$10.00 when purchased online
Target Online store #3991
About this item
Highlights
- e.l.f.’s fan-fave Power Grip Primer, now with a matte finish!
- Sticky gel formula grips makeup for long-lasting wear
- Gives your complexion a smooth, matte finish
- Infused with lemon myrtle blend
- Mattifying makeup primer helps reduce the look of excess oil and shine
- 100% vegan, e.l.f. is double-certified cruelty-free by Leaping Bunny & PETA
Description
Get all the iconic makeup stick of e.l.f. Cosmetics’ OG Power Grip Primer, now with a matte finish! Power Grip Matte Primer is infused with lemon myrtle blend to help reduce the look of excess oil and shine for a smooth, balanced, matte complexion. The sticky as e.l.f. formula locks makeup in place for long-lasting wear.
Why you’ll love it:
• e.l.f.’s fan-fave Power Grip Primer, now with a matte finish!
• Sticky gel formula grips makeup for long-lasting wear
• Gives your complexion a smooth, matte finish
• Infused with lemon myrtle blend
• Mattifying makeup primer helps reduce the look of excess oil and shine
Key ingredients:
• Lemon myrtle blend
Great for: Dry, oily and combination skin
All e.l.f. products are free from phthalates, parabens, nonylphenol ethoxylates, triclosan, triclocarban, and hydroquinone.
e.l.f. is proud to partner with Fair Trade USA™ and manufacture products in Fair Trade Certified™ facilities. Look for the Fair Trade Certified™ seal on your e.l.f. product!
e.l.f. stands with every eye, lip, face, paw and fin. Proudly vegan, e.l.f. is double-certified cruelty-free by Leaping Bunny & PETA.
Why you’ll love it:
• e.l.f.’s fan-fave Power Grip Primer, now with a matte finish!
• Sticky gel formula grips makeup for long-lasting wear
• Gives your complexion a smooth, matte finish
• Infused with lemon myrtle blend
• Mattifying makeup primer helps reduce the look of excess oil and shine
Key ingredients:
• Lemon myrtle blend
Great for: Dry, oily and combination skin
All e.l.f. products are free from phthalates, parabens, nonylphenol ethoxylates, triclosan, triclocarban, and hydroquinone.
e.l.f. is proud to partner with Fair Trade USA™ and manufacture products in Fair Trade Certified™ facilities. Look for the Fair Trade Certified™ seal on your e.l.f. product!
e.l.f. stands with every eye, lip, face, paw and fin. Proudly vegan, e.l.f. is double-certified cruelty-free by Leaping Bunny & PETA.
Suggested Age: 10 Years and Up
Health Facts: Phthalate-Free, Paraben-Free, Triclosan-Free, Vegan, Hydroquinone-Free, Nonylphenol Ethoxylate Free
Color Finish: Matte
Color Palette: Translucent
Skin Tone: All Skin Tones
Product Form: Gel
Sustainability Claims: Cruelty-Free
Beauty Purpose: Smoothing, Shine Control, Priming
Recommended Skin Type: Normal
Net weight: .87 fl oz (US)
Features: Smoothes, Long Lasting
TCIN: 92296269
UPC: 609332839458
Item Number (DPCI): 052-16-6998
Origin: Imported
If the item details above aren’t accurate or complete, we want to know about it.
Ingredients:
water (aqua), glycerin, silica, butylene glycol, peg-150 distearate, niacinamide, polysorbate 80, backhousia citriodora leaf extract, tocopherol, ethylhexylglycerin, caprylyl glycol, potassium laurate, ammonium acryloyldimethyltaurate/vp copolymer, peg-240/hdi copolymer bis-decyltetradeceth-20 ether, phenoxyethanol, disodium edta.
Shipping details
Estimated ship dimensions: 0.94 inches length x 1.57 inches width x 5.71 inches height
Estimated ship weight: 0.106 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Q: Can this be used as eyeshadow primer
submitted by Xx - 14 days ago
A: This is not specifically tested/suggested for use on eyelids.
submitted bythe e.l.f. team - 14 days agoBrand expert
Q: Is this Acne prone?
submitted by Bri - 4 months ago
A: This primer is infused with lemon myrtle blend to help reduce the look of excess oil and shine and is great for all skin types. Individuals skin and their reactivity may vary.
submitted bythe e.l.f. team - 4 months agoBrand expert
Q: Is this acne prone? 
submitted by Bri - 4 months ago
A: This primer is infused with lemon myrtle blend to help reduce the look of excess oil and shine and is great for all skin types. Individuals skin and their reactivity may vary.
submitted bythe e.l.f. team - 4 months agoBrand expert
Q: Can this be used with powder foundation?
submitted by teelew - 4 months ago
A: Great question! The e.l.f Power grip matte primer is a gel based primer that can be used with powder foundation for a long lasting wear with a smooth base. For real-time answers to all your beauty questions, use the “Chat with a Virtual Beauty Consultant” button on any beauty product page.
submitted byTarget Beauty Consulting - 4 months agoBrand expert
Q: Does this have silicone?
submitted by Monica Alyssa - 5 months ago
A: This is a water based primer, it does not contain silicone.
submitted bythe e.l.f. team - 5 months agoBrand expert
Q: Is this water based?
submitted by Pimpsqueak - 5 months ago
A: This is a water based primer.
submitted bythe e.l.f. team - 5 months agoBrand expert
Q: does it have SPF or protect from sun damage ?
submitted by squeak - 6 months ago
A: This product does not have SPF.
submitted bythe elfcareteam - 6 months ago
Frequently bought together
Discover more options
$5.00
Buy 3, get 1 free on select beauty minis
4.7 out of 5 stars with 5528 ratings
Related Categories
Guests are saying
The e.l.f. Power Grip Matte Primer is a standout product for those with oily skin, providing a long-lasting matte finish that keeps makeup in place throughout the day. Its thick, sticky texture initially may feel unusual, but it effectively grips foundation and minimizes shine. Guests appreciate its affordability, sleek packaging, and the fact that it is fragrance-free. This primer is ideal for summer use and works well under various makeup products, making it a versatile addition to any beauty routine.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.6 out of 5 stars with 3433 reviews
63% would recommend
11 recommendations
Flawless on the skin
5 out of 5 stars
brandiet1_5044 - 11 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] I love this product I've now used the whole tube it's that good! It made my makeup set so beautifully it has a nice fresh scent. The packaging looks very high end.
Great Primer
5 out of 5 stars
sharonm4_4167 - 13 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] Great Primer. Comes out a little thick and goes on a bit sticky, but once you start to rub it in the stickiness goes away. A little goes a long way. And once you add your makeup, it's not going anyway.
Great Non Sticky Primer!
5 out of 5 stars
amandaw4810_9079 - 13 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] [I received this product in exchange for my honest review] Primer was easy to apply and doesn’t leave you feeling like something is caked on your skin. I used the pressed powder as a highlight due to the shade and loved it- great color, easily blend-able. Completely scent free for anyone who is sensitive. With ELF Cosmetics you get great product and great price points!
It’s prime time!
5 out of 5 stars
lexyfairfield_3875 - 13 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] Finally, finally finally, a primer that works like a charm. Love that it helps me keep my makeup looking fresh all day. I especially love that it keeps from any creasing happening. Definitely a new staple in my makeup routine! Thanks influenster and elf for letting me test it out!
(no review title)
5 out of 5 stars
shmag - 13 days ago
originally posted on elfcosmetics.com
love this primer so much, i do a lot of competitive skating and this always lasts and helps my makeup stay on through all the sweat and cold, i would recommend this product to my fellow skaters.
Works great!
5 out of 5 stars
srobertson17_712 - 14 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] This primer is just perfect. The package was nice and easy to use. The scent was not over whelming at all and it kept my makeup coverage in place all day. The texture was great not sticky or heavy
Matte primer
3 out of 5 stars
Johanna31 - 18 days ago
originally posted on elfcosmetics.com
No es mi favorito pero si funciona bien para lo que promete
Wait 30 secs
5 out of 5 stars
vampire chick - 22 days ago
originally posted on elfcosmetics.com
I enjoy this e.l.f. Power Grip Matte Primer as it has a soft hint of a floral scent to it that I didn’t expect. A little of this primer goes a ways and it spreads really well. This primer has a bit of a stick to it, so you know your make up is going to stay in place, but make sure to wait the 30 seconds before applying anything. I did notice that it really did make my face more matte looking which was nice. This primer is also clean, vegan, and cruelty free which are all really great things to know about your beauty products. Overall I would recommend this product to others.
Great stuff
5 out of 5 stars
brookek28_8306 - 23 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] Sleek packaging and the scent is pleasant. Texture is nice and light. Provides satisfying coverage and leaves a light finish. Would definitely recommend
Works really well!
5 out of 5 stars
dana89_6880 - 27 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] I received this e.l.f. Cosmetics Power Grip Matte Primer from Influenster for free in exchange for my honest review. I am pleased with the way this primer worked for me. It actually allowed me to put makeup on and it was not hard to remove at all!
Not as good as the OG but!
4 out of 5 stars
- 28 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] I love the OG sticky primer and this is great comparison BUT it is a little more slick in application vs. sticky. For dryer skin this probably works great but oily I would say pass.
Smoothing
4 out of 5 stars
curlyydrea_6365 - 28 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] Simple packaging and normal texture with a slight stickiness to it. left my skin looking smooth after skincare. Does not separate my makeup like the powergrip primer, so very pleased.
W primer
5 out of 5 stars
Aleena_h - 29 days ago
originally posted on elfcosmetics.com
Glues your makeup onto your face for extra and whole day hold!
Super tacky!
5 out of 5 stars
katieg331_5679 - 30 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] Super grippy and matte! Product is as advertised! I am not sure if I would buy myself but definitely does what it says. It is super tacky! Made my makeup stay in place.
Better than hydro
5 out of 5 stars
daraladyluck_1244 - 1 month ago
originally posted on influenster.com
[This review was collected as part of a promotion.] What it is: A sticky-as-e.l.f. primer that grips makeup for long-lasting wear while helping minimize the look of excess shine for a smooth, matte finish. Why you'll love it: Our fan-fave Power Grip Primer, now with a matte finish! Sticky gel primer formula grips makeup for long-lasting wear Gives your complexion a smooth, matte finish Infused with lemon myrtle blend Mattifying primer helps reduce the look of excess oil and shine
Good for beginners
4 out of 5 stars
hailvieeeeeeeeee - 1 month ago
originally posted on elfcosmetics.com
I received this as a free sample and have never used primers in the past. I really like that this primer works with even a dewy makeup look.
Mixed feelings
3 out of 5 stars
amandaa17_5893 - 1 month ago
originally posted on influenster.com
[This review was collected as part of a promotion.] When this says power grip is really mean power grip! It applies tacky but loosens up as it sits on your skin. I didn't have to use much to cover my face and I like the squeeze tube. I used it under the e.l.f soft glam satin foundation and it looked so bad! It sunk into my pores and looked patchy. I didn't have this issue when I wore it with a heavier foundation so I have mixed feelings about it.
For heavy duty coverage
3 out of 5 stars
katiemoemoe_5812 - 1 month ago
originally posted on influenster.com
[This review was collected as part of a promotion.] This was too tacky feeling for me which I understand is the idea but u would never have a use for coverage and staying power in my makeup to use this.! The packaging looks nice and is just a normal looking primer! I think if you are going clubbing or an all day event where you need coverage
Not for Me
2 out of 5 stars
Thumbs down graphic, would not recommend
keand1 - 1 month ago, Verified purchaser
I had high hopes based on the good reviews. Did not like the texture of this product. Very thick and tacky. Not sure it really spread evenly on my face. The worse part was how bad it made me break out. Pimples everywhere. I will not purchase again or recommend. Didn't make my foundation look good.
The best!
5 out of 5 stars
amberd5b00_6948 - 1 month ago
originally posted on influenster.com
[This review was collected as part of a promotion.] The absolute best primer! It worked wonders on my combination skin! It helped keep my makeup intact all night! I love the packaging and the coverage is great!