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e.l.f. Power Grip Matte Primer - 0.87 fl oz: Paraben-Free, Vegan, Hydroquinone-Free, Gel Form - 2 of 4e.l.f. Power Grip Matte Primer - 0.87 fl oz: Paraben-Free, Vegan, Hydroquinone-Free, Gel Form - 3 of 4e.l.f. Power Grip Matte Primer - 0.87 fl oz: Paraben-Free, Vegan, Hydroquinone-Free, Gel Form - 4 of 4
e.l.f. Power Grip Matte Primer - 0.87 fl oz: Paraben-Free, Vegan, Hydroquinone-Free, Gel Form - 1 of 4

e.l.f. Power Grip Matte Primer - 0.87 fl oz: Paraben-Free, Vegan, Hydroquinone-Free, Gel Form

$11.00

In Stock

Eligible for registries and wish lists

At a glance

About this item

Highlights

  • e.l.f.’s fan-fave Power Grip Primer, now with a matte finish!
  • Sticky gel formula grips makeup for long-lasting wear
  • Gives your complexion a smooth, matte finish
  • Infused with lemon myrtle blend
  • Mattifying makeup primer helps reduce the look of excess oil and shine
  • 100% vegan, e.l.f. is double-certified cruelty-free by Leaping Bunny & PETA

Description

Get all the iconic makeup stick of e.l.f. Cosmetics’ OG Power Grip Primer, now with a matte finish! Power Grip Matte Primer is infused with lemon myrtle blend to help reduce the look of excess oil and shine for a smooth, balanced, matte complexion. The sticky as e.l.f. formula locks makeup in place for long-lasting wear.

Why you’ll love it:
• e.l.f.’s fan-fave Power Grip Primer, now with a matte finish!
• Sticky gel formula grips makeup for long-lasting wear
• Gives your complexion a smooth, matte finish
• Infused with lemon myrtle blend
• Mattifying makeup primer helps reduce the look of excess oil and shine

Key ingredients:
• Lemon myrtle blend

Great for: Dry, oily and combination skin

All e.l.f. products are free from phthalates, parabens, nonylphenol ethoxylates, triclosan, triclocarban, and hydroquinone.

e.l.f. is proud to partner with Fair Trade USA™ and manufacture products in Fair Trade Certified™ facilities. Look for the Fair Trade Certified™ seal on your e.l.f. product!

e.l.f. stands with every eye, lip, face, paw and fin. Proudly vegan, e.l.f. is double-certified cruelty-free by Leaping Bunny & PETA.
Suggested Age: 10 Years and Up
Health Facts: Phthalate-Free, Triclosan-Free, Paraben-Free, Vegan, Hydroquinone-Free, Nonylphenol Ethoxylate Free
Color Finish: Matte
Color Palette: Translucent
Skin Tone: All Skin Tones
Product Form: Gel
Sustainability Claims: Cruelty-Free
Beauty Purpose: Smoothing, Shine Control, Priming
Recommended Skin Type: Normal
Net weight: .87 fl oz (US)
Features: Smoothes, Long Lasting
TCIN: 92296269
UPC: 609332839458
Item Number (DPCI): 052-16-6998
Origin: Imported
If the item details aren’t accurate or complete, we want to know about it.

Ingredients:

water (aqua), glycerin, silica, butylene glycol, peg-150 distearate, niacinamide, polysorbate 80, backhousia citriodora leaf extract, tocopherol, ethylhexylglycerin, caprylyl glycol, potassium laurate, ammonium acryloyldimethyltaurate/vp copolymer, peg-240/hdi copolymer bis-decyltetradeceth-20 ether, phenoxyethanol, disodium edta.

Shipping details

Estimated ship dimensions: 1.14 inches length x 1.55 inches width x 5.7 inches height
Estimated ship weight: 0.09 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
See the return policy for complete information.

Q: Is this primer free from harmful chemicals?

submitted by AI Shopping Assistant - 3 months ago
  • A: Yes, it is free from phthalates, parabens, and other harmful substances.

    submitted byAI Shopping Assistant - 3 months ago
    Ai generated

Q: What is the consistency of the primer?

submitted by AI Shopping Assistant - 3 months ago
  • A: The primer has a sticky gel formula designed to grip makeup for long-lasting wear.

    submitted byAI Shopping Assistant - 3 months ago
    Ai generated

Q: What skin types is this primer suitable for?

submitted by AI Shopping Assistant - 3 months ago
  • A: It is suitable for all skin types, including dry, oily, and combination skin.

    submitted byAI Shopping Assistant - 3 months ago
    Ai generated

Q: What key ingredient is included in this primer?

submitted by AI Shopping Assistant - 3 months ago
  • A: The primer is infused with a lemon myrtle blend to help control oil and shine.

    submitted byAI Shopping Assistant - 3 months ago
    Ai generated

Q: Is e.l.f. Power Grip Matte Primer vegan?

submitted by AI Shopping Assistant - 3 months ago
  • A: Yes, the primer is 100% vegan and certified cruelty-free by prominent organizations.

    submitted byAI Shopping Assistant - 3 months ago
    Ai generated

Q: Is this fragrance free?

submitted by E - 4 months ago
  • A: This product does not contain fragrance. The natural ingredients contained in the product may have a slight scent.

    submitted byThe Elf Team - 4 months ago
    Brand expert

Q: Is this good for sensitive skin?

submitted by KatieT - 4 months ago
  • A: E.l.f. Products have gentle ingredients and are suitable for all skin types. For specific skin concerns, we always suggest a patch test.

    submitted bythe e.l.f. team - 4 months ago
    Brand expert

Q: Can this product be used alone without makeup

submitted by Txthunder - 5 months ago
  • A: Hey, Great question! Yes, it can be used on its own to create a smooth, matte finish on the skin. For real-time answers to all your beauty questions, use the “Chat with a Virtual Beauty Consultant” button on any beauty product page. https://www.target.com/c/beauty/-/N-55r1x

    submitted byTarget Beauty Consulting - 5 months ago
    Brand expert

Q: Do you have to wear makeup to use it or is it ok to use as a stand alone product?

submitted by Msladyq716 - 5 months ago
  • A: Hey, Great question! It can be used on its own to create a smooth, matte finish on the skin. For real-time answers to all your beauty questions, use the “Chat with a Virtual Beauty Consultant” button on any beauty product page. https://www.target.com/c/beauty/-/N-55r1x

    submitted byTarget Beauty Consulting - 5 months ago
    Brand expert

Q: Can this be used with liquid foundation?

submitted by L - 5 months ago
  • A: Hey, Great question! Yes, you can use the e.l.f. Power grip matte primer to help prep your skin before applying your liquid foundation. For real-time answers to all your beauty questions, use the “Chat with a Virtual Beauty Consultant” button on any beauty product page. https://www.target.com/c/beauty/-/N-55r1x

    submitted byTarget Beauty Consulting - 5 months ago
    Brand expert

Additional product information and recommendations

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Guests are saying

The e.l.f. Power Grip Primer has garnered enthusiastic praise for its ability to create a smooth, long-lasting base for makeup. Guests appreciate its lightweight, slightly tacky texture that grips foundation effectively, ensuring makeup stays in place throughout the day. Many highlight its hydrating properties and the flawless finish it provides, making it a staple in their beauty routines. Its affordability and performance comparable to high-end products make it a must-try for anyone looking to enhance their makeup application.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.7 out of 5 stars with 19835 reviews
    68% would recommend
    144 recommendations
    5 out of 5 stars
    Thumbs down graphic, would not recommend
    13 May, 2026Verified purchase
    • Skin tone: Light
    • Skin type: Combination
    • Hair color: Brunette
    • Eye color: Hazel

    (no review title)

    I've been using this for about a week and so far, it's great for keeping me matte! It is sticky on application, but pats in well and dries in about 30 seconds for makeup application. I like it!
    cebhjw
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    12 May, 2026Verified purchase
    • Skin tone: Light
    • Hair color: Brunette
    • Skin type: Oily, Combination
    • Skin concern: Redness
    • Eye color: Green

    dry and patchy!!!

    I loved the regular power grip primer but this was not it…When you apply it, there are some spots that get SO patchy and caked looking. Under the eyes were the worst… When you inevitably blend out from your under eyes or to your neck, the areas where primer was applied at the edge of a facial feature seem to cake so badly. Switching between a thin layer of primer or huge globs didn’t matter. I applied a full face this morning, looked at myself, cleaned it off, and then redid my beat without primer and it looks ten times better. I should’ve taken photos with primer on bc what the heck.
    meesh
    Did you find this review helpful?
    5 out of 5 stars
    10 May, 2026
    originally posted on influenster.com
    Image

    An affordable primer that gets the job done!

    [This review was collected as part of a promotion.] This is a great affordable primer! The jelly consistency and the thick tackiness is great for long time wear. It blends into the skin easily and creates a nice sticky base for the rest of your makeup. Definitely was a great product to keep my makeup on and in place during my entire event while running around!
    JulianneH
    Did you find this review helpful?
    5 out of 5 stars
    9 May, 2026
    originally posted on influenster.com
    Image

    Lightweight and gripping, this primer keeps makeup

    [This review was collected as part of a promotion.] The e.l.f. Power Grip Primer has a lightweight gel texture that feels slightly tacky at first, helping makeup grip onto the skin for longer-lasting wear. The performance is impressive because it smooths the skin while keeping foundation fresh and in place throughout the day without feeling heavy. Its application is simple and even, blending easily into the skin and absorbing quickly after a few seconds. In terms of sensitivity, the formula feels comfortable and non-irritating on the skin, making it suitable for daily use. The absorption is balanced, leaving a hydrated finish without excessive oiliness or stickiness once it sets. Overall, it's an affordable and effective primer that improves makeup longevity while giving the skin a sn *n, fresh-looking base.
    ClaudiaG
    Did you find this review helpful?
    5 out of 5 stars
    9 May, 2026
    originally posted on influenster.com
    Image

    Definitely good

    [This review was collected as part of a promotion.] The e.l.f. Power Grip Primer has almost no scent, which I love for sensitive skin. The feel is slightly tacky but not heavy, helping makeup grip all day. It fits well under foundation with smooth application and a hydrating gel formulation that doesn’t clog pores.
    MelissaS
    Did you find this review helpful?
    5 out of 5 stars
    9 May, 2026
    originally posted on influenster.com
    Image

    Perfect for an all-day matte look — this primer gr

    [This review was collected as part of a promotion.] This e.l.f power grip primer is absolutely perfect! I apply it after I do my skincare, apply proper grip primer, and then apply my matte makeup. This is definitely the primer to use when you want to be matte ALL day! When you first set it, it definitely makes you feel like whatever you apply on top will stick. I like to apply a little extra on my eyelids too for eyeshadow. The finish is so nice and matte. I took pictures around 2:30pm after applying at 7am and it still looked good. I recommend this 100%
    NadiaC
    Did you find this review helpful?
    5 out of 5 stars
    9 May, 2026
    originally posted on influenster.com
    Image

    Great primer

    [This review was collected as part of a promotion.] I love this primer. It's a great gel consistency. No fragrance. Works well with combo skin types. Not oily or greasy feeling. Would definitely recommend
    BeccaL
    Did you find this review helpful?
    4 out of 5 stars
    9 May, 2026
    originally posted on influenster.com
    Image

    Good hydrating

    [This review was collected as part of a promotion.] This primer feels lightweight and hydrating on the skin, and the texture is nice overall. However, I personally didn’t love the way my makeup sat on top of it - it looked a little uneven after a few hours. It might work better for different skin types or lighter makeup looks.
    YelyzavetaK
    Did you find this review helpful?
    4 out of 5 stars
    9 May, 2026
    originally posted on influenster.com
    Image

    Nice primer

    [This review was collected as part of a promotion.] I only use primer on days when I want my makeup to last longer and have better hold and finish. I tried this primer and I really liked it. I felt a moisturizing effect before applying my makeup.
    MargeryA
    Did you find this review helpful?
    5 out of 5 stars
    9 May, 2026
    originally posted on influenster.com
    Image

    primer that works good

    [This review was collected as part of a promotion.] This primer works great at getting my skin ready for my makeup products. It has a sticky texture to it but it doesn’t leave my face feeling sticky or stiff. Overall like it.
    ErinW
    Did you find this review helpful?
    4 out of 5 stars
    9 May, 2026
    originally posted on influenster.com
    Image

    The e.l.f. Power Grip Primer keeps makeup in place

    [This review was collected as part of a promotion.] I’ve been really impressed with the e.l.f. Power Grip Primer. It gives my makeup a smooth base and helps everything stay in place for hours without feeling heavy or sticky. The gel texture feels lightweight, and a little product goes a long way. Plus, it leaves my skin looking fresh and hydrated all day.
    SarahR
    Did you find this review helpful?
    5 out of 5 stars
    9 May, 2026
    originally posted on influenster.com
    Image

    Key ingredients: It is often enriched with hyaluro

    [This review was collected as part of a promotion.] It is gel-based and has a translucent finish, suitable for all skin types and tones. Benefits: Moisturizes the skin while creating a "grip" or adhesion effect so that the base lasts longer.
    BiancaMariarnysE
    Did you find this review helpful?
    5 out of 5 stars
    9 May, 2026
    originally posted on influenster.com
    Image

    Primer helps makeup last all day with a light tack

    [This review was collected as part of a promotion.] Power Grip Primer really impressed me. It has a light tackiness this is part of the grip effect that helps makeup adhere better to the skin and last longer. My skin looks smooth, fresh and glowing. My makeup stays on all day.
    RumiiaB
    Did you find this review helpful?
    4 out of 5 stars
    9 May, 2026
    originally posted on influenster.com
    Image

    Poreless skin

    [This review was collected as part of a promotion.] Like that it hold my makeup in place without moving at all. Even on warmer days I had no issues. My skin looked pore-less with a thicker consistency it does go on thicker than a normal primer.
    LillyK
    Did you find this review helpful?
    5 out of 5 stars
    9 May, 2026
    originally posted on influenster.com
    Image

    Works well

    [This review was collected as part of a promotion.] Really liked this! Very easy to use! It didn’t make my skin feel too sticky but the right amount. It covered my face well with very little needed. I didn’t notice any scent.
    KrissiB
    Did you find this review helpful?
    5 out of 5 stars
    9 May, 2026
    originally posted on influenster.com
    Image

    Prefect and affordable

    [This review was collected as part of a promotion.] No smell, held onto makeup really well. Lightweight. Very sticky when applying and dries quickly with the right amount of tacky feel. I would definitely buy
    teslaG
    Did you find this review helpful?
    5 out of 5 stars
    9 May, 2026
    originally posted on elfcosmetics.com
    Image

    Good Primer!

    This primer gets a good kind of tacky that holds my foundation in place.
    Annieup
    Did you find this review helpful?
    5 out of 5 stars
    9 May, 2026
    originally posted on influenster.com
    Image

    makeup last all day 🥰🥰

    [This review was collected as part of a promotion.] The application is good, it’s thick and adhered easily with makeup, I like it, it’s super confortable and the last all day. It fulfills its function.
    NicoleSaraíR
    Did you find this review helpful?
    5 out of 5 stars
    8 May, 2026
    originally posted on influenster.com
    Image

    Great products!

    [This review was collected as part of a promotion.] Leaves the skin shiny, glowy, and perfectly tacky for the longer lasting makeup look. The overall quality blew it out of the park! The performance of this product was amazing. My sister loved these as a gift!
    SageE
    Did you find this review helpful?
    5 out of 5 stars
    8 May, 2026
    originally posted on influenster.com
    Image

    Primer

    [This review was collected as part of a promotion.] I like that it is easy to apply and remove at the same time. it has a sticky texture and that helps a lot with the rest of makeup. And that the products are better pigmented!
    MariluC
    Did you find this review helpful?

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