Seventh Generation Liquid Laundry Detergent - Free & Clear - 135 fl oz
$18.99 ($0.14/fluid ounce)
Size135 fl oz
In Stock
Eligible for registries and wish lists
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Guests are saying
This laundry detergent is highly regarded for its effectiveness in cleaning clothes while being gentle on sensitive skin. Many guests appreciate its fragrance-free formula, making it suitable for families with allergies. The product is praised for its eco-friendly ingredients and ability to handle everyday stains, although some guests have noted issues with the cap design. Overall, it is a reliable choice for those seeking a safe and effective laundry solution.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.5 out of 5 stars with 3255 reviews
cleans effectively: 4.31 out of 5
quality: 3.7 out of 5
scent: 4.26 out of 5
value: 3.77 out of 5
54% would recommend
262 recommendations
3 out of 5 stars
5 October, 2026
originally posted on seventhgeneration.com
Great detergent, Awful lid design.
Cleans great, but the clear cap on top of dark green band is awful. Impossible to avoid spilling detergent all over the container. No lines to show how much to use. The fine print advises to thoroughly wash and dry the lid! What a waste of time. Used the concentrated detergent in the eco packaging for years, which was a great design. I wish you would bring that back—even if you need to bring it back in a plastic container.
From Seventh Generation Consumer Services team
Hi Bfrank, we’re glad to hear that you feel the Seventh Generation Detergent Liquid Free + Clear cleans well. However, we're sorry to learn that the current cap design has been frustrating to use and has resulted in spills. We’re committed to delivering high quality experiences, and your input is valuable to us. Your satisfaction is important to us. Please connect with our Consumer Services team at (Consumer.Services@Unilever.com) with your contact details and the ref ID: (56295150), so we can address your concerns promptly.
15 days ago
5 out of 5 stars
Thumbs up graphic, would recommend
4 October, 2026Verified purchase
Now this is great packing!!!
I have been using this item for years and am very satisfied with it. I had to have one bottle shipped in order to get the quantity that I ordered for a promotion. I was concerned about a big bottle of liquid being shipped as I have had problems with past shipments (not from Target). Check out the photos to see how well it was packed to prevent spillage.
5 out of 5 stars
4 October, 2026
originally posted on influenster.com

I love that it is hígado quality, eco-friendly detergent that cares for my skin, leaving my clothes spotless, softand fresh "
Absolutely love this loundry detergent! It cleans thoroughly, removes tour stains, and leaves clothes feeling incredibly soft and frensh. Knowing it is eco- friendly and gentle on my skin makes it the perfect choice for my daily routine.
5 out of 5 stars
21 September, 2026
originally posted on influenster.com

Great for sensitive skin!
This is the only laundry detergent I trust to wash my babies clothes in. My baby has VERY sensitive skin and many allergies. This is the only laundry detergent I trust to not break him out. Tried another free and clear detergent that broke him out and switched back to this one. Will never go back!!
5 out of 5 stars
Thumbs up graphic, would recommend
20 September, 2026Verified purchase
(no review title)
The detergent cleans well and is non irritating. A little goes a long way as well.
5 out of 5 stars
Thumbs up graphic, would recommend
9 September, 2026Verified purchase
Clean well, no skin irritation.
No perfume, no organic solvent, no skin irritation, and clean well enough for my family. What else do you look for in a detergent?
5 out of 5 stars
Thumbs down graphic, would not recommend
28 August, 2026Verified purchase
(no review title)
good
1 out of 5 stars
Thumbs down graphic, would not recommend
23 August, 2026Verified purchase
Red bumps/rash inducing
My husband and I had a reaction to this detergent, which is never happened to me before and I would never buy again.
From Seventh Generation team
Hi Laura, We are sorry to know that you had a rash after using this Product, as it's not the experience we want you to have. We want to make things right for you. Could you please email us at unileverconsumercare.usa@unilever.com with your reference number 55934386 so that we can assist you promptly?
2 months ago
1 out of 5 stars
22 August, 2026
(no review title)
You made changes my order so that I would have to drive to two different Target locations to fullfil my order. That's not exactly helpfull. Last time I order for store pickup.
From Seventh Generation team
Hi, thank you for sharing your feedback. We are sorry to hear about your experience with your Seventh-Generation Detergent Liquid Free + Clear. We completely understand how upsetting this must feel. We recommend reaching out to Target's Customer Service Team directly, they'll be best equipped to assist you and make things right.
2 months ago
5 out of 5 stars
22 August, 2026Verified purchase
(no review title)
Great product
5 out of 5 stars
15 August, 2026Verified purchase
(no review title)
Always happy with this detergent
5 out of 5 stars
Thumbs up graphic, would recommend
13 August, 2026Verified purchase
Fredh & clean
Love that my entire family can use without all the extra harmful chemicals. It does a great job getting everything clean.
5 out of 5 stars
Thumbs down graphic, would not recommend
13 August, 2026Verified purchase
(no review title)
perfect for sensitive
3 out of 5 stars
3 August, 2026
originally posted on seventhgeneration.com
Modify your cap.
The detergent is fine as far as I can tell for cleaning. My complaint is with the cap as I have seen others also state. The measurement indicators are difficult to see with my 65 year old eyes; even with my glasses on. The bottle instructions advise putting the cap into the wash is ridiculous.Who would ever do that? What an annoyance to fish the cap before putting the clothes into the dryer. It is easier to just wipe out the residue with a piece of laundry. Or how about this, just design the bottle like the competition to accept the residue back into the bottle. My wife likes the detergent so we will be buying it again.
From SeventhGeneration Consumer Service team
Thank you for your feedback. We're sorry to hear you've had trouble with the Easydose cap. We've recently introduced an improved auto-dosing cap, designed to provide a more precise, less messy dose. For best results, turn the bottle completely upside down, wait a couple of seconds for the green ball to rise to the top, then squeeze firmly. We appreciate your feedback and are always looking for ways to improve the experience for our consumers.
24 days ago
4 out of 5 stars
Thumbs up graphic, would recommend
23 July, 2026Verified purchase
Target pick-up checkout person
The product is fine. The pick-up checkout person at Target on July 23, 12:30pm, 1200 N. Larrabee St, was very impatient, she dropped her handheld computer on counter in frustration of me (customer).
1 out of 5 stars
Thumbs down graphic, would not recommend
29 June, 2026Verified purchase
Detergent impossible to remove from laundry
This detergent is impossible to wash out of laundry. I followed the directions on the correct amount of detergent to use and all of my clothes come out still sudsy. Even multiple cycles after with water ONLY aren’t enough to get rid of the suds. Absolutely maddening
From Seventh Generation team
Hi there, We're sorry to hear that the Seventh Generation Liquid Laundry Detergent left excessive suds on your laundry, even when used as directed, and that repeated rinse cycles did not resolve the issue. Thank you for bringing this to our attention. We want to make things right for you. Please send us an email at unileverconsumercare.usa@unilever.com with your details, and reference ID 55342139 we’ll make sure to assist you promptly.
4 months ago
5 out of 5 stars
26 June, 2026Verified purchase
(no review title)
Works for me with my sensitive skin and well delivered by Target!
2 out of 5 stars
26 June, 2026
originally posted on seventhgeneration.com
Awful cap - still - after 3 years??
I bought this based on recommendation from a dry cleaner who rates detergents on instagram. the detergent seems to be fine. no issues. but the CAP is AWFUL. there's no place for the tiny bit that's left inside to drip back into the bottle, so it runs down the side of the cap base, the bottle and the shelf or wherever the bottle is placed. Detergent all over my hand when I touch the bottle. I've looked through reviews and see many other complaints. Apparently this was a redesign THREE YEARS ago? that was a green cap. I have a clear cap, but the same problems. dripping, hard to see measurement lines/numbers... I'm now trying to come up with a different dispensing solution so I don't have to just throw this out. It's already wasteful because so much ends up outside my washing machine where it belongs.
From Seventh Generation Consumer Services team
Hi Ebook, we’re very sorry to learn about your experience with the cap design. We understand how frustrating it must be to deal with dripping, mess, and difficulty measuring, especially when it leads to product waste and inconvenience. We’re committed to delivering high quality experiences, and your input is valuable to us. Rest assured, your comments have been forwarded to our product and quality teams for further review.
4 months ago
5 out of 5 stars
Thumbs up graphic, would recommend
23 June, 2026Verified purchase
(no review title)
Scent free and cleans beautifully
5 out of 5 stars
Thumbs up graphic, would recommend
20 June, 2026Verified purchase
Great price
Price good