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OUAI Detox Shampoo - Ulta Beauty - 2 of 4OUAI Detox Shampoo - Ulta Beauty - 3 of 4OUAI Detox Shampoo - Ulta Beauty - 4 of 4
OUAI Detox Shampoo - Ulta Beauty - 1 of 4

OUAI Detox Shampoo - 10 fl oz - Ulta Beauty: Strengthening, Clarifying, All Hair Types, Eucalyptus & Rosemary Scent

$34.00 ($3.40/fluid ounce)

Size10 fl oz

In Stock

Eligible for registries and wish lists

At a glance

About this item

Highlights

  • Cleanses without stripping
  • Removes product buildup
  • Adds softness and shine
  • Cruelty Free
  • Sulfate Free
  • Paraben Free
  • Phthalate Free

Description

This clarifying shampoo deeply cleanses away dirt, oil and product buildup with apple cider vinegar while keratin helps strengthen hair.

Highlighted Ingredients:
CHELATING AGENTS - Helps remove hard water deposits and impurities
APPLE CIDER VINEGAR - Helps exfoliate and remove flakes, residue, and buildup, keeping hair healthy and shiny.
HYDROLYZED KERATIN - Helps soften, smooth frizz and adds shine

How To Use:
•Use DETOX SHAMPOO whenever a deeper cleanse is needed.
•Thoroughly wet hair from roots to ends with lukewarm water. Squeeze out excess moisture.
•Lather a quarter size amount in hands.
•Part hair using fingers and apply as close to the scalp as possible.
•Let sit for 1 to 3 minutes.
•Rinse. Squeeze out excess moisture before applying conditioner.
•Rinse with cold water to close the hair cuticle and add shine.

Scented with Melrose Place – a velvety-rich rose scent infused with a swoon-worthy blend of bergamot, lychee, white musk, champagne and more.

Our bottles & caps are fully recyclable and made with 20% post-consumer recycled materials! This product is silicone, paraben, cruelty, SLS and SLES free.
Scent: Rosemary, Eucalyptus
Hair Type: All Hair Types
Product Warning: Eye irritant
Product Form: Liquid
Beauty Purpose: Clarifying, Strengthening
Net weight: 10 fl oz (US)
TCIN: 82518837
UPC: 815402021290
Item Number (DPCI): 342-03-2899
Origin: Assem USA w/foreign/dom. parts
If the item details aren’t accurate or complete, we want to know about it.

Ingredients:

water / aqua / eau, sodium c14-16 olefin sulfonate, sodium lauroyl methyl isethionate, cocamidopropyl betaine, decyl glucoside, acrylates copolymer, cocamide mipa, fragrance / parfum, polysorbate 20, hydrolyzed keratin, hydroxypropyl guar hydroxypropyltrimonium chloride, vinegar, peg-150 distearate, polyquaternium-7, glycerin, benzophenone-4, sodium chloride, sodium hydroxide, tetrasodium edta, trisodium ethylenediamine disuccinate, isopropyl alcohol, propylene glycol, citric acid, disodium edta, chlorphenesin, sodium benzoate, phenoxyethanol, potassium sorbate, linalool, citronellol, ci 14700 (red 4), ci 19140 (yellow 5), ci 61570 (green 5).

Allergens & Warnings:

WARNING: AVOID CONTACT WITH EYES. IF CONTACT OCCURS, RINSE WELL WITH WATER.

Shipping details

Estimated ship dimensions: 2.4 inches length x 2.4 inches width x 5.5 inches height
Estimated ship weight: 0.8 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
See the return policy for complete information.

Q: Is it RETINOL free? (trying to get pregnant and my OB/GYN advised to stay away from Retinol).

submitted by Ann - 7 months ago
  • A: No, OUAI Detox Shampoo does not contain retinol. For a full list of ingredients, please refer to the ingredients listed under the Label Info section

    submitted byOUAI team - 7 months ago
    Brand expert

Q: Does this work good with dandruff?

submitted by lyiss - 8 months ago
  • A: Detox Shampoo makes a great addition to your routine! It deeply cleanses dirt, oil, and buildup. For dandruff, we suggest our Anti-Dandruff Shampoo — the salicylic acid helps reduce flaking, itching, and irritation. You can even use both for a refreshed, healthy scalp.

    submitted byOUAI team - 8 months ago
    Brand expert

Q: Will it help remove a toner that’s too ashy?

submitted by Kelekena - 10 months ago
  • A: Detox shampoo is safe for all hair types, including color-treated, keratin-treated and Brazilian blowouts. It is free of SLS, SLES, phthalates, and parabens.

    submitted byOUAI team - 10 months ago
    Brand expert

Q: Should I use it with a conditioner? If so which one?

submitted by Chris - 11 months ago
  • A: Yes! You can use whichever OUAI Conditioner or Treatment Masque is most suitable to your hair type: Fine, Medium, or Thick.

    submitted byOUAI team - 10 months ago
    Brand expert

Q: Is this safe for color-treated hair?

submitted by Lesley - 1 year ago
  • A: Yes! Detox Shampoo is free of SLS, SLES, phthalates, and parabens. It is safe for all hair types, including color-treated, keratin-treated and Brazilian blowouts.

    submitted byOUAI team - 1 year ago
    Brand expert

Q: Is it safe to use daily?

submitted by Odx - 1 year ago
  • A: It's important to do what feels best for your hair. Everyone’s cleansing routine is different. Detox Shampoo helps to remove product buildup and hard water deposits. Use it when you feel like you need a deeper cleanse.

    submitted byOUAI team - 1 year ago
    Brand expert

Q: How often should I use this?

submitted by Abigail - 3 years ago
  • A: Once per week to clarify and detox scalp and hair.

    submitted byMR - 2 years ago

Additional product information and recommendations

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Guests are saying

The Ouai Detox Shampoo is a highly praised product that effectively cleanses hair without stripping it of moisture. Guests appreciate its ability to remove buildup from styling products and excess oil, leaving hair feeling fresh, soft, and shiny. The pleasant scent and luxurious lather enhance the overall experience, making it a favorite for weekly use. Ideal for those with oily hair or frequent product users, this shampoo is a must-have for a healthy hair routine.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.7 out of 5 stars with 3529 reviews
    72% would recommend
    84 recommendations
    5 out of 5 stars
    25 May, 2026
    originally posted on influenster.com
    Image

    Love

    [This review was collected as part of a promotion.] It feels so good on my scalp, makes it feel super stripped of all the oils and build up in my hair from products I put in it. I have colored hair and it doesn’t strip that which is a huge plus for me
    KristiW
    Did you find this review helpful?
    5 out of 5 stars
    24 May, 2026
    originally posted on influenster.com
    Image

    Amazing!

    [This review was collected as part of a promotion.] Absolutely LOVE this brand! This shampoo smells sooo good! You don’t need a lot neither. A little goes a long way. Your hair feels so soft after words as well shiny looking.
    chinaF
    Did you find this review helpful?
    5 out of 5 stars
    24 May, 2026
    originally posted on influenster.com
    Image

    Love it

    [This review was collected as part of a promotion.] I used it over a month now. No complain at all! I love the smell and texture. It it give the sense of freshness. Makes my hair feeling lightweight and soft.
    AzzayaB
    Did you find this review helpful?
    5 out of 5 stars
    23 May, 2026
    originally posted on influenster.com
    Image

    Love this detox

    [This review was collected as part of a promotion.] I love this Ouai Detox Shampoo. It smells so good and I do feel so refreshed after use. This is ideal for those in between hair wash days where you need that extra cleanse and smells so good!
    CindyP
    Did you find this review helpful?
    5 out of 5 stars
    23 May, 2026
    originally posted on influenster.com
    Image

    Effective!

    [This review was collected as part of a promotion.] Leaves my hair feeling incredible clean without feeling stripped or dry. It removes product buildup on my scalp thoroughly, and works great for my combo hair and sensitive skin.
    PiperR
    Did you find this review helpful?
    4 out of 5 stars
    22 May, 2026
    originally posted on influenster.com
    Image

    The appearance makes my hair feel soft and hydrated

    [This review was collected as part of a promotion.] The rinse is smooth and easy to take off. The residue is small to none left on my hair. I have no concerns with these products. The sense is perfect and smells like coconut. The appearance makes my hair feel smooth and hydrated.
    AlyssaM
    Did you find this review helpful?
    2 out of 5 stars
    Thumbs down graphic, would not recommend
    22 May, 2026Verified purchase

    mehh

    high density, low porosity, 4c girlie here. this definitely does clean my hair, but it also tangles pretty badly. not sure clean hair is worth the knots. I use a pretty good strangling brush and moisturizing conditioner and it's still pretty difficult to get my hair detangled. not for me.
    Who said
    Did you find this review helpful?
    5 out of 5 stars
    21 May, 2026
    originally posted on influenster.com
    Image

    Ultra clarifying shampoo!

    [This review was collected as part of a promotion.] As someone with a dry, itchy scalp, this shampoo works phenomenally! It does a great job of clarifying my scalp for the bond repair balm. I have noticed that the cleanse works so well, I only have to use it every other wash!
    MakenzeyD
    Did you find this review helpful?
    5 out of 5 stars
    21 May, 2026
    originally posted on influenster.com
    Image

    Great for a reset

    [This review was collected as part of a promotion.] This is the shampoo to use when I need a reset. I use it once every two weeks to really give my hair a deep clean and I love how it works. My hair is squeaky clean afterwards, regardless of what products or hair spray I've used.
    AylaR
    Did you find this review helpful?
    5 out of 5 stars
    20 May, 2026
    originally posted on influenster.com
    Image

    Great for weekly washes!

    [This review was collected as part of a promotion.] This has to be one of my favorite products so far. I love a good detox shampoo, and this one works really well. It helps remove buildup and makes my scalp feel clean. I love the subtle packaging and the shine this gives my hair.
    NISHIP
    Did you find this review helpful?
    5 out of 5 stars
    20 May, 2026
    originally posted on http://www.ulta.com
    Image

    Amazing - transformed my hair in one wash

    This shampoo is really worth it. It removed so much buildup and balanced my hair and scalp. My hair instantly felt lighter, smoother and more manageable. Lately I was previously having to wash my hair every 2-3 days, my roots would get greasy, and my scalp would get flaky and itchy. After using this shampoo I have now gone 5 days without a wash and wearing my hair down, with no flakes or grease!
    Minia
    Did you find this review helpful?
    5 out of 5 stars
    19 May, 2026
    originally posted on influenster.com
    Image

    Very clean hair!

    [This review was collected as part of a promotion.] I needed a good detox shampoo that would clarify my scald and hair after a week of buildup. I love the subtle scent, and love that apple cider vinegar is the main ingredient to clarify my scalp. It cleans up my hair very well leaving my hair clean and bouncy. A little goes a long way and lathers very well! The bottle size is good even for my long length.
    KristinaC
    Did you find this review helpful?
    5 out of 5 stars
    19 May, 2026
    originally posted on influenster.com
    Image

    A+++

    [This review was collected as part of a promotion.] The Detox Shampoo by OUAI has completely revitalized my scalp and hair. It smells great, foams and lathers like a dream, rinses well, leaves my scalp feeling refreshed, and gives me beautiful, shiny volume!
    FelinaV
    Did you find this review helpful?
    2 out of 5 stars
    19 May, 2026
    originally posted on influenster.com
    Image

    Not for dry hair

    [This review was collected as part of a promotion.] This shampoo cleans really well and smells great – that rose scent is lovely. But for my hair type, it’s just not a good match. My hair is already dry and frizzy, and after using this, it feels even more dry and frizzy. I think this shampoo is better for people with oily hair or lots of product buildup. If you have dry or damaged hair like mine, this might be too stripping. It works as intended, just not for me.
    BhoomiG
    Did you find this review helpful?
    5 out of 5 stars
    18 May, 2026
    originally posted on http://www.ulta.com
    Image

    Great clarifying shampoo

    I struggle with oily hair and awful water where I live. This helps so much … my scalp feels better and washed in between go longer. I use this 2 times a week and other day use another product
    Nicole
    Did you find this review helpful?
    5 out of 5 stars
    18 May, 2026
    originally posted on influenster.com
    Image

    A need!

    [This review was collected as part of a promotion.] Alongside the repair balm, the detox shampoo gives your hair an ultimate refresh, my hair feels so lightweight now since all that build up is gone. It lathers very nice, and the results work for 3 days depending on your hair type. I would definitely recommend this!
    abbieC
    Did you find this review helpful?
    5 out of 5 stars
    17 May, 2026
    originally posted on influenster.com
    Image

    Amazing cleaner

    [This review was collected as part of a promotion.] I really like this shampoo. It cleans my hair very nicely. The packaging is very chic and post. Ill recommend this to everyone who wants a cleaning shampoo.
    NicoleA
    Did you find this review helpful?
    5 out of 5 stars
    17 May, 2026
    originally posted on http://www.ulta.com
    Image

    5/5

    My hair is chemically treated, never tried this brand before, My hair is super soft. I like they have a smaller size bottle, I rock a pixie cut.
    lia
    Did you find this review helpful?
    5 out of 5 stars
    17 May, 2026
    originally posted on influenster.com
    Image

    I love this shampoo

    [This review was collected as part of a promotion.] I’m obsessed with the lather of this shampoo, from that to the smell to the fact that it actually felt detoxing . I’m obsessed with the feeling of my hair after washing
    TaylorD
    Did you find this review helpful?
    5 out of 5 stars
    16 May, 2026
    originally posted on influenster.com
    Image

    Must have!!

    [This review was collected as part of a promotion.] This has completely changed my haircare routine! The lather is incredibly rich and deeply cleanses my scalp, easily removing all product buildup and excess oil without leaving a single trace of residue. My overall impression is fantastic because it significantly extends the duration between my hair washes. My scalp feels completely refreshed, lightweight, and balanced every single time I use it.
    GeornelizK
    Did you find this review helpful?

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