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PATTERN Clarifying Shampoo - 7.8 fl oz - Ulta Beauty: For Textured & Curly Hair with Eucalyptus & Rosemary Scents - 2 of 4PATTERN Clarifying Shampoo - 7.8 fl oz - Ulta Beauty: For Textured & Curly Hair with Eucalyptus & Rosemary Scents - 3 of 4PATTERN Clarifying Shampoo - 7.8 fl oz - Ulta Beauty: For Textured & Curly Hair with Eucalyptus & Rosemary Scents - 4 of 4
PATTERN Clarifying Shampoo - 7.8 fl oz - Ulta Beauty: For Textured & Curly Hair with Eucalyptus & Rosemary Scents - 1 of 4

PATTERN Clarifying Shampoo - 7.8 fl oz - Ulta Beauty: For Textured & Curly Hair with Eucalyptus & Rosemary Scents

$22.00 ($2.82/fluid ounce)

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At a glance

About this item

Highlights

  • Features & Benefits:
  • Provides a deep clean and promotes strong hair
  • Removes build-up without stripping away healthy oils
  • Can be helpful for low porosity hair types wanting to keep their cuticle open to receiving moisture
  • Packed with antioxidant-rich Matcha Green Tea, Aloe Vera and Vitamin B5 (Panthenol)
  • Contains Rosemary and Safflower Seed Oil
  • Research Results:
  • 100% agreed this shampoo produces a good lather.*
  • 97% agreed their hair feels completely clean.*
  • 92% agreed their hair felt nourished.*
  • *Based on a 60-subject consumer perception study after 1 week of use.
  • Formulated without: Parabens, Formaldehyde, Phthalates, SLS/SLES, Sulfates, Synthetic Fragrance (less than 1%), Gluten, Silicone, Protein
  • Other: Cruelty-free, Color-safe, Contains Coconut Oil
  • Fragrance: Founder Tracee Ellis Ross picked this fragrance to be clean and not overpowering. Notes are Jasmine, Bergamot and Sweet Sandalwood.
  • Who is it for: Ideal for curly, coily and tight textures.
  • Usage: Massage vigorously into scalp and wet hair to remove build-up and residue. Add more water as needed to work the product through the hair. Rinse thoroughly. If desired wash a second time with PATTERN Hydration Shampoo.

Description

Enjoy a deep clean and remove buildup with the Cleansing Shampoo. Revive the scalp and give hair a fresh start without stripping away healthy oils. Features antioxidant-rich Matcha Green Tea, Aloe Vera and Vitamin B5 (Panthenol) to promote strong hair.
Scent: Rosemary, Eucalyptus
Hair Type: Curly, Textured
Product Form: Liquid
Beauty Purpose: Clarifying
Net weight: 7.8 fl oz (US)
TCIN: 82550447
UPC: 810015150801
Item Number (DPCI): 342-03-7199
Origin: Assem USA w/foreign/dom. parts
If the item details aren’t accurate or complete, we want to know about it.

Ingredients:

water/aqua/eau, sodium c14-16 olefin sulfonate, cocamidopropyl betaine, glycerin, sodium chloride, polysorbate 20, aloe barbadensis leaf extract, butyrospermum parkii (shea) butter, caryodendron orinocense seed oil, cocos nucifera (coconut) fruit extract, cocos nucifera (coconut) oil, helianthus annuus (sunflower) seed oil, rosmarinus officinalis (rosemary) leaf extract, cucumis sativus (cucumber) fruit extract, camellia sinensis leaf extract, panthenol, caprylyl glycol, ethylhexylglycerin, citric acid, cocamidopropyl dimethylamine, peg-60 hydrogenated castor oil, peg-120 methyl glucose dioleate, guar hydroxypropyltrimonium chloride, disodium edta, decyl glucoside, polyquaternium-10, c12-18 acid triglyceride, sodium glycolate, potassium sorbate, sodium sulfite, phenoxyethanol, sodium benzoate, phenethyl alcohol, fragrance

Allergens & Warnings:

CAUTION: IF PRODUCT ENTERS THE EYE, WASH OUT THOROUGHLY WITH PLENTY OF CLEAN WATER.

Shipping details

Estimated ship dimensions: 2 inches length x 2 inches width x 6.75 inches height
Estimated ship weight: 0.65 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
See the return policy for complete information.

Q: Is this safe for color treated hair?

submitted by Targetmommaof2 - 7 months ago
See all questions (1)

Additional product information and recommendations

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Guests are saying

The cleansing shampoo has received a mix of feedback, with many guests praising its ability to cleanse without stripping moisture, making it ideal for various hair types. Guests appreciate the pleasant scent and effective lather, which leaves hair feeling clean and refreshed. However, some guests experienced irritation or found it less effective for their specific hair needs. Overall, it is a popular choice for those seeking a gentle yet effective cleansing solution.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.7 out of 5 stars with 1179 reviews
    77% would recommend
    9 recommendations
    5 out of 5 stars
    29 March, 2026
    originally posted on PATTERN Beauty
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    Loveee

    [This review was collected as part of a promotion.] Go between the hydrating shampoo and the cleansing one. I’ve been using the cleansing one more often as I’ve started to do more protective styles and going 6-8 days without washing. Cleans my scalp without stripping, still hydrating & gentle & plays very well my pre-poo & intensive conditioner
    Ariana G.
    Did you find this review helpful?
    3 out of 5 stars
    29 March, 2026
    originally posted on PATTERN Beauty
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    Not a lot of fizz

    [This review was collected as part of a promotion.] I used the cleansing shampoo prior to using the moisturizing shampoo. I had to use a lot of product to get a good fizz. I'm used to using much less to get a good fizz on my whole head. But once I did, it was good.
    Jami C.
    Did you find this review helpful?
    5 out of 5 stars
    28 March, 2026
    originally posted on PATTERN Beauty
    Image

    Great shampoo!

    [This review was collected as part of a promotion.] I use this along with the hydration shampoo - I'll switch off when I feel like my scalp needs clarifying. It smells amazing!!
    Melinda B.
    Did you find this review helpful?
    5 out of 5 stars
    27 March, 2026
    originally posted on PATTERN Beauty
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    Cleansing Shampoo

    [This review was collected as part of a promotion.] It lathers up really well, potion size is small, the finish is superb!
    Roshone T.
    Did you find this review helpful?
    5 out of 5 stars
    23 March, 2026
    originally posted on PATTERN Beauty
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    Love the Jojoba Oil!

    [This review was collected as part of a promotion.] Such a lightweight hydrating oil! Perfect for my 3C hair!
    Claudia G.
    Did you find this review helpful?
    5 out of 5 stars
    20 March, 2026
    originally posted on PATTERN Beauty
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    A gentle cleanse

    [This review was collected as part of a promotion.] Great cleanser. Ready for a "fresh" start. . . pun intended
    Lynette T.
    Did you find this review helpful?
    5 out of 5 stars
    18 March, 2026
    originally posted on PATTERN Beauty
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    I love this

    It’s one of the best shampoos I’ve used in a while. Lathers well, feels silky, it works great with the conditioner. I was able more easily detangle my hair when I used this and the medium conditioner. I have coiled hair so I’m hoping the heavy and intense conditioners will be even better paired with this shampoo. This might be my go-to shampoo going forward. As far as the smell, it smells familiar to me. I’ve smelled the scent before but can’t remember where. It’s not my favorite scent but it’s not overpowering.
    Chom
    Did you find this review helpful?
    5 out of 5 stars
    14 March, 2026
    originally posted on PATTERN Beauty
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    Exactly What You Need

    [This review was collected as part of a promotion.] After my first use, I have not used anything else! My hair is cleansed without being stripped of its moisture. This shampoo is so good that you can do your first finger detangle with it. No flaking or drying out my scalp. My hair is the softest it has ever been!
    Chereese S.
    Did you find this review helpful?
    5 out of 5 stars
    10 March, 2026
    originally posted on PATTERN Beauty
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    Amazing!!

    [This review was collected as part of a promotion.] This cleansing shampoo has set a new standard for my hair care routine. Unlike traditional clarifying formulas that often lead to severe tangling, this product maintains hair integrity, allowing for effortless detangling during the wash. It effectively purifies both the scalp and hair, leaving them remarkably clean and significantly more manageable.
    TaRia C.
    Did you find this review helpful?
    5 out of 5 stars
    9 March, 2026
    originally posted on PATTERN Beauty
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    best shampoo out there

    [This review was collected as part of a promotion.] the cleansing shampoo made my hair feel so clean without stripping it, seriously a 10/10
    Kaliyah B.
    Did you find this review helpful?
    5 out of 5 stars
    6 March, 2026
    originally posted on PATTERN Beauty
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    This never strips my hair

    [This review was collected as part of a promotion.] Other cleansing shampoos have always felt my hair felt completely stripped and like straw. This one never does that and feels nourished, hydrated yet absolutely clean and cleansed. I use this 1-2x monthly and the Hydrating Shampoo every other time. Best shampoo combo and honestly got my to come back to shampoo because I was a co-wash girlie for a minute but Pattern continues to change the game!
    Miana M.
    Did you find this review helpful?
    5 out of 5 stars
    2 March, 2026
    originally posted on PATTERN Beauty
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    This cleansing shampoo does wonders

    [This review was collected as part of a promotion.] This cleansing shampoo does wonders for your hair when taking out braids, silk presses or ANY hairstyle that leaves any product. Using this before the Palo santo shampoo really pulls all of product out of hair and scalp. Then lathering in with the palo santo leaves it refreshed and smelling amazing. Will buy this along with the prepoo everytime!!
    Ciera W.
    Did you find this review helpful?
    5 out of 5 stars
    23 February, 2026
    originally posted on PATTERN Beauty
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    Love Love Love

    [This review was collected as part of a promotion.] Perfect for every hair type in my house. Hair and scalp feel so healthy after
    Cat N.
    Did you find this review helpful?
    4 out of 5 stars
    19 February, 2026
    originally posted on PATTERN Beauty
    Image

    Would purchase again

    [This review was collected as part of a promotion.] My hair definitely felt free of product build up but did not striped of moisture or straw like. So far it's been a good experience
    Denise L.
    Did you find this review helpful?
    5 out of 5 stars
    19 February, 2026
    originally posted on PATTERN Beauty
    Image

    This was my first go

    [This review was collected as part of a promotion.] This was my first go with a clarifying shampoo and it did not leave my hair feeling stripped and dry. My hair was super soft and very defined to the point I thought it wasn't working. I went in another time and my hair just became more curly/coily and soft. A definite winner for me!
    Milcah F.
    Did you find this review helpful?
    5 out of 5 stars
    11 February, 2026
    originally posted on PATTERN Beauty
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    Curls Better Than Ever

    [This review was collected as part of a promotion.] Pattern has been my entry into caring for my curls! I not only have the products, but the knowledge to pour love into my hair. My curls have never looked healthier!
    Dionne U.
    Did you find this review helpful?
    5 out of 5 stars
    4 February, 2026
    originally posted on PATTERN Beauty
    Image

    Refreshing

    [This review was collected as part of a promotion.] The shampoo was able to suds up after the second wash. My scalp felt clean and refreshed afterwards.
    Terri N.
    Did you find this review helpful?
    5 out of 5 stars
    27 January, 2026
    originally posted on PATTERN Beauty
    Image

    best shampoo ever

    [This review was collected as part of a promotion.] makes my hair really clean and very easy to detangle
    Zebadiah M.
    Did you find this review helpful?
    5 out of 5 stars
    21 January, 2026
    originally posted on PATTERN Beauty
    Image

    Will continue to buy, love

    [This review was collected as part of a promotion.] Will continue to buy, love the light smell, my scalp felt refreshing for the first time, will definitely continue to buy.
    Tawanda J.
    Did you find this review helpful?
    4 out of 5 stars
    13 January, 2026
    originally posted on PATTERN Beauty
    Image

    A Good Deep Clean

    [This review was collected as part of a promotion.] My scalp gets oily, so I get a lot of build-up, but this shampoo is pretty good for deep cleaning, especially if it's been a while since wash day or if I've used a lot of products recently. It also doesn't burn or irritate my scalp, and I don't have to use a lot of it to get a good lather. I usually pair it with the hydration shampoo so that my ends don't dry out.
    Louie F.
    Did you find this review helpful?

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