Oral-B iO4 Gum & Sensitive Electric Toothbrush - White: Soft Nylon Bristles, Compact Head, Battery Powered
$99.99
In Stock
WARNING: choking hazard - small parts. Not for children under 3 yrs.
Eligible for registries and wish lists
At a glance
About this item
Additional product information and recommendations
Discover more options
Frequently bought together
$7.49($2.20/ounce)
$5 Target GiftCard with 4 select personal care items
4.6 out of 5 stars with 1642 ratings
Highly rated
$4.99 - $12.99
$5 Target GiftCard with 4 select personal care items
4.7 out of 5 stars with 22307 ratings
$35.99 - $49.99
$5 Target GiftCard with 4 select personal care items
4.7 out of 5 stars with 342 ratings
Bestseller
$5.99($3.00/count)
$5 Target GiftCard with 4 select personal care items
4.5 out of 5 stars with 2526 ratings
Guests also viewed
$35.99 - $49.99
$5 Target GiftCard with 4 select personal care items
4.7 out of 5 stars with 342 ratings
Related Categories
Guests are saying
The Oral B IO Series 4 electric toothbrush offers an exceptional brushing experience with its sleek design, long battery life, and smart features. Guests appreciate the pressure sensor that prevents over-brushing, the Bluetooth connectivity for tracking brushing habits, and the various cleaning modes tailored to individual needs. The travel case adds convenience for on-the-go use, making it a perfect choice for maintaining oral hygiene effectively and stylishly.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.7 out of 5 stars with 304 reviews
ease of use: 3.67 out of 5
quality: 2.29 out of 5
value: 2.83 out of 5
28% would recommend
7 recommendations
2 out of 5 stars
Thumbs down graphic, would not recommend
4 November, 2025Verified purchase
(no review title)
after 4 months it stopped charging and you cannot even brush your teeth for 2 minutes without toothpaste dripping everywhere because it leaks out of the holes in the toothbrush.
1 reply from Oral-B team - 5 months ago
We always want our consumers to know that they can rely on our brushes for a great cleaning, and we are disappointed to hear that your Oral-B iO 4 has stopped charging and that toothpaste has been leaking from the handle. All of our products are thoroughly tested during production to ensure they reach you in perfect condition, and this is not the level of performance we would expect. It is important to note that if the toothpaste being used is water-based, such as a gel, it may be runnier than standard pastes and may increase the amount of paste that runs down the brush. That being said, we would greatly appreciate a chance to learn more about your toothbrush not charging, and encourage you to reach out to our team so we are better able to assist you and gather additional information for our Quality Team. Please feel free to give us a call at (800) 566-7252.
4 out of 5 stars
23 September, 2025
originally posted on influenster.com

Great electric toothbrush
[This review was collected as part of a promotion.] I am amazed that it look me this long enough to try an electric toothbrush. It also connects to an app which can help with timing and certain challenges to complete. The battery life is great! Helps me complete that 2 minute washing teeth instead of rushing in the morning.
1 out of 5 stars
Thumbs down graphic, would not recommend
15 August, 2025Verified purchase
Dirty!!!
Received sealed box but toothbrush was covered in fuzz and had dirt around the button and was clearly refurbished. Target button to fix an issue says it’s not eligible! Don’t bother with this!
1 reply from Oral-B team - 8 months ago
That is not something we would ever want you to experience, and we're happy to help you. Nothing is more important to us than the safety of our products and those who use them because safety is at the heart of all we do. We have many tests and checks in place to ensure every product arrives in perfect condition, and we're sorry to hear this situation occurred. Please know this is not the experience we want with our brand, so it’s very important for us to understand what happened. In order to investigate further, please call us at (800) 566-7252. We'd like to get the toothbrush, and packaging sent in. We'll be happy to send you the mailing material to do so. This will help my Quality Assurance (QA) Team see what you described so we can reduce the likelihood of this happening in the future. We look forward to hearing from you.
5 out of 5 stars
7 July, 2025
originally posted on influenster.com

Never going back to regular toothbrushes!!!
[This review was collected as part of a promotion.] First used this toothbrush on a trip and I was amazed, I was using another electric toothbrush at that time and I took this one because of the traveling case because it was convenient, and I can say ever since that day I never gone back to the other one. Just amazing, it is in the pricier side but it is worth it. battery last long and it’s just amazing.
5 out of 5 stars
21 June, 2025
originally posted on influenster.com

Game changer
[This review was collected as part of a promotion.] Love this toothbrush! My mouth feels very clean after using, probably my favorite feature is that it will light up red when you are using too much pressure. I had no idea I had been brushing too hard. It gives vibrations to let you know when you have completed your 2 minute brushing session so there’s no guessing involved. Noise level is minimum and it comes with a travel case. In the app you can track your brushing sessions, and it will remind you when it is time to replace the brush head. You can adjust your mode of brushing based on sensitivity which is great. I experienced no gum bleeding as I frequently do with other toothbrushes.
5 out of 5 stars
20 June, 2025
originally posted on influenster.com

Sleek and portable
[This review was collected as part of a promotion.] Really love the black sleek design, the travel case, and that it comes with a charger too. Oral B always has amazing dental products . Highly recommend.
5 out of 5 stars
19 June, 2025
originally posted on influenster.com

Is there such a thing as a “cool” toothbrush?!
[This review was collected as part of a promotion.] If you could consider a toothbrush “cool”, this would be the one! It’s quiet, extremely light & the battery lasts so long. Definitely longer than I thought it would! It certainly gets the job done and i absolutely love that there’s an app to pair it with ! Would be great for those who struggle with self care.
5 out of 5 stars
18 June, 2025
originally posted on influenster.com

Powerful little cleaning tool
[This review was collected as part of a promotion.] It’s my first electric toothbrush however it’s been very effective. The battery is rechargeable, which is great. It makes my teeth feel very clean. The noise is a bit loud, which is not a big deal. It’s also comfortable to hold however, I have a small mouth and for me it’s difficult to utilize it properly
5 out of 5 stars
17 June, 2025
originally posted on influenster.com

Nice Upgrade
[This review was collected as part of a promotion.] Very sleek, modern design. We liked the magnetic snap on head. Battery lasts well and is quiet. Easy to use and affordable option for any family!
5 out of 5 stars
16 June, 2025
originally posted on influenster.com

Impressive
[This review was collected as part of a promotion.] If you're looking for an all-in-one dental care experience, look no further than this stunning Oral-B iO Series 4 rechargable toothbrush. The matte black color is so sleek and modern. The power button helps display the available charge. The Bluetooth connected app was easy to install and configure. It recharges quickly and the battery life is great. My teeth definitely feel super clean compared to my usual manual toothbrush. My only suggestion for improvement is that I wish the kit included at least one replacement brush head.
5 out of 5 stars
14 June, 2025
originally posted on influenster.com

Easy to use
[This review was collected as part of a promotion.] I was curious to try this electric toothbrush, and I'm quite impressed! It is streamlined and doesn't take up a ton of space, and the black color is sleek. The brush size is small but mighty, and I love how you can control how intense of a pressure level you want. It's very easy to use!
5 out of 5 stars
14 June, 2025
originally posted on influenster.com

10/10
[This review was collected as part of a promotion.] I gave to my husband and he is in love with it! Works so good and quiet! Easy to use and cute design! Stays plugged in so we don’t worry about battery life! I think I would purchase one for the price!
5 out of 5 stars
13 June, 2025
originally posted on influenster.com

Awesome!
[This review was collected as part of a promotion.] Really cool way to brush your teeth with Bluetooth technology. Different modes to switch to while brushing. Matte black finish for a stylish toothpaste. Rechargeable and durable. Priced great.
5 out of 5 stars
13 June, 2025
originally posted on influenster.com

Good choice
[This review was collected as part of a promotion.] I really like this toothbrush. Easy to use. The battery lasts a long time. You can connect to the app and track your progress. Not noisy. Easy to use. Has several cleaning modes. The nozzle can be changed as needed. Optimal price
5 out of 5 stars
9 June, 2025
originally posted on influenster.com

One great toothbrush
[This review was collected as part of a promotion.] This is the best toothbrush I've used. So compact yet sturdy. The battery life is amazing, and it charges so fast. Cleans better than more expensive brushes and its extremy quiet.
5 out of 5 stars
8 June, 2025
originally posted on influenster.com

Amazing!
[This review was collected as part of a promotion.] I love this toothbrush! It gives me a dentist clean feeling mouth. The battery lasts a few days before I have to charge it. The toothbrush isn't too noisy. I also enjoy the app. It makes brushing my teeth fun!
5 out of 5 stars
7 June, 2025
originally posted on influenster.com

Noticeably deeper clean than a manual toothbrush—j
[This review was collected as part of a promotion.] I had a simple electric toothbrush years ago, but this is the first time I’ve tried something like the Oral-B iO4—and wow, what a difference compared to a regular manual brush! You can really feel it cleaning, like a dentist-level polish every time. The first mode felt too strong for me, but once I switched to the Sensitive mode, it became way more comfortable. I love how thorough it feels without being harsh. So far, I’m enjoying the experience.
5 out of 5 stars
2 June, 2025
originally posted on influenster.com

Fast 💨 rechargeable with Bluetooth
[This review was collected as part of a promotion.] Just received my Oral B toothbrush. I love that it’s rechargeable and it has optimal control where I can connect to Bluetooth. What a technology! Love it!
5 out of 5 stars
27 May, 2025
originally posted on influenster.com

Oral B io4
[This review was collected as part of a promotion.] received the Oral-B iO Series 4 toothbrush from Influenster for testing purposes, and I’ve been using it for a few weeks now. Overall, I’m really impressed with how clean and fresh my mouth feels after each use. The toothbrush is sleek and modern, with a comfortable handle and a quiet motor. It has four brushing modes, so you can choose the one that fits your needs. I like using the “Daily Clean” and “Whitening” modes the most. The smart pressure sensor is a great feature—it lights up when I brush too hard, which helps protect my gums. The toothbrush is very modern and easy to use. It has 4 different brushing modes, and I like switching between the Daily Clean and Whitening modes, depending on my routine. After intense workout days, I feel like I need an extra deep clean, and this toothbrush really delivers that fresh, just-left-the-dentist feeling. The round brush head reaches all areas of my mouth and leaves my teeth feeling very smooth. I also noticed that my breath stays fresher for longer. The battery life is good, and it charges quickly with the magnetic charger. Leaves your teeth feeling professionally cleaned.,Very gentle but effective.,Great design and build quality,Long battery life and quick charge, Helps improve brushing technique thanks to the pressure sensor. Thank you Influenster and Oral-B for letting me try this amazing toothbrush! #OralBiO #Influenster #ToothbrushReview #ElectricToothbrush #FreshSmile
5 out of 5 stars
27 May, 2025
originally posted on influenster.com

Great product
[This review was collected as part of a promotion.] Great product. The design is sleek and it’s not big and bulky. I am loving it and enjoy the case the toothbrush comes with. My teeth have never felt better