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OUAI Detox Shampoo - Ulta Beauty - 2 of 4OUAI Detox Shampoo - Ulta Beauty - 3 of 4OUAI Detox Shampoo - Ulta Beauty - 4 of 4
OUAI Detox Shampoo - Ulta Beauty - 1 of 4

OUAI Detox Shampoo - 10 fl oz - Ulta Beauty: Strengthening, Clarifying, All Hair Types, Eucalyptus & Rosemary Scent

$34.00 ($3.40/fluid ounce)

Size10 fl oz

In Stock

Eligible for registries and wish lists

At a glance

About this item

Highlights

  • Cleanses without stripping
  • Removes product buildup
  • Adds softness and shine
  • Cruelty Free
  • Sulfate Free
  • Paraben Free
  • Phthalate Free

Description

This clarifying shampoo deeply cleanses away dirt, oil and product buildup with apple cider vinegar while keratin helps strengthen hair.

Highlighted Ingredients:
CHELATING AGENTS - Helps remove hard water deposits and impurities
APPLE CIDER VINEGAR - Helps exfoliate and remove flakes, residue, and buildup, keeping hair healthy and shiny.
HYDROLYZED KERATIN - Helps soften, smooth frizz and adds shine

How To Use:
•Use DETOX SHAMPOO whenever a deeper cleanse is needed.
•Thoroughly wet hair from roots to ends with lukewarm water. Squeeze out excess moisture.
•Lather a quarter size amount in hands.
•Part hair using fingers and apply as close to the scalp as possible.
•Let sit for 1 to 3 minutes.
•Rinse. Squeeze out excess moisture before applying conditioner.
•Rinse with cold water to close the hair cuticle and add shine.

Scented with Melrose Place – a velvety-rich rose scent infused with a swoon-worthy blend of bergamot, lychee, white musk, champagne and more.

Our bottles & caps are fully recyclable and made with 20% post-consumer recycled materials! This product is silicone, paraben, cruelty, SLS and SLES free.
Scent: Rosemary, Eucalyptus
Hair Type: All Hair Types
Product Warning: Eye irritant
Product Form: Liquid
Beauty Purpose: Clarifying, Strengthening
Net weight: 10 fl oz (US)
TCIN: 82518837
UPC: 815402021290
Item Number (DPCI): 342-03-2899
Origin: Assem USA w/foreign/dom. parts
If the item details aren’t accurate or complete, we want to know about it.

Ingredients:

water / aqua / eau, sodium c14-16 olefin sulfonate, sodium lauroyl methyl isethionate, cocamidopropyl betaine, decyl glucoside, acrylates copolymer, cocamide mipa, fragrance / parfum, polysorbate 20, hydrolyzed keratin, hydroxypropyl guar hydroxypropyltrimonium chloride, vinegar, peg-150 distearate, polyquaternium-7, glycerin, benzophenone-4, sodium chloride, sodium hydroxide, tetrasodium edta, trisodium ethylenediamine disuccinate, isopropyl alcohol, propylene glycol, citric acid, disodium edta, chlorphenesin, sodium benzoate, phenoxyethanol, potassium sorbate, linalool, citronellol, ci 14700 (red 4), ci 19140 (yellow 5), ci 61570 (green 5).

Allergens & Warnings:

WARNING: AVOID CONTACT WITH EYES. IF CONTACT OCCURS, RINSE WELL WITH WATER.

Shipping details

Estimated ship dimensions: 2.28 inches length x 2.32 inches width x 5.67 inches height
Estimated ship weight: 0.8 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
See the return policy for complete information.

Q: Is it RETINOL free? (trying to get pregnant and my OB/GYN advised to stay away from Retinol).

submitted by Ann - 6 months ago
  • A: No, OUAI Detox Shampoo does not contain retinol. For a full list of ingredients, please refer to the ingredients listed under the Label Info section

    submitted byOUAI team - 6 months ago
    Brand expert

Q: Does this work good with dandruff?

submitted by lyiss - 6 months ago
  • A: Detox Shampoo makes a great addition to your routine! It deeply cleanses dirt, oil, and buildup. For dandruff, we suggest our Anti-Dandruff Shampoo — the salicylic acid helps reduce flaking, itching, and irritation. You can even use both for a refreshed, healthy scalp.

    submitted byOUAI team - 6 months ago
    Brand expert

Q: Will it help remove a toner that’s too ashy?

submitted by Kelekena - 9 months ago
  • A: Detox shampoo is safe for all hair types, including color-treated, keratin-treated and Brazilian blowouts. It is free of SLS, SLES, phthalates, and parabens.

    submitted byOUAI team - 9 months ago
    Brand expert

Q: Should I use it with a conditioner? If so which one?

submitted by Chris - 9 months ago
  • A: Yes! You can use whichever OUAI Conditioner or Treatment Masque is most suitable to your hair type: Fine, Medium, or Thick.

    submitted byOUAI team - 9 months ago
    Brand expert

Q: Is this safe for color-treated hair?

submitted by Lesley - 1 year ago
  • A: Yes! Detox Shampoo is free of SLS, SLES, phthalates, and parabens. It is safe for all hair types, including color-treated, keratin-treated and Brazilian blowouts.

    submitted byOUAI team - 1 year ago
    Brand expert

Q: Is it safe to use daily?

submitted by Odx - 1 year ago
  • A: It's important to do what feels best for your hair. Everyone’s cleansing routine is different. Detox Shampoo helps to remove product buildup and hard water deposits. Use it when you feel like you need a deeper cleanse.

    submitted byOUAI team - 1 year ago
    Brand expert

Q: How often should I use this?

submitted by Abigail - 3 years ago
  • A: Once per week to clarify and detox scalp and hair.

    submitted byMR - 2 years ago

Additional product information and recommendations

Guests are saying

The Ouai Detox Shampoo is a highly praised product that effectively cleanses hair without stripping it of moisture. Guests appreciate its ability to remove buildup from styling products and excess oil, leaving hair feeling fresh, soft, and shiny. The pleasant scent and luxurious lather enhance the overall experience, making it a favorite for weekly use. Ideal for those with oily hair or frequent product users, this shampoo is a must-have for a healthy hair routine.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.6 out of 5 stars with 2184 reviews
    73% would recommend
    80 recommendations
    5 out of 5 stars
    7 April, 2026
    originally posted on influenster.com
    Image

    Deep cleans the scalp while keeping hair soft, fre

    [This review was collected as part of a promotion.] This shampoo gives a really deep clean without stripping my hair. It removes buildup and leaves my scalp feeling fresh and light. The scent is clean and pleasant, not too strong. It lathers well, and a small amount goes a long way. After washing, my hair feels soft, not dry, and looks more refreshed and shiny. And I liked consistency.
    MariiaY
    Did you find this review helpful?
    5 out of 5 stars
    7 April, 2026
    originally posted on influenster.com
    Image

    A beauty staple

    [This review was collected as part of a promotion.] I love this I have purchased this in the past and I will continue to do so. I only wash my hair once a week soo need a good shampoo to reset my hair after my dry shampoo days and I would put 6 days a week so I need something that’s going to give me a very squeaky clean scalp feeling.
    MirandaF
    Did you find this review helpful?
    5 out of 5 stars
    6 April, 2026
    originally posted on influenster.com
    Image

    Love it

    [This review was collected as part of a promotion.] I am always looking for the best detox shampoo as my curly hair requires many different products that can clog up my strands. This is one the best ones I have ever used! It made my hair feel clean but didn’t dry me out!
    nicolecmu_4541
    Did you find this review helpful?
    5 out of 5 stars
    6 April, 2026
    originally posted on influenster.com
    Image

    This left my hair the best it has ever looked!

    [This review was collected as part of a promotion.] A little bit goes a very long way! I appreciate the coverage and how easy it was to use! It left my hair feeling incredibly clean and looking the best it ever has.
    IshaV
    Did you find this review helpful?
    5 out of 5 stars
    5 April, 2026
    originally posted on influenster.com
    Image

    Lightweight, effective, and leaves hair clean and

    [This review was collected as part of a promotion.] I tried the OUAI Detox Shampoo and love it’s lightweight, gel-like consistency that lathers well. The ingredients feel clarifying yet gentle effectively removing buildup without stripping my hair. Application is easy and refreshing, and after rinsing, my scalp feels clean while my hair looks soft, shiny, and full of live.
    YiselO
    Did you find this review helpful?
    5 out of 5 stars
    4 April, 2026
    originally posted on influenster.com
    Image

    healthier shinier

    [This review was collected as part of a promotion.] the ouai detox shampoo is amazing! i love how the product truly gets all the unnecessary junk on my scalp out and makes it feel and look cleaner healthier helps it grow faster longer be shinier and i will be buying this once i run out. my hair feels better looks better
    MaryS
    Did you find this review helpful?
    5 out of 5 stars
    4 April, 2026
    originally posted on influenster.com
    Image

    Soft and shiny hair

    [This review was collected as part of a promotion.] I’ve been using the ouai detox shampoo And hair mask , and I’m honestly impressed. My hair feels incredibly soft And looks shine after use , I love it
    BerolinF
    Did you find this review helpful?
    5 out of 5 stars
    4 April, 2026
    originally posted on influenster.com
    Image

    New favorite shampoo

    [This review was collected as part of a promotion.] This is a Quality detox shampoo. I love the packaging, as the bottle looks nice in my shower. As for the product, It gets rid of the sweat and product that builds up in my hair. Also, has the amazing signature OAUI scent!
    HeatherK
    Did you find this review helpful?
    5 out of 5 stars
    4 April, 2026
    originally posted on influenster.com
    Image

    A powerful weekly reset shampoo that deeply cleans

    [This review was collected as part of a promotion.] I’ve using this product for a bit now and it definitely lives up to the deep clean. It’s designed to remove buildup from products, oils and ever hard water and you can really feel freshness after just one wash .
    AlexaC
    Did you find this review helpful?
    5 out of 5 stars
    4 April, 2026
    originally posted on influenster.com
    Image

    Detox Shampoo 🧴

    [This review was collected as part of a promotion.] The detox shampoo is such a staple in my hair care routine. It leaves my hair feeling super clean without feeling dry and stripped. Love using this especially when I have extra product build up.
    AshleyS
    Did you find this review helpful?
    5 out of 5 stars
    4 April, 2026
    originally posted on influenster.com
    Image

    Perfect for a hair reset

    [This review was collected as part of a promotion.] I really like the OUAI Detox Shampoo It gives my hair a deep clean and removes all the buildup without making it feel dry. My hair feels super fresh after using it and my hair looks cleaner shinier and more bouncy. A little goes a long way, so you don’t need much at all. It’s perfect when my hair needs a reset.
    KarlaH
    Did you find this review helpful?
    5 out of 5 stars
    4 April, 2026
    originally posted on influenster.com
    Image

    Very impressed!

    [This review was collected as part of a promotion.] I was so impressed with this shampoo! I’ve used so many shampoos where after getting out of the shower my hair still feels dirty. This product made my hair feel super fresh and shiny! I have very thick hair and it cleansed my scalp all the way to the root. I will be buying this again once I’m done with this bottle.
    PatriceF
    Did you find this review helpful?
    5 out of 5 stars
    4 April, 2026
    originally posted on influenster.com
    Image

    Og detox shampoo

    [This review was collected as part of a promotion.] This is my favorite detox shampoo! It clarifies without stripping my hair. I have thin and colored hair and this works great. I have oily scalp too so tris is gentle enough to use a few times a week. Beautiful product.
    AshlynnD
    Did you find this review helpful?
    5 out of 5 stars
    3 April, 2026
    originally posted on influenster.com
    Image

    This is amazing, would repurchase!

    [This review was collected as part of a promotion.] Love love love this shampoo! I had purchased it prior to receiving and would repurchase again! It does such a good job or truly cleaning my hair when it’s greasy.
    sophiaP
    Did you find this review helpful?
    5 out of 5 stars
    3 April, 2026
    originally posted on influenster.com
    Image

    Love it!

    [This review was collected as part of a promotion.] I love this shampoo I like that the application is super easy and clean , the texture that leaves on my hair and over anything the value and the results that this has give to my hair it helps with hair longevity and keeping your hair healthy.
    PaulinaH
    Did you find this review helpful?
    5 out of 5 stars
    3 April, 2026
    originally posted on influenster.com
    Image

    This makes my hair feel SO clean

    [This review was collected as part of a promotion.] This shampoo really lives up to its name! I have incorporated this into my routine using it twice a week instead of my previous clarifying shampoo, and the results are great. It smells so fresh and clean, lathers really really well, and does a fantastic job of cleaning my scalp. Like I genuinly feel “squeaky clean” after shampooing with this! My scalp is very oily, and this helps a lot to “reset” it and get rid of any oils and old product build-ups. I would not suggest this as a daily use shampoo though, but as someone with a very oily scalp, using this twice a week has been the perfect spot to have the cleanest feeling hair without much dryness. My husband has a pretty dry scalp but uses a lot of hair products like pomades and gels, and he incorporated this into his routine as well using it once a week. With this shampoo, since it’s a clarifying shampoo, you have to make sure that you condition really well as to not dry out your hair too much, but I think that’s expected since this seems to actually detox your hair better than other clarifying shampoos out there. 10/10 for this shampoo!!
    VictoriaD
    Did you find this review helpful?
    5 out of 5 stars
    3 April, 2026
    originally posted on influenster.com
    Image

    One of my favorite clarifying shampoos

    [This review was collected as part of a promotion.] I really love this clarifying shampoo, I find that it gets my hair clean on one shampoo, when usually I have to do a wash rinse wash routine with other shampoos. I can usually get 3-4 days after washing with this detox shampoo. It doesn’t dry out my scalp either which can be a concern with a lot of clarifying shampoos, so I use this once every two weeks. You also don’t need a ton of product so I feel like this will last quite a while too. The scent is a nice and light floral that doesn’t linger and the lather is really nice
    CaseyM
    Did you find this review helpful?
    5 out of 5 stars
    3 April, 2026
    originally posted on influenster.com
    Image

    Favorite product

    [This review was collected as part of a promotion.] The shampoo is so nice with lathers into hair very easily and truly cleans the hair deep because it’s a detoxing shampoo which detoxes needed for better hair
    MarinaK
    Did you find this review helpful?
    5 out of 5 stars
    3 April, 2026
    originally posted on influenster.com
    Image

    Love the deep cleanse without stripping my hair!

    [This review was collected as part of a promotion.] I’ve been using the OUAI Detox Shampoo for about 3 years now, and it’s one of those products I keep coming back to. I use it every 2 weeks as a reset shampoo when my hair feels like it has buildup from oils, products, or just needs a deeper cleanse. It always leaves my scalp feeling really fresh and my hair feeling clean without that stripped, overly dry feeling that some detox shampoos can give. The detox shampoo, it makes my hair feel like I’m getting both that deep-clean reset and some extra care for dryness or damage. Overall, this feels like a really necessary step for balancing clean scalp
    SriSowmyaM
    Did you find this review helpful?
    5 out of 5 stars
    3 April, 2026
    originally posted on influenster.com
    Image

    Feels so clean

    [This review was collected as part of a promotion.] I have been using this once a week and have found it really great at helping my scalp clear. I get a lot of build up from using so much hair sprays and hair perfumes and after I use this, my hair instantly feels so much healthier
    JosephineG
    Did you find this review helpful?

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