Target New ArrivalsGift Ideas for MomClothing, Shoes & AccessoriesHomeKitchen & DiningOutdoor Living & GardenFurnitureGroceryHousehold EssentialsBabyBeautyPersonal CareHealthWellnessLuggageSports & OutdoorsToysElectronicsVideo GamesMovies, Music & BooksSchool & Office SuppliesParty SuppliesGift IdeasGift CardsPetsUlta Beauty at TargetTarget OpticalDealsClearanceTarget New ArrivalsSpring OutfitsGift Ideas for MomWomen’s Festival OutfitsTop DealsTarget Circle DealsWeekly AdShop Order PickupShop Same Day DeliveryRegistryRedCardTarget CircleFind Stores
Wet n Wild Prime Focus Hydrating Primer Serum - Pink - 1 fl oz: Gluten-Free, Vegan, Suitable For All Skin Types - 2 of 3Wet n Wild Prime Focus Hydrating Primer Serum - Pink - 1 fl oz: Gluten-Free, Vegan, Suitable For All Skin Types - 3 of 3
Wet n Wild Prime Focus Hydrating Primer Serum - Pink - 1 fl oz: Gluten-Free, Vegan, Suitable For All Skin Types - 1 of 3

Wet n Wild Prime Focus Hydrating Primer Serum - Pink - 1 fl oz: Gluten-Free, Vegan, Suitable For All Skin Types

$7.39

In Stock

Eligible for registries and wish lists

At a glance

About this item

Highlights

  • Blurs and softens imperfections
  • Leaves skin feeling soft and hydrated without a greasy residue
  • Refines skin for flawless and longer-lasting makeup application
  • Lightweight and ultra-hydrating
  • Cruelty-Free, Gluten-Free and Vegan

Description

A lightweight, ultra-hydrating water-base serum that preps, primers and refines skin for longer-lasting makeup application. Formulated with skin-nourishing ingredients, including Rose Water, Camellia Lead Extract and Green Tea Extracts, that moisturize and smooth the skin. The silky, creamy texture creates the perfect canvas for a smooth, even complexion, so that foundation glides on effortlessly for a luminous, flawless finish. The perfect compliment to your everyday makeup routine and a long-lasting makeup application. Dispense 1-2 pumps to clean fingertips and gently smooth over face before applying makeup. Wait two minutes for serum to absorb before applying foundation.

wet n wild starts as everyone’s first and remains a lifelong destination for vibrant and accessible beauty. Delivering over 40 years of trend-forward and all-inclusive innovations, we are your trusted beauty expert that will keep you looking fabulous without ever betraying your budget. From the bold ‘n’ bright to the neutral ‘n’ nuanced, we set out to spoil you with options while setting the gold standard of achievability. So go ahead, get your feet wet with us again and go wild with your imagination!
Suggested Age: 13 Years and Up
Health Facts: Vegan, Gluten-Free
Color Palette: Translucent
Product Form: Liquid
Skin Tone: All Skin Tones
Sustainability Claims: Cruelty-Free
Beauty Purpose: Skin Tone Improvement, Priming
Recommended Skin Type: Very Dry, Oily, Acne-Prone, Sensitive, Dry, Combination, Mature
Net weight: 1 fl oz (US)
TCIN: 76726999
UPC: 077802115980
Item Number (DPCI): 052-03-6820
Origin: Imported
If the item details aren’t accurate or complete, we want to know about it.

Ingredients:

water, glycerin, alcohol, isopentyldiol, rosa damascena flower water, peg-40 hydrogenated castor oil, phenoxyethanol, polyacrylate crosspolymer-6, caprylyl glycol, ethylhexylglycerin, hexylene glycol, butylene glycol, camellia sinensis leaf extract, hydroxypropyl cyclodextrin, flavor/aroma, fragrance, vaccinium myrtillus leaf extract, cichorium intybus (chicory) root extract, lodopropynyl butylcarbamate, hydrolyzed opuntia ficus-indica flower extract, t-butyl alcohol, aluminum hydroxide, ammonium polyacrylate, sodium benzoate, potassium sorbate, citric acid, oligopeptide-68, tin oxide, hydrogenated lecithin, glycine soja (soybean) oil, sodium oleate, disodium edta, yellow 6/ci 15985, yellow 5/ci 19140, titanium dioxide/ci 77891, red 40/ci 16035, mica

Shipping details

Estimated ship dimensions: 1.205 inches length x 1.205 inches width x 4.539 inches height
Estimated ship weight: 0.212 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
See the return policy for complete information.

Q: How do you apply this hydrating primer serum?

submitted by AI Shopping Assistant - 2 months ago
  • A: Dispense 1-2 pumps onto clean fingertips and smooth over the face before makeup application.

    submitted byAI Shopping Assistant - 2 months ago
    Ai generated

Q: What skin types is this primer suitable for?

submitted by AI Shopping Assistant - 2 months ago
  • A: This primer is suitable for very dry, oily, acne-prone, sensitive, dry, combination, and mature skin types.

    submitted byAI Shopping Assistant - 2 months ago
    Ai generated

Q: Does this product have any animal testing practices?

submitted by AI Shopping Assistant - 2 months ago
  • A: The product is cruelty-free, meaning it is not tested on animals.

    submitted byAI Shopping Assistant - 2 months ago
    Ai generated

Q: Is this primer free from any common allergens?

submitted by AI Shopping Assistant - 2 months ago
  • A: Yes, it is gluten-free and vegan, minimizing the risk of common allergens.

    submitted byAI Shopping Assistant - 2 months ago
    Ai generated

Q: What are the key ingredients in the serum?

submitted by AI Shopping Assistant - 2 months ago
  • A: Key ingredients include Rose Water, Camellia Leaf Extract, and Green Tea Extracts for moisturizing and smoothing the skin.

    submitted byAI Shopping Assistant - 2 months ago
    Ai generated

Q: is there a safety seal?

submitted by targetshopper - 2 years ago
  • A: This item does not have a seal.

    submitted bywetnwildbeauty - 1 year ago
    Brand expert

Additional product information and recommendations

Guests are saying

This primer is highly praised for its hydrating properties and smooth texture, making it a favorite among guests for achieving a flawless makeup look. While some guests appreciate its light floral scent and effective application, a few have noted issues with the smell and its impact on their skin. Overall, it is considered a valuable addition to a skincare routine.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.3 out of 5 stars with 425 reviews
    easy to apply: 4.54 out of 5
    easy to remove: 4.47 out of 5
    long lasting: 3.97 out of 5
    quality: 3.89 out of 5
    value: 4.08 out of 5
    65% would recommend
    47 recommendations
    5 out of 5 stars
    15 February, 2026
    originally posted on influenster.com
    Image

    Love

    I love this primer i definitely recommend it! It works super well and I love how it’s a serum so application is super nice! It makes my makeup last!
    ZinetaA
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    26 January, 2026Verified purchase
    • Skin tone: Medium

    Didn't work for me

    Made my face break out so bad!! My face swelled up was hot to the touch my husband and I had to go to CVS to get cortisone cream to stop the burning after I washed it off!! 🔥 Just turned into hot acid on the face!!!
    Dollita
    easy to apply: 3 out of 5
    easy to remove: 3 out of 5
    quality: 1 out of 5
    value: 1 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    20 November, 2025
    originally posted on influenster.com
    Image

    An affordable, highly effective hydrating primer t

    This primer serum offers fantastic value for a hydrating base, especially for dry skin. It has a lightweight serum consistency that sinks in quickly, leaving the skin feeling plump and prepped. The finish is slightly dewy, which makes my foundation apply much smoother and prevents it from settling into fine lines. Its wearability is great—it keeps my makeup fresh throughout the day and doesn't feel sticky. This is an effective step to add hydration to your routine before makeup application.
    suddhatak_7706
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    19 November, 2025
    originally posted on https://www.wetnwildbeauty.com/
    Image

    An affordable highly effective hydrating primer t

    This primer serum offers fantastic value for a hydrating base especially for dry skin. It has a lightweight serum consistency that sinks in quickly leaving the skin feeling plump and prepped. The finish is slightly dewy which makes my foundation apply much smoother and prevents it from settling into fine lines. Its wearability is great—it keeps my makeup fresh throughout the day and doesn't feel sticky. This is an effective step to add hydration to your routine before makeup application.
    suddhatak_7706
    Did you find this review helpful?
    3 out of 5 stars
    29 October, 2025Verified purchase

    It's nothing to write home about.

    I bought this as a recommendation from a friend. She absolutely loves it but I haven't noticed any difference. It's not bad, I guess it addes some moisture to my skin, but other than that, it's nothing special.
    Jillian
    easy to apply: 5 out of 5
    easy to remove: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    8 August, 2025
    originally posted on influenster.com
    Image

    aromatic and delicious

    The best primer 🍈 does not irritate the skin, leaves the skin shiny and soft and does not feel heavy the primer has a delicious melon scent and also lasts a long time without running and I love the ingredients are the best of the best the design is super cool easy to apply. 🍈👌👌💛💛💛
    anayelis4_562
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    7 August, 2025
    originally posted on https://www.wetnwildbeauty.com/
    Image

    aromatic and delicious

    The best primer 🍈 does not irritate the skin leaves the skin shiny and soft and does not feel heavy the primer has a delicious melon scent and also lasts a long time without running and I love the ingredients are the best of the best the design is super cool easy to apply. 🍈👌👌💛💛💛
    anayelis4_562
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    20 July, 2025Verified purchase

    wet n wild

    love!! cheap & useful
    color poppin
    easy to apply: 5 out of 5
    easy to remove: 5 out of 5
    long lasting: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    4 out of 5 stars
    17 July, 2025
    originally posted on influenster.com
    Image

    I love it so much

    It is really great I love it so much I recommend it to any one thta likes it being hydrating. The package is amazing I love so much everyone needs in their bag now
    azulr15_1803
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    16 July, 2025
    originally posted on influenster.com
    Image

    Favorite

    My favorite affordable primer! Works great at hydrating my skin and helps my makeup not cling to dry patches. Very light rose scent that has never bothered me. Dropper makes it easy to apply!
    m_leigh14_860
    Did you find this review helpful?
    5 out of 5 stars
    16 July, 2025
    originally posted on https://www.wetnwildbeauty.com/
    Image

    Favorite

    My favorite affordable primer! Works great at hydrating my skin and helps my makeup not cling to dry patches. Very light rose scent that has never bothered me. Dropper makes it easy to apply!
    m_leigh14_860
    Did you find this review helpful?
    4 out of 5 stars
    16 July, 2025
    originally posted on https://www.wetnwildbeauty.com/
    Image

    I love it so much

    It is really great I love it so much I recommend it to any one thta likes it being hydrating. The package is amazing I love so much everyone needs in their bag now
    azulr15_1803
    Did you find this review helpful?
    4 out of 5 stars
    25 June, 2025
    originally posted on influenster.com
    Image

    Dewy but passing

    Wet n Wild’s hydrating primer serum gives a super pretty dewy glow and makes makeup go on smooth, but it doesn’t last long—great for short wear, not allday. Packaging is super light since it’s just the bottle. I love the glow, love the feel, but don’t expect it to hold up for hours and hours. Still not bad for the price tho!
    xoprincessaya_516
    2 guests found this review helpful. Did you?
    5 out of 5 stars
    24 June, 2025
    originally posted on influenster.com
    Image

    super GLOW

    Don't judge the product by the cover. I used to think that cheap products couldn't work or be compared to the luxury brand but I was wrong. After 1 week of using it, my skin feels so soft and hydrated ( I have super dry skin). Repurchase 🤞
    chloen238_413
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    24 June, 2025
    originally posted on https://www.wetnwildbeauty.com/
    Image

    Lightweight serum with a soft floral scent that hy

    Light water-based serum with rose‑water & green‑tea extracts delivers instant hydration and a soft dewy glow. The silky runny gel absorbs quickly (no greasy feel) with a subtle floral/melon scent. Packaged in a sturdy glass bottle with pipette—feels luxe yet affordable at under $10.
    jen_sujey_1051
    Did you find this review helpful?
    5 out of 5 stars
    24 June, 2025
    originally posted on https://www.wetnwildbeauty.com/
    Image

    super GLOW

    Don't judge the product by the cover. I used to think that cheap products couldn't work or be compared to the luxury brand but I was wrong. After 1 week of using it my skin feels so soft and hydrated ( I have super dry skin). Repurchase 🤞
    chloen238_413
    Did you find this review helpful?
    4 out of 5 stars
    24 June, 2025
    originally posted on https://www.wetnwildbeauty.com/
    Image

    Dewy but passing

    Wet n Wild's hydrating primer serum gives a super pretty dewy glow and makes makeup go on smooth but it doesn't last long—great for short wear not allday. Packaging is super light since it's just the bottle. I love the glow love the feel but don't expect it to hold up for hours and hours. Still not bad for the price tho!
    xoprincessaya_516
    Did you find this review helpful?
    4 out of 5 stars
    Thumbs up graphic, would recommend
    10 May, 2025Verified purchase

    Just okay

    I like the light scent. It is a little sticky at first. I’m not sure if it really does much for my skin.
    HollyB
    easy to apply: 5 out of 5
    easy to remove: 5 out of 5
    long lasting: 3 out of 5
    quality: 3 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    9 May, 2025Verified purchase
    • Hair color: Brunette
    • Skin tone: Light
    • Skin type: Normal
    • Skin concern: Pores, Uneven skin tone
    • Eye color: Green

    Hydrated Skin

    Applies easily and dries quickly. A little goes a long way. I get compliments on my skin when I apply this under my foundation.
    PharmGirl
    easy to apply: 5 out of 5
    easy to remove: 5 out of 5
    long lasting: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    2 guests found this review helpful. Did you?
    5 out of 5 stars
    4 May, 2025
    originally posted on influenster.com
    Image

    one of my favorite primers!

    i have been buying this primer for years and even recommend it to my family members! i love it as a base under my makeup! it is hydrating and the best base! my makeup does not peel and the scent is not irritating at all!
    erikavianeyy_7128
    Did you find this review helpful?

    Get top deals, latest trends, and more.

    Privacy policy

    Footer

    About Us

    About TargetCareersNews & BlogTarget BrandsBullseye ShopSustainability & GovernancePress CenterAdvertise with UsInvestorsAffiliates & PartnersSuppliersTargetPlus

    Help

    Target HelpReturnsTrack OrdersRecallsContact UsFeedbackAccessibilitySecurity & FraudTeam Member ServicesLegal & Privacy

    Stores

    Find a StoreClinicPharmacyTarget OpticalMore In-Store Services

    Services

    Target Circle™Target Circle™ CardTarget Circle 360™Target AppRegistrySame Day DeliveryOrder PickupDrive UpFree 2-Day ShippingShipping & DeliveryMore Services
    PinterestFacebookInstagramXYoutubeTiktokTermsCA Supply ChainPrivacy PolicyCA Privacy RightsYour Privacy ChoicesInterest Based AdsHealth Privacy Policy