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Seventh Generation Liquid Laundry Detergent Soap - Fresh Lavender Scent - 2 of 4Seventh Generation Liquid Laundry Detergent Soap - Fresh Lavender Scent - 3 of 4Seventh Generation Liquid Laundry Detergent Soap - Fresh Lavender Scent - 4 of 4
Seventh Generation Liquid Laundry Detergent Soap - Fresh Lavender Scent - 1 of 4

Seventh Generation Liquid Laundry Detergent Soap - Fresh Lavender Scent - 90 fl oz: Dye-Free, Phosphate-Free, Animal By-Product-Free, 60 Uses

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Size90 fl oz

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At a glance

About this item

Highlights

  • Seventh Generation Laundry Detergent lifts stubborn stains like tomato sauce, grass and coffee with our enzyme rich formula
  • This liquid detergent is free of dyes, synthetic fragrances & artificial brighteners
  • Don’t just take our word for it, our washing detergent is a USDA Certified Bio-based Product 97%
  • Our laundry detergent is designed to work in both HE and standard machines, it’s powerful in all washing temperatures, and its septic safe
  • The Fresh Lavender scent in our detergent liquid is derived from 100% essential oils and botanical extracts, leaving your laundry fresh and clean without harsh chemicals
  • Caring today for the next seven generations with Seventh Generation liquid laundry detergent - bottle is made from 100% post-consumer recycled content (PCR), closure contains recycled content (97%)

Description

Seventh Generation Laundry Detergent is tough on stains but gentle to your world. With no dyes, artificial brighteners or synthetic fragrances, our laundry detergent liquid gives you great results in HE and standard machines and works in all water temperatures. This laundry soap, made with plant-based ingredients, is a USDA Certified Biobased 97%. The Fresh Lavender scent is derived from 100% essential oils and botanical extracts, leaving your laundry fresh and clean without harsh chemicals. For more than 25 years, Seventh Generation has been thoughtfully formulating safe and effective plant-based products that work. Really well. As a leading green laundry detergent manufacturer, we are proud to make EPA Safer Choice Certified detergents. You may also notice a cute Leaping Bunny seal on our products. That means we never test our products on animals and our products do not contain animal-based ingredients. We design our products to be safe for people, their homes, and the environment. Based in Vermont, Seventh Generation is proud to be a Certified B Corporation. B Corps are certified to be better for workers, better for communities, and better for the environment. By choosing Seventh Generation washing detergent and dryer sheets products, you’re joining us in nurturing the health of the next seven generations. Packaging contains recycled content - Bottle is made from 100% post-consumer recycled content (PCR), Closure contains recycled content - 97%
Scent: Lavender
Health Facts: Contains Naturally Derived Ingredients, Phosphate-Free, Artificial Fragrance-Free, Animal By-Product-Free, Dye-Free
Product Warning: Flush immediately if product enters eyes, drink water if product is swallowed, keep out of reach of children
Product Form: Liquid
Formulation: High Efficiency (HE)
Sustainability Claims: Cruelty-Free, Biodegradable, Recyclable, Plant-Based, Not Tested on Animals, Bio-Based, Contains Recycled Content, Post-Consumer Recycled Material
Industry or Government Certifications: USDA Certified Biobased Product
Net weight: 90 fl oz (US)
Number of uses: 60
TCIN: 84215100
UPC: 732913450626
Item Number (DPCI): 003-02-8950
Origin: Made in the USA or Imported
General Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers.
If the item details aren’t accurate or complete, we want to know about it.

Ingredients:

water, laureth-6 (plant-derived cleaning agent), sodium citrate (plant-derived water softener), sodium lauryl sulfate (plant-derived cleaning agent), sodium chloride (mineral-based viscosity modifier), sodium oleate (plant-derived anti-foaming agent), citric acid (plant-derived ph adjuster), protease enzyme blend (plant-based cleaning agent), amylase enzyme blend (plant-based cleaning agent), mannanase enzyme blend (plant-based cleaning agent), benzisothiazolinone (synthetic preservative), methylisothiazolinone (synthetic preservative), plant-derived fragrances: citrus aurantium dulcis (orange) peel oil, lavandula angustifolia (lavender) oil, lavandula hybrida (lavandin) oil, linalool, mentha viridis (spearmint) leaf oil, pelargonium graveolens (geranium) flower oil, pogostemon cablin (patchouli) oil.

Shipping details

Estimated ship dimensions: 4.64 inches length x 7.28 inches width x 11.17 inches height
Estimated ship weight: 6.43 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
See the return policy for complete information.

Q: Is this detergent safe to use for newborns?

submitted by Sarah - 2 years ago

  • A: Thanks for asking about our Fresh Lavender Scent Liquid Laundry Detergent! All of our detergents are formulated to be tough on stains, but gentle on clothes, and this includes baby's clothing. It is always a good idea to reference garment care instructions before washing. Certain stains are best pre-treated prior to washing. We hope this helps!

    submitted bySeventh Generation - 2 years ago
    Brand expert

Q: How is the product environmentally friendly?

submitted by AI Shopping Assistant - 2 months ago

  • A: It is cruelty-free, biodegradable, made from recycled content, and contains no animal by-products.

    submitted byAI Shopping Assistant - 2 months ago
    Ai generated

Q: What is the scent of the laundry detergent?

submitted by AI Shopping Assistant - 2 months ago

  • A: The detergent has a fresh lavender scent, providing a pleasant fragrance for your laundry.

    submitted byAI Shopping Assistant - 2 months ago
    Ai generated

Q: What ingredients are used in this laundry detergent?

submitted by AI Shopping Assistant - 2 months ago

  • A: The detergent contains naturally derived ingredients and is phosphate-free, dye-free, and artificial fragrance-free.

    submitted byAI Shopping Assistant - 2 months ago
    Ai generated

Q: Is the product safe for sensitive skin?

submitted by AI Shopping Assistant - 2 months ago

  • A: Yes, it is made with plant-based ingredients, aiming to be gentle and safe for all skin types.

    submitted byAI Shopping Assistant - 2 months ago
    Ai generated

Q: How many uses does this detergent provide?

submitted by AI Shopping Assistant - 2 months ago

  • A: The bottle offers up to 90 uses, making it efficient for regular laundry needs.

    submitted byAI Shopping Assistant - 2 months ago
    Ai generated

Q: Is this detergent ideal and safe to use on merino wool?

submitted by Jen - 1 year ago

  • A: Thank you for reaching out regarding our Fresh Lavender Scent Liquid Laundry Detergent. Our liquid laundry detergents contain enzymes to help break down tough stains on clothes and are suitable for washing almost any type of fabric, including production wool (Smartwool, Ibex, Icebreaker, etc). We do suggest being cautious when using fine silk or fine/virgin wool, since enzymes can break down the fragile fibers. If you are concerned about the enzymes in the liquid laundry detergent, you can try our Dish Soap to hand-wash your wool garments. The Dish Soap contains many of the same cleaning agents as the laundry detergent but does not contain the enzymes. We hope this helps!

    submitted bySeventh Generation - 1 year ago
    Brand expert

Q: Is this Laundry soap ok to use in HE washing Machines?

submitted by Patti - 2 years ago

  • A: Thanks for reaching out. Our Fresh Lavender Liquid Laundry Detergent Soap is designed to work in both HE and standard machines, it’s powerful in all washing temperatures, and it's septic safe. We hope this helps!

    submitted bySeventh Generation - 2 years ago
    Brand expert

Q: Can you these on luxury bamboo sheets

submitted by Mary - 2 years ago

  • A: Thanks for reaching out! Our Fresh Lavender Liquid Laundry Detergent Soap can be used on items such as luxury bamboo sheets. We recommend that you use less detergent and do not use other laundry additives such as fabric softener or bleaching agents. Detergent residue is not good for the down; so it is a good idea to use an extra rinse cycle. If you chose to use a powder detergent, it is recommended that you dissolve the powder to put it in the dispenser. This will prevent clumps of powder from collecting on the down items.

    submitted bySeventh Generation - 2 years ago
    Brand expert

Q: Does this product contain 1,4 dioxane- a known carcinogen? Are there any other carcinogens in this product? Which ingredients may cause harm to humans, waterways, marine life?

submitted by Kalikara - 2 years ago

  • A: Thanks for reaching out. Seventh Generation uses sustainably sourced, plant-based, 1,4 dioxane free SLS. Additionally, our formulas are carefully formulated to be gentle on you - we hope this helps!

    submitted bySeventh Generation - 2 years ago
    Brand expert
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Guests are saying

This laundry detergent is favored for its light lavender scent and effectiveness in cleaning clothes, making it a popular choice among guests, especially those with sensitive skin. Many appreciate its eco-friendly ingredients and the absence of harsh chemicals. However, concerns have been raised about the new cap design, which has been described as messy and difficult to use. Overall, it remains a go-to option for many looking for a gentle yet effective laundry solution.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.5 out of 5 stars with 750 reviews
    cleans effectively: 4.38 out of 5
    quality: 4.07 out of 5
    scent: 4.38 out of 5
    value: 3.88 out of 5
    66% would recommend
    113 recommendations
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    22 May, 2026

    Horrible, lingering hives and itchy skin.

    I have sensitive skin so I purchased this thinking it would be good for my skin. WRONG!!! I broke out in horrible hives on both of my arms and my neck. Here it is almost a week later, and the hives are still there. Tide makes my skin itch which is why I don’t use it, but this is the worst reaction I’ve ever had to a laundry detergent.
    1 reply from Seventh Generation team - 3 days ago
    Hi Kristen, thank you for sharing your feedback. We're sorry to hear about your experience, and we understand how uncomfortable and concerning this reaction must be, especially with symptoms lasting several days. Your satisfaction is important to us. Please connect with our Consumer Services team at (Consumer.Services@Unilever.com) with your contact details and the ref ID: (55021702), so we can address your concerns promptly.
    Kristen
    cleans effectively: 3 out of 5
    quality: 1 out of 5
    scent: 4 out of 5
    value: 2 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    15 May, 2026
    originally posted on influenster.com
    Image

    Great for Sensitive Skin and Noses

    My family has some members with sensitive noses so we like this free and clear laundry detergent. It gets clothes clean without perfumes. The bottle is easy to pour, and it's become our go-to. I also like that Seventh Generation is a more eco friendly company.
    MauraM
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs down graphic, would not recommend
    9 May, 2026Verified purchase

    (no review title)

    love
    karen
    Did you find this review helpful?
    5 out of 5 stars
    6 May, 2026
    originally posted on influenster.com
    Image

    Works great for sensitivities

    I had to use this product when my children were very little and it worked spectacularly. My children as babies were very sensitive to other laundry soap, so this was a lifesaver..
    BrittanyJ
    Did you find this review helpful?
    5 out of 5 stars
    25 April, 2026Verified purchase

    Trusted Brand

    This is my go to brand for laundry and dishes. My skin does get irritated from the ingredients when using. It’s pretty effective at cleaning clothes. If something is heavily stained, you might need something a little stronger and elbow grease. 😬
    Ld
    1 guest found this review helpful. Did you?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    24 April, 2026Verified purchase

    DO NOT BUY

    I ordered this online because I had a coupon. if you can't buy it in the store I would suggest not buying it smells absolutely horrible!!!! I thought maybe, just maybe once it's actually used the smell will be better...? Oh no, the laundry smelled like absolute garbage with a mix of essential oil.
    1 reply from Seventh Generation team - 30 days ago
    We're truly sorry to hear about the issue you've experienced with product. Thank you for bringing this to our attention. We want to make things right for you. Please send us an email at unileverconsumercare.usa@unilever.com with your details, and reference ID 54754898 we’ll make sure to assist you promptly.
    kcbear
    cleans effectively: 1 out of 5
    quality: 1 out of 5
    scent: 1 out of 5
    value: 1 out of 5
    Did you find this review helpful?
    4 out of 5 stars
    23 April, 2026
    originally posted on influenster.com
    Image

    Great detergent

    I love this liquid laundry detergent because it is all natural. I feel good about washing my clothes in it. It also has an amazing scent that is not too overpowering. The instructions for washing your clothes are simple. A little bit of liquid detergent goes a long way.
    KristenG
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    20 April, 2026Verified purchase

    (no review title)

    I use this product all the time . I love the scent, not too strong, and how it cleans my clothes
    LLL
    cleans effectively: 5 out of 5
    quality: 5 out of 5
    scent: 5 out of 5
    value: 5 out of 5
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    29 March, 2026
    originally posted on influenster.com
    Image

    If you are looking for an environmentally conscio

    I have been using the Seventh Generation Free and Clear Laundry Detergent for a few weeks now, and it has exceeded my expectations. As someone who prefers products without harsh chemicals, finding a formula that actually cleans well can be a challenge—but this one delivers.
    MaritzaP
    Did you find this review helpful?
    1 out of 5 stars
    9 March, 2026Verified purchase

    Not eczema friendly

    Really liked the scent as it was light but unfortunately it broke me out and irritated my skin severely all over body.
    CC
    cleans effectively: 3 out of 5
    quality: 3 out of 5
    scent: 3 out of 5
    value: 3 out of 5
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    6 March, 2026Verified purchase

    YaYa

    Been using this and their liquid softener for years and will not buy any other brand now.
    paula
    cleans effectively: 5 out of 5
    quality: 5 out of 5
    scent: 5 out of 5
    value: 5 out of 5
    2 guests found this review helpful. Did you?
    3 out of 5 stars
    24 February, 2026
    originally posted on influenster.com
    Image

    Easy pouring

    Not a huge fan of this brand but it does not seem to negatively affect my families sensitive skin! I do like that this product has a handle for easy pouring!
    MacyS
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    23 February, 2026

    fresh and clean

    This is the only laundry detergent I use. A couple years ago I decided I no longer liked all the perfume-y smells of the big brand, I found this one and really enjoy the very faint smell of lavender it leaves behind. I believe it cleans my clothes well.
    Bernadette N
    cleans effectively: 5 out of 5
    quality: 5 out of 5
    scent: 5 out of 5
    value: 5 out of 5
    2 guests found this review helpful. Did you?
    2 out of 5 stars
    21 February, 2026
    originally posted on influenster.com
    Image

    Good for sensitive skin

    My kids and I have very sensitive skin and this does not negatively affect our skin. This size bottle last us a good many loads of laundry (family of 4) with several pets.
    MacyS
    Did you find this review helpful?
    5 out of 5 stars
    7 February, 2026
    originally posted on influenster.com
    Image

    👍🏽

    I really like this brand! We would use this for sensitive skin people when id have to wash clothes at my old job! There’s not a scent for this and it leaves no residue on towels!
    Journee B
    Did you find this review helpful?
    5 out of 5 stars
    6 February, 2026
    originally posted on influenster.com
    Image

    Non Toxic and Clean!

    We love Seventh Generation products especially for our laundry! Senstive on skin and your clothes still come out clean! You don’t have to use an abundant amount and still no stains or stench left behind!
    Bobbi S
    Did you find this review helpful?
    5 out of 5 stars
    6 February, 2026
    originally posted on influenster.com
    Image

    Better for you and your clothes

    Great product. Does not contain plastics like big brands do. No fragrance so less allergens and overall value is great. Clothes come out fresh and clean.
    Laura M
    Did you find this review helpful?
    5 out of 5 stars
    3 February, 2026
    originally posted on influenster.com
    Image

    Clean and Reliable Detergent

    Great detergent that doesn’t leave your clothes feeling oily or waxy. As a bonus, you don’t have to worry about it harming your skin! A little bit goes a long ways here, don’t add more if you don’t see it sud. It is still working hard to clean your clothes effectively.
    khylee_3079
    Did you find this review helpful?
    4 out of 5 stars
    29 January, 2026
    originally posted on influenster.com
    Image

    Fresh and Clean

    I used to use this detergent frequently and was rather pleased with it. I mainly stopped buying it because I preferred something with some scent since we have stinky well water. They could also be more transparent with their ingredients, I think this brand does a lot of green washing. Overall does a good job cleaning.
    ChristineO
    Did you find this review helpful?
    5 out of 5 stars
    27 January, 2026
    originally posted on influenster.com
    Image

    Works great!

    What more can you ask for in a laundry detergent? I like this affordable, sustainable option for laundry detergent. It works well on all colors and actually gets the clothes clean. I love scents, but my partner has allergies so I wash a lot of his stuff using Free and Clear. It works great! Definitely will repurchase!
    nataliep510_6746
    Did you find this review helpful?

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