Dark and Lovely Fade Resist Rich Conditioning Hair Color
$6.99 when purchased online
Target Online store #3991
About this item
Highlights
- NOURISHING COLOR: Designed to help protect relaxed and natural hair while coloring, this conditioner is infused with 3 fruit oils—shea, avocado and olive—to provide intense nourishment from root to tip.
- SHINY and SILKY: This permanent non-drip hair color with up to 100 percent gray coverage helps protect colored hair from breakage and leaves hair shiny and silky with luxurious, rich color lasts for up to 8 weeks.
- VIBRANT and CONDITIONING HAIR COLOR: We make an array of hair color products from temporary to permanent and fade resistant dyes to reviving colors, with shampoo-in, spray and conditioning color options.
- UNIQUE LOOKS: We help people of color celebrate unique looks and styles with an array of treatments, colors and styling products for all hair types: curly, wavy, natural, relaxed, transitioning and more.
- SOFTSHEEN-CARSON: For over 110 years we have provided beauty to all consumers of African descent with our innovative, tailor-made, superior products and services specially designed for their needs.
Description
Fade-Resistant Rich Conditioning Color is an innovative formula that delivers vibrant, fade-resistant color and shine. This formula contains Dark and Lovely's exclusive Moisture Seal technology for double the conditioning power especially designed to help protect relaxed and natural hair while coloring. The result is silky, shiny hair and luxurious, rich color. Color so rich, so ultra-conditioning it lasts for up to 8 weeks Helps protect relaxed and natural hair while coloring Permanent non-drip hair color with 100 percent gray coverage With extra nourishing conditioner infused with 3 fruit oils - shea, avocado and olive - to provide intense nourishment
Hair Type: Textured, Curly
Health Facts: Ammonia-Free, Contains Shea Butter, Contains Argan Oil
Product Warning: Eye irritant
Product Form: Liquid
Beauty Purpose: Hair Coloring
Processing Time: 30 minutes
Net weight: 6.2 fl oz (US)
TCIN: 76578320
UPC: 075285000267
Item Number (DPCI): 063-01-2460
Origin: Imported
Ingredients:
cream developer: 1190015 - aqua / water, hydrogen peroxide, cetearyl alcohol, trideceth-2 carboxamide mea, ceteareth-25, glycerin, phosphoric acid, tetrasodium etidronate, tetrasodium pyrophosphate, sodium salicylate. f.i.l. d209747/3, rich conditioning color: 32936 ca - aqua / water, alcohol denat., peg-4 rapeseedamide, glyceryl lauryl ether, deceth-3, propylene glycol, ethanolamine, laureth-5 carboxylic acid, dipropylene glycol, hexylene glycol, poloxamer 338, polyquaternium-6, oleyl alcohol, fragrance, edta. f.i.l. d54202/2, nourishing care conditioner: 1213520ss4 - aqua / water, cetearyl alcohol, glycerin, behentrimonium chloride, candelilla cera / candelilla wax, amodimethicone, cetyl esters, isopropyl alcohol, fragrance, phenoxyethanol, trideceth-6, linalool, argania spinosa kernel oil, glycine soja oil/soybean oil, tocopherol, chlorhexidine digluconate, cetrimonium chloride, sodium hydroxide. f.i.l. d234847/1, high lift booster: 32518 ca - potassium persulfate, sodium persulfate, sodium metasilicate, ammonium chloride, xanthan gum, sodium lauryl sulfate, kaolin, hydrated silica, sodium stearate, hydrogenated polydecene, edta. f.i.l. d10888/3' '
Shipping details
Estimated ship dimensions: 6.33 inches length x 3.54 inches width x 2.32 inches height
Estimated ship weight: 0.55 pounds
We regret that this item cannot be shipped to PO Boxes.
This item cannot be shipped to the following locations: American Samoa (see also separate entry under AS), Guam (see also separate entry under GU), Northern Mariana Islands, Puerto Rico (see also separate entry under PR), United States Minor Outlying Islands, Virgin Islands, U.S., APO/FPO, Alaska, Hawaii
Return details
This item must be returned to any Target store.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
This product is featured in a recent Target Finds story
Essence Festival of Culture
About the collection
L’Oreal USA is a proud to be joining the ESSENCE Festival of Culture in a three-year sponsorship of the annual event. ESSENCE Festival of Culture mobilizes, informs and uplifts the largest global gathering of everyday, multigenerational Black women in a safe space to achieve new levels of sisterhood, personal development, wealth creation, civic engagement & community leadership.
L’Oreal USA and it’s brands are proud to be a part of this event and to celebrate the beauty of the Black consumer, it’s curly hair, skintones, and colors. We recognize your influence in the beauty space and celebrate you.
L’Oreal USA and it’s brands are proud to be a part of this event and to celebrate the beauty of the Black consumer, it’s curly hair, skintones, and colors. We recognize your influence in the beauty space and celebrate you.
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4.5 out of 5 stars with 3074 reviews
effectiveness: 3.27 out of 5
quality: 3.25 out of 5
value: 3.48 out of 5
57% would recommend
100 recommendations
Disappointing Color Accuracy
2 out of 5 stars
Thumbs down graphic, would not recommend
Mcole - 8 days ago
I grabbed the Virtual Violet shade to refresh my violet hair and touch up my roots, but it came out magenta instead. The color was way off and didn’t match what’s shown on the box. Pretty disappointed since I was just trying to maintain the color I already had.
1 reply from Soft Sheen Team team - 2 days ago
Hi Mcole. We are sorry to hear about the experience you had with Dark and Lovely Fade Resist Rich Conditioning Hair Color. We would like to speak with you directly about it. Please give us a call @ 800-442-4643, 9:00 am - 5:00 pm ET and let us know you contacted us through a review. It would be helpful if you could have the product available when you call, as well as providing the agent with your username. Looking forward to speaking with you.
Effectiveness,scent,hair health,
5 out of 5 stars
ashleyb1332_541 - 11 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] The application process and value for your money on this product is highly worth it the color vibrancy is also effective and great and it doesn't have a strong scent
I love it
5 out of 5 stars
grisanny15_7304 - 13 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] I love to use hair color and this is amazing the application process is super easy and smell so good, it’s super coverage so is amazing the package is perfect not too big not too small the color is amazing is a vibrant red.
Beautiful
5 out of 5 stars
helenao1_6963 - 13 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] Honestly i am not bold to go red 🤣🤣. I gifted it to my cousin who love it. She said it’s easy to apply, cute packaging and color is waooo. Honestly just beautiful
Great!
5 out of 5 stars
foreverbrii_1348 - 17 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] This hair dye kit was so good! The application was easy. Once applied the color started to process right away so I didn’t have to leave the color on for a long time. The color on the box is the color it came out to be, I didn’t use a color protection shampoo or conditioner but the color has stayed as it was when I first dyed it.
Still cute
3 out of 5 stars
takeiahb_9374 - 18 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] Wasn't as red as I would have liked, but still really cute. It went on really easy. Smelled ok as well. Packaging was ok. I did feel like using too much of it would eventually dry out my hair.
1 reply from Consumer Care Center team - 17 days ago
Hi takeiahb_9374! Thank you for taking the opportunity to try Dark & Lovely Fade Resist, Vivacious Red, and for sharing how you feel about it! We are committed to bringing our consumers high-quality, innovative products that meet their needs and expectations. We sincerely appreciate your feedback.
Love this color!
5 out of 5 stars
shardey4ever_8447 - 19 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] I love how this color turned out! It’s not too bright, but just enough for that pop of color. The scent is a little strong but the application was very simple. I used both boxes that came in the package and it was more than enough. The hair still kept a curl and the moisturizer that came with it was a plus!
The Dark & Lovely Fade Resist Vivacious Red gave m
5 out of 5 stars
angeleilaw_5824 - 19 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] I tried the Dark & Lovely Fade Resist in Vivacious Red (394) and I am in LOVE with the results! 😍 The color came out so vibrant and bold, exactly what I wanted for my villain era look. It gave me a rich, shiny red that really pops and makes me feel confident. What I also loved is that the formula didn’t dry my hair out. The included moisture mask left my hair feeling soft, smooth, and hydrated. That’s a big deal for me because with past dyes, my hair would feel brittle afterward. The application was super easy, and I appreciated that it’s made with 97% naturally derived care ingredients and is paraben-free. Plus, the fade resist really delivers—I can tell this red will last! If you’re looking for a bold color that makes a statement but also cares for your hair, I definitely recommend this shade. I’ll absolutely be using Dark & Lovely again! #DarkAndLovely #Influenster #FadeResist #VivaciousRed
Red
5 out of 5 stars
theesther19_24 - 20 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] AMAZING. It's red so of course the color fades a little but it wouldve been a lot more if I used something else. I highly recommend to friends and family
Great Color
5 out of 5 stars
msbrittc91_5146 - 23 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] I was skeptical about trying this color on a darker hair tone to my surprise it worked great definitely gave a salon look and it was easy to use I would definitely recommend
Love It!
5 out of 5 stars
xobabyrae_7542 - 23 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] Love the color! It is intended for use on darker hair and my hair was blonde so it did turn out much more ginger than burgundy. I have tried this color in the past when my hair was a dark brown and worked on my black new growth. Either way, it is a great color and product and turns out a vibrant red depending on your base color.
Subtle red
3 out of 5 stars
zoriaw_6219 - 24 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] I tried Dark & Lovely Fade Resist in Vivacious Red (394). The color on the box looks bold and vibrant, but on my darker hair it didn’t turn out that way. Instead of a true red, it came out more like a reddish-brown. It’s still pretty and gives my hair a nice shine, but it’s definitely more subtle than expected. If you’re looking for a dramatic, fire-red look on dark hair, this may not give you that result. However, if you want a softer tint with warm red undertones, this could be a good choice. I do like that the formula is gentle and includes a moisture mask that left my hair feeling soft.
1 reply from SoftSheen-Carson team - 23 days ago
Hi zoriaw_6219! Thank you for taking the opportunity to try Dark & Lovely Fade Resist, Vivacious Red. We appreciate hearing that your result was not as intense as you expected! We are committed to bringing our consumers high-quality, innovative products that meet their needs and expectations. We appreciate this feedback and will be sharing it with others in our company.
Love it
5 out of 5 stars
iamashanti___4414 - 27 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] I absolutely love the Vivacious Red shade! It came out so rich and bold on my hair, with a beautiful shine that really made the color pop. The formula was easy to apply and didn’t have an overwhelming scent. My hair felt soft and moisturized after coloring, which is a huge plus since I’ve had dryness issues with other brands. The color payoff was phenomenal even on my dark natural hair, and it didn’t fade quickly like some reds do — I still have beautiful tones weeks later. It also covered my grays perfectly without making them look dull. If you’re looking for a gorgeous, lasting red that keeps your hair feeling healthy, I highly recommend this shade!
Love
5 out of 5 stars
joanap16_6494 - 28 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] Absolutely easy process application and the scent is not bad as other products the color is vibrant and beautiful I absolutely love and recommend this product
Dark and lovely
5 out of 5 stars
cristinai34_8394 - 29 days ago
originally posted on influenster.com
[This review was collected as part of a promotion.] I have been using dark and lovely for yearsss it’s amazing on my 4c hair this color in particular is beautiful way radiant and vibrant with a very simple application process
Vibrant Hair Color
4 out of 5 stars
ebonip2_6895 - 1 month ago
originally posted on influenster.com
[This review was collected as part of a promotion.] This red hair dye is gorgeous—super vibrant and long-lasting! The application is smooth and easy, with a pleasant, non-chemical scent. I love the wide shade range, making it easy to find the perfect red for my style!
Must have!!
5 out of 5 stars
kareennns_7632 - 1 month ago
originally posted on influenster.com
[This review was collected as part of a promotion.] I absolutely love how easy it was to use! The results were amazing and scent is good. Very moisturizing. Loved it so much !! Adding to my shopping list to stock up with the great price
Vivacious Red Era
5 out of 5 stars
kenny_c_5901 - 1 month ago
originally posted on influenster.com
[This review was collected as part of a promotion.] The application process was Easy. It didn’t have have an overwhelming scent. The package is cute small and read to use. The versatility of the shade range is amazing it’s literally for everyone. I recommend
Only “box-dye” I use
5 out of 5 stars
camc21_4368 - 1 month ago
originally posted on influenster.com
[This review was collected as part of a promotion.] I’ve been doing my hair with dark & lovely since i was 12 and this has NEVER let me down, never had any hair damage, the smell isn’t bad it’s barely noticeable, the color is always correct and it literally takes less than 45 minutes to completely dye my hair. The only thing is I do need two boxes cause one doesn’t do a full coverage
Nice color dye!
5 out of 5 stars
nancyvf4b5_9380 - 1 month ago
originally posted on influenster.com
[This review was collected as part of a promotion.] Super cute hair color. Easy to use with the instructions givin. They shade is like a copper red. Packaging comes all the information you need. The scent isn’t as strong as other hair dyes.