9 Elements Lavender HE Compatible Liquid Laundry Detergent - 92 fl oz: High Efficiency, 64 Uses
$18.39 ($0.20/fluid ounce)
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- $18.39($0.20/fluid ounce)Coupon: $3 off4.4 out of 5 stars with 458 ratings
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Guests are saying
This laundry detergent has garnered mixed feedback from guests, with many praising its cleaning power and pleasant scent, particularly the lavender variant. However, some guests have expressed concerns about the overpowering fragrance and its effects on sensitive skin. The product is appreciated for its eco-friendly ingredients and effectiveness in removing tough stains, making it a suitable choice for families looking for a cleaner alternative. Guests have also noted issues with packaging and delivery.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.3 out of 5 stars with 547 reviews
cleans effectively: 4.42 out of 5
quality: 4.29 out of 5
scent: 3.98 out of 5
value: 4 out of 5
68% would recommend
101 recommendations
5 out of 5 stars
Thumbs up graphic, would recommend
19 October, 2026Verified purchase
Favorite
I love how safe this is for kids. Smells amazing!
5 out of 5 stars
Thumbs up graphic, would recommend
18 October, 2026Verified purchase
Highly recommend
The best ingredients and gentle enough for my toddler who struggles with skin issues.
5 out of 5 stars
Thumbs up graphic, would recommend
17 October, 2026Verified purchase
Clean!
Great scent and my clothes finally feel clean.
3 out of 5 stars
Thumbs down graphic, would not recommend
17 October, 2026Verified purchase
Does Not Smell Like Lavender
Who decided this scent is lavender? It smells just like the Tide Zero lavender and the Gain white tea and lavender scent. They are sweet smelling and almost candy like, but definitely nothing like lavender. The detergent works fine and feels like it rinses clean, but I definitely won’t be purchasing this in the future because of the smell.
5 out of 5 stars
8 October, 2026Verified purchase
(no review title)
Not loaded with chemicals!
3 out of 5 stars
Thumbs up graphic, would recommend
27 August, 2026Verified purchase
Price Increase !!!
This is one of my favorite detergents right now as we speak, but what’s up with the whole three dollar and some change UP CHARGE and then giving us three dollar discounts ? We are basically buying it for the price we used to buy it before without the discount. Not really a fan of that.
5 out of 5 stars
24 August, 2026Verified purchase
Gentle on allergies
Love the soft event, first flare up eczema.
1 reply from 9 Elements team - 1 month ago
Liz, we are so happy to hear our 9 Elements Lavender HE Compatible Liquid Laundry Detergent is gentle on allergies and that you love the soft scent! It is wonderful to know that you experienced no flare-ups of eczema, as creating a formula gentle enough for the most sensitive skin is a core principle for us. We are especially grateful for this feedback, as safety and your well-being are paramount. Your experience helps confirm our plant-based, vinegar-powered clean, made with never more than 9 ingredients and free of artificial preservatives, dyes, thickeners, and optical brighteners, truly delivers on its promise. We would love to learn more about your experience, and should you wish to share additional details, please feel free to contact us at 1-877-267-0514. We are so happy this product is working well for you!
5 out of 5 stars
18 August, 2026Verified purchase
(no review title)
Only brand that I use
1 reply from 9 Elements team - 1 month ago
Hey there! We are so pleased to know that our product stands out as the best for you. Thank you for your incredible loyalty and for choosing us.
4 out of 5 stars
Thumbs up graphic, would recommend
15 August, 2026Verified purchase
Works well, smells great, but lower price back!
Love the product, hate the price jump! Clean, not too strong but fresh scent. Cleans clothes well and they’ve lasted a long time too. No rashes, breakouts, or eczema. Newer washing machine and it’s had no issues with it. I wish we could go back to $15, though, because that seemed much more reasonable for this low tox product.
5 out of 5 stars
Thumbs up graphic, would recommend
15 August, 2026Verified purchase
quality product
we like the light fragrance, highly efficient in cleansing yet gentle on colors, no fading.
1 reply from 9 Elements team - 1 month ago
Hi! Thank you for your wonderful feedback! We’re glad to hear that 9 Elements provides efficient cleaning while remaining gentle on colors and leaving behind a light, pleasant fragrance. We appreciate your support!
5 out of 5 stars
Thumbs up graphic, would recommend
15 August, 2026Verified purchase
Cost effective, better for you detergent
I like the scent and cleans well! Like the limited ingredients
5 out of 5 stars
Thumbs up graphic, would recommend
12 August, 2026Verified purchase
Favorite Detergent
9 elements removes tough stains, I fond it very effective. I like the lavender smell as well.
1 reply from 9 Elements team - 2 months ago
What a satisfying experience with 9 Elements Lavender Liquid Laundry Detergent. We are so pleased to hear you find it very effective at removing tough stains and that you also enjoy the lavender smell. Your feedback highlights the powerful clean and fresh scent experience that 9 Elements is designed to deliver for everyday laundry and more challenging messes. Thank you for choosing 9 Elements!
5 out of 5 stars
Thumbs up graphic, would recommend
11 August, 2026Verified purchase
We like
Good on sensitive skin
1 reply from 9 Elements team - 2 months ago
Hello there!! Thank you so much for your amazing feedback! That is wonderful to hear! We are so pleased you are and finding excellent product for your skin in our 9 Elements Laundry Detergent. We put a lot of care into crafting products that enhance your laundry experience. Your feedback truly brightens our day! Have an amazing day!
2 out of 5 stars
3 August, 2026Verified purchase
Diabolical price gouging
How the flip did this go up $3 since I last bought it
1 out of 5 stars
Thumbs down graphic, would not recommend
18 July, 2026Verified purchase
Pickle scented clothes!!
Clothing smells of vinegar not lavender after washing. Ingredients looked great but product does not deliver. Only buy if you want to smell like pickles!
1 reply from 9 Elements team - 3 months ago
We're really sorry to hear you had this experience with our 9 Elements Lavender HE Compatible Liquid Laundry Detergent. It must upsetting that the scent was too different from your liking. We understand scent is a very subjective matter, and we appreciate you providing us with this feedback, but this is definitely not the type of experience we want you to go through. To remove odor: - Rewash with the hottest water safe for the fabric, using the recommended amount of detergent and fabric softener. - One cup of vinegar can be added to wash, if not bleach safe. - Be sure to check owner’s manual on how to clean out machine or do service wash on machine. - The heat from the dryer may help remove excess perfume from clothes, potentially leading to better solutions for consumers concerned about strong garment odors. Our detergents are designed to remove and suspend dirt effectively, with powders best for outdoor stains and liquids for greasy dirt. For optimal results, follow fabric care labels, use the hottest safe water, sort clothes properly, pre-treat stains, avoid overloading the washer, use the right detergent amount based on load and water hardness, and choose gentle cycles only when recommended. Please feel free to contact us at 877-267-0514 so we can learn more about this situation and take care of you. Your satisfaction is highly important for us at 9 Elements.
1 out of 5 stars
Thumbs up graphic, would recommend
10 July, 2026Verified purchase
CRAZY PRICE JUMP
The $3 price jump in a month is criminal! $15 to $18, really! There is a $3.00 coupon so the price jumps to $18. Completely diabolical.
1 out of 5 stars
28 June, 2026Verified purchase
From $15 to $18 in 30 days? WHY
I absolutely love this detergent- I use the lavender, and it has a subtle, clean smell after washing which goes away after drying. BUT WHY IS IT SUDDENLY $18+?!? I literally bought it a month ago for $15. Come on, Target.
1 out of 5 stars
Thumbs down graphic, would not recommend
19 June, 2026Verified purchase
Tired of the scams
Quick question Target. Why is it that I always buy this for $15 but when theres a sales all the sudden its $18?
1 out of 5 stars
Thumbs down graphic, would not recommend
15 June, 2026Verified purchase
Ruined Wash Machine
I always buy this brand but this time there was something wrong with the concentrate and it has ruined our washer and we can’t get the bubbles out. Infuriating.
1 reply from 9 Elements team - 4 months ago
We're really sorry to hear you had this experience with our 9 Elements Lavender Liquid Laundry Detergent, Elizabeth. It must upsetting that the product caused such thing to your machine sudding up too much. We appreciate you providing us with this feedback, but this is definitely not the type of experience we want you to go through. None of our detergents cause excess suds when used as directed. If suds remain on clothes, scoop them out and run a cold rinse cycle. For suds overflowing from the machine, add 1 cup of vinegar and rinse (but don’t use vinegar routinely as it may damage the machine). Excess suds often result from using too much detergent or too many pods, overloading the washer, or using regular detergent in an HE washer. Build-up of detergent and minerals can occur in washers, especially with frequent cold-water use; Tide Washing Machine Cleaner can help remove this every six months. For further cleaning help, contact your washing machine manufacturer. Please feel free to contact us at (877-267-0514) so we can learn more about this situation and take care of you. Your satisfaction is highly important for us at 9 Elements.
2 out of 5 stars
Thumbs down graphic, would not recommend
9 June, 2026Verified purchase
overpowering
I was hopeful for this detergent based on some of the reveiws, but I have to agree with the other ones that say the scent is way overpowering. I've been looking for an organic/natural lavdender detergent to replace an organic brand I've been using for years that was recently discontinued, but sadly this is not it. My husband and I both did separate loads of laundry with this detergent, and we could not believe how powerful the perfume scent is. Also, two of the shirts got really bad stains or bleeding when using this detergent; we're not sure if it's from the detergent or not, but it's never happened before. My nose has been stuffy, throat itchy, and our whole house smells like it, so I don't think it's as natural as its advertised to be. Sadly, we're not going to be able to use anymore of the bottle :(
1 reply from 9 Elements team - 4 months ago
Hello Dear Consumer. Thanks for taking the time to leave your review. We’re very sorry about your experience. We understand how upsetting something like this can be. Please know, safety is our top priority, all our products are thoroughly evaluated to be safe when used as directed and this isn’t what we would expect. Please contact us at 877-267-0514 so we can learn more.