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e.l.f. Power Grip Matte Primer - 0.87 fl oz: Paraben-Free, Vegan, Hydroquinone-Free, Gel Form - 2 of 4e.l.f. Power Grip Matte Primer - 0.87 fl oz: Paraben-Free, Vegan, Hydroquinone-Free, Gel Form - 3 of 4e.l.f. Power Grip Matte Primer - 0.87 fl oz: Paraben-Free, Vegan, Hydroquinone-Free, Gel Form - 4 of 4
e.l.f. Power Grip Matte Primer - 0.87 fl oz: Paraben-Free, Vegan, Hydroquinone-Free, Gel Form - 1 of 4

e.l.f. Power Grip Matte Primer - 0.87 fl oz: Paraben-Free, Vegan, Hydroquinone-Free, Gel Form

In Stock

Eligible for registries and wish lists
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Target Circle Deal: $5 Target GiftCard with $30 beauty products purchase

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At a glance

About this item

Highlights

  • e.l.f.’s fan-fave Power Grip Primer, now with a matte finish!
  • Sticky gel formula grips makeup for long-lasting wear
  • Gives your complexion a smooth, matte finish
  • Infused with lemon myrtle blend
  • Mattifying makeup primer helps reduce the look of excess oil and shine
  • 100% vegan, e.l.f. is double-certified cruelty-free by Leaping Bunny & PETA

Description

Get all the iconic makeup stick of e.l.f. Cosmetics’ OG Power Grip Primer, now with a matte finish! Power Grip Matte Primer is infused with lemon myrtle blend to help reduce the look of excess oil and shine for a smooth, balanced, matte complexion. The sticky as e.l.f. formula locks makeup in place for long-lasting wear.

Why you’ll love it:
• e.l.f.’s fan-fave Power Grip Primer, now with a matte finish!
• Sticky gel formula grips makeup for long-lasting wear
• Gives your complexion a smooth, matte finish
• Infused with lemon myrtle blend
• Mattifying makeup primer helps reduce the look of excess oil and shine

Key ingredients:
• Lemon myrtle blend

Great for: Dry, oily and combination skin

All e.l.f. products are free from phthalates, parabens, nonylphenol ethoxylates, triclosan, triclocarban, and hydroquinone.

e.l.f. is proud to partner with Fair Trade USA™ and manufacture products in Fair Trade Certified™ facilities. Look for the Fair Trade Certified™ seal on your e.l.f. product!

e.l.f. stands with every eye, lip, face, paw and fin. Proudly vegan, e.l.f. is double-certified cruelty-free by Leaping Bunny & PETA.
Suggested Age: 10 Years and Up
Health Facts: Phthalate-Free, Paraben-Free, Triclosan-Free, Vegan, Hydroquinone-Free, Nonylphenol Ethoxylate Free
Color Finish: Matte
Color Palette: Translucent
Skin Tone: All Skin Tones
Product Form: Gel
Sustainability Claims: Cruelty-Free
Beauty Purpose: Smoothing, Shine Control, Priming
Recommended Skin Type: Normal
Net weight: .87 fl oz (US)
Features: Smoothes, Long Lasting
TCIN: 92296269
UPC: 609332839458
Item Number (DPCI): 052-16-6998
Origin: Imported
If the item details aren’t accurate or complete, we want to know about it.

Ingredients:

water (aqua), glycerin, silica, butylene glycol, peg-150 distearate, niacinamide, polysorbate 80, backhousia citriodora leaf extract, tocopherol, ethylhexylglycerin, caprylyl glycol, potassium laurate, ammonium acryloyldimethyltaurate/ vp copolymer, peg-240/hdi copolymer bis-decyltetradeceth-20 ether, phenoxyethanol, disodium edta

Shipping details

Estimated ship dimensions: 1.14 inches length x 1.55 inches width x 5.7 inches height
Estimated ship weight: 0.09 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
See the return policy for complete information.

Q: Is this primer free from harmful chemicals?

submitted by AI Shopping Assistant - 2 months ago
  • A: Yes, it is free from phthalates, parabens, and other harmful substances.

    submitted byAI Shopping Assistant - 2 months ago
    Ai generated

Q: What is the consistency of the primer?

submitted by AI Shopping Assistant - 2 months ago
  • A: The primer has a sticky gel formula designed to grip makeup for long-lasting wear.

    submitted byAI Shopping Assistant - 2 months ago
    Ai generated

Q: What skin types is this primer suitable for?

submitted by AI Shopping Assistant - 2 months ago
  • A: It is suitable for all skin types, including dry, oily, and combination skin.

    submitted byAI Shopping Assistant - 2 months ago
    Ai generated

Q: What key ingredient is included in this primer?

submitted by AI Shopping Assistant - 2 months ago
  • A: The primer is infused with a lemon myrtle blend to help control oil and shine.

    submitted byAI Shopping Assistant - 2 months ago
    Ai generated

Q: Is e.l.f. Power Grip Matte Primer vegan?

submitted by AI Shopping Assistant - 2 months ago
  • A: Yes, the primer is 100% vegan and certified cruelty-free by prominent organizations.

    submitted byAI Shopping Assistant - 2 months ago
    Ai generated

Q: Is this fragrance free?

submitted by E - 3 months ago
  • A: This product does not contain fragrance. The natural ingredients contained in the product may have a slight scent.

    submitted byThe Elf Team - 3 months ago
    Brand expert

Q: Is this good for sensitive skin?

submitted by KatieT - 3 months ago
  • A: E.l.f. Products have gentle ingredients and are suitable for all skin types. For specific skin concerns, we always suggest a patch test.

    submitted bythe e.l.f. team - 3 months ago
    Brand expert

Q: Can this product be used alone without makeup

submitted by Txthunder - 3 months ago
  • A: Hey, Great question! Yes, it can be used on its own to create a smooth, matte finish on the skin. For real-time answers to all your beauty questions, use the “Chat with a Virtual Beauty Consultant” button on any beauty product page. https://www.target.com/c/beauty/-/N-55r1x

    submitted byTarget Beauty Consulting - 3 months ago
    Brand expert

Q: Do you have to wear makeup to use it or is it ok to use as a stand alone product?

submitted by Msladyq716 - 3 months ago
  • A: Hey, Great question! It can be used on its own to create a smooth, matte finish on the skin. For real-time answers to all your beauty questions, use the “Chat with a Virtual Beauty Consultant” button on any beauty product page. https://www.target.com/c/beauty/-/N-55r1x

    submitted byTarget Beauty Consulting - 3 months ago
    Brand expert

Q: Can this be used with liquid foundation?

submitted by L - 3 months ago
  • A: Hey, Great question! Yes, you can use the e.l.f. Power grip matte primer to help prep your skin before applying your liquid foundation. For real-time answers to all your beauty questions, use the “Chat with a Virtual Beauty Consultant” button on any beauty product page. https://www.target.com/c/beauty/-/N-55r1x

    submitted byTarget Beauty Consulting - 3 months ago
    Brand expert

Additional product information and recommendations

Guests are saying

The e.l.f. Power Grip Matte Primer is a standout product for those with oily skin, providing a long-lasting matte finish that keeps makeup in place throughout the day. Its thick, sticky texture initially may feel unusual, but it effectively grips foundation and minimizes shine. Guests appreciate its affordability, sleek packaging, and the fact that it is fragrance-free. This primer is ideal for summer use and works well under various makeup products, making it a versatile addition to any beauty routine.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.7 out of 5 stars with 18247 reviews
    69% would recommend
    140 recommendations
    3 out of 5 stars
    19 March, 2026
    originally posted on influenster.com
    Image

    Good product

    [This review was collected as part of a promotion.] Im not a huge fan of matte primers but this had a very nice texture, makeup still transfers but that is because I have pretty oily skin. Blends nicely with foundation depending on what you use. Can be removed with micellar water. Coverage is good, a little product goes a long way
    VeronicaF
    1 guest found this review helpful. Did you?
    4 out of 5 stars
    19 March, 2026
    originally posted on influenster.com
    Image

    Matte Primer

    [This review was collected as part of a promotion.] This primer is good to use but there are some things I don’t like. I know it’s a Matter primer, but applying it can be a bit difficult as it dries pretty fast and feels too drying on the skin. However, it is a good primer as it definitely helps keep my makeup in place. However since it is drying, I feel like you need to apply more of this primer compared to others.
    JohanaM
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    17 March, 2026Verified purchase
    • Skin tone: Medium
    • Skin type: Oily
    • Eye color: Black
    • Skin concern: Dark circles, Aging, Uneven skin tone, Pores, Sensitivity
    • Hair color: Black

    Finally Found My Go-To Matte Primer

    I’ve tried everything from high-end primers to drugstore options, and this one honestly stands out. The e.l.f. power grip matte primer is easily the best out of all the e.l.f. primers I’ve used. It keeps my makeup in place all day while actually controlling shine instead of just promising to. If you’re someone who tends to get oily, this is absolutely worth trying. It grips your makeup without feeling heavy or drying, and the matte finish looks smooth—not flat or cakey. I keep reaching for this over products that cost three times as much. Highly recommend if you want long-lasting wear and real oil control.
    Janne
    1 guest found this review helpful. Did you?
    3 out of 5 stars
    15 March, 2026
    originally posted on influenster.com
    Image

    Personally not for me, but seems to be working alr

    [This review was collected as part of a promotion.] To be honest with you, I’m not crazy about how sticky this is. It’s just not my thing. But I can feel that it somewhat holds onto the skin when you layer foundation on top. Personally not for me, but I didn’t wanna give it low stars just because I didn’t like it! It might work for others!
    RayleneB
    Did you find this review helpful?
    1 out of 5 stars
    13 March, 2026Verified purchase
    • Skin tone: Light
    • Skin type: Combination
    • Skin concern: Redness, Pores, Acne
    • Hair color: Brunette
    • Eye color: Brown

    Yikes

    I’m confused about all of the good reviews. I used this primer for about a week and each day I was so worried about how my makeup looked. You could see EVERY pore on my cheeks and it was very embarrassing. I’d never use this primer again.
    Hayley
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    4 March, 2026
    originally posted on influenster.com
    Image

    Amazing product

    [This review was collected as part of a promotion.] I absolutely love this product since getting this sample I have bought it twice myself and it works amazing. Blends easy leaves your skin flawless the texture is non greasy and I just love how it feels.
    CicilyE
    Did you find this review helpful?
    5 out of 5 stars
    4 March, 2026
    originally posted on influenster.com
    Image

    It actually works

    [This review was collected as part of a promotion.] The grip is actually insane. There’s no product that matches what this primer does for me honestly. Top tier primer, please just go get it already.
    KaylaH
    Did you find this review helpful?
    4 out of 5 stars
    2 March, 2026
    originally posted on influenster.com
    Image

    Matte and Long Lasting!

    [This review was collected as part of a promotion.] This Elf power grip primer is easily one of the best drugstore primers I’ve tried! You can’t really beat the value! When applying it glides across the skin smoothly and creates a matte and velvet base without being heavy! It blends seamlessly! The formula is lightweight and breathable but still durable. Helps keep my make up on and looking good all day!
    FionaB
    Did you find this review helpful?
    4 out of 5 stars
    Thumbs down graphic, would not recommend
    1 March, 2026Verified purchase
    • Hair color: Blonde
    • Eye color: Blue
    • Skin concern: Sensitivity
    • Skin type: Dry
    • Skin tone: Light

    (no review title)

    I received this item for free. It does grip really well but, it feels like thick glue on my face. I am worried about it breaking out my skin. I decided to only use this with concealer so it doesn’t crease. It is alright but I would not purchase this item.
    Mlpindy
    1 guest found this review helpful. Did you?
    4 out of 5 stars
    28 February, 2026
    originally posted on elfcosmetics.com
    Image

    nice

    product performs nicely as expected. second purchase. masks inperfections and large pore soze
    unique122
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    27 February, 2026
    originally posted on elfcosmetics.com
    Image

    Awesome!

    Love this and the other lasting setting spray they are great and do last! I have dry skin and this does not dry me out.
    Jay311
    Did you find this review helpful?
    5 out of 5 stars
    27 February, 2026
    originally posted on elfcosmetics.com
    Image

    Yea yes yea!

    I got two bottles of this as back up because it stays on longer with application of my foundation.
    Archspir3
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    27 February, 2026Verified purchase
    • Skin tone: Light
    • Skin concern: Uneven skin tone, Dark circles, Pores, Aging, Puffiness
    • Eye color: Hazel
    • Skin type: Combination

    Amazing stuff

    I got this in y target circle and I am so glad I did. I iced the niacinamide primer but this one is easy nicer . It makes the makeup go smoother not too mate not too glowy just right. I have combination skin for reference
    Oh
    2 guests found this review helpful. Did you?
    5 out of 5 stars
    26 February, 2026
    originally posted on elfcosmetics.com
    Image

    holy grail

    genuinely one of the best matte primers on the market! super easy on the skin and doesn’t cause makeup to flake
    sumayya d
    Did you find this review helpful?
    4 out of 5 stars
    23 February, 2026
    originally posted on elfcosmetics.com
    Image

    good

    Really good for the price! The mist is lightweight, refreshing, and helps my makeup stay in place for hours. It’s not super mattifying, but it gives a natural finish. Great affordable setting spray.
    ferrr
    Did you find this review helpful?
    4 out of 5 stars
    19 February, 2026
    originally posted on elfcosmetics.com
    Image

    Matte!!

    This is a great primer that makes your skin super smooth and has a great grip!
    worthit
    Did you find this review helpful?
    5 out of 5 stars
    19 February, 2026
    originally posted on elfcosmetics.com
    Image

    Primer

    AMAZING leaves my face with a smooth matte finish and allows my makeup to sit in the right places
    cicily
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    18 February, 2026Verified purchase

    (no review title)

    Do not use this. It caused me to have a horrible reaction that I’m having to go to the dr to get rid of.
    MelissaMasonn
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    16 February, 2026
    originally posted on elfcosmetics.com
    Image

    Finally something that works

    Bought this product last year during summer heat and have been using everyday ever since , it's the only thing that helps hold my foundation on and keeps my face from looking super greasy. Thanks Elf
    Evolucian
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    15 February, 2026
    originally posted on influenster.com
    Image

    Good pigment

    [This review was collected as part of a promotion.] This Power grip elf matte primer is so good on my face. Applies so easily. Doesnt have a scent . The consistency is smooth and pigments well on my face . I apply it before my foundation.
    EdithM
    Did you find this review helpful?

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