Aunt Jackie's Curl La La Defining Curl Custard - 15oz: For Textured & Curly Hair, Cream Form, Curl Enhancer
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Guests are saying
This curl cream has garnered mixed feedback from guests, with many praising its ability to define curls and provide moisture without frizz. Guests appreciate its pleasant scent and lightweight texture, making it suitable for various hair types. However, some have experienced issues with flaking and lack of hold. Overall, it is a popular choice for those seeking to enhance their natural curls while maintaining softness and hydration.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.2 out of 5 stars with 663 reviews
effectiveness: 3.88 out of 5
quality: 3.84 out of 5
value: 4.08 out of 5
67% would recommend
142 recommendations
1 out of 5 stars
Thumbs down graphic, would not recommend
16 May, 2026
Not good for hair
Naked hair dry and crack
5 out of 5 stars
Thumbs up graphic, would recommend
20 March, 2026
THE BEST EVERRR
Honestly THE best curl cream ever. It’s the only thing I put in my hair plus a bit of gel and holds curls perfectly. I love it. I’m almost done with the entire thing. Ever other cream I’ve tried either doesn’t hold curls, or makes my hair frizzy. Best cream def recommend!!!!
1 out of 5 stars
Thumbs down graphic, would not recommend
19 March, 2026Verified purchase
(no review title)
it does nothing for my hair. doesn't hold makes it extra frizzy if anything. definitely would not recommend product is like water.
5 out of 5 stars
19 February, 2026Verified purchase
(no review title)
I love the way this product makes my hair curly
5 out of 5 stars
Thumbs up graphic, would recommend
30 January, 2026Verified purchase
My daughters favorite curl cream.
My daughter (17) switch to Aunt Jackies Curl Cream about 6 minths ago and has used it every day since. Its her favorite for both scent and how it hydrates her hair and smoothes and holds her curls.
4 out of 5 stars
Thumbs up graphic, would recommend
13 January, 2026Verified purchase
Does what is says it does
Works well for my 2 year old daughter, only downside is the smell is intense.
5 out of 5 stars
28 December, 2025
originally posted on Aunt Jackie`s
Healthy hair
I love this product leaves my hair looking and feeling healthy and defines my curls with no frizz
5 out of 5 stars
28 December, 2025
originally posted on Aunt Jackie`s
Try it !
First time using. I’m 73 with a short style. It made my hair easy to style, no bad smell. Hair left soft. Would recommend.
5 out of 5 stars
Thumbs up graphic, would recommend
25 December, 2025Verified purchase
(no review title)
Shalom, Aunt Jackie's curls custard buying for years to use in my hair and my family members it is a great product never disappoints. I will continue to buy this product when needed.
4 out of 5 stars
21 December, 2025
originally posted on Aunt Jackie`s
This product changed the curl game for me!
I have been using this product for almost 10 months now I will be purchasing it again(I have only purchased it once and it has lasted this long)and the product has worked wonderfully. At first it was a little difficult to get used to the consistency of the product and figuring out how much of the product to use on my 3b hair but, after a little while I got the hang of it. Although I will say if you are going to use a gel with this product your hair will flake slightly while wet BUT, after your hair dries it goes away (use oil after drying for best results) and you can even easily remove the flakes with your hands (hair can be dry or wet) by just wiping or shaking your curls. Overall I would recommend this product to any of my curly girls and boys!!
5 out of 5 stars
Thumbs up graphic, would recommend
15 December, 2025Verified purchase
Curl Lala
I absolutely love Auntie Jackie's curl la la curl custard it works really well with lot of body coconut mousse OMG these two combine really makes curly hair soft and curls are just juicy my only downfall is that when it's cold and the wind is blowing your hair tends to dry up a little faster but if you have some kind of small bottled water bottle to refresh the curls it will work just fine other than that great investment
1 out of 5 stars
30 November, 2025
originally posted on Aunt Jackie`s
No curl definition
Did not define my curls at all not a good product to use
5 out of 5 stars
Thumbs up graphic, would recommend
12 November, 2025Verified purchase
In love with this product.
Extremely happy with this hair product. I've been hunting for 8yrs for a product to use on my son's hair. He's mixed and his hair texture is primarily straight and thick. Everything I'd use would leave a white film when it dried. This seems more water based and leaves his hair moisturized all day with no white build up. His barber even asked what I've been using to get his waves and now he's buying it to use in his shop!
5 out of 5 stars
Thumbs up graphic, would recommend
11 November, 2025Verified purchase
Recomended
Best product for the price and it smells great. Makes my curls looks amazing
5 out of 5 stars
Thumbs up graphic, would recommend
8 November, 2025
THIS IS THE BEST
I love this product. I have wavy to curly hair and this helps my curls so much and it helps with frizz when I use this my hair never goes frizzy I bought this about 3 months ago and I am just having to re buy I recommend
5 out of 5 stars
26 October, 2025
originally posted on Aunt Jackie`s
Incredible Product!!!
For years I’ve struggled with liking my curls because for guys, I feel we have limited hair styles and so I just always kept it buzzed. I just started to like my natural hair a few years ago and have struggled with frizz. I started using this early this year and am absolutely in love with it and my hair! I love the smell too! I do wish it came in a variety of scents, but I’m overall super happy with the results and the affordability!
1 out of 5 stars
23 October, 2025
originally posted on Aunt Jackie`s
Awful curl
I tried this and it turn my hair white and did not curl not even a little. I would suggest no one use this it’s no good.
5 out of 5 stars
18 October, 2025
originally posted on Aunt Jackie`s
It works
My hair is thick, slightly layered, gray abd maybe a 2b not sure. I was using morrocoi tense cyrl but there was barely wavy. It's a heavy cream. So I tried after shampoo and rewet the next day. I've got great curls and they stay in for next day. I'm so impressed how inexpensive it is and the fact that it curls.
5 out of 5 stars
8 October, 2025
originally posted on Aunt Jackie`s
Soft curls, smells wonderful and no build up
I have very thick coarse curly hair and I bought mine two weeks ago and it works great in my hair. Use on wash day and then the freshen , plump my curls through the week. Does not leave a film or build up. This product is GREAT!!!!
1 out of 5 stars
4 October, 2025
originally posted on Aunt Jackie`s
Greasy feel
I recently purchase, used it once on dry hair as it said you could do that. It was okay at reviving curls but left my hair feeling greasy.