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Pure Enrichment PureRelief XL Extra-Long Back and Neck Heating Pad - 29" x 24" - Gray - 2 of 4Pure Enrichment PureRelief XL Extra-Long Back and Neck Heating Pad - 29" x 24" - Gray - 3 of 4Pure Enrichment PureRelief XL Extra-Long Back and Neck Heating Pad - 29" x 24" - Gray - 4 of 4
Pure Enrichment PureRelief XL Extra-Long Back and Neck Heating Pad - 29" x 24" - Gray - 1 of 4

Pure Enrichment PureRelief XL Extra-Long Back and Neck Heating Pad - 29" x 24" - Gray

$54.99

In Stock

Eligible for registries and wish lists

At a glance

About this item

Highlights

  • 4 THERAPEUTIC HEAT SETTINGS: Heating pad warms up quickly to temporarily soothe and reduce muscular pain and stiffness. You can easily adjust between 4 heat settings that range from 110-140°F with the built-in ergonomic LED controller. A convenient 2-hour shut-off conserves energy and prevents the pad from overheating.
  • WEARABLE DESIGN & ADJUSTABLE FIT: This 29"x24" full-length style fits most and provides coverage for the neck, shoulder, back, sides, and abdomen. It includes built-in loops and an optional elastic belt for a secure, ergonomic fit that hugs the body. Flexible, lightweight, and UL certified safe, this heating pad offers warming relief to sore muscles and achy joints.
  • MACHINE-WASHABLE FABRIC: Our velvety, anti-pill micromink fibers are machine-washable (on the delicate cycle) to help preserve the product’s beauty and softness for years to come.
  • AT-HOME COMFORT: Go about your day at home with drug-free pain relief whether you’re cooking in the kitchen (you’ll appreciate the 9 ft cord!) or relaxing in the bedroom. Headed to the office? Simply plug in our Extra-Long Back & Neck Heating Pad at your workspace and reap the benefits all day long. You can even spritz the pad with water or dampen with a wet sponge to experience moist heat therapy.
  • WHAT YOU GET: Pure Enrichment’s guaranteed 5-Year Warranty, electric heating pad with detachable LED controller, elastic belt, storage bag, and FSA and HSA eligibility. Our customer support team provides daily quality service and peace of mind to millions worldwide all from a brand you can trust.

Description

Drape yourself in the ultimate heat therapy with the PureRelief® XL Extra-Long Back & Neck Heating Pad from Pure Enrichment®. This full-coverage heating pad is perfectly contoured to temporarily relieve muscle tension, aches, pain, and soreness where people experience it most-the neck, back, and shoulders. Thanks to its convenient built-in magnetic closures, it is designed to stay in place throughout your entire treatment session. For an even better fit, use the built-in loops and optional elastic belt to taper the heating pad to your body.

4 Heat Settings: Choose the level of warmth that works best for you with settings that range from 105℉ to 140℉
Ultra-Soft Micromink: For an added aesthetic finish the beautiful, rich color makes this high-quality fabric pleasing to look at and touch
Automatic Shut-Off: Convenient 2 hour shut-off conserves energy and ensures your pad never overheats
Machine-Washable: Keep your pad looking as new as the day you purchased it by machine washing when needed
Number of Pieces: 3
Dimensions (Overall): 29 Inches (L), 1 Inches (H) x 24 Inches (W)
Weight: 2.3 Pounds
Textile Material: 100% Microplush
Includes: Storage Bag, Instruction Manual, Belt, Blanket
Number of Heat Settings: 4
Material: Polyester
Features: Magnetic Neck Closure, Adjustable Strap, Detachable Controller, Heated, Automatic Shut-Off, Portable
Power Source: Electric
Care & Cleaning: Hand Wash, Machine Wash
Warranty: 5 Year Limited Warranty. To obtain a copy of the manufacturer's or supplier's warranty for this item prior to purchasing the item, please call Target Guest Services at 1-800-591-3869
TCIN: 76550891
UPC: 817387020732
Item Number (DPCI): 245-07-1879
Origin: Imported
If the item details aren’t accurate or complete, we want to know about it.

Shipping details

Estimated ship dimensions: 13.937 inches length x 8.0315 inches width x 4.1732 inches height
Estimated ship weight: 2.634 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
See the return policy for complete information.

Q: Can you use it moist? How does this work? Do you just get it wet?

submitted by Gracie - 7 years ago
  • A: No. You can unplug the cord the wash the cover but you cannot use the heating pad with water.

    submitted byKiKi - 7 years ago
  • A: Washing instructions on back of the heating pad state that it is washable on gentle cycle or hand wash. Air dry or tumble dry on low. Cover is not removable.

    submitted byKimsHaven - 6 years ago
  • A: Hi Gracie, Thank you for your question! Yes, you can use moist heat by dampening one side of the heating pad with a spray bottle or wet sponge or cloth. If you have any other questions, feel free to reach out directly to us at (714) 668-0300 or help@pureenrichment.com. Pure Enrichment Support

    submitted byPure Enrichment - 1 year ago
    Brand expert

Q: Is this FSA eligible?

submitted by Janet - 6 years ago
  • A: Hi Janet, Thank you for your question! This product is not FSA eligible. If you have any other questions, feel free to reach out directly to us at (714) 668-0300 or help@pureenrichment.com. Pure Enrichment Support

    submitted byPure Enrichment Support - 6 years ago
    Brand expert
  • A: So why does it say FSA and HSA eligible on the page for it?

    submitted byRA - 5 years ago

Q: What is the temperature of the "Warm" setting? Less than 111 degrees F?

submitted by Mary Margaret - 6 years ago
  • A: Hi Mary, The temperature ranges of the PureRelief Extra Long Back and Neck Heating Pad are: Warm–temperature range (~110° F) Low–temperature range (~120° F) Medium–temperature range (~130° F) High–temperature range (~140° F)

    submitted byBentgo - 6 years ago
  • A: Hi Mary, Thank you for your question! The temperature ranges of the PureRelief Extra Long Back and Neck Heating Pad are: Warm–temperature range (~110° F) Low–temperature range (~120° F) Medium–temperature range (~130° F) High–temperature range (~140° F) If you have any other questions, feel free to reach out directly to us at (714) 668-0300 or help@pureenrichment.com. Pure Enrichment Support

    submitted byPure Enrichment - 1 year ago
    Brand expert

Q: How long is the cord?

submitted by IT Nana - 7 years ago
  • A: 9 Feet long which will give you plenty of room to plug into the wall socket.

    submitted byKiKi - 7 years ago
  • A: Hi IT, Thank you for your question! It is 9 ft long. If you have any other questions, feel free to reach out directly to us at (714) 668-0300 or help@pureenrichment.com. Pure Enrichment Support

    submitted byPure Enrichment - 1 year ago
    Brand expert

Q: How many heat settings does the heating pad offer?

submitted by AI Shopping Assistant - 2 months ago
  • A: The heating pad offers four adjustable heat settings ranging from 110 to 140°F.

    submitted byAI Shopping Assistant - 2 months ago
    Ai generated

Q: Can the heating pad be washed, and how should it be cleaned?

submitted by AI Shopping Assistant - 2 months ago
  • A: Yes, it is machine-washable on a delicate cycle to maintain its beauty and softness.

    submitted byAI Shopping Assistant - 2 months ago
    Ai generated

Q: What features help the heating pad stay in place during use?

submitted by AI Shopping Assistant - 2 months ago
  • A: The heating pad includes built-in magnetic closures and optional elastic belt for a secure fit.

    submitted byAI Shopping Assistant - 2 months ago
    Ai generated

Q: Is the heating pad portable and easy to use while moving?

submitted by AI Shopping Assistant - 2 months ago
  • A: Yes, its 9 ft cord allows for easy movement, making it convenient for home use.

    submitted byAI Shopping Assistant - 2 months ago
    Ai generated

Q: What materials are used in the heating pad's construction?

submitted by AI Shopping Assistant - 2 months ago
  • A: It is made from 100% microplush fabric, which is soft and machine-washable.

    submitted byAI Shopping Assistant - 2 months ago
    Ai generated

Q: How big does the elastic waistband stretch (what is the maximum size waist it would fit)?

submitted by TH - 4 months ago
  • A: Hi TH, Thank you for your question! The size of the Pure Enrichment PureRelief XL Extra-Long Back and Neck Heating Pad is 29" x 24". It fits most people and includes built-in loops and an optional elastic belt for a secure, ergonomic fit that hugs the body. If you have any other questions, feel free to reach out directly to us at 1-657-275-3737 or help@pureenrichment.com. Thank you, Jessica Pure Enrichment Customer Support

    submitted byPure Enrichment - 4 months ago
    Brand expert

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4 out of 5 stars
Thumbs up graphic, would recommend
13 April, 2026Verified purchase

Worth the price.

I bought this back and neck heating pad a couple weeks ago because my shoulders and neck get super tight from sitting at my desk all day. It’s the kind that wraps around your shoulders like a shawl with a long cord, and it’s been a game changer for me. The heat feels really nice and soothing. There are three settings, and I usually stick with medium. It warms up fast and covers my upper back, shoulders, and neck perfectly. After 15-20 minutes, my muscles feel much looser and the stiffness goes down a lot. I love that it has an auto shut-off so I don’t have to worry about falling asleep with it on. It’s soft, machine washable, and stays in place pretty well while I’m watching TV or relaxing. Only downside is the cord is a bit short, so you would have to sit near an outlet or in my case, just get an extension cord.
1 reply from Pure Enrichment team - 29 days ago
Thank you for sharing your thoughts, Charles, we are happy the heating pad is working out well for you! Jessica, Pure Enrichment
charles
quality: 4 out of 5
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5 out of 5 stars
Thumbs up graphic, would recommend
9 April, 2026Verified purchase

(no review title)

This is the perfect heating pad for neck, shoulder, and back pain! No more rectangle heating pad falling off or slipping down. The size is really generous. Great for anyone.
J
quality: 5 out of 5
value: 5 out of 5
2 guests found this review helpful. Did you?
5 out of 5 stars
8 April, 2026
originally posted on Pure Enrichment
Image

Pain relief

Provides pain relief for shoulders, neck, and back. Easy use controller.
Robert S.
2 guests found this review helpful. Did you?
1 out of 5 stars
Thumbs down graphic, would not recommend
29 March, 2026Verified purchase

consistent brand issues of not working properly

This would be great if it worked consistently. Sometimes it's so hot that it burns, and then sometimes it'll be on the same setting but you can't feel it at all. This is the second heat pad from this brand I've had and both do this, so it doesn't seem to be a one-off issue.
1 reply from Pure Enrichment team - 2 months ago
Hi T, We’re sorry to hear your heating pad is not heating as intended, this is certainly not the experience we want for you. Our team would be happy to help troubleshoot and find a solution. Please contact us directly at help@pureenrichment.com or 657-275-3737, and we’ll take care of you. Thank you for your feedback, we’re here to help. Thank you, Jessica Pure Enrichment Customer Support
T
quality: 1 out of 5
value: 1 out of 5
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5 out of 5 stars
13 March, 2026
originally posted on Pure Enrichment
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Cozy-Cozy Cozy-Cozy

So far, so good. Much nicer than expected. Much nicer than expected.
Barb
1 guest found this review helpful. Did you?
2 out of 5 stars
Thumbs down graphic, would not recommend
3 March, 2026Verified purchase

Overpriced, back-only

I’m actually going to be returning this because it doesn’t meet expectations. It heats up quickly but cools down every few minutes before heating up again. I understand it’s necessary to maintain a safe temperature but it is very noticeable and less helpful for pain during the cooldown. It also doesn’t heat the neck at all. There’s some heat to the shoulder but not much. There’s a magnetic bead liner on the front of the shoulder flaps so it holds together in the front but it’s not secure, so if you move around at all it will detach and slip a bit. I do like the stretchy Velcro band for the waist and the liner material, but that’s the highest praise I have for this item. I have an xl full back heating pad for $20 that maintains temperature better, but I really needed the neck and shoulder portion. For the price and description, it doesn’t meet expectations.
1 reply from Pure Enrichment team - 3 months ago
Hi Kate, Thank you for sharing your feedback with us. We’re very sorry to hear about the trouble you’re experiencing with your Pure Enrichment PureRelief XL Extra-Long Back and Neck Heating Pad and our customer service team will be happy to further address this. These heating pads are backed by Pure Enrichment's industry leading 5 year warranty. Please reach out to our customer support team at 1-657-275-3737 or help@pureenrichment.com so we can assist you as quickly as possible. We look forward to hearing from you and resolving any issues. Thank you, Jessica Pure Enrichment Support
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quality: 3 out of 5
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5 out of 5 stars
8 February, 2026
originally posted on Pure Enrichment
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The Best Heating Pad I’ve ever owned!

My son and daughter in law gave me one of the pure relief xL heating pads after I had neck surgery a few years ago. This is truly by far the best heating pads I’ve ever owned. It’s so soft and covers so much area. You don’t have to use it on your back. It’s versatile so you can just put it anywhere. Recently we’ve had such harsh freezing temps that I lay it across my lap and chest or my lap and legs to keep warm under or over a blanket. It has a nice long cord that detached so that you can wash it. It also has four heat settings, heats up really quickly and turns off after a couple of hours. Some heating pads that I’ve bought recently turn off in no time and I really don’t like that. This heating pad checks all the boxes. It’s a little more expensive than some but it’s far nicer so you’re getting your money’s worth.
Happy
1 guest found this review helpful. Did you?
2 out of 5 stars
6 February, 2026Verified purchase

(no review title)

It does not get very warm.
1 reply from Pure Enrichment team - 3 months ago
Hi PB, We’re sorry to hear about the issues you’re having with your heating pad. This is not the experience we want for our customers, and we’d like to help you get it working properly. Please don’t hesitate to reach out to us at 1-657-275-3737 or by email at help@pureenrichment.com, and our team will assist you in troubleshooting. Your satisfaction is important to us, and we’re here to help resolve this for you! Thank you, Jessica Pure Enrichment Support
PB
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5 out of 5 stars
3 February, 2026
originally posted on Pure Enrichment
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Excellent comfort and relief

This works for my chronic neck pain as it wraps around me in comfort. I highly recommend this. The cord is long enough for me to use it on my couch and I especially like the magnet that encloses the collar around my neck to keep it secure.
Stephanie
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2 out of 5 stars
Thumbs down graphic, would not recommend
30 January, 2026Verified purchase

Not Great.

I bought this thinking it would warm the neck and shoulder area too but it really doesn’t. It also doesn’t secure around the neck so it often falls if you move. Wouldn’t recommend if you are suffering from anything shoulder/neck related. At the highest heat setting it doesn’t really get that warm either.
1 reply from Pure Enrichment team - 4 months ago
Hi Kristina, Thank you for sharing your feedback with us. We’re very sorry to hear about the trouble you’re experiencing with your Pure Enrichment PureRelief XL Extra-Long Back and Neck Heating Pad and our customer service team will be happy to further address this. This heating pad is backed by Pure Enrichment's industry leading 5 year warranty. Please reach out to our customer support team at 1-657-275-3737 or help@pureenrichment.com so we can assist you as quickly as possible. We look forward to hearing from you and resolving any issues. Thank you, Jessica Pure Enrichment Support
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quality: 2 out of 5
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7 guests found this review helpful. Did you?
4 out of 5 stars
28 January, 2026
originally posted on Pure Enrichment
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Good heat, electrical connection only on the R

I wish the electrical connection could somehow be switchable to the other side, so I wouldn't have to turn it inside out to have the cord connection on my left.
warm back in AZ
Did you find this review helpful?
2 out of 5 stars
Thumbs down graphic, would not recommend
19 January, 2026

Disappointing

This would be fine if it had some sort of strap or connection at the top as well as the bottom. All it has is a bit of weight so everytime I move it falls down.
1 reply from Pure Enrichment team - 4 months ago
Hi SteveMetz, Thank you for taking the time to share your feedback about your Pure Enrichment PureRelief XL Extra-Long Back and Neck Heating Pad. We sincerely apologize that your experience hasn't been what you expected. Please know that our team is here to help in any way we can. Feel free to reach out to us by phone at 1-657-275-3737 or help@pureenrichment.com. We're available to answer your questions or explore any solutions that might improve your experience. Thank you again for your feedback. We appreciate you and look forward to hearing from you soon. Thank you, Jessica Pure Enrichment Support
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quality: 4 out of 5
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3 out of 5 stars
Thumbs down graphic, would not recommend
3 January, 2026Verified purchase

(no review title)

was disappointed with purchase. Heating pad covers neck and shoulders however does not heat in those areas only on back.
1 reply from Pure Enrichment team - 5 months ago
Hi Sharp, Thank you for sharing your feedback with us. We’re very sorry to hear about the trouble you’re experiencing with your Pure Enrichment PureRelief XL Extra-Long Back and Neck Heating Pad and our customer service team will be happy to further address this. Please reach out to our customer support team at 1-657-275-3737 or help@pureenrichment.com so we can assist you as quickly as possible. We look forward to hearing from you and resolving any issues. Thank you, Jessica Pure Enrichment Support
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quality: 3 out of 5
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1 out of 5 stars
Thumbs down graphic, would not recommend
19 December, 2025

(no review title)

It states an extra large but does not fit like one. It fits more like an extra large for the straps and the warmer itself like a medium.
1 reply from Pure Enrichment team - 5 months ago
Hi Mina, Thank you for taking the time to share your feedback about your PureRelief XL Extra-Long Back and Neck Heating Pad. We sincerely apologize that your experience hasn't been what you expected. We recommend checking the detailed size measurements listed on the product page to help ensure the best fit. Please know that our Pure Enrichment team is here to help in any way we can. Feel free to reach out to us by phone at 1-657-275-3737 or by email at help@pureenrichment.com. We're available to answer your questions or explore any solutions that might improve your experience. Thank you again for your feedback, Mina. We appreciate you and look forward to hearing from you soon. Thank you, Jessica Pure Enrichment Support
Mina
quality: 4 out of 5
value: 3 out of 5
2 guests found this review helpful. Did you?
1 out of 5 stars
24 November, 2025
originally posted on Pure Enrichment
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Doesn’t do what I needed

It gets hot on the back but not at all around the neck and shoulders which is what I needed. It just gets a little warm not enough to feel at all.
1 reply from Customer Service team - 6 months ago
Hi Journeysway, Thank you for sharing your feedback with us. We’re very sorry to hear about the trouble you’re experiencing with your PureRelief XL Extra-Long Back & Neck Heating Pad not providing enough heat around the neck and shoulders and our customer service team will be happy to further address this. Please reach out to our customer support team at 1-657-275-3737 or help@pureenrichment.com so we can assist you as quickly as possible. We look forward to hearing from you and resolving any issues. Thank you, Jessica Pure Enrichment Support
Journeysway
6 guests found this review helpful. Did you?
5 out of 5 stars
Thumbs up graphic, would recommend
12 November, 2025

Great for chronic pain

[This review was collected as part of a promotion.] I really like this product. It’s comfortable and effective.
Elizabeth
quality: 5 out of 5
value: 3 out of 5
1 guest found this review helpful. Did you?
3 out of 5 stars
5 October, 2025
originally posted on Pure Enrichment
Image

Great Idea, some improvements needed

Pros: Brilliant design, covers full back, shoulders, and neck. Improvements needed: Not quite hot enough, the hottest setting is 140F at the most. 160-170F is ideal for the highest setting. The "high" setting is about medium compared to my old heating pad (may she rest in peace). Needs some more heat in the collar/neck area.
1 reply from Customer Service team - 8 months ago
Hi Katherine,\n\nThank you for taking the time to share your feedback about your PureRelief XL Extra-Long Back & Neck Heating Pad. We sincerely apologize that your experience hasn't been what you expected.\n\nPlease know that our team is here to help in any way we can. Feel free to reach out to us by phone at (714) 668-0300 or help@pureenrichment.com. We're available to answer your questions or explore any solutions that might improve your experience.\n\nThank you again for your feedback. We appreciate you and look forward to hearing from you soon.\n\nThank you,\n\nJessica\nPure Enrichment Customer Support
Katie
6 guests found this review helpful. Did you?
3 out of 5 stars
Thumbs up graphic, would recommend
6 September, 2025

Doesn't get too hot

Great idea, and comfortable. I'm plus sized and I flet like the shoulder flaps weren't long enough forward personally. Husband is the and he felt like they could have been longer as well. Doesn't get overly hot on high. Smells a little strong out of the packaging. I would need to wash before using. overall a good purchase.
1 reply from Pure Enrichment team - 9 months ago
Hi, Thank you for sharing your thoughtful feedback on the Pure Enrichment PureRelief XL Extra-Long Back and Neck Heating Pad. We’re glad to hear you find it comfortable overall, and we truly value your input regarding the shoulder flap length, heating intensity, and packaging scent. Feedback like yours helps us continue improving our designs to better meet the needs of all customers. If you’d like, please feel free to reach out to us at help@pureenrichment.com or call 714-668-0300—our team is always here to help troubleshoot, provide care tips, or discuss product options that may be a better fit. Thank you, Jessica Pure Enrichment Customer Support
huskymom35
quality: 4 out of 5
value: 4 out of 5
1 guest found this review helpful. Did you?
3 out of 5 stars
Thumbs down graphic, would not recommend
19 July, 2025Verified purchase

Doesn't last.

As someone with chronic back and neck pain, this was a lifesaver. Unfortunately now 8 months in, it no longer works.
1 reply from Pure Enrichment team - 10 months ago
Hi LV, Thank you for sharing your feedback with us. We’re very sorry to hear about the trouble you’re experiencing with your Pure Enrichment PureRelief XL Extra-Long Back and Neck Heating Pad and our customer service team will be happy to further address this. This heating pad is backed by Pure Enrichment's industry leading 5 year warranty. Please reach out to our customer support team at (714) 668-0300 or help@pureenrichment.com so we can assist you as quickly as possible. We look forward to hearing from you and resolving any issues. Thank you, Jessica Pure Enrichment Support
LV
quality: 3 out of 5
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10 guests found this review helpful. Did you?
4 out of 5 stars
1 May, 2025
originally posted on Pure Enrichment
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Magney

The magnet in the neck doesn't work or isn't there. But otherwise it is very nice.
2 guests found this review helpful. Did you?

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