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e.l.f. Power Grip Primer - Clear 0.811 fl oz: Hyaluronic Acid, Vegan, Liquid, Normal Skin - 2 of 4e.l.f. Power Grip Primer - Clear 0.811 fl oz: Hyaluronic Acid, Vegan, Liquid, Normal Skin - 3 of 4e.l.f. Power Grip Primer - Clear 0.811 fl oz: Hyaluronic Acid, Vegan, Liquid, Normal Skin - 4 of 4
e.l.f. Power Grip Primer - Clear 0.811 fl oz: Hyaluronic Acid, Vegan, Liquid, Normal Skin - 1 of 4

e.l.f. Power Grip Primer - Clear 0.811 fl oz: Hyaluronic Acid, Vegan, Liquid, Normal Skin

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At a glance

About this item

Highlights

  • Gel-based, hydrating face primer
  • Gel formula grips makeup for long-lasting, all-day wear
  • Moisturizes, preps, and gives skin a natural finish
  • Enriched with Hyaluronic Acid to retain moisture for a plump complexion
  • Goes on clear with a translucent finish for all skin types and skin tones
  • Non-comedogenic (does not clog pores!)
  • 100% vegan, cruelty-free, e.l.f. is Leaping Bunny Certified.

Description

Power Grip Primer is #1 Primer in America.*

Your makeup? It’s not going anywhere. e.l.f. Cosmetics Power Grip Face Primer grabs hold of your makeup all day long, while giving skin a smooth complexion. The formula is enriched with beneficial ingredient Hyaluronic Acid to moisturize, prep, and smoothes to perfection, improving the look and feel of your skin. The gel-based primer goes on clear, making it the ideal makeup application base for all skin types and skin tones.

Why you'll love it:
• Gel primer formula grips makeup for long-lasting, all-day wear
• Gives skin a natural finish
• Enriched with hydrating ingredient Hyaluronic Acid
• Translucent finish works on all skin types and skin tones
• Non-comedogenic (does not clog pores!)

Key Ingredients:
• Hyaluronic Acid - Helps skin retain moisture for a plump complexion

Great for: All skin types

All e.l.f. products are free from phthalates, parabens, nonylphenol ethoxylates, triclosan, triclocarban, and hydroquinone.

Proud to be 100% vegan, cruelty-free, and Leaping Bunny Certified. Because kindness is chic.

This product is made in a Fair-Trade Certified factory.

Source: The NPD Group/U.S. Prestige Beauty Total Measured Market, Face Primer Product Sales, 12 months ending December 2022 and Nielsen U.S. xAOC, Cosmetics Category, Face Makeup Segment, Primer Type, L52 weeks ending 12.31.22
Suggested Age: 10 Years and Up
Health Facts: Vegan, Contains Hyaluronic Acid
Color Palette: Translucent
Skin Tone: All Skin Tones
Product Form: Liquid
Sustainability Claims: Cruelty-Free
Beauty Purpose: Priming
Recommended Skin Type: Normal
Net weight: .81 fl oz (US)
Features: Long Lasting
TCIN: 83714968
UPC: 609332828469
Item Number (DPCI): 052-16-2408
Origin: Imported
If the item details aren’t accurate or complete, we want to know about it.

Ingredients:

water (aqua), butylene glycol, glycerin, peg-150 distearate, polysorbate 80, niacinamide, rosmarinus officinalis (rosemary) leaf water, melissa officinalis flower/leaf/stem water, mentha piperita (peppermint) leaf water, sodium hyaluronate, sodium ascorbyl phosphate, menthol, pentylene glycol, propylene glycol, peg-240/hdi copolymer bis-decyltetradeceth-20 ether, peg-40 hydrogenated castor oil, phenoxyethanol, ethylhexylglycerin, caprylyl glycol, disodium edta, trideceth-9, 1.2-hexanediol may contain: blue 1 (ci 42090), yellow 5 (ci 19140).

Shipping details

Estimated ship dimensions: 1.14 inches length x 1.51 inches width x 5.71 inches height
Estimated ship weight: 0.1 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
See the return policy for complete information.

Q: Which ones is better this one or the pink one

submitted by V - 4 months ago

  • A: I’ve tried both and found this one is more sticky/tacky. But the pink one holds makeup well but is less sticky/tacky

    submitted byCutesygirly - 1 month ago

  • A: Hey, Great question! Both are great options to help make your makeup last longer. The original e.l.f. Power grip primer is infused with Hyaluronic Acid to retain moisture for a plump complexion. The pink is infused with 4% niacinamide to help even out skin tone and brighten the look of dullness. For real-time answers to all your beauty questions, use the “Chat with a Virtual Beauty Consultant” button on any beauty product page. https://www.target.com/c/beauty/-/N-55r1x

    submitted byTarget Beauty Consulting - 4 months ago
    Brand expert

Q: Does this primer work well with baked powder foundation?

submitted by LM - 1 year ago

  • A: YESSSSSSSSSSSSS!!!!!!!!!!!!!

    submitted byCutesygirly - 1 month ago

  • A: Hey, Great question! The e.l.f. power grip gel-based primer goes on clear, making it the ideal makeup application base for all skin types and skin tones. For real-time answers to all your beauty questions, use the “Chat with a Virtual Beauty Consultant” button on any beauty product page.

    submitted byTarget Beauty Consulting - 1 year ago
    Brand expert

Q: Will this product prevent makeup from rubbing off onto clothes?

submitted by Name1 - 3 years ago

  • A: No, primers are generally for underneath makeup. You want a fixing/setting spray. The e.l.f. setting spray is pretty decent, so I'd recommend giving that a try.

    submitted bysgmach - 3 years ago

  • A: This will grip your makeup for smooth application and long wear, but we suggest a setting spray in addition to prevent transfer.

    submitted byThe Elf Team - 3 years ago
    Brand expert

Q: can this be used on the eye lid?

submitted by Pam - 3 years ago

  • A: This product is not specified for use on eyelids.

    submitted bythe e.l.f. team - 3 years ago
    Brand expert

  • A: Yes it can when using eye makeup like shadow and liner. Make sure it doesn’t get in your eye though

    submitted byCutesygirly - 1 month ago

Q: What is the key benefit of Hyaluronic Acid in this primer?

submitted by AI Shopping Assistant - 1 month ago

  • A: Hyaluronic Acid helps the skin retain moisture, resulting in a plump and hydrated complexion.

    submitted byAI Shopping Assistant - 1 month ago
    Ai generated

Q: What finish does the Power Grip Primer provide?

submitted by AI Shopping Assistant - 1 month ago

  • A: The primer goes on clear and offers a translucent finish suitable for all skin types and tones.

    submitted byAI Shopping Assistant - 1 month ago
    Ai generated

Q: Does this primer contain any harmful ingredients?

submitted by AI Shopping Assistant - 1 month ago

  • A: No, it's free from phthalates, parabens, and other harmful chemicals, promoting a healthier makeup experience.

    submitted byAI Shopping Assistant - 1 month ago
    Ai generated

Q: What makes this primer suitable for all ages?

submitted by AI Shopping Assistant - 1 month ago

  • A: Its gentle, hydrating formula is recommended for individuals aged 10 years and up, making it versatile.

    submitted byAI Shopping Assistant - 1 month ago
    Ai generated

Q: Is the primer safe for sensitive skin types?

submitted by AI Shopping Assistant - 1 month ago

  • A: Yes, the primer is non-comedogenic and formulated to be safe and effective for all skin types.

    submitted byAI Shopping Assistant - 1 month ago
    Ai generated

Q: My mom says that i should not wear pirmer because its for people who wear lots of makeup. My makeup normally wears off during the day. Do you think this could fix my problem?

submitted by Natali - 2 months ago

  • A: Hey Natali, Great question! Yes, the e.l.f. Power Grip Primer grips makeup for a long-lasting, all-day wear! For real-time answers to all your beauty questions, use the “Chat with a Virtual Beauty Consultant” button on any beauty product page. https://www.target.com/c/beauty/-/N-55r1x

    submitted byTarget Beauty Consulting - 2 months ago
    Brand expert
See all questions (26)

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Guests are saying

The e.l.f. Power Grip Primer is a standout product that effectively enhances makeup longevity while providing a smooth, dewy finish. Guests appreciate its gel-like texture, which grips makeup securely, making it suitable for various skin types. Many find it versatile enough to use as a brow gel, and its affordability adds to its appeal. Overall, this primer is a must-have for anyone looking to achieve a flawless makeup look that lasts all day.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.7 out of 5 stars with 17460 reviews
    easy to apply: 4.52 out of 5
    easy to remove: 4.56 out of 5
    long lasting: 4.3 out of 5
    quality: 4.14 out of 5
    value: 4.21 out of 5
    74% would recommend
    371 recommendations
    5 out of 5 stars
    30 March, 2026Verified purchase
    • Hair color: Brunette
    • Eye color: Black
    • Skin concern: Uneven skin tone, Dark circles, Blackheads, Puffiness
    • Skin type: Dry
    • Skin tone: Medium

    (no review title)

    Perfect primer for my makeup
    Savannah
    Did you find this review helpful?
    2 out of 5 stars
    22 March, 2026
    originally posted on elfcosmetics.com
    Image

    Tooo sticky for my liking

    I had to toss it. Felt like putting honey on my skin. I sweat a lot and my make-up would pill up and separate. Tried again. 3rd time it went in the trash.
    Shelleneg
    Did you find this review helpful?
    3 out of 5 stars
    22 March, 2026
    originally posted on elfcosmetics.com
    Image

    works ok. sticky

    works ok. sticky. not a mandatory product for my routine.
    momoommm
    Did you find this review helpful?
    5 out of 5 stars
    20 March, 2026
    originally posted on elfcosmetics.com
    Image

    An absolute must have!

    I use this product daily I will say it definitely makes your makeup more glowy which I love.
    ashley727238
    Did you find this review helpful?
    5 out of 5 stars
    19 March, 2026
    originally posted on elfcosmetics.com
    Image

    So good

    Love it use it e every day. Gives u a glowy look. Wish it was cheaper tho but other than that recommend
    ninahj3319
    Did you find this review helpful?
    5 out of 5 stars
    18 March, 2026
    originally posted on elfcosmetics.com
    Image

    Would recommend

    I love this primer its soo stick on the face which means ur makeup will apply of better honestly its better than the high end primers
    DaniaAa17
    Did you find this review helpful?
    5 out of 5 stars
    18 March, 2026
    originally posted on elfcosmetics.com
    Image

    Gorilla Grip

    I used this project once and It had my foundation glued to my face.. it didn’t budge for hours. Although its not fun to get on your hands so wear gloves :)
    BarkBoy2003
    Did you find this review helpful?
    4 out of 5 stars
    17 March, 2026
    originally posted on elfcosmetics.com
    Image

    Works all day

    Stays all day and keeps the makeup on. Love the product. Would buy again
    Nishi145
    Did you find this review helpful?
    5 out of 5 stars
    17 March, 2026
    originally posted on elfcosmetics.com
    Image

    Effective!

    It really works, one of my favorite primer for long lasting makeup.
    Millie1901
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    17 March, 2026
    • Skin concern: Aging
    • Hair color: Red
    • Skin tone: Medium
    • Eye color: Brown
    • Skin type: Oily

    Foundation last longer

    I been using it for the past year, I saw a video about it on social media and get emails as well so I tried it and love it.
    Letty
    easy to apply: 4 out of 5
    easy to remove: 5 out of 5
    long lasting: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    16 March, 2026
    originally posted on elfcosmetics.com
    Image

    Fab!

    Stays all day, a little goes a long way. Would recommend
    Micheal03
    Did you find this review helpful?
    5 out of 5 stars
    15 March, 2026
    originally posted on elfcosmetics.com
    Image

    Gets the jobs done

    It works great! No bad smell, no horrible texture! Does exactly what it need
    marisaaaaaa
    Did you find this review helpful?
    5 out of 5 stars
    15 March, 2026
    originally posted on elfcosmetics.com
    Image

    Amazing

    My favorite primer for life, I don't change it for anything
    pichy
    Did you find this review helpful?
    4 out of 5 stars
    14 March, 2026
    originally posted on elfcosmetics.com
    Image

    Sticky

    Makeup applies perfectly and lasts all day but if you have oily skin and don’t like the feel of a heavy sticky primer then maybe skip out on this one and try the matte one elf does.
    person202
    Did you find this review helpful?
    5 out of 5 stars
    13 March, 2026
    originally posted on elfcosmetics.com
    Image

    power grip primer

    ugh i noticed the hugest difference when i stopped using, so i need to repurchase asap! super sticky, holds my makeup all day!
    marissavillegas1
    Did you find this review helpful?
    5 out of 5 stars
    12 March, 2026
    originally posted on elfcosmetics.com
    Image

    Good

    it is super sticky and keeps my make up on all day long!
    Joanna1
    Did you find this review helpful?
    4 out of 5 stars
    12 March, 2026
    originally posted on elfcosmetics.com
    Image

    Works great

    I like this it has helped me before I apply makeup. My skin is dry so this helps keep the makeup smooth.
    nelly90s baby
    Did you find this review helpful?
    5 out of 5 stars
    12 March, 2026
    originally posted on elfcosmetics.com
    Image

    This is a great product

    It stays in all day which is perfect because I do competitive dance and I have a lot of dances
    Casse
    Did you find this review helpful?
    5 out of 5 stars
    12 March, 2026
    originally posted on elfcosmetics.com
    Image

    Great product 👌

    This is a perfect every day primer and will help your makeup stay on all day
    Cassie425
    Did you find this review helpful?
    5 out of 5 stars
    11 March, 2026
    originally posted on elfcosmetics.com
    Image

    Fab

    Absolutely amazing Primer Tacky and lasts all day and the formula is great for sensitive and acne-prone skin.great formula
    Alex2
    Did you find this review helpful?

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