Dark and Lovely Fade Resist Permanent Hair Color - 371 Jet Black: Ammonia-Free, With Shea Butter and Argan Oil, Suitable for Coarse and Curly Hair
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$6.99 ($1.13/fluid ounce)See 1 deal for this item
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Guests are saying
Dark Lovely Fade Resist is an excellent choice for guests seeking a vibrant and long-lasting hair color that nourishes textured or relaxed hair. The easy application process, eco-friendly ingredients, and included moisture mask contribute to healthy, shiny results. While some guests noted that the color may fade sooner than expected, many appreciated the rich pigmentation and minimal scent, making it a standout option for bold hair transformations.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.4 out of 5 stars with 3278 reviews
effectiveness: 3.28 out of 5
quality: 3.25 out of 5
value: 3.47 out of 5
57% would recommend
124 recommendations
5 out of 5 stars
Thumbs up graphic, would recommend
28 March, 2026Verified purchase
(no review title)
I love how the color came out. I got 2 boxes because I wanted a little darker than 1 could provide. I love my hair and the color I gotten!
5 out of 5 stars
Thumbs up graphic, would recommend
22 March, 2026Verified purchase
(no review title)
I really love this product it works really good
4 out of 5 stars
Thumbs up graphic, would recommend
21 March, 2026Verified purchase
great color, awful gloves
The color and longevity of this is pretty good. I do it about every 5 weeks. What I have an issue with is the gloves. they are so thin and ALWAYS stain my hands. The color itself is really great, but maybe buy other gloves
5 out of 5 stars
20 March, 2026
originally posted on influenster.com

Love it
[This review was collected as part of a promotion.] Love this color! It’s bright,bold, and shows up very well on dark hair. The formula is easy to use, doesn’t have a strong odor, and left my hair feeling soft and looking shiny. If you looking for a easy step by step hair dye this definitely the one to buy
4 out of 5 stars
19 March, 2026
originally posted on influenster.com

Hair Dye
[This review was collected as part of a promotion.] Instructions were easy to follow and apply. However, I would say the color is more of a copper/orange than a true “red” nonetheless though the pigment was really great and dyed my hair beautifully. I felt that it didn’t damage my hair whatsoever and was really hydrating actually which I loved.
5 out of 5 stars
15 March, 2026
originally posted on influenster.com

Great
[This review was collected as part of a promotion.] I like the product , no damage and the moisture is really good , it works exactly like it promised, i would recommend using it, great , the shine that gives in your hair , coverage and fading amazing
5 out of 5 stars
Thumbs up graphic, would recommend
12 March, 2026Verified purchase
Great for price
Great product
5 out of 5 stars
12 March, 2026
originally posted on influenster.com

Good
[This review was collected as part of a promotion.] Color came out good but I wanted a darker red so I mixed a bit. But nonetheless love it. The packaging was also a nice touch for me! Happy to have tried this product
5 out of 5 stars
1 March, 2026
originally posted on influenster.com

Super conditioning with flawless development, easy
[This review was collected as part of a promotion.] Super conditioning formula and hair feels perfect once done putting in hair. Flawless Development, easy management, with full coverage %100.
5 out of 5 stars
22 February, 2026
originally posted on softsheen-carson.com
Fade Resist is a WINNER!
My hair has never been so smooth and frizz-free! Fade Resist was easy to apply, effectively managed my new stubborn grays, and the Moisture Mask that comes with it? PHENOMENAL! Please product that product in larger quantities, because the small tube runs out quickly. I absolutely LOVE the no-fuss approach to Fade Resist and will continue to purchase it as often as needed.
1 out of 5 stars
Thumbs up graphic, would recommend
18 February, 2026
Where is the dye?
There was no dye in the box!!!! I purchased this dye through Drive up. When I got home there was no dye in the box and it looks like it was taped shut. I am not able to receive a refund because it says returns are not allowed for this product.
5 out of 5 stars
Thumbs up graphic, would recommend
17 February, 2026Verified purchase
Dark & lovely fade resist hair dye
I loved this hair dye. It gave my hair a very rich and lovely tone of purple/ violet color.
5 out of 5 stars
11 February, 2026
originally posted on influenster.com

Moisture and vibrant in a box.
[This review was collected as part of a promotion.] I love the fact that this product added moisture back into this already 613 bleach blonde hair, it was easy to apply and didn’t take long to process.
5 out of 5 stars
8 February, 2026
originally posted on influenster.com

Beautiful winter color
[This review was collected as part of a promotion.] I love the color red and was excited to receive this product because Dark & Lovely is my go to for an at home dye job! The application process was very easy when you follow the included instructions.
3 out of 5 stars
1 February, 2026
originally posted on influenster.com

Vivacious red
[This review was collected as part of a promotion.] The color was not to my liking , i feel that it does not fit me , but i gave it to a friend and she was happy with the result , she said that it was a very good product and she wanted to treat it again
1 reply from SoftSheen-Carson team - 2 months ago
Hi salmag23_4756! Thank you for sharing that your friend is happy with Dark & Lovely Fade Resist, 394-Vivacious Red. We are committed to bringing our consumers products that meets their needs and expectations. Feedback is valuable to us when making decisions about our products. This feedback is appreciated and will be shared with others in our company.
5 out of 5 stars
30 January, 2026
originally posted on influenster.com

Great color payoff and easy to use.
[This review was collected as part of a promotion.] I love using dark and lovely when I want to dye my hair. The color payoff is always consistent and rich. The application process is easy. The instructions are clear, the steps are simple, and everything you need comes right in the box. This is a dye I would highly recommend, especially for anyone looking for beginners who want something reliable, easy to use, and conditioning while still delivering stunning color results. My hair is never dried our after I use this. Always happy healthy curls. What color should I do next?
5 out of 5 stars
18 January, 2026
originally posted on influenster.com

Lovely and Lasting
[This review was collected as part of a promotion.] I don’t dye my hair personally but my nana loves both the color and the brand itself. Very long lasting and surprisingly no strong smells and the best part it’s a simple 3 step process.
5 out of 5 stars
15 January, 2026
originally posted on influenster.com

Nice bold color
[This review was collected as part of a promotion.] This hair dye covered all of my locs I love it! It don’t really tick on my scalp. My hair wasn’t that brittle after washing it out but I did also use a good conditioner.
1 out of 5 stars
Thumbs down graphic, would not recommend
11 January, 2026Verified purchase
Do not buy this without bleaching first
I pre lighted my hair using a 30 volume developer that way the dye would make my hair color look as advertised, however the dye did not change my hair AT ALL, thankfully is was not damaging to my hair, if you would want to see really good results you have to bleach your hair before using this product
1 reply from Soft Sheen Team team - 3 months ago
Hello there! It is wonderful to hear that your hair remained healthy and undamaged after your coloring session, as we specifically formulate Fade Resist with nourishing ingredients to protect the hair’s integrity. We understand the frustration when the final shade doesn't appear as vibrant as expected, especially after the effort of pre-lightening. Our formulas are specifically designed to work with the natural pigments of dark hair to provide rich, dimensional color without the need for high-volume developers or heavy bleaching. When the hair has been pre-lightened to a very pale state, it can sometimes become quite porous, which may cause the color pigments to wash out too quickly or not "anchor" correctly. For the most vibrant and lasting results on pre-lightened hair, we recommend ensuring the hair is thoroughly saturated and allowing the color to process for the full recommended time to help those rich tones lock in. We appreciate you sharing your process with us, and we are glad that your hair still feels strong.
3 out of 5 stars
5 January, 2026
originally posted on influenster.com

Love my red hair!!!
[This review was collected as part of a promotion.] It dyed my hair beautifully! Love love love! It was so easy to use and super intuitive. I did it in one night and the results are great! I was scared but it definitely took to my natural hair welll!
1 reply from SoftSheen-Carson team - 3 months ago
Hi nidalasm1_4440! Thank you for taking the opportunity to try Dark & Lovely Fade Resist, 394-Vivacious Red. We are thrilled to hear that you love your results! Your feedback is appreciated and will be shared with others in our company.