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Dark and Lovely Fade Resist Rich Conditioning Hair Color - 2 of 4Dark and Lovely Fade Resist Rich Conditioning Hair Color - 3 of 4Dark and Lovely Fade Resist Rich Conditioning Hair Color - 4 of 4
Dark and Lovely Fade Resist Rich Conditioning Hair Color - 1 of 4

Dark and Lovely Fade Resist Permanent Hair Color - 371 Jet Black: Ammonia-Free, With Shea Butter and Argan Oil, Suitable for Coarse and Curly Hair

$6.99 ($1.13/fluid ounce)See 1 deal for this item

Color371 Jet Black
  • 362 Crimson Moon
  • 371 Jet Black
  • 378 Honey Blonde
  • 384 Light Golden Blonde
  • 396 Luminous Blonde
  • 401 Hazelnut Brown
  • 401 Natural Black
  • 421 Viral Violet
  • 506 Reality Red
  • 522 Poppin Pink
  • 373 Brown Sable

In Stock

Eligible for registries and wish lists
Available deals

Target Circle Deal: $5 Target GiftCard with $30 beauty products purchase

Eligible with Target Circle membership ∙ Expires Apr 4 ∙ Details

At a glance

About this item

Highlights

  • NOURISHING COLOR: Designed to help protect relaxed and natural hair while coloring, this conditioner is infused with 3 fruit oils—shea, avocado and olive—to provide intense nourishment from root to tip.
  • SHINY and SILKY: This permanent non-drip hair color with up to 100 percent gray coverage helps protect colored hair from breakage and leaves hair shiny and silky with luxurious, rich color lasts for up to 8 weeks.
  • VIBRANT and CONDITIONING HAIR COLOR: We make an array of hair color products from temporary to permanent and fade resistant dyes to reviving colors, with shampoo-in, spray and conditioning color options.
  • UNIQUE LOOKS: We help people of color celebrate unique looks and styles with an array of treatments, colors and styling products for all hair types: curly, wavy, natural, relaxed, transitioning and more.
  • SOFTSHEEN-CARSON: For over 110 years we have provided beauty to all consumers of African descent with our innovative, tailor-made, superior products and services specially designed for their needs.

Description

Fade-Resistant Rich Conditioning Color is an innovative formula that delivers vibrant, fade-resistant color and shine. This formula contains Dark and Lovely's exclusive Moisture Seal technology for double the conditioning power especially designed to help protect relaxed and natural hair while coloring. The result is silky, shiny hair and luxurious, rich color. Color so rich, so ultra-conditioning it lasts for up to 8 weeks Helps protect relaxed and natural hair while coloring Permanent non-drip hair color with 100 percent gray coverage With extra nourishing conditioner infused with 3 fruit oils - shea, avocado and olive - to provide intense nourishment
Hair Type: Coarse, Curly
Health Facts: Ammonia-Free, Contains Argan Oil, Contains Shea Butter
Product Warning: Eye irritant
Product Form: Liquid
Includes: Gloves
Beauty Purpose: Hair Coloring
Processing Time: 30 minutes
Net weight: 6.2 fl oz (US)
TCIN: 51095417
UPC: 072790003714
Item Number (DPCI): 063-01-1415
Origin: Imported
If the item details aren’t accurate or complete, we want to know about it.

Ingredients:

cream developer: 1190015 aqua/water, hydrogen peroxide, cetearyl alcohol, trideceth-2 carboxamide mea, ceteareth-25, glycerin, phosphoric acid, tetrasodium etidronate, tetrasodium pyrophosphate, sodium salicylate. f.i.l. d209747/3, rich conditioning color: 32937 ca - aqua/water, alcohol denat., peg-4 rapeseedamide, glyceryl lauryl ether, deceth-3, propylene glycol, ethanolamine, laureth-5 carboxylic acid, dipropylene glycol, hexylene glycol, poloxamer 338, polyquaternium-6, p-phenylenediamine, oleyl alcohol, fragrance, resorcinol, n,n-bis(2-hydroxyethyl)-p-phenylenediamine sulfate, m-aminophenol, 2,4-diaminophenoxyethanol hcl thiolactic acid, edta, erythorbic acid, bht. f.i.l. d52785/3, nourishing care conditioner: 1213520ss4 - aqua/water, cetearyl alcohol, glycerin, behentrimonium chloride, candelilla cera / candelilla wax, amodimethicone, cetyl esters, isopropyl alcohol, fragrance, phenoxyethanol, trideceth-6, linalool, argania spinosa kernel oil, glycine soja oil/soybean oil, tocopherol, chlorhexidine digluconate, cetrimonium chloride, sodium hydroxide. f.i.l. d234847/1

Shipping details

Estimated ship dimensions: 6.4 inches length x 3.6 inches width x 2.2 inches height
Estimated ship weight: 0.5 pounds
We regret that this item cannot be shipped to PO Boxes.
This item cannot be shipped to the following locations: American Samoa (see also separate entry under AS), Guam (see also separate entry under GU), Northern Mariana Islands, Puerto Rico (see also separate entry under PR), United States Minor Outlying Islands, Virgin Islands, U.S., APO/FPO, Alaska, Hawaii

Return details

This item must be returned to any Target store.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
See the return policy for complete information.

Q: How long do you have to wait to re dye your hair with this brand

submitted by Cee - 11 months ago
  • A: 4534344333434444443444

    submitted byShellie - 9 months ago
  • A: How long does the hair dye last?

    submitted byS K - 4 months ago
  • A: Hi Cee! Thank you for your interest in Dark and Lovely Fade Resist. We recommend touch-up application when there is about 1/2-1 inch of new growth, somewhere between 3-6 weeks or longer for others, depending on new growth! We suggest following the instructions for a touch-up application.

    submitted bySoft Sheen Team - 11 months ago
    Brand expert

Q: Is Dark and Lovely Fade Resist Permanent Hair Color safe for natural hair

submitted by Cookie - 5 years ago
  • A: Hi Cookie! Thanks so much for asking. Yes, our Dark and Lovely Fade Resist Permanent Hair Color is ideal for natural hair. We hope you give it a try.

    submitted bySoft Sheen Team - 4 years ago
    Brand expert
  • A: it’s safe !! i’ve been using dark and lovely hair color for literally a decade. i’ve been natural even longer. it has never let me down. it actually makes my hair feel softer after, which will forever be strange to me but, zero complaints here !!

    submitted bykeikou - 2 years ago

Q: What kind of hair types can used this product

submitted by Cali - 6 years ago
  • A: Dark and Lovely Fade Resist is suitable for all hair types and textures.

    submitted bySoft Sheen Team - 5 years ago
    Brand expert
  • A: all types of hair. i have applied to bleached hair and virgin hair. results are healthy, but on bleached porus hair it will fry it. I asked the company on social media if this is bleach and they said NO, it is a lightener, i proceeded to tell them the product bleached my black shirt like the box bleach and they said like any hair dye products, the product will stain. This is bleach. since the review, i have done my hair 2 more times, and damaged the already blonde bleached hair like chickle, gum stringy hair, that i had before the review. total regret. this is an update on my review. Ill still use it after my hair grows out. i love the price and results.

    submitted byTargetluver - 5 years ago

Q: What oils are included in the conditioning formula?

submitted by AI Shopping Assistant - 1 month ago
  • A: The formula is infused with shea, avocado, and olive oils for nourishment.

    submitted byAI Shopping Assistant - 1 month ago
    Ai generated

Q: What is the expected duration of color retention?

submitted by AI Shopping Assistant - 1 month ago
  • A: The color lasts for up to 8 weeks, providing vibrant and conditioned hair.

    submitted byAI Shopping Assistant - 1 month ago
    Ai generated

Q: What types of hair does this product cater to?

submitted by AI Shopping Assistant - 1 month ago
  • A: This product is designed for textured and curly hair types, suitable for various styles.

    submitted byAI Shopping Assistant - 1 month ago
    Ai generated

Q: How long does the hair coloring process take?

submitted by AI Shopping Assistant - 1 month ago
  • A: The processing time for this hair color is 30 minutes.

    submitted byAI Shopping Assistant - 1 month ago
    Ai generated

Q: Does this hair color contain ammonia?

submitted by AI Shopping Assistant - 1 month ago
  • A: No, the hair color is ammonia-free, making it gentler on the hair.

    submitted byAI Shopping Assistant - 1 month ago
    Ai generated

Q: will the honey blonde dye my completely virgin, brunette hair, the first round?

submitted by jessica - 5 months ago
  • A: Hi Jessica. Thank you for your interest in Soft Sheen Carson Dark & Lovely Fade Resist Rich Conditioning hair color in Honey Blonde. We would love to assist you but need more information, please contact us directly for assistance @800-442-4643 M-F 9am to 5pm EST and provide us with case #43635569. We look forward to hearing from you.

    submitted bySoft Sheen Team - 5 months ago
    Brand expert

Q: How soon can I go swimming in a chlorinated pool after using this product?

submitted by Strix - 6 months ago
  • A: Hi Strix. Thank you for your interest in Dark and Lovely Fade Resist Rich Conditioning Hair Color. Chlorine can fade haircolor or cause hair to become dry or dull. It may even discolor the hair. Color-treated, permed and highlighted hair is more vulnerable to the damaging effects of chlorinated water. There is no suggested waiting period for swimming after coloring or highlighting your hair. We suggest you wet your hair with tap water before going into a chlorinated pool and shampoo your hair immediately upon leaving a chlorinated swimming pool.

    submitted bySoft Sheen Team - 6 months ago
    Brand expert

Additional product information and recommendations

Guests are saying

Dark Lovely Fade Resist is an excellent choice for guests seeking a vibrant and long-lasting hair color that nourishes textured or relaxed hair. The easy application process, eco-friendly ingredients, and included moisture mask contribute to healthy, shiny results. While some guests noted that the color may fade sooner than expected, many appreciated the rich pigmentation and minimal scent, making it a standout option for bold hair transformations.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.4 out of 5 stars with 3278 reviews
    effectiveness: 3.28 out of 5
    quality: 3.25 out of 5
    value: 3.47 out of 5
    57% would recommend
    124 recommendations
    5 out of 5 stars
    Thumbs up graphic, would recommend
    28 March, 2026Verified purchase

    (no review title)

    I love how the color came out. I got 2 boxes because I wanted a little darker than 1 could provide. I love my hair and the color I gotten!
    Adrienne
    effectiveness: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    22 March, 2026Verified purchase

    (no review title)

    I really love this product it works really good
    Justice
    effectiveness: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    4 out of 5 stars
    Thumbs up graphic, would recommend
    21 March, 2026Verified purchase

    great color, awful gloves

    The color and longevity of this is pretty good. I do it about every 5 weeks. What I have an issue with is the gloves. they are so thin and ALWAYS stain my hands. The color itself is really great, but maybe buy other gloves
    faith
    effectiveness: 5 out of 5
    quality: 4 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    20 March, 2026
    originally posted on influenster.com
    Image

    Love it

    [This review was collected as part of a promotion.] Love this color! It’s bright,bold, and shows up very well on dark hair. The formula is easy to use, doesn’t have a strong odor, and left my hair feeling soft and looking shiny. If you looking for a easy step by step hair dye this definitely the one to buy
    DyminC
    1 guest found this review helpful. Did you?
    4 out of 5 stars
    19 March, 2026
    originally posted on influenster.com
    Image

    Hair Dye

    [This review was collected as part of a promotion.] Instructions were easy to follow and apply. However, I would say the color is more of a copper/orange than a true “red” nonetheless though the pigment was really great and dyed my hair beautifully. I felt that it didn’t damage my hair whatsoever and was really hydrating actually which I loved.
    JohanaM
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    15 March, 2026
    originally posted on influenster.com
    Image

    Great

    [This review was collected as part of a promotion.] I like the product , no damage and the moisture is really good , it works exactly like it promised, i would recommend using it, great , the shine that gives in your hair , coverage and fading amazing
    YailinG
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    12 March, 2026Verified purchase

    Great for price

    Great product
    Alexis
    effectiveness: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    12 March, 2026
    originally posted on influenster.com
    Image

    Good

    [This review was collected as part of a promotion.] Color came out good but I wanted a darker red so I mixed a bit. But nonetheless love it. The packaging was also a nice touch for me! Happy to have tried this product
    LataviaD
    Did you find this review helpful?
    5 out of 5 stars
    1 March, 2026
    originally posted on influenster.com
    Image

    Super conditioning with flawless development, easy

    [This review was collected as part of a promotion.] Super conditioning formula and hair feels perfect once done putting in hair. Flawless Development, easy management, with full coverage %100.
    ArriannaH
    Did you find this review helpful?
    5 out of 5 stars
    22 February, 2026
    originally posted on softsheen-carson.com
    Image

    Fade Resist is a WINNER!

    My hair has never been so smooth and frizz-free! Fade Resist was easy to apply, effectively managed my new stubborn grays, and the Moisture Mask that comes with it? PHENOMENAL! Please product that product in larger quantities, because the small tube runs out quickly. I absolutely LOVE the no-fuss approach to Fade Resist and will continue to purchase it as often as needed.
    YaYa2
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs up graphic, would recommend
    18 February, 2026

    Where is the dye?

    There was no dye in the box!!!! I purchased this dye through Drive up. When I got home there was no dye in the box and it looks like it was taped shut. I am not able to receive a refund because it says returns are not allowed for this product.
    taetae2day
    quality: 1 out of 5
    value: 4 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    17 February, 2026Verified purchase

    Dark & lovely fade resist hair dye

    I loved this hair dye. It gave my hair a very rich and lovely tone of purple/ violet color.
    NP
    effectiveness: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    11 February, 2026
    originally posted on influenster.com
    Image

    Moisture and vibrant in a box.

    [This review was collected as part of a promotion.] I love the fact that this product added moisture back into this already 613 bleach blonde hair, it was easy to apply and didn’t take long to process.
    raebaereality_835
    Did you find this review helpful?
    5 out of 5 stars
    8 February, 2026
    originally posted on influenster.com
    Image

    Beautiful winter color

    [This review was collected as part of a promotion.] I love the color red and was excited to receive this product because Dark & Lovely is my go to for an at home dye job! The application process was very easy when you follow the included instructions.
    Talicia W
    Did you find this review helpful?
    3 out of 5 stars
    1 February, 2026
    originally posted on influenster.com
    Image

    Vivacious red

    [This review was collected as part of a promotion.] The color was not to my liking , i feel that it does not fit me , but i gave it to a friend and she was happy with the result , she said that it was a very good product and she wanted to treat it again
    1 reply from SoftSheen-Carson team - 2 months ago
    Hi salmag23_4756! Thank you for sharing that your friend is happy with Dark & Lovely Fade Resist, 394-Vivacious Red. We are committed to bringing our consumers products that meets their needs and expectations. Feedback is valuable to us when making decisions about our products. This feedback is appreciated and will be shared with others in our company.
    salmag23_4756
    Did you find this review helpful?
    5 out of 5 stars
    30 January, 2026
    originally posted on influenster.com
    Image

    Great color payoff and easy to use.

    [This review was collected as part of a promotion.] I love using dark and lovely when I want to dye my hair. The color payoff is always consistent and rich. The application process is easy. The instructions are clear, the steps are simple, and everything you need comes right in the box. This is a dye I would highly recommend, especially for anyone looking for beginners who want something reliable, easy to use, and conditioning while still delivering stunning color results. My hair is never dried our after I use this. Always happy healthy curls. What color should I do next?
    mistykasumi_4812
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    18 January, 2026
    originally posted on influenster.com
    Image

    Lovely and Lasting

    [This review was collected as part of a promotion.] I don’t dye my hair personally but my nana loves both the color and the brand itself. Very long lasting and surprisingly no strong smells and the best part it’s a simple 3 step process.
    jazzieugc_9251
    Did you find this review helpful?
    5 out of 5 stars
    15 January, 2026
    originally posted on influenster.com
    Image

    Nice bold color

    [This review was collected as part of a promotion.] This hair dye covered all of my locs I love it! It don’t really tick on my scalp. My hair wasn’t that brittle after washing it out but I did also use a good conditioner.
    jacquelinet83_4329
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    11 January, 2026Verified purchase

    Do not buy this without bleaching first

    I pre lighted my hair using a 30 volume developer that way the dye would make my hair color look as advertised, however the dye did not change my hair AT ALL, thankfully is was not damaging to my hair, if you would want to see really good results you have to bleach your hair before using this product
    1 reply from Soft Sheen Team team - 3 months ago
    Hello there! It is wonderful to hear that your hair remained healthy and undamaged after your coloring session, as we specifically formulate Fade Resist with nourishing ingredients to protect the hair’s integrity. We understand the frustration when the final shade doesn't appear as vibrant as expected, especially after the effort of pre-lightening. Our formulas are specifically designed to work with the natural pigments of dark hair to provide rich, dimensional color without the need for high-volume developers or heavy bleaching. When the hair has been pre-lightened to a very pale state, it can sometimes become quite porous, which may cause the color pigments to wash out too quickly or not "anchor" correctly. For the most vibrant and lasting results on pre-lightened hair, we recommend ensuring the hair is thoroughly saturated and allowing the color to process for the full recommended time to help those rich tones lock in. We appreciate you sharing your process with us, and we are glad that your hair still feels strong.
    Hair dye
    effectiveness: 1 out of 5
    quality: 1 out of 5
    value: 1 out of 5
    Did you find this review helpful?
    3 out of 5 stars
    5 January, 2026
    originally posted on influenster.com
    Image

    Love my red hair!!!

    [This review was collected as part of a promotion.] It dyed my hair beautifully! Love love love! It was so easy to use and super intuitive. I did it in one night and the results are great! I was scared but it definitely took to my natural hair welll!
    1 reply from SoftSheen-Carson team - 3 months ago
    Hi nidalasm1_4440! Thank you for taking the opportunity to try Dark & Lovely Fade Resist, 394-Vivacious Red. We are thrilled to hear that you love your results! Your feedback is appreciated and will be shared with others in our company.
    nidalasm1_4440
    2 guests found this review helpful. Did you?

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