$10.00 when purchased online
Target Online store #3991
About this item
Highlights
- Gel-based, hydrating face primer
- Gel formula grips makeup for long-lasting, all-day wear
- Moisturizes, preps, and gives skin a natural finish
- Enriched with Hyaluronic Acid to retain moisture for a plump complexion
- Goes on clear with a translucent finish for all skin types and skin tones
- Non-comedogenic (does not clog pores!)
- 100% vegan, cruelty-free, e.l.f. is Leaping Bunny Certified.
Description
Power Grip Primer is #1 Primer in America.*
Your makeup? It’s not going anywhere. e.l.f. Cosmetics Power Grip Face Primer grabs hold of your makeup all day long, while giving skin a smooth complexion. The formula is enriched with beneficial ingredient Hyaluronic Acid to moisturize, prep, and smoothes to perfection, improving the look and feel of your skin. The gel-based primer goes on clear, making it the ideal makeup application base for all skin types and skin tones.
Why you'll love it:
• Gel primer formula grips makeup for long-lasting, all-day wear
• Gives skin a natural finish
• Enriched with hydrating ingredient Hyaluronic Acid
• Translucent finish works on all skin types and skin tones
• Non-comedogenic (does not clog pores!)
Key Ingredients:
• Hyaluronic Acid - Helps skin retain moisture for a plump complexion
Great for: All skin types
All e.l.f. products are free from phthalates, parabens, nonylphenol ethoxylates, triclosan, triclocarban, and hydroquinone.
Proud to be 100% vegan, cruelty-free, and Leaping Bunny Certified. Because kindness is chic.
This product is made in a Fair-Trade Certified factory.
Source: The NPD Group/U.S. Prestige Beauty Total Measured Market, Face Primer Product Sales, 12 months ending December 2022 and Nielsen U.S. xAOC, Cosmetics Category, Face Makeup Segment, Primer Type, L52 weeks ending 12.31.22
Your makeup? It’s not going anywhere. e.l.f. Cosmetics Power Grip Face Primer grabs hold of your makeup all day long, while giving skin a smooth complexion. The formula is enriched with beneficial ingredient Hyaluronic Acid to moisturize, prep, and smoothes to perfection, improving the look and feel of your skin. The gel-based primer goes on clear, making it the ideal makeup application base for all skin types and skin tones.
Why you'll love it:
• Gel primer formula grips makeup for long-lasting, all-day wear
• Gives skin a natural finish
• Enriched with hydrating ingredient Hyaluronic Acid
• Translucent finish works on all skin types and skin tones
• Non-comedogenic (does not clog pores!)
Key Ingredients:
• Hyaluronic Acid - Helps skin retain moisture for a plump complexion
Great for: All skin types
All e.l.f. products are free from phthalates, parabens, nonylphenol ethoxylates, triclosan, triclocarban, and hydroquinone.
Proud to be 100% vegan, cruelty-free, and Leaping Bunny Certified. Because kindness is chic.
This product is made in a Fair-Trade Certified factory.
Source: The NPD Group/U.S. Prestige Beauty Total Measured Market, Face Primer Product Sales, 12 months ending December 2022 and Nielsen U.S. xAOC, Cosmetics Category, Face Makeup Segment, Primer Type, L52 weeks ending 12.31.22
Suggested Age: 10 Years and Up
Health Facts: Vegan, Contains Hyaluronic Acid
Color Palette: Translucent
Product Form: Liquid
Skin Tone: All Skin Tones
Sustainability Claims: Cruelty-Free
Beauty Purpose: Priming
Recommended Skin Type: Normal
Net weight: .81 fl oz (US)
Features: Long Lasting
TCIN: 83714968
UPC: 609332828469
Item Number (DPCI): 052-16-2408
Origin: Imported
If the item details above aren’t accurate or complete, we want to know about it.
Ingredients:
water (aqua), butylene glycol, glycerin, peg-150 distearate, polysorbate 80, niacinamide, rosmarinus officinalis (rosemary) leaf water, melissa officinalis flower/leaf/stem water, mentha piperita (peppermint) leaf water, sodium hyaluronate, sodium ascorbyl phosphate, menthol, pentylene glycol, propylene glycol, peg-240/hdi copolymer bis-decyltetradeceth-20 ether, peg-40 hydrogenated castor oil, phenoxyethanol, ethylhexylglycerin, caprylyl glycol, disodium edta, trideceth-9, 1,2-hexanediol may contain: blue 1 (ci 42090), yellow 5 (ci 19140)
Allergens & Warnings:
EXTERNAL USE ONLY. STOP USE IF IRRITATION.Shipping details
Estimated ship dimensions: 0.94 inches length x 1.57 inches width x 5.71 inches height
Estimated ship weight: 0.106 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Q: Will this product prevent makeup from rubbing off onto clothes?
submitted by Name1 - 2 years ago
A: This will grip your makeup for smooth application and long wear, but we suggest a setting spray in addition to prevent transfer.
submitted byThe Elf Team - 2 years agoBrand expertA: No, primers are generally for underneath makeup. You want a fixing/setting spray. The e.l.f. setting spray is pretty decent, so I'd recommend giving that a try.
submitted bysgmach - 2 years ago
Q: Does it oxidize and turn dark
submitted by KB - 2 months ago
A: There is not an issue with oxidation.
submitted bythe e.l.f. team - 1 month agoBrand expert
Q: Do you use this on your brows too to get that "laminated" look?
submitted by Ann - 2 months ago
A: This is not specifically tested for use on your brows. We recommend the e.l.f. Brow Laminating Gel.
submitted bythe e.l.f. team - 2 months agoBrand expert
Q: Is this silicone based
submitted by Bre - 3 months ago
A: Hey Bre, Great question! The e.l.f. Power Grip primer is a water based primer. The gel-based primer goes on clear, making it the ideal makeup application base for all skin types and skin tones. For all your future beauty questions, get real-time answers using the “Chat with a Virtual Beauty Consultant” button, found on every product page.
submitted byTarget Beauty Consulting - 3 months agoBrand expert
Q: Do I still moisturize before applying this primer?
submitted by LLC - 5 months ago
A: Hey, Great question! For best results, we recommend to apply your complete skincare routine before applying primer! For all your future beauty questions, get real-time answers using the “Chat with a Virtual Beauty Consultant” button, found on every product page.
submitted byTarget Beauty Consulting - 5 months agoBrand expert
Q: Is this primer fragrance free?
submitted by Jaymie - 5 months ago
A: This product does not contain fragrance.
submitted bythe e.l.f. team - 2 months agoBrand expert
Q: Does this primer work well with baked powder foundation?
submitted by LM - 5 months ago
A: Hey, Great question! The e.l.f. power grip gel-based primer goes on clear, making it the ideal makeup application base for all skin types and skin tones. For real-time answers to all your beauty questions, use the “Chat with a Virtual Beauty Consultant” button on any beauty product page.
submitted byTarget Beauty Consulting - 5 months agoBrand expert
Q: I'm over 50 and foundation and pore filler are setting into my lines around my lips and lip areas is this a smoothing primer
submitted by Dana - 6 months ago
A: Hey Dana, Great question! The e.l.f. Power Grip primer focuses on moisture prep. We recommend checking out the e.l.f. Liquid Poreless Putty Primer for a primer that focuses on smoothing and hydrating the finish! For real-time answers to all your beauty questions, use the “Chat with a Virtual Beauty Consultant” button on any beauty product page.
submitted byTarget Beauty Consulting - 6 months agoBrand expert
Q: What is the % of niacinamide in this product?
submitted by Mona - 11 months ago
A: The exact amount of ingredient in our products are chosen to be effective, safe and a great value. We don't disclose the % of ingredients since it is the combination of all of the ingredients together
submitted bythe elfcareteam - 8 months ago
Q: Is this product water based or silicone based?
submitted by EJ - 11 months ago
A: This is a water based primer
submitted byMona - 11 months ago
This product is featured in recent Target Finds stories
Trends
The Top Ten | Most-Shared Edition
Check out the 10 top finds from everyone’s feeds.
Trends
The best of best: Target beauty edition.
See what guests are totally loving (and reviewing) with these top-rated makeup, hair & self-care must-haves.
Ideas
Extra nice-to-haves for college cramming, snoozing, eating & repeating.
Make your dorm a real-life Pinterest board with move-in essentials to take you from am to pm.
Frequently bought together
Discover more options
$5.00
Buy 3, get 1 free on select beauty minis
4.7 out of 5 stars with 5461 ratings
Related Categories
Guests are saying
This primer has garnered enthusiastic praise for its ability to keep makeup in place all day while providing a smooth and hydrating base. Guests appreciate its affordability and effectiveness, making it a favorite for both beginners and seasoned makeup users. The unique sticky texture helps foundation adhere better, resulting in a flawless finish. Many guests have made it a staple in their daily routines, highlighting its versatility across different skin types.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.7 out of 5 stars with 15951 reviews
easy to apply: 4.51 out of 5
easy to remove: 4.54 out of 5
long lasting: 4.29 out of 5
quality: 4.12 out of 5
value: 4.19 out of 5
74% would recommend
342 recommendations
FIRST TIME USING
2 out of 5 stars
Thumbs down graphic, would not recommend
ShortSweetKilla - 19 hours ago
I started using this primer in February and developed excema or some kind of dermatitis on my eyelid shortly after, I know it’s from this because this is the only product i’ve added to my routine as my other makeup products i’ve used the same for years and never had this once until using this primer. It’s now may and I still have the same patch on my eye.
Sticky and not for me.
1 out of 5 stars
picky eater - 10 days ago, Verified purchaser
- Skin tone: Light
- Skin type: Combination
Too sticky. If that's what you like you'll be happy. I found that it was hard to blend subsequent layers of makeup like blush.
Nice primer.
5 out of 5 stars
Thumbs up graphic, would recommend
H - 10 days ago, Verified purchaser
- Skin tone: Light
- Skin type: Combination
- Skin concern: Acne, Blackheads
- Hair color: Auburn
- Eye color: Green
Works great! Helps with make up immensely.
Best primer ever
5 out of 5 stars
Jocelyn_67 - 13 days ago
originally posted on elfcosmetics.com
This primer let me through a night of sweeting with none of my makeup messed up is soo good
it’s amazing
5 out of 5 stars
pops1752 - 13 days ago
originally posted on elfcosmetics.com
i love this and it blurs the pores would 100% buy again
Grip primer perfetto
5 out of 5 stars
alele22 - 13 days ago
originally posted on elfcosmetics.com
Il primer fa esattamente quello che promette, il fondotinta dura tutto il giorno e l'ho usato per un matrimonio e sono arrivata a fine giornata con la base ancora intatta.
BEAT THAT SCHOOL AIR!!
5 out of 5 stars
BEAT THAT SCHOOL AIR - 14 days ago
originally posted on elfcosmetics.com
School air? No more problem! Ur make will last all day! Through PE and those high cardio workouts at cheer practice (ifykyk)
so good
5 out of 5 stars
azkaa - 14 days ago
originally posted on elfcosmetics.com
your skin feels so refreshed with this and this grips every product so well making the product staying in your face for long.
Good
3 out of 5 stars
elfprimer54 - 14 days ago
originally posted on elfcosmetics.com
Good but on certain skins makes some people break out
So sticky
3 out of 5 stars
blsgd - 14 days ago
originally posted on elfcosmetics.com
It is so sticky it stays on all day . It goes perfect with the matching setting spray.
Really Impressed
5 out of 5 stars
AutumnP91 - 14 days ago
originally posted on elfcosmetics.com
I really liked this primer in that it really grabs on to my liquid makeup and gives me a smooth finish. It is SUPER sticky when applying so make sure you let it dry all the way before applying makeup!
best primer, period
5 out of 5 stars
jules_ - 15 days ago
originally posted on elfcosmetics.com
I do intense stage makeup for dance and nothing works like power grip. It’s so sticky but not in an uncomfortable way and it locks your makeup in through 15 hour competitions.
Primer
4 out of 5 stars
pri732 - 16 days ago
originally posted on elfcosmetics.com
An amazing primer and great for people with a lower budget. It’s just as good as high end primers
(no review title)
5 out of 5 stars
siens x - 16 days ago
originally posted on elfcosmetics.com
its really good and definitely is a long lasting primer only downside is that everyone i know including mysellf who had it said it runs ouf reall fast buf other than that it is a very good primer 100% recommend!
One of the best primers i’ve used !
5 out of 5 stars
KLC CLCCCC - 17 days ago
originally posted on elfcosmetics.com
This primer is great to keep your makeup in place . A great dupe for MILK hydro grip primer !
Primer
4 out of 5 stars
Magz71 - 17 days ago
originally posted on elfcosmetics.com
This is the first type of elf primer I have tried and I'm a fan! Can't wait to try the others
(no review title)
5 out of 5 stars
elf customer54 - 17 days ago
originally posted on elfcosmetics.com
Love this primer, my go to primer. Made my sister buy it as well.
Good
5 out of 5 stars
thsiisnowausername - 18 days ago
originally posted on elfcosmetics.com
Like it says in the picture it’s a holy grail my makeup looks flawless with it and stays on all day
Ottimo
4 out of 5 stars
Marta18 - 18 days ago
originally posted on elfcosmetics.com
Fa durare il make up tutto il giorno,inoltre io ho la pelle acneica e non mi ha dato nessun tipo di problema
wow
5 out of 5 stars
mooooo57 - 18 days ago
originally posted on elfcosmetics.com
this product is so amazing !!! i couldn’t recommend more, i have repurchased multiple times