New ArrivalsEasterClothing, Shoes & AccessoriesHomeKitchen & DiningOutdoor Living & GardenFurnitureGroceryHousehold EssentialsBabyBeautyPersonal CareHealthWellnessBackpacks & LuggageSports & OutdoorsToysElectronicsVideo GamesMovies, Music & BooksSchool & Office SuppliesParty SuppliesGift IdeasGift CardsPetsUlta Beauty at TargetShop by CommunityTarget OpticalDealsClearanceTarget New ArrivalsRoller Rabbit x TargetEasterHome Decor Ideas & TrendsTop DealsTarget Circle DealsWeekly AdShop Order PickupShop Same Day DeliveryRegistryRedCardTarget CircleFind Stores
COVERGIRL Simply Ageless Primer 100 1oz: Contains Vitamin C & Hyaluronic Acid, Priming Liquid for Normal Skin - 2 of 4COVERGIRL Simply Ageless Primer 100 1oz: Contains Vitamin C & Hyaluronic Acid, Priming Liquid for Normal Skin - 3 of 4COVERGIRL Simply Ageless Primer 100 1oz: Contains Vitamin C & Hyaluronic Acid, Priming Liquid for Normal Skin - 4 of 4
COVERGIRL Simply Ageless Primer 100 1oz: Contains Vitamin C & Hyaluronic Acid, Priming Liquid for Normal Skin - 1 of 4

COVERGIRL Simply Ageless Primer 100 1oz: Contains Vitamin C & Hyaluronic Acid, Priming Liquid for Normal Skin

In Stock

Eligible for registries and wish lists
Available deals

Target Circle Deal: $5 Target GiftCard with $30 beauty products purchase

Eligible with Target Circle membership ∙ Expires Apr 4 ∙ Details

At a glance

About this item

Highlights

  • • PREPS SKIN FOR BEST RESULTS: Makeup primer helps maximize results from liquid foundation
  • • YOUNGER-LOOKING SKIN: Foundation base fights the signs of aging
  • • HYDRATES SKIN: Nourishing formula keeps skin feeling fresh and hydrated
  • • CONVENIENT PUMP BOTTLE: Bottle comes with a pump dispenser for easy use
  • • CRUELTY-FREE: Covergirl products are Leaping Bunny Certified by Cruelty-Free International, meaning they are never tested on animals

Description

Prep your face for makeup success and fight the signs of aging with Covergirl & Olay Simply Ageless Anti-Aging Foundation Primer. This nourishing formula hydrates and firms skin for a radiant, more youthful glow. Wear as a foundation primer or on its own for a natural, moisturized look. The no-mess bottle features a pump dispenser for easy distribution. Pro-tip: Wear under your favorite Covergirl Simply Ageless Foundation for maximum coverage results.

How to Use: Apply to bare skin. Combine with Simply Ageless liquid or compact foundation for an effective anti-aging system.
Suggested Age: 13 Years and Up
Health Facts: Contains Vitamin C, Contains Hyaluronic Acid
Color Finish: Sheer
Color Palette: Medium Tones
Product Form: Liquid
Skin Tone: All Skin Tones
Sustainability Claims: Cruelty-Free
Beauty Purpose: Priming, Smoothing
Recommended Skin Type: Normal
Net weight: 1 fl oz (US)
Features: Lightweight
TCIN: 12348215
UPC: 022700127221
Item Number (DPCI): 052-08-0106
Origin: Assem In USA w/ foreign parts
If the item details aren’t accurate or complete, we want to know about it.

Ingredients:

cyclopentasiloxane, aqua/water, glycerin, dimethicone crosspolymer, sodium chloride, titanium dioxide [nano], acetyl glucosame, diethylhexyl carbonate, niacinamide, ethylhexyl methoxycinnamate, peg/ppg-18/18 dimethicone panthenol, dimethicone, panthenol, tocopheryl acetate, aluminum hydroxide, benzyl alcohol, methylparaben, allantoin, hydrogen dimethicone, peg-10 dimethicone crosspolymer, ethylparaben, propylparaben, disodium edta, camellia sinensis leaf extract, bht, caramel

Shipping details

Estimated ship dimensions: 1.07 inches length x 1.17 inches width x 4.49 inches height
Estimated ship weight: 0.12 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
See the return policy for complete information.

Q: Can this product be used a moisturizer under liquid foundation

submitted by MaryLouise - 8 years ago
  • A: Hi, MaryLouise. Although COVERGIRL's Simply Ageless Primer does have some hydrating qualities, we still recommend you use a dedicated moisturizer as part of your skincare routine. Apply this primer after moisturizer to help your foundation go on smoothly and last all day. Hope this helps!

    submitted byTarget Beauty Consulting - 8 years ago
    Brand expert
  • A: yes but you can moisturize with your favorite moisturizer then put covergirl olay simply ageless primer then your foundation.

    submitted byfreshe44 - 8 years ago

Q: Is this noncomedogenic and non-acnegenic?

submitted by Long legs - 2 days ago

Q: Will this blur fine lines?

submitted by WendyK - 18 days ago
  • A: Hello! Thank you for your question. The CoverGirl Simply Ageless Anti-Aging Foundation Primer features a nourishing formula designed to hydrate and help firm the skin for a radiant, more youthful-looking glow. It can be worn under foundation as a primer or on its own for a natural, moisturized finish. If you’d like to learn more about our primers, please feel free to reach out. We’re always happy to help! ✨You can reach us by phone at 1-800-426-8374 or via the Contact Us page on our website. We look forward to hearing from you!

    submitted byTheCoverGirlTeam - 15 days ago
    Brand expert

Q: Can this primer be used alone without foundation?

submitted by AI Shopping Assistant - 1 month ago
  • A: Yes, the primer can be worn on its own for a natural, moisturized look without foundation.

    submitted byAI Shopping Assistant - 1 month ago
    Ai generated

Q: Is the product cruelty-free?

submitted by AI Shopping Assistant - 1 month ago
  • A: Yes, this product is cruelty-free and certified by Leaping Bunny, meaning it's never tested on animals.

    submitted byAI Shopping Assistant - 1 month ago
    Ai generated

Q: How does the pump dispenser work?

submitted by AI Shopping Assistant - 1 month ago
  • A: The pump dispenser allows for easy and mess-free application, ensuring the right amount of product is used.

    submitted byAI Shopping Assistant - 1 month ago
    Ai generated

Q: What benefits does this primer offer for aging skin?

submitted by AI Shopping Assistant - 1 month ago
  • A: The primer helps fight signs of aging while hydrating and firming the skin for a youthful appearance.

    submitted byAI Shopping Assistant - 1 month ago
    Ai generated

Q: What skin types is this primer suitable for?

submitted by AI Shopping Assistant - 1 month ago
  • A: This primer is suitable for normal skin types and works well with all skin tones.

    submitted byAI Shopping Assistant - 1 month ago
    Ai generated

Q: I would like to get this primer but I don't see a selection for a color. Is it just one shade or neutral?

submitted by KC - 4 years ago
  • A: it's just one neutral shade that works for all skin tones

    submitted byem3000 - 4 years ago

Q: Can this primer be used under eye shadow too?

submitted by Ei k - 6 years ago
  • A: Hi Ei k! This primer can be used under eye shadow in a pinch! An eye primer, on the other hand, is intended to coat your lids in a more solid manner. Hope this helps!

    submitted byTarget Beauty Consulting - 6 years ago
    Brand expert

Additional product information and recommendations

Guests are saying

This primer is celebrated for its lightweight, hydrating formula that creates a smooth canvas for makeup application. It's appreciated for its ability to blur imperfections, minimize pores, and provide a refreshed look. While some guests experienced issues with scent and primer power, the majority found it to enhance the longevity of their makeup, with added anti-aging benefits being a bonus.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.3 out of 5 stars with 666 reviews
    easy to apply: 4.42 out of 5
    easy to remove: 4.63 out of 5
    long lasting: 4.05 out of 5
    quality: 3.91 out of 5
    value: 3.73 out of 5
    65% would recommend
    26 recommendations
    5 out of 5 stars
    3 March, 2026
    originally posted on covergirl.com
    Image

    Excellent Primer

    Excellent primer . I love the smell of this and I wear it underneath my COVERGIRL 3-1 simply ageless liquid foundation. In Buff Beige . I also sometimes wear it on its own . This helps my foundation wear all day and keeps my skin healthy and glowing. I hope COVERGIRL never discontinues this amazing primer . It beats department store makeup primers .
    Makeup Queen 40
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    25 February, 2026
    originally posted on influenster.com
    Image

    The best !!!

    This is my first time and i would and dwfinitely buy again.its last a very long time.whit the very pleasant coverage, finish and scent . Easy to removed .
    IdetR
    Did you find this review helpful?
    5 out of 5 stars
    20 February, 2026
    originally posted on influenster.com
    Image

    Good

    I definitely recommend this serum primer it works super well and it makes my makeup look so good and makes it last super super long. Purchase this!
    ZinetaA
    Did you find this review helpful?
    5 out of 5 stars
    12 February, 2026
    originally posted on influenster.com
    Image

    Makes makeup last longer

    It’s a fantastic base product that prepares my skin for makeup while also giving smooth, radiant finish. This primer blends easily and helps makeup go on more evenly.
    JennifferC
    Did you find this review helpful?
    5 out of 5 stars
    10 February, 2026
    originally posted on influenster.com
    Image

    Good product

    This primer feels lightweight and hydrating on my skin. It smooths texture gives a healthy glow and helps make up apply more evenly without feeling greasy. Great everyday option
    Yuliia T
    Did you find this review helpful?
    5 out of 5 stars
    31 January, 2026
    originally posted on influenster.com
    Image

    Great natural looking coverage

    This is a great product, goes on smooth, feels silky, lightweight coverage is awesome and your skin feels so soft with the hydration of the Olay very natural looking.I would recommend this. Will be using it again.
    teril33_7885
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    4 December, 2025Verified purchase
    • Skin tone: Medium
    • Skin type: Combination

    perfectly priced and works great

    love this for the price and the quality. doesn't feel greasy and I can see the it working right away.
    1 reply from TheCoverGirlTeam team - 4 months ago
    Hi there! Thank you so much for sharing your experience with us. We’re thrilled to hear that you’re loving the Simply Ageless Primer and that it’s delivering great results without feeling greasy. It’s wonderful to know the formula works for you right away! If you ever have questions, need shade recommendations, or want to try more from our collection, we’re always here to help. You can reach us at 1-800-426-8374 or through the Contact Us page on our website. Thanks again for choosing CoverGirl! ✨
    Adria
    easy to apply: 5 out of 5
    easy to remove: 5 out of 5
    long lasting: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    15 November, 2025
    originally posted on influenster.com
    Image

    El olor es lo máximo

    has a very mild scent — users say it has “no unpleasant smell” or just a light, fragrance that fades quickly. In terms of application, its texture is quite silky and smooth. It glides easily over the skin, feeling more like a lightweight serum than a heavy silicone primer. The sensación on the skin is soft and subtle — it doesn’t feel sticky or greasy. According to some reviews, it leaves a “satin-like” feel, minimizing pores without feeling like a heavy mask. When it comes to coverage, this primer doesn’t act like a foundation; its primary job is to smooth and prep the skin. Still, some users mention it offers a “good base” that helps even out texture before applying makeup. Finally, regarding luminosity, it provides a natural, slightly dewy glow. It doesn’t look flat — instead, it gives a subtle healthy radiance that makes the skin look more youthful.
    ysamard_9236
    Did you find this review helpful?
    5 out of 5 stars
    8 November, 2025
    originally posted on influenster.com
    Image

    Love

    Love this works amazing I would rate this a 10/10 for sure the coverage is amazing finish is great textile great scent is great as well it’s my go to
    sarahcross88_5528
    Did you find this review helpful?
    4 out of 5 stars
    27 October, 2025
    originally posted on influenster.com
    Image

    Has to be left untouched for more than a minute

    Very sleek and easy to use packaging. The product is nice, but I do feel that I have to allow it to sit on my skin a lot longer before applying foundation for the texture to come out the way I like and I'm hoping for but you don't need to use a lot. A little goes a long way so it does give you nice coverage and it doesn't have an unpleasant smell.
    amiel21_2027
    Did you find this review helpful?
    5 out of 5 stars
    14 October, 2025
    originally posted on influenster.com
    Image

    Love

    I really love the packaging the coverage is good to the texture I can’t say much oh my god in love with this product thank you for introducing me with this product
    neha_saeed98_3986
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    8 September, 2025Verified purchase

    wonderful

    this is wonderful. not sticky. rubs into skin with no residue.
    1 reply from TheCoverGirlTeam team - 7 months ago
    Hello! We appreciate you taking the time to share your experience with our Simply Ageless Primer. We are happy to hear this product is not sticky and rubs into your skin with no reside! Your feedback is very important to us, and we will be sure to share your comments with the appropriate teams. If you have any other questions or comments, please give us a call at 1-800-426-8374 or chat with us through the Contact Us page on our website. We will be more than happy to help.
    Lainey
    easy to apply: 5 out of 5
    easy to remove: 5 out of 5
    long lasting: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    7 September, 2025Verified purchase
    • Skin tone: Light
    • Skin type: Dry, Normal
    • Skin concern: Aging
    • Hair color: Brunette
    • Eye color: Green

    Love

    I fell in love with this product
    1 reply from TheCoverGirlTeam team - 7 months ago
    Hello! We appreciate you taking the time to share your experience with our Simply Ageless Primer. We are happy to hear that you have fallen in love with this product! Your feedback means so much to us, and we will be sure to share your comments with the appropriate teams. If you have any other questions or comments, please give us a call at 1-800-426-8374 or chat with us through the Contact Us page on our website. We will be more than happy to help.
    Elizabethli
    easy to apply: 5 out of 5
    easy to remove: 5 out of 5
    long lasting: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    4 September, 2025Verified purchase
    • Skin tone: Light
    • Skin type: Combination
    • Skin concern: Redness
    • Hair color: Blonde
    • Eye color: Blue

    Covergirl simply ageless primer

    Doesn't blend in my skin, it's patchy.
    1 reply from TheCoverGirlTeam team - 7 months ago
    Hi there! We appreciate you taking the time to try out our CoverGirl Simply Agless Primer. We are sorry to hear this product did not perform as you expected. This is not the experience we hope for you to have. We would love to connect with you to make this right. Feel free to give us a call with any questions at 1-800-426-8374 or chat with us via the Contact Us page on our website. We will be more than happy to help you and hope that you reach out.
    Firsttime Imo
    easy to apply: 1 out of 5
    easy to remove: 5 out of 5
    long lasting: 5 out of 5
    quality: 3 out of 5
    value: 2 out of 5
    Did you find this review helpful?
    2 out of 5 stars
    28 August, 2025
    originally posted on influenster.com
    Image

    Brakeout

    Not no no! Brakeout my face like crazy! lightweight and serum but very greasy, not safe or recommended for acne prone. Very accesible in price. .
    1 reply from CoverGirl Consumer Affairs team - 7 months ago
    Hi there! We are so sorry to hear that this was your experience with our Simply Ageless Primer. We appreciate you letting us know, and we will be reaching out to you by email soon to assist you further. Thank you!
    cindyr340_6878
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    23 August, 2025
    originally posted on influenster.com
    Image

    My new go-to primer

    I’ve been using this primer for 2 weeks every morning before makeup. It blends easily, leaves my skin soft and hydrated, and reduces the appearance of fine lines. I love how this primer feels on my skin. It’s not sticky, absorbs quickly, and keeps my skin soft all day. Fine lines and pores appear less noticeable, and it works well under both liquid and powder foundations. Definitely a must-have for anyone wanting a youthful, hydrated base.
    1 guest found this review helpful. Did you?
    4 out of 5 stars
    11 August, 2025
    originally posted on influenster.com
    Image

    Good primer no old aging.

    It was smooth and had a matte finish. The primer worked well but you could not get all of it out of the container. It smelled nice but faded out quickly.
    biancas389_6594
    Did you find this review helpful?
    5 out of 5 stars
    15 June, 2025
    originally posted on influenster.com
    Image

    10/10 — A glow-up in a bottle

    First of all, the texture is dreamy. It’s lightweight and silky — glides onto my skin. I applied it after my moisturizer and before makeup, and my skin felt instantly smoother, hydrated, and just... perkier. There’s no sticky residue, no weird pilling (thank you, Olay 🙌), and it dries down beautifully and gives the prettiest natural glow no stickiness. I love that it has anti-aging ingredients. My makeup stays fresh all day,.
    shesclassie_5266
    1 guest found this review helpful. Did you?
    3 out of 5 stars
    4 June, 2025
    originally posted on influenster.com
    Image

    A Tad Oily

    The COVERGIRL Simply Ageless Skin Perfector Essence is a refreshing surprise! It feels super lightweight and hydrating on the skin, more like a skincare serum than traditional foundation. The pigment beads blend out nicely, giving a sheer, even tint that evens out my complexion without masking it. Perfect for no-makeup makeup days! I love that it contains 0.5% bakuchiol, a gentle retinol alternative, so I feel like I’m caring for my skin while wearing it. The finish is dewy and natural, which I really enjoy—though if you’re oily, you might want to set it with powder. It doesn’t cling to dry patches and wears comfortably all day. The only downside is the limited coverage, but it’s ideal if you like a skin-first look.
    1 reply from CoverGirl Consumer Affairs Department team - 10 months ago
    Hi! We appreciate you taking the time to share your experience with our CoverGirl Simply Ageless Skin Perfector Essence. Thank you for giving this a try! We value your insights and will be sure to share your comments regarding its performance with our Quality Team. We encourage you to contact us with any questions. Please feel free to give us a call at 1-800-426-8374, or you can send us an email through the Contact Us page on our website. We will be more than happy to assist you further.
    nancym499_7539
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    26 February, 2025Verified purchase
    • Skin tone: Light
    • Skin type: Dry
    • Skin concern: Aging, Redness, Sensitivity
    • Hair color: Grey
    • Eye color: Hazel

    Great product

    Great for eczema skin
    1 reply from TheCoverGirlTeam team - 1 year ago
    Hi there! Thank you for choosing CoverGirl and taking the time to give this product a five-star review! We are so happy to hear you are enjoying the results of your skin. We value your feedback and will pass it along to our entire team. Feel free to give us a call with any questions at 1-800-426-8374 or send an email via the Contact Us page on our website. We will be more than happy to help you.
    MC
    easy to apply: 5 out of 5
    easy to remove: 5 out of 5
    long lasting: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    1 guest found this review helpful. Did you?

    Get top deals, latest trends, and more.

    Privacy policy

    Footer

    About Us

    About TargetCareersNews & BlogTarget BrandsBullseye ShopSustainability & GovernancePress CenterAdvertise with UsInvestorsAffiliates & PartnersSuppliersTargetPlus

    Help

    Target HelpReturnsTrack OrdersRecallsContact UsFeedbackAccessibilitySecurity & FraudTeam Member ServicesLegal & Privacy

    Stores

    Find a StoreClinicPharmacyTarget OpticalMore In-Store Services

    Services

    Target Circle™Target Circle™ CardTarget Circle 360™Target AppRegistrySame Day DeliveryOrder PickupDrive UpFree 2-Day ShippingShipping & DeliveryMore Services
    PinterestFacebookInstagramXYoutubeTiktokTermsCA Supply ChainPrivacy PolicyCA Privacy RightsYour Privacy ChoicesInterest Based AdsHealth Privacy Policy