Seventh Generation Fabric Softener - Lavender - 90 fl oz: Hypoallergenic, Dye-Free, Phosphate-Free
$12.49 ($0.14/fluid ounce)
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- $12.99($0.12/fluid ounce)Coupon: $3 off4.5 out of 5 stars with 452 ratings
- $8.49($0.08/fluid ounce)Coupon: $1.50 off4.4 out of 5 stars with 716 ratings
- $6.99($0.09/fluid ounce)reg $8.49 Sale4.6 out of 5 stars with 279 ratings
- $11.49Coupon: $1.50 off4.7 out of 5 stars with 83 ratings
- $8.49($0.08/fluid ounce)Coupon: $1.50 off4.5 out of 5 stars with 862 ratings
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Guests are saying
Guests appreciate the gentle and effective nature of this fabric softener, particularly its lavender scent and eco-friendly ingredients. Many highlight its ability to soften clothes without leaving residue or causing skin irritation, making it suitable for sensitive skin. However, some guests have noted issues with the product's consistency and packaging changes. Overall, it is a popular choice for those seeking a natural and pleasant-smelling fabric softener that aligns with their values.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.5 out of 5 stars with 782 reviews
cleans effectively: 4.31 out of 5
quality: 4.25 out of 5
scent: 4.15 out of 5
value: 4.16 out of 5
76% would recommend
134 recommendations
5 out of 5 stars
18 May, 2026
originally posted on influenster.com

My favorite lavander scent!
One of the main reasons I love this fabric softener so often is because I never get tired of using it and the great lavender scent. I got the big bottle every time because it lasts me more than 30 days and it's easier for me to store with my other big bottles that keeps me more space in my pantry. Another great grate to point out it's the durability and how the smells stays in your clothes and how fast it dryes too. This fabric softener it's worth a shot and how good the ingredients are you don't have to worry about any allergies!
4 out of 5 stars
16 May, 2026
originally posted on seventhgeneration.com
Bring back the old bottle design Christine
The new bottle design for the liquid fabric softener is not as good as the previous. I have reduced grip strength and the new design is difficult to hold onto.
5 out of 5 stars
Thumbs up graphic, would recommend
25 April, 2026
(no review title)
I love this product, Seventh Generation. Dish soaps and also the laundry detergent. Lavender scent is my favorite. A big plus is it's safe for the septic system too.
5 out of 5 stars
31 March, 2026
originally posted on influenster.com

Just use a little bit you don't need to use much
It is friendly environmental. The packaging is really cool. i've been in for a long time and I have no allergy to it. it's not expensive. I use a bottle for like two months. it smells so good.
5 out of 5 stars
Thumbs up graphic, would recommend
30 March, 2026Verified purchase
Cleaner fabric softener
Like the clean option for a fabric softener that smells good.
4 out of 5 stars
21 February, 2026
originally posted on influenster.com

Great natural fabric softener!
Seventh generation is an amazing brand. I really enjoy the natural lavender fragrance of this fabric softener without the harsh chemicals. Softens clothes just like any other typical fabric softener. Good concentration, I don’t feel I need to add more just to get the same effect.
5 out of 5 stars
Thumbs up graphic, would recommend
10 February, 2026Verified purchase
Love it
I have been using seventh generation products for years. I love the lavender scent and I also like that it doesn’t have all the added chemicals.
3 out of 5 stars
Thumbs down graphic, would not recommend
22 January, 2026Verified purchase
Smells good but too strong, something changed
I used to love this and didn’t use anything else for years but recently it changed and now is very strong smelling, doesn’t rinse well so I have to run an extra rinse cycle to get the smell out.
1 reply from Seventh Generation team - 2 months ago
Hi, We're disappointed to hear that our product Seventh Generation Fabric Softener - Lavender didn't meet your expectations. Please connect with our Consumer Services team at Unileverconsumercare.usa@unilever.com with your contact details and the ref ID: 54436245 so we can better understand your experience and work to improve.
5 out of 5 stars
Thumbs up graphic, would recommend
6 January, 2026Verified purchase
(no review title)
love this fabric softener!
5 out of 5 stars
4 January, 2026
originally posted on influenster.com

No irritation
This is the only fabric softener I can use that does not irritate my skin, which is a huge plus for anyone with sensitivity issues. It leaves clothes exceptionally soft without any leftover residue or film, so fabrics feel clean and fresh after every wash. It rinses out perfectly and doesn’t leave buildup that can cause itching or discomfort. The softness is noticeable almost giving clothes a thicker, plusher feel while still remaining lightweight and breathable. Towels, sheets, and everyday clothing all come out feeling smooth, comfortable, and gentle on the skin. Reliable, effective, and truly skin friendly, this softener has become a staple in my laundry routine and something I trust with every load.
4 out of 5 stars
23 December, 2025
originally posted on influenster.com

Smells like actual fresh lavender while making my
I have been using Seventh Generations lavender scented fabric softener for years! It does a great job with making my clothes feel nice and soft. The Fresh Lavander scent makes them smells so clean and lovely without being too powerful or masking. If it reduced static just a little more and was a just touch more concentrated (so you don't need to use so much) it really would be the perfect fabric softner!
5 out of 5 stars
22 December, 2025Verified purchase
Good quantity, quality and price!
Target is my go to place for great value!
5 out of 5 stars
11 December, 2025
originally posted on influenster.com

No irritation
This is the only softener I can use that does not irritate my skin . Leave the clothes super soft and no left over residue. Washes perfectly .almost gives the clothes a thicker softer feeling .
5 out of 5 stars
Thumbs up graphic, would recommend
9 December, 2025Verified purchase
(no review title)
cleans good and has a great smell
5 out of 5 stars
Thumbs up graphic, would recommend
5 November, 2025Verified purchase
Nice, clean scent.
I love the light, fresh smell.
5 out of 5 stars
30 October, 2025
originally posted on influenster.com

Leaves clothes feeling soft and delicate
The most amazing fabric softener. Leaves my clothes feeling sooo soft and delicate! Has such clean ingredients and does the job for the buck! Amazing!!
5 out of 5 stars
26 October, 2025Verified purchase
(no review title)
Smells amazing - works as well as a name other name brand softeners I’ve tried.
5 out of 5 stars
22 October, 2025
originally posted on influenster.com

Sensitive skin look no further
My family has sensitive skin free and clear is our go to. This product makes our clothes feel soft. They have better ingredients compared to other brands.
5 out of 5 stars
Thumbs up graphic, would recommend
19 October, 2025Verified purchase
Cuts static and makes clothes soft
I purchased this in hopes to stop using toxic dryer sheets for static. It definitely works! No static and no more dryer sheets. Fragrance is from essential oils and is not overpowering at all!
2 out of 5 stars
16 October, 2025
originally posted on seventhgeneration.com
Too thick!!
Way to thick, had to mix 50/50 with water just to use up what I had. Not recommended at all for front loaders, would not even dispense in my softener dispenser. Had to clean out with vinegar.