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e.l.f. Power Grip Primer - Clear 0.811 fl oz: Hyaluronic Acid, Vegan, Liquid, Normal Skin - 2 of 4e.l.f. Power Grip Primer - Clear 0.811 fl oz: Hyaluronic Acid, Vegan, Liquid, Normal Skin - 3 of 4e.l.f. Power Grip Primer - Clear 0.811 fl oz: Hyaluronic Acid, Vegan, Liquid, Normal Skin - 4 of 4
e.l.f. Power Grip Primer - Clear 0.811 fl oz: Hyaluronic Acid, Vegan, Liquid, Normal Skin - 1 of 4

e.l.f. Power Grip Primer - Clear 0.811 fl oz: Hyaluronic Acid, Vegan, Liquid, Normal Skin

$11.00

In Stock

Eligible for registries and wish lists

At a glance

About this item

Highlights

  • Gel-based, hydrating face primer
  • Gel formula grips makeup for long-lasting, all-day wear
  • Moisturizes, preps, and gives skin a natural finish
  • Enriched with Hyaluronic Acid to retain moisture for a plump complexion
  • Goes on clear with a translucent finish for all skin types and skin tones
  • Non-comedogenic (does not clog pores!)
  • 100% vegan, cruelty-free, e.l.f. is Leaping Bunny Certified.

Description

Power Grip Primer is #1 Primer in America.*

Your makeup? It’s not going anywhere. e.l.f. Cosmetics Power Grip Face Primer grabs hold of your makeup all day long, while giving skin a smooth complexion. The formula is enriched with beneficial ingredient Hyaluronic Acid to moisturize, prep, and smoothes to perfection, improving the look and feel of your skin. The gel-based primer goes on clear, making it the ideal makeup application base for all skin types and skin tones.

Why you'll love it:
• Gel primer formula grips makeup for long-lasting, all-day wear
• Gives skin a natural finish
• Enriched with hydrating ingredient Hyaluronic Acid
• Translucent finish works on all skin types and skin tones
• Non-comedogenic (does not clog pores!)

Key Ingredients:
• Hyaluronic Acid - Helps skin retain moisture for a plump complexion

Great for: All skin types

All e.l.f. products are free from phthalates, parabens, nonylphenol ethoxylates, triclosan, triclocarban, and hydroquinone.

Proud to be 100% vegan, cruelty-free, and Leaping Bunny Certified. Because kindness is chic.

This product is made in a Fair-Trade Certified factory.

Source: The NPD Group/U.S. Prestige Beauty Total Measured Market, Face Primer Product Sales, 12 months ending December 2022 and Nielsen U.S. xAOC, Cosmetics Category, Face Makeup Segment, Primer Type, L52 weeks ending 12.31.22
Suggested Age: 10 Years and Up
Health Facts: Vegan, Contains Hyaluronic Acid
Color Palette: Translucent
Skin Tone: All Skin Tones
Product Form: Liquid
Sustainability Claims: Cruelty-Free
Beauty Purpose: Priming
Recommended Skin Type: Normal
Net weight: .81 fl oz (US)
Features: Long Lasting
TCIN: 83714968
UPC: 609332828469
Item Number (DPCI): 052-16-2408
Origin: Imported
If the item details aren’t accurate or complete, we want to know about it.

Ingredients:

water (aqua), butylene glycol, glycerin, peg-150 distearate, polysorbate 80, niacinamide, rosmarinus officinalis (rosemary) leaf water, melissa officinalis flower/leaf/stem water, mentha piperita (peppermint) leaf water, sodium hyaluronate, sodium ascorbyl phosphate, menthol, pentylene glycol, propylene glycol, peg-240/hdi copolymer bis-decyltetradeceth-20 ether, peg-40 hydrogenated castor oil, phenoxyethanol, ethylhexylglycerin, caprylyl glycol, disodium edta, trideceth-9, 1.2-hexanediol may contain: blue 1 (ci 42090), yellow 5 (ci 19140).

Shipping details

Estimated ship dimensions: 5.97 inches length x 1.57 inches width x 0.98 inches height
Estimated ship weight: 0.1 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
See the return policy for complete information.

Q: Which ones is better this one or the pink one

submitted by V - 6 months ago
  • A: I’ve tried both and found this one is more sticky/tacky. But the pink one holds makeup well but is less sticky/tacky

    submitted byCutesygirly - 3 months ago
  • A: Hey, Great question! Both are great options to help make your makeup last longer. The original e.l.f. Power grip primer is infused with Hyaluronic Acid to retain moisture for a plump complexion. The pink is infused with 4% niacinamide to help even out skin tone and brighten the look of dullness. For real-time answers to all your beauty questions, use the “Chat with a Virtual Beauty Consultant” button on any beauty product page. https://www.target.com/c/beauty/-/N-55r1x

    submitted byTarget Beauty Consulting - 6 months ago
    Brand expert

Q: Does this primer work well with baked powder foundation?

submitted by LM - 1 year ago
  • A: YESSSSSSSSSSSSS!!!!!!!!!!!!!

    submitted byCutesygirly - 3 months ago
  • A: Hey, Great question! The e.l.f. power grip gel-based primer goes on clear, making it the ideal makeup application base for all skin types and skin tones. For real-time answers to all your beauty questions, use the “Chat with a Virtual Beauty Consultant” button on any beauty product page.

    submitted byTarget Beauty Consulting - 1 year ago
    Brand expert

Q: Will this product prevent makeup from rubbing off onto clothes?

submitted by Name1 - 3 years ago
  • A: No, primers are generally for underneath makeup. You want a fixing/setting spray. The e.l.f. setting spray is pretty decent, so I'd recommend giving that a try.

    submitted bysgmach - 3 years ago
  • A: This will grip your makeup for smooth application and long wear, but we suggest a setting spray in addition to prevent transfer.

    submitted byThe Elf Team - 3 years ago
    Brand expert

Q: can this be used on the eye lid?

submitted by Pam - 3 years ago
  • A: This product is not specified for use on eyelids.

    submitted bythe e.l.f. team - 3 years ago
    Brand expert
  • A: Yes it can when using eye makeup like shadow and liner. Make sure it doesn’t get in your eye though

    submitted byCutesygirly - 3 months ago

Q: What is the key benefit of Hyaluronic Acid in this primer?

submitted by AI Shopping Assistant - 3 months ago
  • A: Hyaluronic Acid helps the skin retain moisture, resulting in a plump and hydrated complexion.

    submitted byAI Shopping Assistant - 3 months ago
    Ai generated

Q: What finish does the Power Grip Primer provide?

submitted by AI Shopping Assistant - 3 months ago
  • A: The primer goes on clear and offers a translucent finish suitable for all skin types and tones.

    submitted byAI Shopping Assistant - 3 months ago
    Ai generated

Q: Does this primer contain any harmful ingredients?

submitted by AI Shopping Assistant - 3 months ago
  • A: No, it's free from phthalates, parabens, and other harmful chemicals, promoting a healthier makeup experience.

    submitted byAI Shopping Assistant - 3 months ago
    Ai generated

Q: What makes this primer suitable for all ages?

submitted by AI Shopping Assistant - 3 months ago
  • A: Its gentle, hydrating formula is recommended for individuals aged 10 years and up, making it versatile.

    submitted byAI Shopping Assistant - 3 months ago
    Ai generated

Q: Is the primer safe for sensitive skin types?

submitted by AI Shopping Assistant - 3 months ago
  • A: Yes, the primer is non-comedogenic and formulated to be safe and effective for all skin types.

    submitted byAI Shopping Assistant - 3 months ago
    Ai generated

Q: My mom says that i should not wear pirmer because its for people who wear lots of makeup. My makeup normally wears off during the day. Do you think this could fix my problem?

submitted by Natali - 4 months ago
  • A: Hey Natali, Great question! Yes, the e.l.f. Power Grip Primer grips makeup for a long-lasting, all-day wear! For real-time answers to all your beauty questions, use the “Chat with a Virtual Beauty Consultant” button on any beauty product page. https://www.target.com/c/beauty/-/N-55r1x

    submitted byTarget Beauty Consulting - 4 months ago
    Brand expert

Additional product information and recommendations

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Guests are saying

The e.l.f. Power Grip Primer is a standout product that effectively enhances makeup longevity while providing a smooth, hydrated base. Guests appreciate its lightweight, slightly tacky texture that grips makeup securely, ensuring a flawless finish throughout the day. Many highlight its affordability and performance, comparing it favorably to high-end primers. With its ability to create a dewy look and improve foundation application, this primer has become a must-have in many beauty routines.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.7 out of 5 stars with 19146 reviews
    easy to apply: 4.51 out of 5
    easy to remove: 4.55 out of 5
    long lasting: 4.29 out of 5
    quality: 4.13 out of 5
    value: 4.21 out of 5
    73% would recommend
    372 recommendations
    4 out of 5 stars
    14 May, 2026
    originally posted on influenster.com
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    Works fine

    [This review was collected as part of a promotion.] Kept my makeup on all day, very sticky to get on and has a strange residue. Definitely did the job though. Left my skin with a natural look. No pilling
    GiannaG
    Did you find this review helpful?
    5 out of 5 stars
    14 May, 2026
    originally posted on influenster.com
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    Super Grip and stays on

    [This review was collected as part of a promotion.] The elf power grip primer is an affordable primer that gives the skin a tacky feel which helps makeup grip onto the skin. My foundation applies smoothly over it and blends easily. It leaves the skin looking fresh, hydrated, naturally glowy without feeling greasy.
    MaritzaA
    Did you find this review helpful?
    4 out of 5 stars
    14 May, 2026Verified purchase
    • Skin tone: Medium
    • Skin type: Dry

    (no review title)

    Like how foundation went in after using elf primer
    Smiith and silky
    Did you find this review helpful?
    3 out of 5 stars
    14 May, 2026
    originally posted on influenster.com
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    Unfortunate

    [This review was collected as part of a promotion.] Same as the spray - this is too sticky :( I have to use more concealer whenever I use this. It does keep everything on for longer but I end up feeling caked.
    KristenC
    Did you find this review helpful?
    5 out of 5 stars
    14 May, 2026
    originally posted on influenster.com
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    GRIP!

    [This review was collected as part of a promotion.] Oooo baby! I love this, it’s literally like super glue for your face and makeup. When it says grip you better believe it means it. It’ll have you holding all day!
    ChristinaB
    Did you find this review helpful?
    5 out of 5 stars
    13 May, 2026
    originally posted on influenster.com
    Image

    Holds like no other primer and affordable.

    [This review was collected as part of a promotion.] Holds on like no other primer and feels smooth on my skin. Drys fast and was easy to use .elf continues to produce high quality products that doesn’t attack your wallet.
    JenniferK
    Did you find this review helpful?
    5 out of 5 stars
    13 May, 2026
    originally posted on influenster.com
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    Great primer for a good price

    [This review was collected as part of a promotion.] Literally my favorite primer ever. It goes on so smooth and makes my makeup last all day long. Plus it’s budget friendly which makes it great for anyone!
    MollieW
    Did you find this review helpful?
    4 out of 5 stars
    13 May, 2026
    originally posted on influenster.com
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    Good grip but takes some technique

    [This review was collected as part of a promotion.] I really liked how this primer kept my makeup looking fresh throughout the day. Once everything finally set properly, my BB cream stayed in place and looked smooth for hours without separating or fading. My challenge was during application. I followed the directions, applied the Power Grip Primer, waited about 30 seconds and then used my BB cream (Miracle Skin Perfector). At first the makeup applied unevenly and became slightly micro-crumbly, almost like it was pilling. I had to spend extra time blending and really working it into the skin to smooth everything out. What helped me: - use a very thin layer of primer - let it become tacky, not fully dry - press or pat foundation/ BB cream on instead of rubbing immediately - using less product overall gives a smoother finish After I adjusted the application the primer performed great and really helped my makeup last all day.
    NinaD
    Did you find this review helpful?
    5 out of 5 stars
    12 May, 2026
    originally posted on influenster.com
    Image

    Great Gripping Primer for Long-Lasting Makeup

    [This review was collected as part of a promotion.] I’ve been using the e.l.f power grip primer for a few days now, and it really helps my makeup stay in place much longer throughout the day.the texture is slightly tacky at first, which is exactly what makes foundation and concealer grip so well onto the skin The tone is clear so it blends into the skin without leaving any white cast or changing the color of my makeup which I really like For sensitivity my skin can be a little reactive with some primers but this one didn’t cause irritation redness or breakouts .it felt lightweight and comfortable all day The scent is very minimal almost fragrance free which is perfect if you don’t like heavily scented face products
    GabrielaV
    Did you find this review helpful?
    4 out of 5 stars
    12 May, 2026
    originally posted on influenster.com
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    So good!

    [This review was collected as part of a promotion.] Great primer! I have very sensitive skin and this doesn't irritate it at all. You don't need a whole lot to get that grippy effect that your make up holds on to. I don't notice any pilling from the formula. This primer helps to keep my make up looking fresh, as opposed to not wearing a primer underneath. I recommend!
    CortneyT
    Did you find this review helpful?
    5 out of 5 stars
    12 May, 2026
    originally posted on influenster.com
    Image

    Went on smooth and kept my makeup on all night!

    [This review was collected as part of a promotion.] I loved this primer! It felt smooth going on and you could definitely tell it was going to have a good grip on your makeup! My makeup lasted all night and I will be using this as my go to primer from now on!
    ElizabethT
    Did you find this review helpful?
    5 out of 5 stars
    12 May, 2026
    originally posted on influenster.com
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    Love it

    [This review was collected as part of a promotion.] Great primer! Makes my foundation stick throughout the day! Very easy to apply and I love how the packaging is easy to travel with! One of my new favorites
    SherbanoM
    Did you find this review helpful?
    5 out of 5 stars
    12 May, 2026
    originally posted on influenster.com
    Image

    Primer that makes foundation last

    [This review was collected as part of a promotion.] Holy grail primer! The texture feels very hydration I like to think of it as a second primer. At first, it feels wet but once it dries it leaves your skin feeling soft and even. Very easy to blend out too and makes my makeup last. Love it.
    BriannaG
    Did you find this review helpful?
    5 out of 5 stars
    12 May, 2026
    originally posted on influenster.com
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    Keep your makeup all day

    [This review was collected as part of a promotion.] My pores got filled up and my makeup stay all day long. It didn’t dry my skin out but instead keep it look flawless . I love it for a long day out in summer
    AnnN
    Did you find this review helpful?
    5 out of 5 stars
    12 May, 2026
    originally posted on influenster.com
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    Loving it

    [This review was collected as part of a promotion.] Couldn't ask for better protection for the times I need it the most. The primer is weightless and durable in the south Texas heat. Held a tight grip on my foundation. Was able to evenly spread it all over without hesitation. For a product that works like the expensive brands for more than half the price.
    JacquelineS
    Did you find this review helpful?
    5 out of 5 stars
    12 May, 2026
    originally posted on influenster.com
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    Love this primer, it’s my favorite 😍

    [This review was collected as part of a promotion.] This is my first favorite, it makes my makeup last too long that it fixes very well to the skin. When you apply it, the skin is too Glow and looks hydrated and the price quality is spectacular. It’s a must-see in my makeup kit.
    AngelicaA
    Did you find this review helpful?
    5 out of 5 stars
    11 May, 2026
    originally posted on influenster.com
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    Best Primer

    [This review was collected as part of a promotion.] This power grip primer is all you need for your makeup to last all day. It works great if you have oily skin. Love how easy it is to use and how well it's grips.
    RuthM
    Did you find this review helpful?
    5 out of 5 stars
    11 May, 2026
    originally posted on influenster.com
    Image

    Long-Lasting Primer That Keeps Makeup Smooth All D

    [This review was collected as part of a promotion.] This primer keeps makeup in place all day, feels lightweight on the skin, and gives a smooth flawless finish. Great quality for the price and little product goes a long way.
    ClaudiaV
    Did you find this review helpful?
    4 out of 5 stars
    11 May, 2026
    originally posted on influenster.com
    Image

    Very sticky

    [This review was collected as part of a promotion.] It is very sticky but in a good way, it doesn’t feel greasy or oily on the skin and helps my makeup blend like butter, lasting all day without moving.
    JaquelineL
    Did you find this review helpful?
    4 out of 5 stars
    11 May, 2026
    originally posted on influenster.com
    Image

    Great sticky primer

    [This review was collected as part of a promotion.] I really like this primer! It is really sticky but once dried and it leaves no residue. It works wonders for my skin and makes my makeup incredibly smooth.
    LiviaV
    Did you find this review helpful?

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