. All the ingredients we use in a product are listed on the package or the label of the product itself. For products too small to accommodate the list, a separate ingredient list is available on the display unit in the store for your convenience. Since some ingredients are known by more than one name, we use the standard industry FDA-recognized names. A review of the ingredients that are listed on all of our products or packages will alert you to the presence of these types of ingredient. Thank you again for reaching out! XOXO

    submitted byMaybelline Consumer Care - 5 years ago
    Brand expert
See all questions (6)

Additional product information and recommendations

Discover more options

Guests also viewed

Guests are saying

This mascara has garnered a loyal following for its ability to deliver impressive length, volume, and curl retention, making it a favorite among guests. Many appreciate its long-lasting formula that resists smudging and flaking, while others highlight its ease of removal. However, some guests have expressed concerns about recent formula changes leading to clumping and difficulty in application. Overall, it remains a go-to choice for those seeking dramatic lashes without the hassle.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.3 out of 5 stars with 2321 reviews
    easy to apply: 3.99 out of 5
    easy to remove: 3.88 out of 5
    long lasting: 3.92 out of 5
    quality: 3.69 out of 5
    value: 3.7 out of 5
    60% would recommend
    174 recommendations
    4 out of 5 stars
    Thumbs up graphic, would recommend
    25 March, 2026Verified purchase
    • Skin tone: Light
    • Hair color: Brunette

    doesn't last very long before drying out

    it's great until it's not
    Shelby
    easy to apply: 5 out of 5
    easy to remove: 5 out of 5
    long lasting: 5 out of 5
    quality: 3 out of 5
    value: 4 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    22 March, 2026Verified purchase

    (no review title)

    All my items arrived on time and in perfect condition. Thanks.
    Margaret
    easy to apply: 4 out of 5
    easy to remove: 5 out of 5
    long lasting: 5 out of 5
    quality: 5 out of 5
    value: 4 out of 5
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    21 March, 2026Verified purchase

    not the same anymore..dont waste your money

    hate it. i used to use this brand, specifically this mascara, so i tried it again and its not the same. the washable one seems like nothing goes on. you have to do a ton of layers to get any pigment and it was still looked like it wouldnt stick and clumped easily. it also doesnt last. i tried the waterproof version and that one coats but you have to move fast because it gets tacky. feels like you are putting eyelash glue on your eyelashes, especially when removing. i might try one more from this brand, but not hopeful i will like any.
    M
    easy to apply: 1 out of 5
    easy to remove: 1 out of 5
    long lasting: 1 out of 5
    quality: 1 out of 5
    value: 1 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    9 March, 2026Verified purchase

    (no review title)

    Wonderful product
    Rohini
    Did you find this review helpful?
    3 out of 5 stars
    Thumbs down graphic, would not recommend
    7 March, 2026Verified purchase

    New waxy formula??

    Been using this for years but something has changed. The brush is still my favorite but the formula is suddenly less buildable and waxy now. It's super difficult to wash off now for something that's not advertised as waterproof.
    1 reply from Maybelline Consumer Care team - 22 days ago
    Hello Bri! Thank you for your feedback regarding our The Falsies Mascara. We are sorry to hear that the formula did not provide the buildable volume you have come to love over the years, as we strive to maintain the high-performance standards of our most iconic products. This mascara is designed with a unique Kera-Fiber formula to deliver instant volume and a visible lash-extension effect without clumping. A helpful tip for easier removal of long-wear formulas is to use a gentle, oil-based makeup remover or warm water with steady, soft pressure to help the product lift away cleanly without irritation. We value your long-time loyalty to the brand and take your concerns seriously as we continue to provide innovative lash solutions for every look.
    Bri
    easy to apply: 3 out of 5
    easy to remove: 1 out of 5
    long lasting: 3 out of 5
    quality: 1 out of 5
    value: 1 out of 5
    Did you find this review helpful?
    1 out of 5 stars
    10 February, 2026
    originally posted on maybelline.com
    Image

    Don't waste your money

    I have used this mascara and sky high for a long time and the formula must have changed because now it rubs off below my brow bone and leaves mascara marks which it never did before. The mascara is now too sticky and clumps all my lashes together which is also an issue I had never experienced with my previous purchases. I wish yall wouldn't have messed with a good thing.
    1 reply from Consumer Care Center team - 1 month ago
    Hi there! It is possible minor changes were made to the Falsies Mascara formula; however, the performance should meet or exceed previous results and may not be noticeable. There are different reasons why a formula might be changed; availability of ingredients, changing industry requirements, and product improvements are common examples. The ingredients listed on the physical product are always accurate listing. We hope this helps!
    BBug
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    30 January, 2026Verified purchase
    • Skin tone: Light
    • Skin type: Dry

    Dry!!

    Dry and clumpy from the first time I used it. Won’t buy again, would not recommend.
    1 reply from Maybelline Consumer Care team - 2 months ago
    Hi Kag. Thank you for reaching out to Maybelline. We are sorry to hear about the experience you had with the Volum' Express The Falsies Mascara. We would like to speak with you directly about it. Please give us a call at 800-944-0730, M- F, 9am - 5:30pm, ET and let us know you contacted us through a review. It would be helpful if you could have the product available when you call, as well as providing the agent with your username. Looking forward to speaking with you.
    Kag
    easy to apply: 1 out of 5
    easy to remove: 3 out of 5
    long lasting: 2 out of 5
    quality: 1 out of 5
    value: 1 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs down graphic, would not recommend
    18 January, 2026Verified purchase
    • Skin type: Normal
    • Skin concern: Aging, Sun damage
    • Hair color: Blonde
    • Eye color: Blue
    • Skin tone: Light

    Mascara

    Maybelline falsies mascara is good but tends to flake off throughout the day.
    Deb
    easy to apply: 4 out of 5
    easy to remove: 4 out of 5
    long lasting: 3 out of 5
    quality: 3 out of 5
    value: 4 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    13 January, 2026Verified purchase

    I've loved it for yrs

    I don't have long lashes until I use this waterproof mascara. I can remember searching, overpaying and not finding a good product until the first time I used it. I sometimes I've had to use others but I always go back to it yrs later. it's a great mascara (waterproof brownish/black) honest..
    agalcalgal
    easy to apply: 5 out of 5
    easy to remove: 5 out of 5
    long lasting: 4 out of 5
    quality: 5 out of 5
    value: 4 out of 5
    Did you find this review helpful?
    2 out of 5 stars
    12 January, 2026Verified purchase

    Too thick

    Imposible to remove . I’ve used soap ,cleanser and coconut oil . It’s like a g like paste that is permanent. Goes on well but won’t come off easily and sticks to skin .
    1 reply from Maybelline Consumer Care team - 3 months ago
    Hello Mag! We are sorry to hear that you are having such a difficult time removing The Falsies Mascara. This formula is designed to be incredibly resilient to provide that high-impact, glam volume all day long, which can make it quite stubborn during your evening routine. When a formula feels like it is clinging to the skin or lashes, we recommend using a dedicated dual-phase or oil-based waterproof makeup remover specifically designed for long-wear products. Instead of rubbing, try saturating a cotton pad and holding it firmly over your closed eyelid for a full 30 to 60 seconds; this gives the oils time to break down the waxes and polymers so the mascara can slide off without irritation. We appreciate your patience and your feedback, as it helps us ensure our consumers have the best tips for enjoying our most durable formulas.
    Mag
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    28 December, 2025
    originally posted on Maybelline.ca
    Image

    (no review title)

    I bought the sky high lash sensational the best mascara my lashes are SKY-HIGH GREAT!!
    Cloe
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    14 December, 2025Verified purchase
    • Hair color: Black
    • Eye color: Brown
    • Skin type: Normal
    • Skin tone: Medium
    • Skin concern: Dark circles, Sun damage

    My favorite mascara

    I have tried numerous different mascaras from the most popular brands and different prices and this one by far is my favorite. No clumping, no smudging and makes my lashes look full and long and the price? What’s not to like.
    Laura
    easy to apply: 5 out of 5
    easy to remove: 5 out of 5
    long lasting: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    3 out of 5 stars
    24 November, 2025Verified purchase
    • Skin concern: Uneven skin tone
    • Skin tone: Medium
    • Skin type: Normal
    • Hair color: Blonde

    Something has changed...

    This used to be my go-to mascara. Been using L’Oréal for about two years and decided to try this one again as it’s a few bucks cheaper. Not impressed. Not as volume building as it used to be and gets flaky when dry. Disappointed because I’m a big Maybelline fan.
    1 reply from Maybelline Consumer Care team - 4 months ago
    Hello Lizzie! We are truly sorry to hear that our Volum' Express The Falsies Waterproof Mascara did not live up to your past positive experiences and expectations. It's especially disheartening to learn this, particularly since you've been a long-time Maybelline fan and this was once your go-to mascara. We understand your disappointment regarding the volume-building effect and the flakiness you've encountered. Our The Falsies mascara is designed to deliver a dramatic, false lash look, and we regret that it didn't provide the impactful results and comfortable wear you remember and expect from us. Your feedback is incredibly valuable as we continuously strive to deliver high-quality products that our loyal customers love.
    Lizzie
    1 guest found this review helpful. Did you?
    1 out of 5 stars
    5 November, 2025
    originally posted on Maybelline.ca
    Image

    Cost vs Quantity

    The product quantity is so little that its not worth the cost compared to other brands. The colour tip you see is all you get for this product.
    1 reply from BEC team - 5 months ago
    We appreciate you sharing your feedback on our TattooStudio™ Tattoo Brow Up To 36HR Waterproof Brow Pencil. We are sorry to hear that it did not meet your expectations. We always welcome our customers feedback and suggestions, as they are a valuable tool to improve our services and products in any way that we can. Your comments have been shared with the appropriate department.
    AMB99
    3 guests found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    30 October, 2025Verified purchase
    • Hair color: Red
    • Skin type: Combination
    • Skin concern: Pores, Aging, Dark circles
    • Eye color: Green
    • Skin tone: Light

    Buy it!

    Best cheap mascara ever made!
    Red
    easy to apply: 5 out of 5
    easy to remove: 5 out of 5
    long lasting: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    24 October, 2025
    originally posted on maybelline.com
    Image

    really pretty

    i used to use the essence lash princess, but my best friend gave me this and now it is my go to. ot is so pretty and gives like a really pretty curl
    caycaylynn
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    21 October, 2025Verified purchase
    • Skin type: Normal
    • Eye color: Green
    • Hair color: Brunette
    • Skin tone: Light

    (no review title)

    Staple in my makeup bag! Better than the expensive brands. Always repurchase!
    Jessica
    easy to apply: 4 out of 5
    easy to remove: 5 out of 5
    long lasting: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    4 out of 5 stars
    Thumbs up graphic, would recommend
    17 October, 2025Verified purchase

    Love it except the wand

    I ended up using my typical mascara brand wand in this mascara. Otherwise I love it! Price could be better though
    Taylor
    easy to apply: 5 out of 5
    easy to remove: 5 out of 5
    long lasting: 5 out of 5
    quality: 5 out of 5
    value: 3 out of 5
    1 guest found this review helpful. Did you?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    17 September, 2025Verified purchase

    NOT waterproof

    Terrible and not waterproof at all. It was smudging and under my eyes within an hour. So disappointing and it's hard for me to get into a store for a return (in store return is the only option given for this) so now I can't even get a refund for something that is unusable...
    1 reply from Maybelline Consumer Care team - 6 months ago
    Hi there! Thank you for reaching out about our Maybelline Volum' Express The Falsies Mascara. We are truly sorry to hear that our mascara did not perform as expected and caused smudging within an hour. We appreciate you bringing these concerns to our attention.
    Layla
    long lasting: 1 out of 5
    quality: 1 out of 5
    value: 1 out of 5
    Did you find this review helpful?
    4 out of 5 stars
    Thumbs up graphic, would recommend
    13 September, 2025Verified purchase
    • Skin type: Oily
    • Skin tone: Medium

    Im satisfied

    reminds me of the green essence princess lash mascara but not clumpy and it’s waterproof and brown
    Noor
    easy to apply: 5 out of 5
    easy to remove: 3 out of 5
    long lasting: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?

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