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Seventh Generation Fabric Softener - Lavender - 90 fl oz: Hypoallergenic, Dye-Free, Phosphate-Free - 2 of 4Seventh Generation Fabric Softener - Lavender - 90 fl oz: Hypoallergenic, Dye-Free, Phosphate-Free - 3 of 4Seventh Generation Fabric Softener - Lavender - 90 fl oz: Hypoallergenic, Dye-Free, Phosphate-Free - 4 of 4
Seventh Generation Fabric Softener - Lavender - 90 fl oz: Hypoallergenic, Dye-Free, Phosphate-Free - 1 of 4

Seventh Generation Fabric Softener - Lavender - 90 fl oz: Hypoallergenic, Dye-Free, Phosphate-Free

$12.49 ($0.14/fluid ounce)

In Stock

Eligible for registries and wish lists

At a glance

About this item

Highlights

  • Seventh Generation Fabric Softener leaves clothes fresh and soft
  • Softens & reduces static cling without the use of animal-derived ingredients
  • Our gentle formula is free of dyes and synthetic fragrances
  • One bottle of our fabric softener delivers 90 loads of fresh, soft laundry
  • Caring today for the next seven generations - bottle is made from 100% post-consumer recycled content (PCR), closure contains recycled content (97%)

Description

Seventh Generation Lavender and Blue Eucalyptus Fabric Softener leaves your clothes soft and fresh. Our concentrated formula uses a plant-based softener to reduce static cling and soften your clothes. Our fabric conditioner is free from animal derived ingredients, dyes and synthetic fragrances. We never test our products on animals and our products are certified cruelty free by the Leaping Bunny Organization. For the best results, use in combination with Seventh Generation laundry detergent. At Seventh Generation we do business differently. We believe our products are healthy solutions for use within your home-and for the community and environment outside of it. We are always evaluating how to reduce their environmental impact, increase performance and safety, and create a more sustainable supply chain. We believe it is our responsibility to set a course for a more mindful way of doing business, where companies act as partners with other stakeholders to create a brighter future for the whole planet. Seventh Generation is proud to be a Certified B Corporation. B Corps are certified to be better for workers, better for communities, and better for the environment. By choosing Seventh Generation laundry soap and fabric softener products, you're joining us in nurturing the health of the next seven generations. Packaging contains recycled content - Bottle is made from 100% post-consumer recycled content (PCR), Closure contains recycled content - 97%
Scent: Lavender
Health Facts: Artificial Fragrance-Free, No Fragrance Added, Dye-Free, Fluoride-Free, Phosphate-Free, Contains Naturally Derived Ingredients, Animal By-Product-Free, Hypoallergenic
Product Warning: Keep out of reach of children, flush immediately if product enters eyes, drink water if product is swallowed
Product Form: Liquid
Formulation: High Efficiency (HE)
Sustainability Claims: Bio-Based, Plant-Based, Contains Recycled Content, Biodegradable, Cruelty-Free, Not Tested on Animals, Recyclable
Industry or Government Certifications: USDA Certified Biobased Product
Surfaces Not Recommended: Leather
Net weight: 90 fl oz (US)
Number of uses: 90
TCIN: 17184383
UPC: 732913229482
Item Number (DPCI): 003-02-0280
Origin: Made in the USA or Imported
General Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers.
If the item details aren’t accurate or complete, we want to know about it.

Ingredients:

water, dihydrogenated palmoylethyl hydroxyethylmonium methosulfate (plant-based softener), propylene glycol (plant-derived processing aid), citric acid (plant-derived ph adjuster), calcium chloride (mineral-based viscosity modifier), sodium benzoate (synthetic preservative), plant-derived fragrances: citrus aurantium amara (bitter orange) leaf/twig oil, citrus aurantium dulcis (orange) peel oil, eucalyptus citriodora leaf extract, hexyl acetate, juniperus mexicana (cedar) oil, lavandula hybrida (lavandin) oil, pogostemon cablin (patchouli) oil, raspberry ketone, vanillin, lavandula oil/extract, linalyl acetate, linalool, citrus aurantium peel oil, limonene and camphor are fragrance allergens.

Shipping details

Estimated ship dimensions: 4.6 inches length x 7.28 inches width x 11.36 inches height
Estimated ship weight: 6.31 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
See the return policy for complete information.

Additional product information and recommendations

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Frequently bought together

Guests are saying

Guests appreciate the gentle and effective nature of this fabric softener, particularly its lavender scent and eco-friendly ingredients. Many highlight its ability to soften clothes without leaving residue or causing skin irritation, making it suitable for sensitive skin. However, some guests have noted issues with the product's consistency and packaging changes. Overall, it is a popular choice for those seeking a natural and pleasant-smelling fabric softener that aligns with their values.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.5 out of 5 stars with 782 reviews
    cleans effectively: 4.31 out of 5
    quality: 4.25 out of 5
    scent: 4.15 out of 5
    value: 4.16 out of 5
    76% would recommend
    134 recommendations
    5 out of 5 stars
    18 May, 2026
    originally posted on influenster.com
    Image

    My favorite lavander scent!

    One of the main reasons I love this fabric softener so often is because I never get tired of using it and the great lavender scent. I got the big bottle every time because it lasts me more than 30 days and it's easier for me to store with my other big bottles that keeps me more space in my pantry. Another great grate to point out it's the durability and how the smells stays in your clothes and how fast it dryes too. This fabric softener it's worth a shot and how good the ingredients are you don't have to worry about any allergies!
    luciaG
    Did you find this review helpful?
    4 out of 5 stars
    16 May, 2026
    originally posted on seventhgeneration.com
    Image

    Bring back the old bottle design Christine

    The new bottle design for the liquid fabric softener is not as good as the previous. I have reduced grip strength and the new design is difficult to hold onto.
    cmg27
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    25 April, 2026

    (no review title)

    I love this product, Seventh Generation. Dish soaps and also the laundry detergent. Lavender scent is my favorite. A big plus is it's safe for the septic system too.
    JR
    cleans effectively: 5 out of 5
    quality: 5 out of 5
    scent: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    31 March, 2026
    originally posted on influenster.com
    Image

    Just use a little bit you don't need to use much

    It is friendly environmental. The packaging is really cool. i've been in for a long time and I have no allergy to it. it's not expensive. I use a bottle for like two months. it smells so good.
    ChienT
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    30 March, 2026Verified purchase

    Cleaner fabric softener

    Like the clean option for a fabric softener that smells good.
    SoxyMama
    cleans effectively: 4 out of 5
    quality: 5 out of 5
    scent: 5 out of 5
    value: 4 out of 5
    Did you find this review helpful?
    4 out of 5 stars
    21 February, 2026
    originally posted on influenster.com
    Image

    Great natural fabric softener!

    Seventh generation is an amazing brand. I really enjoy the natural lavender fragrance of this fabric softener without the harsh chemicals. Softens clothes just like any other typical fabric softener. Good concentration, I don’t feel I need to add more just to get the same effect.
    GabA
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    10 February, 2026Verified purchase

    Love it

    I have been using seventh generation products for years. I love the lavender scent and I also like that it doesn’t have all the added chemicals.
    Michelle
    cleans effectively: 5 out of 5
    quality: 5 out of 5
    scent: 5 out of 5
    value: 5 out of 5
    1 guest found this review helpful. Did you?
    3 out of 5 stars
    Thumbs down graphic, would not recommend
    22 January, 2026Verified purchase

    Smells good but too strong, something changed

    I used to love this and didn’t use anything else for years but recently it changed and now is very strong smelling, doesn’t rinse well so I have to run an extra rinse cycle to get the smell out.
    1 reply from Seventh Generation team - 2 months ago
    Hi, We're disappointed to hear that our product Seventh Generation Fabric Softener - Lavender didn't meet your expectations. Please connect with our Consumer Services team at Unileverconsumercare.usa@unilever.com with your contact details and the ref ID: 54436245 so we can better understand your experience and work to improve.
    Slo mama
    scent: 2 out of 5
    3 guests found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    6 January, 2026Verified purchase

    (no review title)

    love this fabric softener!
    jackiebb
    cleans effectively: 5 out of 5
    quality: 5 out of 5
    scent: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    4 January, 2026
    originally posted on influenster.com
    Image

    No irritation

    This is the only fabric softener I can use that does not irritate my skin, which is a huge plus for anyone with sensitivity issues. It leaves clothes exceptionally soft without any leftover residue or film, so fabrics feel clean and fresh after every wash. It rinses out perfectly and doesn’t leave buildup that can cause itching or discomfort. The softness is noticeable almost giving clothes a thicker, plusher feel while still remaining lightweight and breathable. Towels, sheets, and everyday clothing all come out feeling smooth, comfortable, and gentle on the skin. Reliable, effective, and truly skin friendly, this softener has become a staple in my laundry routine and something I trust with every load.
    emmanuelr34_9081
    1 guest found this review helpful. Did you?
    4 out of 5 stars
    23 December, 2025
    originally posted on influenster.com
    Image

    Smells like actual fresh lavender while making my

    I have been using Seventh Generations lavender scented fabric softener for years! It does a great job with making my clothes feel nice and soft. The Fresh Lavander scent makes them smells so clean and lovely without being too powerful or masking. If it reduced static just a little more and was a just touch more concentrated (so you don't need to use so much) it really would be the perfect fabric softner!
    jadeohso_1577
    Did you find this review helpful?
    5 out of 5 stars
    22 December, 2025Verified purchase

    Good quantity, quality and price!

    Target is my go to place for great value!
    Elisa
    cleans effectively: 5 out of 5
    quality: 5 out of 5
    scent: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    11 December, 2025
    originally posted on influenster.com
    Image

    No irritation

    This is the only softener I can use that does not irritate my skin . Leave the clothes super soft and no left over residue. Washes perfectly .almost gives the clothes a thicker softer feeling .
    ginam412_4769
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    9 December, 2025Verified purchase

    (no review title)

    cleans good and has a great smell
    Shane
    cleans effectively: 4 out of 5
    quality: 5 out of 5
    scent: 5 out of 5
    value: 4 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    5 November, 2025Verified purchase

    Nice, clean scent.

    I love the light, fresh smell.
    Mcespyl
    cleans effectively: 4 out of 5
    quality: 4 out of 5
    scent: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    30 October, 2025
    originally posted on influenster.com
    Image

    Leaves clothes feeling soft and delicate

    The most amazing fabric softener. Leaves my clothes feeling sooo soft and delicate! Has such clean ingredients and does the job for the buck! Amazing!!
    MadalynN
    Did you find this review helpful?
    5 out of 5 stars
    26 October, 2025Verified purchase

    (no review title)

    Smells amazing - works as well as a name other name brand softeners I’ve tried.
    LM
    Did you find this review helpful?
    5 out of 5 stars
    22 October, 2025
    originally posted on influenster.com
    Image

    Sensitive skin look no further

    My family has sensitive skin free and clear is our go to. This product makes our clothes feel soft. They have better ingredients compared to other brands.
    nicolep1035_718
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    19 October, 2025Verified purchase

    Cuts static and makes clothes soft

    I purchased this in hopes to stop using toxic dryer sheets for static. It definitely works! No static and no more dryer sheets. Fragrance is from essential oils and is not overpowering at all!
    GiGi1
    quality: 5 out of 5
    scent: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    2 out of 5 stars
    16 October, 2025
    originally posted on seventhgeneration.com
    Image

    Too thick!!

    Way to thick, had to mix 50/50 with water just to use up what I had. Not recommended at all for front loaders, would not even dispense in my softener dispenser. Had to clean out with vinegar.
    Brokendogs
    2 guests found this review helpful. Did you?

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