Sponsored
Seventh Generation Liquid Laundry Detergent Soap - Fresh Lavender Scent
$12.99 ($0.14/fluid ounce) was $13.99
New lower price
save $1.00 (7% reduction)In Stock
Eligible for registries and wish lists
At a glance
Sponsored
About this item
Highlights
- Seventh Generation Laundry Detergent lifts stubborn stains like tomato sauce, grass and coffee with our enzyme rich formula
- This liquid detergent is free of dyes, synthetic fragrances & artificial brighteners
- Don’t just take our word for it, our washing detergent is a USDA Certified Bio-based Product 97%
- Our laundry detergent is designed to work in both HE and standard machines, it’s powerful in all washing temperatures, and its septic safe
- The Fresh Lavender scent in our detergent liquid is derived from 100% essential oils and botanical extracts, leaving your laundry fresh and clean without harsh chemicals
- Caring today for the next seven generations with Seventh Generation liquid laundry detergent - bottle is made from 100% post-consumer recycled content (PCR), closure contains recycled content (97%)
Description
Seventh Generation Laundry Detergent is tough on stains but gentle to your world. With no dyes, artificial brighteners or synthetic fragrances, our laundry detergent liquid gives you great results in HE and standard machines and works in all water temperatures. This laundry soap, made with plant-based ingredients, is a USDA Certified Biobased 97%. The Fresh Lavender scent is derived from 100% essential oils and botanical extracts, leaving your laundry fresh and clean without harsh chemicals. For more than 25 years, Seventh Generation has been thoughtfully formulating safe and effective plant-based products that work. Really well. As a leading green laundry detergent manufacturer, we are proud to make biodegradable and EPA Safer Choice Certified detergents. You may also notice a cute Leaping Bunny seal on our products. That means we never test our products on animals and our products do not contain animal-based ingredients. We design our products to be safe for people, their homes, and the environment. Based in Vermont, Seventh Generation is proud to be a Certified B Corporation. B Corps are certified to be better for workers, better for communities, and better for the environment. By choosing Seventh Generation washing detergent and dryer sheets products, you’re joining us in nurturing the health of the next seven generations. Packaging contains recycled content - Bottle is made from 100% post-consumer recycled content (PCR), Closure contains recycled content - 97%
Scent: Lavender
Health Facts: Contains Naturally Derived Ingredients, Artificial Fragrance-Free, Phosphate-Free, Animal By-Product-Free, Dye-Free
Product Warning: Drink water if product is swallowed, flush immediately if product enters eyes, keep out of reach of children
Formulation: High Efficiency (HE)
Product Form: Liquid
Sustainability Claims: Cruelty-Free, Biodegradable, Recyclable, Bio-Based, Not Tested on Animals, Plant-Based, Contains Recycled Content, Post-Consumer Recycled Material
Industry or Government Certifications: USDA Certified Biobased Product
Net weight: 90 fl oz (US)
Number of uses: 60
TCIN: 84215100
UPC: 732913450626
Item Number (DPCI): 003-02-8950
Origin: Made in the USA or Imported
General Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers.
If the item details aren’t accurate or complete, we want to know about it.
Ingredients:
water, laureth-6 (plant-derived cleaning agent), sodium citrate (plant-derived water softener), sodium lauryl sulfate (plant-derived cleaning agent), sodium chloride (mineral-based viscosity modifier), sodium oleate (plant-derived anti-foaming agent), citric acid (plant-derived ph adjuster), protease enzyme blend (plant-based cleaning agent), amylase enzyme blend (plant-based cleaning agent), mannanase enzyme blend (plant-based cleaning agent), benzisothiazolinone (synthetic preservative), methylisothiazolinone (synthetic preservative), plant-derived fragrances: citrus aurantium dulcis (orange) peel oil, lavandula angustifolia (lavender) oil, lavandula hybrida (lavandin) oil, linalool, mentha viridis (spearmint) leaf oil, pelargonium graveolens (geranium) flower oil, pogostemon cablin (patchouli) oil.
Shipping details
Estimated ship dimensions: 4.72 inches length x 7.28 inches width x 11.17 inches height
Estimated ship weight: 6.52 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Frequently bought together
$12.49($0.14/fluid ounce)
4.5 out of 5 stars with 713 ratings
Guests also viewed
$12.99 - $19.99
Lower price on select items
4.5 out of 5 stars with 641 ratings
$12.99($0.14/fluid ounce)
was $13.99 New lower price
4.6 out of 5 stars with 248 ratings
$12.99 - $19.99
Lower price on select items
4.2 out of 5 stars with 965 ratings
Discover more options
$12.99($0.14/fluid ounce)
was $13.99 New lower price
4.6 out of 5 stars with 248 ratings
$12.99 - $19.99
Lower price on select items
4.2 out of 5 stars with 965 ratings
$12.49($0.14/fluid ounce)
4.5 out of 5 stars with 713 ratings
Related Categories
4.5 out of 5 stars with 641 reviews
cleans effectively: 4.38 out of 5
quality: 4.04 out of 5
scent: 4.34 out of 5
value: 3.86 out of 5
64% would recommend
97 recommendations
5 out of 5 stars
14 October, 2025
originally posted on influenster.com
I’m recording
This is my favourite brand and product I love it because it’s not have dangers chemical very effective. Value for money very good. they have very nice packaging.
5 out of 5 stars
8 October, 2025
Lawndry soap
I love the way this smells, good product and a good price.
5 out of 5 stars
Thumbs up graphic, would recommend
7 October, 2025Verified purchase
Seventh Generation laundry detergent
Not tested on Animals. Environmentally friendly.
5 out of 5 stars
4 October, 2025
originally posted on influenster.com
Best
been using Seventh Generation Laundry Detergent for a while now, and I absolutely love it! It cleans my clothes thoroughly, and I appreciate that it's free of fragrances and dyes, which is perfect for my kids. The formula is gentle yet effective, and it leaves my clothes feeling fresh and clean. I also love that it's eco-friendly. Definitely a 5-star product for me
5 out of 5 stars
30 September, 2025
originally posted on influenster.com
Works for sensitive skin
Of the many “ free & clear “ products I’ve tried, this one really does the job without irritating my skin! I’ve found only 3 products I can use, this one is definitely more cost effective.
4 out of 5 stars
29 September, 2025
originally posted on influenster.com
Safe and protective of skin
I really enjoyed this detergent because I realized that our family had less skin irritations since we swapped. Although it looked very similar to other detergent, the scent is not as strong, so maybe that is why it has less irritants. One best way to clean it is not to immediately let the washer start running after they fill up the tank, but to let the soap water soak into the fabric first, which will let our clothes become cleaner.
5 out of 5 stars
Thumbs up graphic, would recommend
22 September, 2025Verified purchase
Love this detergent. Delivery is always fast and easy
Great detergent. Best value around.
5 out of 5 stars
17 September, 2025
originally posted on influenster.com
Excellent environmentally friendly laundry deterge
Okay, I’ll admit it—I used to be a “whatever’s cheapest” laundry detergent kind of person. But after one too many itchy shirts and mystery smells, I decided to give Seventh Generation a shot. And wow. It’s like my clothes went to a spa and came back emotionally healed. I grabbed the Free & Clear version because my skin is basically a diva, and this stuff delivered. No weird fragrances, no residue, just clean clothes that feel soft and fresh. I even washed my toddler’s stuffed animals with it, and they came out looking like they’d been professionally fluffed. Bonus points: I love that it’s plant-based and doesn’t make me feel like I’m dumping a chemical cocktail into the water supply. The bottle’s even made from recycled plastic, which makes me feel like a slightly better human every time I do laundry. Is it weird to say I look forward to laundry day now? Because I kinda do.
5 out of 5 stars
Thumbs up graphic, would recommend
5 September, 2025Verified purchase
Love Seventh Generation products!
Seventh Generation Fresh Lavender Laundry Detergent is a top choice. The lavender scent is fresh, not overpowering, and the formula effectively cleans clothes. I appreciate that it's plant-based and safe for sensitive skin.
1 out of 5 stars
2 September, 2025Verified purchase
Does NOT clean at all
This detergent does NOT clean at all. It also does not smell good. I have also noticed allergic reaction itching since switching to SG. Unfortunately, we will no longer be purchasing SG detergents or softners.
1 reply from Seventh Generation team - 2 months ago
We're sorry to hear about your experience with our Fresh Lavender Laundry Detergent Soap. Your feedback is important to us. Please contact our Consumer Services team at SVG.support@unilever.com with your contact details and the ref id: 52422227 so we can gather more details and assist you further.
5 out of 5 stars
Thumbs up graphic, would recommend
24 August, 2025Verified purchase
Effective & Great for sensitive skin
I have very sensitive skin and this is my tried and true go-to. The scent is light and refreshing, and the quantity lasts a long time! I can also say it is effective in getting out cat pee smell, which is no easy feat.
5 out of 5 stars
21 August, 2025
originally posted on influenster.com
Clean safe and effective!!!!
Clean detergent that I feel comfortable using in my children. Neutral smells for someone who gets bad migraines and needs unscented everything’s
5 out of 5 stars
16 August, 2025
originally posted on influenster.com
Great Product
Great Product. Used to wash baby clothes. Not harmful to skin. No scent. A little goes a long way. Can use with HE washers. Septic safe. Regular user
5 out of 5 stars
Thumbs up graphic, would recommend
13 August, 2025Verified purchase
Solid alternative
I appreciate that it is a clean alternative to traditional detergents. However my only complaint is that it doesn’t leave a lavender smell as one would hope. But overall it gets the job done.
5 out of 5 stars
1 August, 2025
originally posted on influenster.com
My default laundry detergent
Ever since I had to switch to laundry detergent for sensitive skin due to my sensitivities to certain fragrances, I had started using 7th Generation and it's normally what I always use if it's available. I've tried a couple of the scented ones but I feel like the smell fades too fast so I just stick to the free and clear which works just as well.
5 out of 5 stars
26 July, 2025
originally posted on influenster.com
Amazing product
Love this product! Works super well and not too much of a strong smell! Good value for money to get your bang for your buck. Lovely packaging and easy to use
5 out of 5 stars
Thumbs up graphic, would recommend
25 July, 2025Verified purchase
Effective
Been our go too for years. Cleans well and smells great.
5 out of 5 stars
22 July, 2025
originally posted on influenster.com
So good for those with sensitive skin!
Seventh Generation Free and Clear Laundry Detergent is a skin friendly product that keeps my clothing clean. It is green and environmentally safe, and very affordable. We keep it on hand for everyone in the house that has laundry detergent, allergies
5 out of 5 stars
22 July, 2025
originally posted on influenster.com
Great + Clean Product
I love using clean products. I live a non toxic/low tox lifestyle and this brand is a great addition to that. I like when a brand has unscented options!
5 out of 5 stars
20 July, 2025
originally posted on influenster.com
Cleans well without harsh ingredients.
I like using this for my fur babies' blankets, toys, and other bedding since it is free and clear of fragrance and dyes. I also like to use it for guest linens just in case they may have reactions to other detergents that contain dyes and fragrances. It cleans great and really gets hard to remove odors and stains out of everything. This is a great choice if you are looking for a laundry detergent that is free and clear.