$10.00 when purchased online
Target Online store #3991
About this item
Highlights
- Luminous putty primer that smooths over imperfections
- Universal Glow
- Infused with hyaluronic acid and vegan collagen to hydrate and plump skin
- Adds a soft glow for a radiant complexion
- Velvety texture grips makeup for all-day wear
- 100% Vegan and Cruelty-Free
Description
Our best-selling primer goes luminous! The e.l.f. Luminous Putty Primer delivers a soft, radiant base for your makeup application. Infused with Hyaluronic Acid and Collagen to help plump and hydrate the skin. The velvety texture glides effortlessly over the skin, smoothing over imperfections for a poreless effect and the ultimate grip on makeup.
Which Putty Primer is perfect for you?
• Luminous Putty Primer – Perfect for those who want a radiant, glowing complexion
• Poreless Putty Primer- Perfect for those who want a poreless, flawless finish
• Matte Putty Primer – Perfect for those who want a shine-free matte complexion
Proud to be 100% vegan and cruelty-free, worldwide. Because kindness is chic.
Trial/Mini/Travel Size: Yes
Suggested Age: All Ages
Health Facts: Vegan, Contains Hyaluronic Acid
Color Palette: Translucent
Product Form: Cream
Skin Tone: All Skin Tones
Sustainability Claims: Cruelty-Free
Beauty Purpose: Makeup Setting
Recommended Skin Type: Combination
Net weight: .74 Ounces
TCIN: 76615225
UPC: 609332859104
Item Number (DPCI): 052-16-0743
Origin: Imported
If the item details above aren’t accurate or complete, we want to know about it.
Ingredients:
water (aqua), cyclopentasiloxane, ceresin, dimethicone, glycerin, hydrogenated polyisobutene, hdi/trimethylol hexyllactone crosspolymer, polymethylsilsesquioxane, propylene glycol, trimethylsiloxysilicate, synthetic fluorphlogopite, lauryl peg-10 tris (trimethylsiloxy) silylethyl dimethicone, sodium chloride, squa lane, sodium hyaluronate, soluble collagen, dimethicone/peg-10/15 crosspolymer, dimethicone crosspolymer, phenoxyethanol, ethylhexylglycerin, caprylyl glycol, disodium edta, silica, oryza sativa (rice) bran wax, tin oxide, triethoxycaprylylsilane may contain: titanium dioxide (ci 77891), yellow iron oxide (ci 77492).
Shipping details
Estimated ship dimensions: 0.91 inches length x 2.559 inches width x 4.094 inches height
Estimated ship weight: 0.13 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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4.7 out of 5 stars with 5528 ratings
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Guests are saying
This primer has garnered positive feedback for its ability to create a smooth base for makeup application, effectively blurring pores and imperfections. Many guests appreciate its affordability and long-lasting effects, making it a favorite for daily use. While some guests experienced mixed results, particularly with oiliness or sparkle, the overall consensus highlights its effectiveness in enhancing makeup wear and providing a flawless finish.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.6 out of 5 stars with 8692 reviews
easy to apply: 4.61 out of 5
easy to remove: 4.59 out of 5
long lasting: 4.04 out of 5
quality: 4.08 out of 5
value: 4.25 out of 5
77% would recommend
274 recommendations
Excellent product
5 out of 5 stars
Sarahashley97 - 15 days ago
originally posted on elfcosmetics.com
This product was very high quality and offers hydration while being an excellent primer.
So good for the day and the price
4 out of 5 stars
Balamory - 15 days ago
originally posted on elfcosmetics.com
Amazing product pleased immediately after buying the product
Great primer
4 out of 5 stars
Alejandraaaa - 20 days ago
originally posted on elfcosmetics.com
This was my first primer ever. Covered my pores but does not leave a complete matte finish. It is still a favorite
Smooth Primer
5 out of 5 stars
Leslie1013 - 20 days ago
originally posted on elfcosmetics.com
This has to be one of the smoother primers I’ve used. It helps keep my makeup in place all day
Very smooth and not sticky
5 out of 5 stars
ahellu - 20 days ago
originally posted on elfcosmetics.com
This is by far the best! I love how smooth it goes on and never gets sticky or clumpy.
Simply the BEST
5 out of 5 stars
Liz579 - 21 days ago
originally posted on elfcosmetics.com
I found myself buying this primer because of the rave reviews by makeup influencers. Well, it truly is the best primer out there! It really evens out your skin tone and is great for dryness and oiliness.
Putty primer
5 out of 5 stars
Melissaa__112 - 22 days ago
originally posted on elfcosmetics.com
Really good makes base really smooth and helps with makeup
Fav elf primer
5 out of 5 stars
camilamila - 23 days ago
originally posted on elfcosmetics.com
I love this one compared to the liquid primer I always always buy this and I def recommend to beginners
(no review title)
4 out of 5 stars
Lilera123 - 23 days ago
originally posted on elfcosmetics.com
One of the first primers I bought when I started wearing makeup! Such a game charger!!
Best putty primer!!
5 out of 5 stars
kayla2679 - 28 days ago
originally posted on elfcosmetics.com
I love this primer I pair this primer with the Elf Power grip primer and it’s the best combo! It is great for oily skin so I use it in my T zone and helps my makeup last!
Saver of oily skin
5 out of 5 stars
Mecca1 - 29 days ago
originally posted on elfcosmetics.com
I have pretty oily skin. Most primers have not helped me keep my makeup on all day. I gave up until I saw a few reviews for this. Best risk I took. My makeup can now last 12+ hours. I stopped thinking that could happen. I highly recommend this for anyone with oily skin.
Good but power grip is better
4 out of 5 stars
Sarahhhhhb - 1 month ago
originally posted on elfcosmetics.com
As u said, good primer but power grip is better. Esp with the jumbo coming out. Putty wasn't my favorite but honestly it was only bc my expectations were wild bc I tried the power grip first
Love!
5 out of 5 stars
ubergnarlydude22 - 1 month ago
originally posted on elfcosmetics.com
Use this primer with silicone based foundation and it keeps my makeup matte and lasts all day! I’m oily and acne prone and have had no problems! Used it before Disney and my makeup lasted 17 hours!!
Love this!
5 out of 5 stars
Lolapolished - 1 month ago
originally posted on elfcosmetics.com
I can never not use this primer. Has been a game changer for how my makeup applies and looks and I will never stop wearing it!
Great for simple looks!
4 out of 5 stars
Jaicieee - 1 month ago
originally posted on elfcosmetics.com
I use this primer underneath my eyes as a prep for the e.l.f. Camo concealer and it works wonderfully. I have combination skin and this moisturizes my under eyes and prevents any separation or flaking while also not being too oily. :)
Best primer EVER
5 out of 5 stars
Haha13 - 1 month ago
originally posted on elfcosmetics.com
This product does exactly what it says it does. I have very large pours & this primer most def gives me that pore less look
Love this stuff
5 out of 5 stars
Rachelbbb - 1 month ago
originally posted on elfcosmetics.com
I love how it fills in my pores and mattifies without looking cakey.
Yellow glitter
2 out of 5 stars
JayLBW - 2 months ago
originally posted on elfcosmetics.com
Just the regular poreless putty primer, just packed full of yellow glitter. There’s nothing luminous or dewy about it, the glitter makes it look completely unnatural. Super disappointed in this.
Not the best
3 out of 5 stars
Beepadoobop - 2 months ago
originally posted on elfcosmetics.com
Overall, not my all time favorite ELF primer, it is just a putty primer but with sparkle in it, it works though so no complaints
Putty Primer
3 out of 5 stars
Deeana - 2 months ago
originally posted on elfcosmetics.com
Wears great on my bare face but doesn't work when I moisture.