e.l.f. Power Grip Matte Primer - 0.87 fl oz: Paraben-Free, Vegan, Hydroquinone-Free, Gel Form
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4.7 out of 5 stars with 17460 ratings
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Guests are saying
The e.l.f. Power Grip Matte Primer is a standout product for those with oily skin, providing a long-lasting matte finish that keeps makeup in place throughout the day. Its thick, sticky texture initially may feel unusual, but it effectively grips foundation and minimizes shine. Guests appreciate its affordability, sleek packaging, and the fact that it is fragrance-free. This primer is ideal for summer use and works well under various makeup products, making it a versatile addition to any beauty routine.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.7 out of 5 stars with 18247 reviews
69% would recommend
140 recommendations
3 out of 5 stars
19 March, 2026
originally posted on influenster.com

Good product
[This review was collected as part of a promotion.] Im not a huge fan of matte primers but this had a very nice texture, makeup still transfers but that is because I have pretty oily skin. Blends nicely with foundation depending on what you use. Can be removed with micellar water. Coverage is good, a little product goes a long way
4 out of 5 stars
19 March, 2026
originally posted on influenster.com

Matte Primer
[This review was collected as part of a promotion.] This primer is good to use but there are some things I don’t like. I know it’s a Matter primer, but applying it can be a bit difficult as it dries pretty fast and feels too drying on the skin. However, it is a good primer as it definitely helps keep my makeup in place. However since it is drying, I feel like you need to apply more of this primer compared to others.
5 out of 5 stars
Thumbs up graphic, would recommend
17 March, 2026Verified purchase
- Skin tone: Medium
- Skin type: Oily
- Eye color: Black
- Skin concern: Dark circles, Aging, Uneven skin tone, Pores, Sensitivity
- Hair color: Black
Finally Found My Go-To Matte Primer
I’ve tried everything from high-end primers to drugstore options, and this one honestly stands out. The e.l.f. power grip matte primer is easily the best out of all the e.l.f. primers I’ve used. It keeps my makeup in place all day while actually controlling shine instead of just promising to. If you’re someone who tends to get oily, this is absolutely worth trying. It grips your makeup without feeling heavy or drying, and the matte finish looks smooth—not flat or cakey. I keep reaching for this over products that cost three times as much. Highly recommend if you want long-lasting wear and real oil control.
3 out of 5 stars
15 March, 2026
originally posted on influenster.com

Personally not for me, but seems to be working alr
[This review was collected as part of a promotion.] To be honest with you, I’m not crazy about how sticky this is. It’s just not my thing. But I can feel that it somewhat holds onto the skin when you layer foundation on top. Personally not for me, but I didn’t wanna give it low stars just because I didn’t like it! It might work for others!
1 out of 5 stars
13 March, 2026Verified purchase
- Skin tone: Light
- Skin type: Combination
- Skin concern: Redness, Pores, Acne
- Hair color: Brunette
- Eye color: Brown
Yikes
I’m confused about all of the good reviews. I used this primer for about a week and each day I was so worried about how my makeup looked. You could see EVERY pore on my cheeks and it was very embarrassing. I’d never use this primer again.
5 out of 5 stars
4 March, 2026
originally posted on influenster.com

Amazing product
[This review was collected as part of a promotion.] I absolutely love this product since getting this sample I have bought it twice myself and it works amazing. Blends easy leaves your skin flawless the texture is non greasy and I just love how it feels.
5 out of 5 stars
4 March, 2026
originally posted on influenster.com

It actually works
[This review was collected as part of a promotion.] The grip is actually insane. There’s no product that matches what this primer does for me honestly. Top tier primer, please just go get it already.
4 out of 5 stars
2 March, 2026
originally posted on influenster.com

Matte and Long Lasting!
[This review was collected as part of a promotion.] This Elf power grip primer is easily one of the best drugstore primers I’ve tried! You can’t really beat the value! When applying it glides across the skin smoothly and creates a matte and velvet base without being heavy! It blends seamlessly! The formula is lightweight and breathable but still durable. Helps keep my make up on and looking good all day!
4 out of 5 stars
Thumbs down graphic, would not recommend
1 March, 2026Verified purchase
- Hair color: Blonde
- Eye color: Blue
- Skin concern: Sensitivity
- Skin type: Dry
- Skin tone: Light
(no review title)
I received this item for free. It does grip really well but, it feels like thick glue on my face. I am worried about it breaking out my skin. I decided to only use this with concealer so it doesn’t crease. It is alright but I would not purchase this item.
4 out of 5 stars
28 February, 2026
originally posted on elfcosmetics.com
nice
product performs nicely as expected. second purchase. masks inperfections and large pore soze
5 out of 5 stars
27 February, 2026
originally posted on elfcosmetics.com
Awesome!
Love this and the other lasting setting spray they are great and do last! I have dry skin and this does not dry me out.
5 out of 5 stars
27 February, 2026
originally posted on elfcosmetics.com
Yea yes yea!
I got two bottles of this as back up because it stays on longer with application of my foundation.
5 out of 5 stars
Thumbs up graphic, would recommend
27 February, 2026Verified purchase
- Skin tone: Light
- Skin concern: Uneven skin tone, Dark circles, Pores, Aging, Puffiness
- Eye color: Hazel
- Skin type: Combination
Amazing stuff
I got this in y target circle and I am so glad I did. I iced the niacinamide primer but this one is easy nicer . It makes the makeup go smoother not too mate not too glowy just right. I have combination skin for reference
5 out of 5 stars
26 February, 2026
originally posted on elfcosmetics.com
holy grail
genuinely one of the best matte primers on the market! super easy on the skin and doesn’t cause makeup to flake
4 out of 5 stars
23 February, 2026
originally posted on elfcosmetics.com
good
Really good for the price! The mist is lightweight, refreshing, and helps my makeup stay in place for hours. It’s not super mattifying, but it gives a natural finish. Great affordable setting spray.
4 out of 5 stars
19 February, 2026
originally posted on elfcosmetics.com
Matte!!
This is a great primer that makes your skin super smooth and has a great grip!
5 out of 5 stars
19 February, 2026
originally posted on elfcosmetics.com
Primer
AMAZING leaves my face with a smooth matte finish and allows my makeup to sit in the right places
1 out of 5 stars
Thumbs down graphic, would not recommend
18 February, 2026Verified purchase
(no review title)
Do not use this. It caused me to have a horrible reaction that I’m having to go to the dr to get rid of.
5 out of 5 stars
16 February, 2026
originally posted on elfcosmetics.com
Finally something that works
Bought this product last year during summer heat and have been using everyday ever since , it's the only thing that helps hold my foundation on and keeps my face from looking super greasy. Thanks Elf
5 out of 5 stars
15 February, 2026
originally posted on influenster.com

Good pigment
[This review was collected as part of a promotion.] This Power grip elf matte primer is so good on my face. Applies so easily. Doesnt have a scent . The consistency is smooth and pigments well on my face . I apply it before my foundation.