9 Elements Lavender HE Compatible Liquid Laundry Detergent - 92 fl oz: High Efficiency, 64 Uses
$18.39 ($0.20/fluid ounce)
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Guests are saying
This laundry detergent is praised for its effective cleaning power and pleasant scents, particularly lavender and eucalyptus. Many guests appreciate its non-toxic ingredients and suitability for sensitive skin, making it a great choice for families. However, some guests have reported issues with strong fragrances and skin irritations. Overall, it offers a good balance of cleaning efficiency and eco-friendliness, appealing to those seeking safer alternatives in their laundry routine.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.3 out of 5 stars with 511 reviews
cleans effectively: 4.34 out of 5
quality: 4.18 out of 5
scent: 3.91 out of 5
value: 4.06 out of 5
66% would recommend
89 recommendations
1 out of 5 stars
28 June, 2026Verified purchase
From $15 to $18 in 30 days? WHY
I absolutely love this detergent- I use the lavender, and it has a subtle, clean smell after washing which goes away after drying. BUT WHY IS IT SUDDENLY $18+?!? I literally bought it a month ago for $15. Come on, Target.
1 out of 5 stars
Thumbs down graphic, would not recommend
19 June, 2026Verified purchase
Tired of the scams
Quick question Target. Why is it that I always buy this for $15 but when theres a sales all the sudden its $18?
1 out of 5 stars
Thumbs down graphic, would not recommend
15 June, 2026Verified purchase
Ruined Wash Machine
I always buy this brand but this time there was something wrong with the concentrate and it has ruined our washer and we can’t get the bubbles out. Infuriating.
1 reply from 9 Elements team - 14 days ago
We're really sorry to hear you had this experience with our 9 Elements Lavender Liquid Laundry Detergent, Elizabeth. It must upsetting that the product caused such thing to your machine sudding up too much. We appreciate you providing us with this feedback, but this is definitely not the type of experience we want you to go through. None of our detergents cause excess suds when used as directed. If suds remain on clothes, scoop them out and run a cold rinse cycle. For suds overflowing from the machine, add 1 cup of vinegar and rinse (but don’t use vinegar routinely as it may damage the machine). Excess suds often result from using too much detergent or too many pods, overloading the washer, or using regular detergent in an HE washer. Build-up of detergent and minerals can occur in washers, especially with frequent cold-water use; Tide Washing Machine Cleaner can help remove this every six months. For further cleaning help, contact your washing machine manufacturer. Please feel free to contact us at (877-267-0514) so we can learn more about this situation and take care of you. Your satisfaction is highly important for us at 9 Elements.
2 out of 5 stars
Thumbs down graphic, would not recommend
9 June, 2026Verified purchase
overpowering
I was hopeful for this detergent based on some of the reveiws, but I have to agree with the other ones that say the scent is way overpowering. I've been looking for an organic/natural lavdender detergent to replace an organic brand I've been using for years that was recently discontinued, but sadly this is not it. My husband and I both did separate loads of laundry with this detergent, and we could not believe how powerful the perfume scent is. Also, two of the shirts got really bad stains or bleeding when using this detergent; we're not sure if it's from the detergent or not, but it's never happened before. My nose has been stuffy, throat itchy, and our whole house smells like it, so I don't think it's as natural as its advertised to be. Sadly, we're not going to be able to use anymore of the bottle :(
1 reply from 9 Elements team - 20 days ago
Hello Dear Consumer. Thanks for taking the time to leave your review. We’re very sorry about your experience. We understand how upsetting something like this can be. Please know, safety is our top priority, all our products are thoroughly evaluated to be safe when used as directed and this isn’t what we would expect. Please contact us at 877-267-0514 so we can learn more.
1 out of 5 stars
Thumbs down graphic, would not recommend
7 June, 2026Verified purchase
Terrible, toxic chemical scent
I’ve been using the eucalyptus version of this detergent happily for years. They were sold out so I bought this scent. It’s horrible. I put on a tank top that was washed with this and it gave me an allergic reaction; trouble breathing, dizzy feeling. The scent is so strong and definitely not natural or plant based as it claims.
1 reply from 9 Elements team - 22 days ago
We are really sorry to hear you had this experience with our 9 Elements Lavender HE Compatible Liquid Laundry Detergent. It must upsetting that the scent was too powerful causing such effect on your health. We understand scent is very subjective, and we appreciate you providing us with this feedback, but this is definitely not the type of experience we want you to go through. For a safer 9 Elements Liquid alternative, I would advise you to try our 9 Elements Liquid Unscented version which is formulated to be dye-free and scent-free. Please know, safety is our top priority, all our products are thoroughly evaluated to be safe when used as directed, so this is not what we would expect. Please feel free to contact us at 877-267-0514 so we can learn more about this situation and take care of you. Your satisfaction is highly important for us at 9 Elements.
5 out of 5 stars
Thumbs up graphic, would recommend
5 June, 2026Verified purchase
(no review title)
Wonder to wash linens with. Kills the smell. I have 3 boys and the towels and sheets always come out amazing.
1 out of 5 stars
19 April, 2026Verified purchase
Unsealed and leaking.
This was open and leaked all over the bags in my car. Funny, you cant return or make a issue report on this item.
1 reply from 9 Elements team - 2 months ago
Hello Dear Consumer. We hope you're doing great. Thanks for taking the time to leave your review. We are very sorry to hear about this experience. Please know that we have many quality checks in place to make sure your product is in great condition for you. We’d like to look into this so please give us a call at (800) 388-4372.
1 out of 5 stars
Thumbs down graphic, would not recommend
3 April, 2026Verified purchase
Not for sensitive skin
My family and I tried this and we have all broken out and have had extremely itchy skin. I did find it cleaned well but if you have sensitive skin I would not recommend
1 reply from 9 Elements team - 3 months ago
Hi Lorena! Thank you for sharing your experience with the 9 Elements Lavender Liquid Laundry Detergent. We are truly sorry to hear that you and your family experienced skin irritation after using our product. Your comfort and safety are our top priorities, and we take such feedback very seriously. To provide some information, our Lavender scent detergent is formulated with only 9 essential ingredients and contains no artificial preservatives, dyes, thickeners, or brighteners. It is gentle on sensitive skin and carries the EPA Safer Choice label, which helps ensure the product is safer for families and the environment. However, it does contain synthetic fragrances, and 50% of the ingredients are plant-derived. Since skin sensitivities can vary greatly among individuals, we would like to investigate your situation further to better understand and address your concerns. Please contact our service team at 877-267-0514 at your earliest convenience. We are committed to assisting you and ensuring your satisfaction with our products. Thank you again for your valuable feedback. We appreciate your trust in 9 Elements and look forward to resolving this matter with you.
4 out of 5 stars
Thumbs up graphic, would recommend
31 March, 2026Verified purchase
For strong-scent-loving people
I like that this brand scores well on EWG standards. However, the scent is SO strong that I have a hard time convinced that it’s really non-toxic.. upon further research they say they don’t use synthetic fragrances but it’s so strong that I have a hard time believing that. Can they lie? Im now having to question that. Because I mean it’s VERY strong. Sure, if you like your laundry to smell super strong, this is your product. However I myself have babies and so this is a little concerning to me. Anyway I hate to harp on the negative because other than the strong smell it seems to be a good company, and it cleans well. I do love when a company prioritizes non-toxicity especially in cleaning products. And though the smell is super strong, it’s not a bad smell by any means. I bought other scents that I haven’t used yet so I’m still hopeful and eager to try them out.
5 out of 5 stars
20 March, 2026Verified purchase
(no review title)
Love the way it cleans the clothes , and the smell of the detergent 👌🏼
5 out of 5 stars
Thumbs up graphic, would recommend
10 March, 2026Verified purchase
love it
Great option, for clean & great scent
5 out of 5 stars
Thumbs up graphic, would recommend
12 February, 2026Verified purchase
(no review title)
Love the smell and it works great
5 out of 5 stars
Thumbs up graphic, would recommend
7 February, 2026Verified purchase
(no review title)
Smell good and I like how my clothes look when I used this detergent.
5 out of 5 stars
28 January, 2026Verified purchase
Great for my kiddo with skin Issues
My toddler gets contact dermatitis, and this is one of the only detergents I have found that does not irritate her skin. I’ve bought every scent 9 Elements makes and they all smell amazing without a heavy fragrance presence.
1 out of 5 stars
14 January, 2026Verified purchase
Just no
This made my kids break out in a horrific rash.
1 reply from 9 Elements team - 6 months ago
Hi Jamie, thank you for sharing your experience with our 9 Elements Laundry Detergent We take the safety and well-being of our consumers very seriously, and we are truly sorry to hear that your children experienced a rash. Our products are formulated to be gentle on skin, and we strive to ensure that they are safe for all users. However, we understand that individual reactions can vary. We would like to investigate this matter further to ensure the safety of our products. Please contact us at 877-267-0514 so we can gather more information and assist you directly, as well share all of the details with our 9 Elements and our safety team. Your feedback is invaluable to us, and we want to ensure that we address your concerns appropriately. Thank you for bringing this to our attention, and we look forward to hearing from you soon.
5 out of 5 stars
Thumbs up graphic, would recommend
9 January, 2026Verified purchase
T B H
Overall better than these big brands we can’t always get 100 percent but still safe
5 out of 5 stars
Thumbs up graphic, would recommend
3 January, 2026Verified purchase
(no review title)
This is the only laundry soap i will use. Fragrance free is important to our family. Cleans whites and darks with no residue. Get my stains out.
1 out of 5 stars
Thumbs down graphic, would not recommend
3 January, 2026Verified purchase
Not for sensitive skin.
Smells good but made my baby break out in horrible eczema.
1 reply from 9 Elements team - 6 months ago
Thank you for sharing your experience with our 9 Elements Liquid Laundry Detergent. We genuinely empathize with your situation and understand how concerning it can be when a product does not meet your expectations, especially regarding your baby's sensitive skin. At 9 Elements, we prioritize safety and quality in our products. Our Liquid Laundry Detergent is formulated to be gentle on skin, containing no added dyes, brighteners, or artificial preservatives. However, we recognize that individual sensitivities can vary, and we take reports of adverse reactions very seriously. To better assist you and address your concerns, we encourage you to reach out to our service team at 877-267-0514. They can provide further assistance and look into this matter for you. Your feedback is invaluable in helping us ensure the safety and satisfaction of our customers. Thank you for bringing this to our attention, and we hope to resolve this issue for you promptly.
5 out of 5 stars
Thumbs up graphic, would recommend
30 December, 2025Verified purchase
Use this!!
Love this brand. Been using for years. I just wish they still carried all the products Bathroom cleaner and daily household cleaner.
5 out of 5 stars
15 December, 2025Verified purchase
(no review title)
Love this scent and the eucalyptus, very subtle