Clairol Nice'n Easy Permanent Hair Color Dye Cream Kit - 4 Dark Brown: Moisturizing, Shine Enhancing, All Hair Types
Color4 Dark Brown
In Stock
Eligible for registries and wish lists
Available deals
At a glance
About this item
Additional product information and recommendations
Discover more options
Frequently bought together
- $4.99 - $17.99Buy 3, get 1 free on select beauty minis on select items4.4 out of 5 stars with 559 ratings
Guests also viewed
Guests are saying
This hair dye offers a user-friendly experience with easy application and quick processing time, making it ideal for guests looking to refresh their color at home. Many guests appreciate its effective gray coverage and the soft, shiny finish it provides. However, some have noted that the final color can be darker than expected, especially on previously colored hair. Overall, it is a reliable choice for achieving vibrant, natural-looking results.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.5 out of 5 stars with 22983 reviews
effectiveness: 3.8 out of 5
quality: 3.98 out of 5
value: 3.9 out of 5
74% would recommend
55 recommendations
5 out of 5 stars
Thumbs up graphic, would recommend
30 April, 2026Verified purchase
I would buy again
Easy to use, my hair is mostly gray and the color did come out a little lighter than I wanted. Box does warn if your hair is gray, it will come out lighter, I just didn’t want to go too dark. I purchased for root touch up only. This does have that ammonia hair color smell, not horrible. I’d buy again.
5 out of 5 stars
Thumbs up graphic, would recommend
29 April, 2026Verified purchase
(no review title)
Like
5 out of 5 stars
25 April, 2026
originally posted on Clairol
True brunettes
I can’t find this anywhere the true brown was my perfect color did you all stop making it
5 out of 5 stars
23 April, 2026
originally posted on Clairol
Lovely colour
I have used this colour since it was introduced and love it. I get many compliments which is lovely at 81yrs. The only problem I have is finding it in local shops so often have to buy on line. It starts a little red but after the first shampoo it is perfect. Easy to apply and good instructions
2 out of 5 stars
20 April, 2026
originally posted on Clairol
Made hair cherry black
Bought this 2 weeks ago and put over freshly blonde box dye lightened hair (for reference I have back hair but use blonde box dye to take to a level 5 brown), the consistency was fine and it smelled nice and cinnamony but if turned my hair CHERRY BLACK. I had to use vitamin c and shampoo to try colour remove and damage control. It ended up darker than wanted and barely any red colour. Very disappointed and would recommend choosing 1 shade lighter or a different brand
1 reply from Clairol team - 20 days ago
Hi there! We do want to thank you for trying our Clairol Nice 'n Easy line; yet, we are truly saddened to learn that you had darker results than intended! The use of a clarifying shampoo, followed by a deep conditioner can sometimes soften a color that is too dark. We also suggest that you avoid the use of heat (ex: blow dryers, curling irons) which can further set the color in. If the clarifying shampoo does not lift out enough of the color, please call to speak with one of our hair color experts! You can contact us at 08000833338, and we would be glad to further assist.
1 out of 5 stars
17 April, 2026
originally posted on Clairol
Dark copper result
There is nothing “light” or “ashy” about this colour. My hair which was first an ashy silver blonde has come out a VERY dark brown with GINGER at the roots.
1 reply from Clairol team - 20 days ago
Hi there! We do want to thank you for trying our Clairol Nice 'n Easy line; yet, we are truly saddened to learn that you did not get the results you hoped for. Since there are quite a few variables to consider on the results you received, we feel it is best to speak with you directly to make the best recommendation. When you have a moment, please call us at 61-800943079, and we would be glad to further assist!
1 out of 5 stars
10 April, 2026
originally posted on Clairol
Misleading Colour
Just bought this hair dye and am extremely unhappy with the results. Put it on my dark brown hair to over my roots and it washed out black. Not brown black, but black with blue undertones. Completely ruined my colouring and will not buy again.
1 reply from Clairol team - 1 month ago
Hi there! We do want to thank you for trying our Clairol Nice 'n Easy line; yet, we are truly saddened to learn that you did not get the results you hoped for. Since there are quite a few variables to consider on the results you received, we feel it is best to speak with you directly to make the best recommendation. When you have a moment, please call us at 61-800943079, and we would be glad to further assist!
1 out of 5 stars
8 April, 2026
originally posted on Clairol
way to dark compared to advertised
i brought a dark brown colour and i made sure to look at the box too see what colour my hair would turn out my hair is jet black no brown in my hair at all
1 reply from Clairol team - 1 month ago
Hi there! We do want to thank you for trying our Clairol Nice 'n Easy line; yet, we are truly saddened to learn that you had darker results than intended! The use of a clarifying shampoo, followed by a deep conditioner can sometimes soften a color that is too dark. We also suggest that you avoid the use of heat (ex: blow dryers, curling irons) which can further set the color in. If the clarifying shampoo does not lift out enough of the color, please call to speak with one of our hair color experts! You can contact us at 61-800943079, and we would be glad to further assist.
1 out of 5 stars
7 April, 2026
originally posted on Clairol
SAD JOKE
I just finished coloring my hair using Clairol Nice'n Easy product SB2. It was to be a cool summer blond shade. My hair, that were previously colored blond, now turned very grey and blueish. Is this some joke ?! I am a mature person and what should I do now ? I will be ashamed to walk like this among other people ! I purchased this product trusting, that it will give me the color, that I needed and my money went into garbage and I'm NOT HAPPY with myself now. What should I do now ?
1 reply from Clairol team - 1 month ago
Hi there! We are truly saddened to learn of your results with our Clairol Nice 'n Easy line but do still want to thank you for trying it out. Since there are quite a few variables to consider on the results you received, we feel it is best to speak with you directly to make the best recommendation. When you have a moment, please call us at 1-800-252-4765, and we would be glad to further assist!
5 out of 5 stars
2 April, 2026
originally posted on Clairol
Great formula! Great results!
This haircolor is excellent. The formula is easy to use and not drippy. I love that the leave-in time is only 10 minutes and the smell is pleasant. I've been using L'Oreal for years but decided to try something new to change from reddish blonde to light auburn. I'm so glad I did. The color is shiny and I have some natural lights. Thank you!
4 out of 5 stars
Thumbs up graphic, would recommend
27 March, 2026Verified purchase
Long-lasting but inaccurate color.
Seems to last way longer than other box dyes but the dark brown is legitimately black.
5 out of 5 stars
Thumbs up graphic, would recommend
26 March, 2026Verified purchase
Great coverage!
Hides my gray hair and makes my hair feel and look so soft.
1 out of 5 stars
26 March, 2026
originally posted on Clairol
Turned my blonde hair blue/green
I brought this product, I had blonde hair, and it turned dark blue with green tints.
1 reply from Clairol team - 1 month ago
Hi there! We do want to thank you for trying our Clairol Nice 'n Easy line; yet, we are truly saddened to learn that you did not get the results you hoped for. Since there are quite a few variables to consider on the results you received, we feel it is best to speak with you directly to make the best recommendation. When you have a moment, please call us at 08000833338, and we would be glad to further assist!
5 out of 5 stars
21 March, 2026
originally posted on Clairol
Beautiful colour that stays unchanged
This product gives my hair a natural brown colour that doesn't fade. It's the only dye that doesn't become orange in three weeks. I am having trouble to find it in shops lately. I really hope they don't discontinue it. It has taken me years to find something so good.
1 out of 5 stars
10 March, 2026
originally posted on Clairol
Not good
I have medium brow hair and was looking for something new for summer. I came across this dye that was mean T to turn my hair light brown according to the pictures on the box. Followed the instructions a T. I am now ginger.
1 reply from Clairol team - 2 months ago
Hi there! We do want to thank you for trying our Clairol Nice 'n Easy line; yet, we are truly saddened to learn that you did not get the results you hoped for. Since there are quite a few variables to consider on the results you received, we feel it is best to speak with you directly to make the best recommendation. When you have a moment, please call us at 08000833338, and we would be glad to further assist!
1 out of 5 stars
8 March, 2026
(no review title)
My hair fell out and the wrong color was in the box I have blonde hair and it turned my hair black not brown like BLACK I wanted a refund
2 out of 5 stars
8 March, 2026
originally posted on Clairol
Not happy with blonde product
I have strawberry blonde hair and wanted to really lighten my hair, but it didn't even give me any kind of blonde. I followed directions to the tee.
1 reply from Clairol team - 2 months ago
Hi there! We do want to thank you for trying our Clairol Nice 'n Easy line; yet, we are truly saddened to learn that you did not get the results you hoped for. Since there are quite a few variables to consider on the results you received, we feel it is best to speak with you directly to make the best recommendation. When you have a moment, please call us at 1-800-252-4765, and we would be glad to further assist!
2 out of 5 stars
6 March, 2026
originally posted on Clairol
Another favourite no longer available
I have been buying this product for years and now find it is almost impossible to find. Your website says it is not available online and I should try instore. Why?
1 reply from Clairol team - 2 months ago
Hi there! We do want to thank you for interest in our Clairol Nice 'n Easy line; yet, we are truly saddened to learn that you aren't able to locate your preferred shade. Our Consumer Relation Department can help further with confirming if this shade is still being manufactured and can inform you of retail stores with Nice' n Easy products available. When you have a moment, please call us at 61-800943079, and we would be glad to further assist!
5 out of 5 stars
6 March, 2026
originally posted on Clairol
Please Make More
I finally found a color I love that looks great on. I've gotten so many compliments on it. The only problem is I can't find it anywhere! Please make this available again! This is a must have.
5 out of 5 stars
3 March, 2026
originally posted on Clairol
Brilliant
I have brown hair with lots of grey hairs mixed in with the brown. I use 8 S and it is wonderful, I get so many lovely highlights and it looks like I've had highlights done by a professional. Brilliant.