Crest 3D White Advanced Charcoal Teeth Whitening Toothpaste - 3.3oz/2pk: Contains Fluoride, Mint Flavor, Gluten-Free
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- $3.99($1.60/fluid ounce)Buy 3, get 1 free on select beauty minis4.7 out of 5 stars with 322 ratings
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The Crest 3D White Advanced Charcoal Toothpaste is highly praised for its effective whitening and cleaning capabilities. Guests appreciate the refreshing mint flavor and the gentle yet effective charcoal formula that leaves teeth feeling clean and polished. While some guests experienced minor issues with taste or sensitivity, the majority found noticeable improvements in teeth whiteness and overall dental hygiene.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.7 out of 5 stars with 1293 reviews
effectiveness: 4.19 out of 5
quality: 4.26 out of 5
value: 4.15 out of 5
79% would recommend
44 recommendations
5 out of 5 stars
22 April, 2026
originally posted on influenster.com

Fresh and clean!
[This review was collected as part of a promotion.] Received this item for free in exchange for an honest review by Influenster. This is by far my favorite toothpaste to use! The charcoal seems to definitely help with whitening teeth and it leaves mouth feeling fresh and clean and Leaves just the right amount of that minty taste without being too overwhelming. Definitely recommend and will be purchasing!
5 out of 5 stars
25 January, 2026Verified purchase
(no review title)
love it
5 out of 5 stars
Thumbs up graphic, would recommend
22 January, 2026Verified purchase
(no review title)
Currently my favorite toothpaste.
5 out of 5 stars
14 January, 2026Verified purchase
(no review title)
I get compliments all the time about how white my teeth are and I absolutely give this product credit
5 out of 5 stars
Thumbs up graphic, would recommend
13 January, 2026Verified purchase
Great job!
This toothpaste does a great job of whitening my teeth.
2 out of 5 stars
21 December, 2025
originally posted on crest.com
What happened to the tea tree?
Why don’t you all make the charcoal plus tea tree anymore?
1 reply from Customer Care team - 5 months ago
Please know that decisions to discontinue products or introduce new ones are thought out very carefully. Consumer purchasing patterns and ongoing consumer research are taken into consideration when making such important decisions. We always want to bring you the latest innovations and sometimes this means we have to say good-bye to older or favorite products, especially if demand isn’t high enough to keep making them. If you have any questions, please call us at (800) 492-7378.
5 out of 5 stars
3 December, 2025
originally posted on influenster.com

Good product
I use this toothpaste religiously. It really leaves my mouth feeling clean with a fresh minty scent. It’s easy to rinse out and doesn’t turn your teeth dull even though it’s a dark paste. The cap and dispensing is average to other toothpastes.
5 out of 5 stars
2 December, 2025
originally posted on influenster.com

clean
this is a good toothpaste. it tastes good and makes me feel clean. i'm not sure if it makes my teeth whiter, but it feels clean. it lasts a couple hours if you don't eat anything.
5 out of 5 stars
2 December, 2025
originally posted on influenster.com

A smooth, easy-to-use charcoal toothpaste that cleans well, rinses clean, and leaves teeth feeling fresh.
I've been using the Crest 3D White Advance Charcoal toothpaste for a few days now and I'm honestly impressed. The texture is smooth and not too gritty like some charcoal products. It spreads easily and foams just enough, making it simple to follow the instructions and get a full clean. I noticed a fresher feel right away, and it rinses out completely without leaving any black residue behind. The flavor is mild, the consistency is perfect, and it makes my teeth feel clean and polished. For the value, I think it performs better than expected and holds up well for daily use.
5 out of 5 stars
2 December, 2025
originally posted on influenster.com

Smooth, gentle charcoal toothpaste that cleans well and offers light whitening effects.
The Crest 3D White Advance Charcoal toothpaste has a smooth consistency that spreads easily and foams well during brushing. The charcoal formula looks dark at first but rinses clean without leaving residue. The ingredients feel gentle, and the toothpaste doesn't feel abrasive on the teeth. The application is simple, and the volume is enough for regular daily use. In terms of effectiveness, it leaves the mouth feeling fresh and helps with surface whitening over time.
3 out of 5 stars
22 October, 2025
originally posted on influenster.com

Inconvenient package but tasty
This toothpaste has a nice taste and smell, but I never really feel like it gives my teeth a good clean, however the charcoal is a good touch. The three pack is good value, but i do find it harder to store two spare toothpastes. Id much rather buy one at a time.
5 out of 5 stars
Thumbs up graphic, would recommend
12 October, 2025Verified purchase
Love love love
I have received several comments on how white my teeth are. When they ask my how i get my teeth so white, i tell them its simply my toothpaste, I’ve been using it for years and its a product that will get you the results without the sensitivity. Love this product
5 out of 5 stars
8 October, 2025
originally posted on influenster.com

Great value!
Great value as packaged. I have sensitive gums and this whitening toothpaste cleans really well without causing any discomfort or irritation. I think the charcoal ingredient really helps in whitening the teeth. My teeth feel super smooth and brighter.
5 out of 5 stars
30 September, 2025
originally posted on crest.com
Great toothpaste
I love this product but I’m having a hard time finding where to buy it!! Any suggestions would be greatly appreciated!!
4 out of 5 stars
13 August, 2025
originally posted on influenster.com

Would buy again
Crest Charcoal toothpaste provides a deep-cleaning feel with a refreshing taste. It helps remove surface stains and leaves teeth feeling smooth, though results may vary with long-term whitening. A good option for those looking to freshen breath and brighten their smile.
5 out of 5 stars
23 July, 2025
originally posted on crest.com
Great whitener
This really works to whiten teeth snd remove stains! Better than any whitening strips I've used! Love it!!!!
5 out of 5 stars
9 March, 2025
originally posted on influenster.com

Love the black toothpaste so cool
I've been using Crest Charcoal Toothpaste for a week now, and I'm loving the results! My teeth look noticeably whiter, and the surface stains are almost gone. The toothpaste has a refreshing minty flavor that leaves my breath feeling fresh for hours. At first, I was a bit skeptical about the charcoal ingredient, but it's been a game-changer. My teeth feel smooth and polished, and I've noticed a significant reduction in plaque. The only thing to keep in mind is to use it sparingly, as the charcoal can be a bit abrasive. But overall, I'm really impressed with Crest Charcoal Toothpaste and would definitely recommend it to anyone looking for a whitening toothpaste that actually works!
4 out of 5 stars
Thumbs up graphic, would recommend
20 February, 2025Verified purchase
works well
love the charcoal in the toothpaste, helps with really cleaning and brightening teeth.
1 out of 5 stars
Thumbs down graphic, would not recommend
27 January, 2025
sores from toothpaste
I've used charcoal toothpaste in the past and loved it. after using this toothpaste once, my gums, my tongue, the inside of my mouth was covered in sores. I read through other reviews and noticed other people have had this same issue. never had this problem with my other toothpaste.
1 reply from Crest team - 1 year ago
We’re truly sorry you've experienced irritation with your first use of the toothpaste, colebear06. We know this is disappointing, and appreciate you sharing what happened. Flavor oils, surfactants/foaming agents, tartar control agents, and abrasives all have some potential to cause irritation. While all of our products are safe and effective, some people may not tolerate a particular formulation. Because you've has sores occurring, we recommend that you discontinue use and consult with your dentist. We take your safety very seriously, and our Crest Team would like to gather some further information to further assist you. Please give us a call at 1-800-492-7378 from 9AM -- 6PM EST Monday – Friday.
5 out of 5 stars
Thumbs up graphic, would recommend
21 January, 2025Verified purchase
Whitens
With this product you can really see the change