Seventh Generation Liquid Laundry Detergent Soap - Fresh Lavender Scent - 90 fl oz
$12.99 ($0.14/fluid ounce)
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$12.49($0.14/fluid ounce)
4.5 out of 5 stars with 752 ratings
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4.5 out of 5 stars with 719 reviews
cleans effectively: 4.43 out of 5
quality: 4.12 out of 5
scent: 4.38 out of 5
value: 3.91 out of 5
66% would recommend
109 recommendations
5 out of 5 stars
Thumbs up graphic, would recommend
23 February, 2026
fresh and clean
This is the only laundry detergent I use. A couple years ago I decided I no longer liked all the perfume-y smells of the big brand, I found this one and really enjoy the very faint smell of lavender it leaves behind. I believe it cleans my clothes well.
2 out of 5 stars
21 February, 2026
originally posted on influenster.com

Good for sensitive skin
My kids and I have very sensitive skin and this does not negatively affect our skin. This size bottle last us a good many loads of laundry (family of 4) with several pets.
5 out of 5 stars
7 February, 2026
originally posted on influenster.com

👍🏽
I really like this brand! We would use this for sensitive skin people when id have to wash clothes at my old job! There’s not a scent for this and it leaves no residue on towels!
5 out of 5 stars
6 February, 2026
originally posted on influenster.com

Non Toxic and Clean!
We love Seventh Generation products especially for our laundry! Senstive on skin and your clothes still come out clean! You don’t have to use an abundant amount and still no stains or stench left behind!
5 out of 5 stars
6 February, 2026
originally posted on influenster.com

Better for you and your clothes
Great product. Does not contain plastics like big brands do. No fragrance so less allergens and overall value is great. Clothes come out fresh and clean.
5 out of 5 stars
3 February, 2026
originally posted on influenster.com

Clean and Reliable Detergent
Great detergent that doesn’t leave your clothes feeling oily or waxy. As a bonus, you don’t have to worry about it harming your skin! A little bit goes a long ways here, don’t add more if you don’t see it sud. It is still working hard to clean your clothes effectively.
4 out of 5 stars
29 January, 2026
originally posted on influenster.com

Fresh and Clean
I used to use this detergent frequently and was rather pleased with it. I mainly stopped buying it because I preferred something with some scent since we have stinky well water. They could also be more transparent with their ingredients, I think this brand does a lot of green washing. Overall does a good job cleaning.
5 out of 5 stars
27 January, 2026
originally posted on influenster.com

Works great!
What more can you ask for in a laundry detergent? I like this affordable, sustainable option for laundry detergent. It works well on all colors and actually gets the clothes clean. I love scents, but my partner has allergies so I wash a lot of his stuff using Free and Clear. It works great! Definitely will repurchase!
5 out of 5 stars
22 January, 2026
originally posted on influenster.com

Great buy!
I love this product. I stopped using blue/green laundry detergent because of staining. This stuff is clear and smells so good. If you’re looking for a new laundry detergent, this is it.
5 out of 5 stars
Thumbs up graphic, would recommend
16 January, 2026Verified purchase
Great light scented detergent yhat cleans well
Great light scented detergent that cleans well
5 out of 5 stars
Thumbs up graphic, would recommend
15 January, 2026Verified purchase
(no review title)
Excellent laundry detergent w/o chemicals and additives
4 out of 5 stars
12 January, 2026
originally posted on influenster.com

Effective gentle soap
Seventh generation free and clear is an effective detergent that doesn't irritate the skin. Easy to find in stores,affordable and great on stains or to pretreat. However the bottle change /cap causes messes
1 out of 5 stars
6 January, 2026
originally posted on seventhgeneration.com
Poorly designed cap/bottle
The cap design is horrible and needs to be redesigned. The directions mention filling up to “3” and “5” but there are no numbers visible. Also, this is not a no-spill design - there is nothing to catch smallest amount of leftover liquid on the cap. Make sure you have something handy to wipe it off.
5 out of 5 stars
26 December, 2025
originally posted on influenster.com

Try it
Love using this stuff . It gets the stains out great. It's not super expensive. It is a little concentrated. We don't waste any of it . And it doesn't break out skin
5 out of 5 stars
Thumbs up graphic, would recommend
10 December, 2025Verified purchase
Just what my laundry needs!!
I LOVE this detergent and fabric softener. I cleans and softens VERY well, but WITHOUT harmful chemicals and at a great price! Gentle scent of lavender and no overpowering perfumes.
5 out of 5 stars
Thumbs up graphic, would recommend
8 December, 2025Verified purchase
calming & gentle, good for sensitive skin!
Favorite laundry detergent. The lavender scent is fresh and calming. Not overpowering. Gentle enough for sensitive skin. Doesn’t break out my eczema.
5 out of 5 stars
7 December, 2025
originally posted on influenster.com

Fresh and clean
I love this free and clear detergent..great for sensitive skin and made with organic safe ingredients. Clothes come out clean and fresh. Great concentration. Leaves no residue. Rinses clean.. full strength. Gets clothes very clean.
5 out of 5 stars
7 December, 2025Verified purchase
(no review title)
It has no fragrance and leaves clothes clean.
5 out of 5 stars
3 December, 2025Verified purchase
(no review title)
My favorite - good for sensitive skin
5 out of 5 stars
1 December, 2025Verified purchase
(no review title)
best