Braun Classic Analog Alarm Clock: Bedside & Bedroom Use, Luminous Hands, Modern Style

Design is at the heart of Braun:
The concept of ‘less, but better’ has its origins in the Bauhaus movement, but it was Braun and Dieter Rams that created a mind-set of order, clarity and simplicity and applied it to electrical appliances. For six decades, Braun’s humanistic approach to design has inspired designers and companies around the world.
In 1971, Braun took its first steps into the clocks category thanks to Dietrich Lubs, a protégé of Dieter Rams, who was responsible for many of the iconic clock designs that are still popular all these decades later.

This Braun classic analogue alarm clock has an easy to read dial layout and features the iconic yellow second hand that is synonymous with Braun’s award winning design history.
The clean simplistic dial and contrasting hands (with luminous tips) offers great legibility, and the quartz sweep movement is quiet and precise.