Garnier Olia Brilliant Color - 4.0 Dark Brown: Permanent Hair Color, Ammonia-Free, Vegan
$9.99 ($1.59/fluid ounce)See 1 deal for this item
Color FamilyBrown
Color4.0 Dark Brown
In Stock
Eligible for registries and wish lists
Available deals
$5 Target GiftCard with $30 beauty products purchase
In-store or Online ∙ Show items and details
About this item
Additional product information and recommendations
Discover more options
- $8.99$5 Target GiftCard with $30 beauty products purchase3.8 out of 5 stars with 11132 ratings
- $8.49$5 Target GiftCard with $30 beauty products purchase3.8 out of 5 stars with 2010 ratings
- Highly rated$9.49$5 Target GiftCard with $30 beauty products purchase4.4 out of 5 stars with 2034 ratings
- Highly rated$11.99$5 Target GiftCard with $30 beauty products purchase4.2 out of 5 stars with 4710 ratings
- Bestseller$5.49$5 Target GiftCard with $30 beauty products purchase4.5 out of 5 stars with 10408 ratings
- Highly rated$11.99$5 Target GiftCard with $30 beauty products purchase4.4 out of 5 stars with 3378 ratings
- $8.99$5 Target GiftCard with $30 beauty products purchase4.7 out of 5 stars with 1128 ratings
Frequently bought together
- Highly rated$9.99$5 Target GiftCard with $30 beauty products purchase4.4 out of 5 stars with 11607 ratings
- Highly rated$8.49$5 Target GiftCard with $30 beauty products purchase4.4 out of 5 stars with 2756 ratings
- $9.99$5 Target GiftCard with $30 beauty products purchase4.6 out of 5 stars with 1414 ratings
- $9.99($0.40/fluid ounce)$5 Target GiftCard with $30 beauty products purchase4.3 out of 5 stars with 415 ratings
- Bestseller$14.99$5 Target GiftCard with $30 beauty products purchase4.4 out of 5 stars with 1660 ratings
- $8.49$5 Target GiftCard with $30 beauty products purchase3.8 out of 5 stars with 2010 ratings
- Bestseller$11.99$5 Target GiftCard with $30 beauty products purchase4 out of 5 stars with 6969 ratings
- Bestseller$13.49reg $17.99 Sale$5 Target GiftCard with $30 beauty products purchase4.1 out of 5 stars with 34 ratings
- $10.99$5 Target GiftCard with $30 beauty products purchaseColor Oops Extra Strength Hair Color Remover - 4 fl oz: Ammonia-Free, Aluminum-Free, Includes Gloves3.4 out of 5 stars with 1208 ratings
- $12.99$5 Target GiftCard with $30 beauty products purchase3.4 out of 5 stars with 3091 ratings
- $8.49$5 Target GiftCard with $30 beauty products purchase3.8 out of 5 stars with 2010 ratings
- $15.99 - $27.99$5 Target GiftCard with $30 beauty products purchase4.5 out of 5 stars with 5623 ratings
- Bestseller$11.00$5 Target GiftCard with $30 beauty products purchase4.7 out of 5 stars with 18664 ratings
- $87.49reg $124.99 Sale$5 Target GiftCard with $30 beauty products purchase4 out of 5 stars with 1575 ratings
- $10.79$5 Target GiftCard with $30 beauty products purchase3.5 out of 5 stars with 35 ratings
- Bestseller$11.99$5 Target GiftCard with $30 beauty products purchase3.5 out of 5 stars with 291 ratings
- $8.49$5 Target GiftCard with $30 beauty products purchase3.8 out of 5 stars with 2010 ratings
- $7.39$5 Target GiftCard with $30 beauty products purchase4 out of 5 stars with 1378 ratings
- $8.49$5 Target GiftCard with $30 beauty products purchase3.6 out of 5 stars with 1290 ratings
- $9.99($0.83/fluid ounce)$5 Target GiftCard with $30 beauty products purchase4.6 out of 5 stars with 1281 ratings
Guests also viewed
- Highly rated$9.99$5 Target GiftCard with $30 beauty products purchase4.4 out of 5 stars with 11607 ratings
- $8.99$5 Target GiftCard with $30 beauty products purchase3.8 out of 5 stars with 11132 ratings
- $8.99$5 Target GiftCard with $30 beauty products purchase3.9 out of 5 stars with 6425 ratings
- $11.99 - $12.99$5 Target GiftCard with $30 beauty products purchase3.7 out of 5 stars with 6145 ratings
- $11.99$5 Target GiftCard with $30 beauty products purchase4.2 out of 5 stars with 4710 ratings
- Highly rated$5.49$5 Target GiftCard with $30 beauty products purchase4.5 out of 5 stars with 10408 ratings
- $9.49$5 Target GiftCard with $30 beauty products purchase4.4 out of 5 stars with 2034 ratings
- Highly rated$4.99 - $5.49$5 Target GiftCard with $30 beauty products purchase4.5 out of 5 stars with 10332 ratings
- Highly rated$12.99$5 Target GiftCard with $30 beauty products purchase4.2 out of 5 stars with 7142 ratings
- $11.99$5 Target GiftCard with $30 beauty products purchase4.4 out of 5 stars with 3378 ratings
- Highly rated$8.99$5 Target GiftCard with $30 beauty products purchase4.7 out of 5 stars with 1128 ratings
- Highly rated$4.99 - $5.49$5 Target GiftCard with $30 beauty products purchase4.5 out of 5 stars with 9470 ratings
- Highly rated$8.49$5 Target GiftCard with $30 beauty products purchase4.5 out of 5 stars with 22983 ratings
- Highly rated$5.49$5 Target GiftCard with $30 beauty products purchase4.5 out of 5 stars with 9567 ratings
- $12.59$5 Target GiftCard with $30 beauty products purchase4.2 out of 5 stars with 1410 ratings
- $13.99$5 Target GiftCard with $30 beauty products purchase4.4 out of 5 stars with 1273 ratings
- Highly rated$8.49$5 Target GiftCard with $30 beauty products purchase4.5 out of 5 stars with 22733 ratings
- $6.99$5 Target GiftCard with $30 beauty products purchase4.4 out of 5 stars with 3290 ratings
- Highly rated$8.29 - $11.99$5 Target GiftCard with $30 beauty products purchase4.4 out of 5 stars with 189 ratings
- $8.49$5 Target GiftCard with $30 beauty products purchase4.4 out of 5 stars with 187 ratings
- $20.99 - $29.99$5 Target GiftCard with $30 beauty products purchase4.1 out of 5 stars with 1514 ratings
Guests are saying
The hair dye product has received mixed feedback from guests, with many praising its easy application, pleasant scent, and ability to leave hair soft and shiny. Guests appreciate the effective grey coverage and the absence of harsh chemicals, making it a suitable choice for those with sensitive scalps. However, some guests experienced issues with color longevity and coverage effectiveness, particularly for grey hair. Overall, it offers a good balance of quality and ease of use for at-home hair coloring.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.4 out of 5 stars with 11607 reviews
effectiveness: 3.52 out of 5
quality: 3.58 out of 5
value: 3.47 out of 5
61% would recommend
462 recommendations
4 out of 5 stars
Thumbs up graphic, would recommend
5 May, 2026Verified purchase
Go to box color
This has been my go to hair color for over a year. It comes super close to my natural color and hasn't been as harsh as other boxes. While gray coverage is just ok, it does last me about 2 months before having to re-color.
5 out of 5 stars
Thumbs up graphic, would recommend
2 May, 2026Verified purchase
Olia medium brown
Full coverage. Leaves my hair shiny and full. Great grey coverage.
5 out of 5 stars
Thumbs up graphic, would recommend
1 May, 2026
(no review title)
I Definitely want to purchase two boxes of this hair color I've only have one box of it I do recommend red color my favorite shade i love it
5 out of 5 stars
Thumbs up graphic, would recommend
23 April, 2026Verified purchase
(no review title)
5.03 Medium Neutral Brown is the best brown color accuracy. The grey coverage is excellent and it kept my hair healthy looking.
1 out of 5 stars
10 April, 2026Verified purchase
Do not purchase.
This was a waste of not only money, but time. Also, there were missing items.
1 reply from Garnier Consumer Care team - 27 days ago
Hello Cori! We are truly sorry to hear that your coloring experience with Olia was disappointing and that your kit was incomplete. Providing everything needed for a successful, ammonia-free application is a standard we take very seriously, and it is unusual for components to be missing from our packaging. To ensure a smooth process in the future, we suggest laying out all items from the box—the developer, colorant, applicator, and conditioner—on a flat surface before starting to ensure everything is ready for use. For the most vibrant results with our unique oil-powered formula, applying the mixture to dry, detangled hair and ensuring full saturation will help you achieve the rich, brilliant color you expect. Should you encounter any issues with a product in the future, we recommend retaining the box and batch code as this information is vital for our quality control teams to investigate the matter thoroughly.
5 out of 5 stars
8 April, 2026Verified purchase
(no review title)
Great hair color
4 out of 5 stars
Thumbs up graphic, would recommend
7 April, 2026Verified purchase
(no review title)
My hair is always so soft after using this brand! I love it and the color always lasts awhile for me! I totally recommend this color if you are in to dark hair!
5 out of 5 stars
31 March, 2026
originally posted on influenster.com

Will leave your hair hydrated and smooth!
[This review was collected as part of a promotion.] I used this on a small patch of hair to see how it was and after one use, it was so hydrated and smooth! The instructions were clear even in my dark hair I saw a difference just like the box says! I loved the shade!
5 out of 5 stars
Thumbs up graphic, would recommend
23 March, 2026Verified purchase
Meets expectations.
Product matched my expectations, easy application, good colour coverage. Covered greys well as well as previous colour. Did not have a strong scent and easily washed out and off skin where it accidentally got on my skin.
2 out of 5 stars
15 March, 2026
originally posted on influenster.com

Not impressed
[This review was collected as part of a promotion.] This box color did very little for my hair. I have naturally dark brown hair and it was lightened maybe one shade. It did nothing to cover my grays. Even now as it has grown out, you can barely see the line between my natural hair and the hair colored with the Olia. The process to preparing it was just like any other box dye and the application was just as easy. My hair texture was slightly less soft but nothing a good conditioner doesn’t fix. Overall, I wouldn’t go with this brand again because of how little it did for the grays.
1 reply from Garnier team - 2 months ago
Hi MalikaB, Thank you for sharing your thoughts regarding 3.11 - Darkest Platinum Brown. We appreciate your comments! Thanks for giving it a try!
4 out of 5 stars
14 March, 2026
originally posted on influenster.com

great!
[This review was collected as part of a promotion.] This was great, the development was fast and the color looked good. It didn’t irritate my skin, or mess with my hair texture. I don’t feel like it lasted super long on my head but it had a good looking package.
5 out of 5 stars
Thumbs down graphic, would not recommend
10 March, 2026Verified purchase
(no review title)
wonderful for greys
1 out of 5 stars
Thumbs down graphic, would not recommend
2 March, 2026Verified purchase
smh
not sure who to blame... Garnier...or some prankster at target ... smh thanks I've used this color for years... and now this happens
1 reply from Garnier Consumer Care team - 2 months ago
Hi Drea. Thank you for reaching out to Garnier. We are sorry to hear about the experience you had with the Olia Haircolor. We would like to speak with you directly about it. Please give us a call at 800-442-7643, M- F, 9am - 5:30pm, ET and let us know you contacted us through a review. It would be helpful if you could have the product available when you call, as well as providing the agent with your username. Looking forward to speaking with you.
3 out of 5 stars
Thumbs down graphic, would not recommend
23 February, 2026Verified purchase
(no review title)
The box was broken
5 out of 5 stars
Thumbs up graphic, would recommend
21 February, 2026Verified purchase
I
If you have allergies to chemicals, this is a great option to use. Great grey hair coverage too.
2 out of 5 stars
Thumbs down graphic, would not recommend
17 February, 2026
(no review title)
PRO: it didn't burn as much or smell as bad as other box dyes typically do CON: I used soft black and it has the ugliest green undertone that unfortunately shines through when light hits the hair. It also bleeds out like crazy and still is even though I've thoroughly washed my hair 3 times now.
1 out of 5 stars
Thumbs down graphic, would not recommend
16 February, 2026Verified purchase
Not so permanent
It’s the 16th; 11 days since I colored my hair and the permanent color is already fading. I can see my grays and blond hair again. I’m very disappointed as I was trying to find an alternative to paying $250 for coloring my hair. In the 1st photo, you can see that it is dark and in the 2nd you can see the color has faded.
5 out of 5 stars
13 February, 2026Verified purchase
(no review title)
Love it
1 out of 5 stars
12 February, 2026
originally posted on Garnierusa.com
Misleading product
Misleading product hair dye is not natural. It does have a chemicals in it and it’s not all oils I am allergic to hair dye. I always use hair dye that are made out of plants and oils and things like that and this one put me to hospital last night, which it tells you that it’s not a natural product.
1 reply from LeCare team - 3 months ago
Hi Merisa! We are sorry to hear about the experience you had with Olia, 2.11- Platinum Black. We would like to speak with you directly about it. Please give us a call at 1-800-442-7643, M-F, 9-5, ET. It would be helpful if you could have the product box available and provide us with case #45253994 when you call.
5 out of 5 stars
10 February, 2026Verified purchase
(no review title)
The best to cover grey hair and the result will last untill new baby hair appear for thick and long hair you may need two box