Maybelline Volum' Express The Falsies Washable Mascara - 281 Very Black - 0.25 fl oz: Curling, Lengthening, Volumizing, Paraben-Free
Color281 Very Black
In Stock
Eligible for registries and wish lists
About this item
Additional product information and recommendations
Discover more options
$9.99
$5 Target GiftCard with $30 beauty products purchase
4.3 out of 5 stars with 767 ratings
$9.19
$5 Target GiftCard with $30 beauty products purchase
3.9 out of 5 stars with 210 ratings
$8.99
$5 Target GiftCard with $30 beauty products purchase
4.3 out of 5 stars with 2471 ratings
$8.29
$5 Target GiftCard with $30 beauty products purchase
4.1 out of 5 stars with 544 ratings
Frequently bought together
Highly rated
$1.99 - $9.99
$5 Target GiftCard with $30 beauty products purchase
4.6 out of 5 stars with 13517 ratings
$14.00
$5 Target GiftCard with $30 beauty products purchase
4.4 out of 5 stars with 1289 ratings
Guests also viewed
$9.19
$5 Target GiftCard with $30 beauty products purchase
4.3 out of 5 stars with 2321 ratings
$8.99
$5 Target GiftCard with $30 beauty products purchase
4.3 out of 5 stars with 2471 ratings
$9.19
$5 Target GiftCard with $30 beauty products purchase
3.9 out of 5 stars with 210 ratings
Related Categories
Guests are saying
This mascara has garnered a loyal following for its ability to deliver impressive length, volume, and curl retention, making it a favorite among guests. Many appreciate its long-lasting formula that resists smudging and flaking, while others highlight its ease of removal. However, some guests have expressed concerns about recent formula changes leading to clumping and difficulty in application. Overall, it remains a go-to choice for those seeking dramatic lashes without the hassle.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.3 out of 5 stars with 2321 reviews
easy to apply: 3.99 out of 5
easy to remove: 3.88 out of 5
long lasting: 3.92 out of 5
quality: 3.69 out of 5
value: 3.7 out of 5
60% would recommend
174 recommendations
4 out of 5 stars
Thumbs up graphic, would recommend
25 March, 2026Verified purchase
- Skin tone: Light
- Hair color: Brunette
doesn't last very long before drying out
it's great until it's not
5 out of 5 stars
Thumbs up graphic, would recommend
22 March, 2026Verified purchase
(no review title)
All my items arrived on time and in perfect condition. Thanks.
1 out of 5 stars
Thumbs down graphic, would not recommend
21 March, 2026Verified purchase
not the same anymore..dont waste your money
hate it. i used to use this brand, specifically this mascara, so i tried it again and its not the same. the washable one seems like nothing goes on. you have to do a ton of layers to get any pigment and it was still looked like it wouldnt stick and clumped easily. it also doesnt last. i tried the waterproof version and that one coats but you have to move fast because it gets tacky. feels like you are putting eyelash glue on your eyelashes, especially when removing. i might try one more from this brand, but not hopeful i will like any.
5 out of 5 stars
9 March, 2026Verified purchase
(no review title)
Wonderful product
3 out of 5 stars
Thumbs down graphic, would not recommend
7 March, 2026Verified purchase
New waxy formula??
Been using this for years but something has changed. The brush is still my favorite but the formula is suddenly less buildable and waxy now. It's super difficult to wash off now for something that's not advertised as waterproof.
1 reply from Maybelline Consumer Care team - 22 days ago
Hello Bri! Thank you for your feedback regarding our The Falsies Mascara. We are sorry to hear that the formula did not provide the buildable volume you have come to love over the years, as we strive to maintain the high-performance standards of our most iconic products. This mascara is designed with a unique Kera-Fiber formula to deliver instant volume and a visible lash-extension effect without clumping. A helpful tip for easier removal of long-wear formulas is to use a gentle, oil-based makeup remover or warm water with steady, soft pressure to help the product lift away cleanly without irritation. We value your long-time loyalty to the brand and take your concerns seriously as we continue to provide innovative lash solutions for every look.
1 out of 5 stars
10 February, 2026
originally posted on maybelline.com
Don't waste your money
I have used this mascara and sky high for a long time and the formula must have changed because now it rubs off below my brow bone and leaves mascara marks which it never did before. The mascara is now too sticky and clumps all my lashes together which is also an issue I had never experienced with my previous purchases. I wish yall wouldn't have messed with a good thing.
1 reply from Consumer Care Center team - 1 month ago
Hi there! It is possible minor changes were made to the Falsies Mascara formula; however, the performance should meet or exceed previous results and may not be noticeable. There are different reasons why a formula might be changed; availability of ingredients, changing industry requirements, and product improvements are common examples. The ingredients listed on the physical product are always accurate listing. We hope this helps!
1 out of 5 stars
Thumbs down graphic, would not recommend
30 January, 2026Verified purchase
- Skin tone: Light
- Skin type: Dry
Dry!!
Dry and clumpy from the first time I used it. Won’t buy again, would not recommend.
1 reply from Maybelline Consumer Care team - 2 months ago
Hi Kag. Thank you for reaching out to Maybelline. We are sorry to hear about the experience you had with the Volum' Express The Falsies Mascara. We would like to speak with you directly about it. Please give us a call at 800-944-0730, M- F, 9am - 5:30pm, ET and let us know you contacted us through a review. It would be helpful if you could have the product available when you call, as well as providing the agent with your username. Looking forward to speaking with you.
5 out of 5 stars
Thumbs down graphic, would not recommend
18 January, 2026Verified purchase
- Skin type: Normal
- Skin concern: Aging, Sun damage
- Hair color: Blonde
- Eye color: Blue
- Skin tone: Light
Mascara
Maybelline falsies mascara is good but tends to flake off throughout the day.
5 out of 5 stars
Thumbs up graphic, would recommend
13 January, 2026Verified purchase
I've loved it for yrs
I don't have long lashes until I use this waterproof mascara. I can remember searching, overpaying and not finding a good product until the first time I used it. I sometimes I've had to use others but I always go back to it yrs later. it's a great mascara (waterproof brownish/black) honest..
2 out of 5 stars
12 January, 2026Verified purchase
Too thick
Imposible to remove . I’ve used soap ,cleanser and coconut oil . It’s like a g like paste that is permanent. Goes on well but won’t come off easily and sticks to skin .
1 reply from Maybelline Consumer Care team - 3 months ago
Hello Mag! We are sorry to hear that you are having such a difficult time removing The Falsies Mascara. This formula is designed to be incredibly resilient to provide that high-impact, glam volume all day long, which can make it quite stubborn during your evening routine. When a formula feels like it is clinging to the skin or lashes, we recommend using a dedicated dual-phase or oil-based waterproof makeup remover specifically designed for long-wear products. Instead of rubbing, try saturating a cotton pad and holding it firmly over your closed eyelid for a full 30 to 60 seconds; this gives the oils time to break down the waxes and polymers so the mascara can slide off without irritation. We appreciate your patience and your feedback, as it helps us ensure our consumers have the best tips for enjoying our most durable formulas.
5 out of 5 stars
28 December, 2025
originally posted on Maybelline.ca
(no review title)
I bought the sky high lash sensational the best mascara my lashes are SKY-HIGH GREAT!!
5 out of 5 stars
Thumbs up graphic, would recommend
14 December, 2025Verified purchase
- Hair color: Black
- Eye color: Brown
- Skin type: Normal
- Skin tone: Medium
- Skin concern: Dark circles, Sun damage
My favorite mascara
I have tried numerous different mascaras from the most popular brands and different prices and this one by far is my favorite. No clumping, no smudging and makes my lashes look full and long and the price? What’s not to like.
3 out of 5 stars
24 November, 2025Verified purchase
- Skin concern: Uneven skin tone
- Skin tone: Medium
- Skin type: Normal
- Hair color: Blonde
Something has changed...
This used to be my go-to mascara. Been using L’Oréal for about two years and decided to try this one again as it’s a few bucks cheaper. Not impressed. Not as volume building as it used to be and gets flaky when dry. Disappointed because I’m a big Maybelline fan.
1 reply from Maybelline Consumer Care team - 4 months ago
Hello Lizzie! We are truly sorry to hear that our Volum' Express The Falsies Waterproof Mascara did not live up to your past positive experiences and expectations. It's especially disheartening to learn this, particularly since you've been a long-time Maybelline fan and this was once your go-to mascara. We understand your disappointment regarding the volume-building effect and the flakiness you've encountered. Our The Falsies mascara is designed to deliver a dramatic, false lash look, and we regret that it didn't provide the impactful results and comfortable wear you remember and expect from us. Your feedback is incredibly valuable as we continuously strive to deliver high-quality products that our loyal customers love.
1 out of 5 stars
5 November, 2025
originally posted on Maybelline.ca
Cost vs Quantity
The product quantity is so little that its not worth the cost compared to other brands. The colour tip you see is all you get for this product.
1 reply from BEC team - 5 months ago
We appreciate you sharing your feedback on our TattooStudio™ Tattoo Brow Up To 36HR Waterproof Brow Pencil. We are sorry to hear that it did not meet your expectations. We always welcome our customers feedback and suggestions, as they are a valuable tool to improve our services and products in any way that we can. Your comments have been shared with the appropriate department.
5 out of 5 stars
Thumbs up graphic, would recommend
30 October, 2025Verified purchase
- Hair color: Red
- Skin type: Combination
- Skin concern: Pores, Aging, Dark circles
- Eye color: Green
- Skin tone: Light
Buy it!
Best cheap mascara ever made!
5 out of 5 stars
24 October, 2025
originally posted on maybelline.com
really pretty
i used to use the essence lash princess, but my best friend gave me this and now it is my go to. ot is so pretty and gives like a really pretty curl
5 out of 5 stars
Thumbs up graphic, would recommend
21 October, 2025Verified purchase
- Skin type: Normal
- Eye color: Green
- Hair color: Brunette
- Skin tone: Light
(no review title)
Staple in my makeup bag! Better than the expensive brands. Always repurchase!
4 out of 5 stars
Thumbs up graphic, would recommend
17 October, 2025Verified purchase
Love it except the wand
I ended up using my typical mascara brand wand in this mascara. Otherwise I love it! Price could be better though
1 out of 5 stars
Thumbs down graphic, would not recommend
17 September, 2025Verified purchase
NOT waterproof
Terrible and not waterproof at all. It was smudging and under my eyes within an hour. So disappointing and it's hard for me to get into a store for a return (in store return is the only option given for this) so now I can't even get a refund for something that is unusable...
1 reply from Maybelline Consumer Care team - 6 months ago
Hi there! Thank you for reaching out about our Maybelline Volum' Express The Falsies Mascara. We are truly sorry to hear that our mascara did not perform as expected and caused smudging within an hour. We appreciate you bringing these concerns to our attention.
4 out of 5 stars
Thumbs up graphic, would recommend
13 September, 2025Verified purchase
- Skin type: Oily
- Skin tone: Medium
Im satisfied
reminds me of the green essence princess lash mascara but not clumpy and it’s waterproof and brown