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Tide Zero Soft Lavender HE Deep Cleaning Concentrated Liquid Laundry Detergent - 2 of 4Tide Zero Soft Lavender HE Deep Cleaning Concentrated Liquid Laundry Detergent - 3 of 4Tide Zero Soft Lavender HE Deep Cleaning Concentrated Liquid Laundry Detergent - 4 of 4
Tide Zero Soft Lavender HE Deep Cleaning Concentrated Liquid Laundry Detergent - 1 of 4

Tide Zero Soft Lavender HE Deep Cleaning Concentrated Liquid Laundry Detergent 64 Loads - 84 fl oz: Spill-Resistant Lid, Plastic Bottle

$12.99 ($0.15/fluid ounce)See 1 deal for this item

Size84 fl oz

In Stock

Eligible for registries and wish lists
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At a glance

About this item

Highlights

  • Everything you want and nothing you don't
  • 0% added phosphates, dyes or chlorine, 100% Tide Clean
  • EPA Safer Choice certified
  • CleanScent Technology leaves clothes with a light, fresh scent

Description

The Tide Zero Soft Lavender liquid laundry detergent is an EPA Safer Choice-certified product* that cleans your garments without the use of added phosphates, dyes, or chlorine. And, you don't have to give up freshness because Tide Zero features an EPA Safer Choice-certified scent*, soft lavender. Freshen clothes with a clean scent and get a consistent, quality clean with Tide Zero liquid laundry detergent.Get the 100% Tide Clean even in cold water with Tide Zero Soft Lavender. It's safe for everyone's fabrics, including children and pets.*meets the EPA Safer Choice standard to be safer for your family
Scent: Scented, Lavender
Health Facts: Phosphate-Free, Bleach-Free, Perchloroethylene-Free, Aluminum-Free, Paraben-Free, Trichloroethylene-Free, Dye-Free
Product Warning: Keep container tightly sealed, keep out of reach of children
Features: Odor Control, Cold Water Detergent, All-Temperature Detergent, Color Care
Product Form: Liquid
Formulation: High Efficiency (HE), Concentrated, Deep Cleaning
Sustainability Claims: Contains Recycled Content, Post-Consumer Recycled Material, Recyclable
Safety and Security Features: Spill-Resistant Lid
Industry or Government Certifications: No Certifications
Surfaces Not Recommended: Fur, Silk, Suede, Leather
Net weight: 84 fl oz (US)
Number of uses: 64
TCIN: 81428748
UPC: 030772121535
Item Number (DPCI): 003-08-0572
Origin: Made in the USA or Imported
General Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers.
If the item details aren’t accurate or complete, we want to know about it.

Ingredients:

made with: water; c10-16 pareth; sodium c10-16 alkylbenzenesulfonate; sodium lauryl sulfate; polyethyleneimines alkoxylated; sodium salts of c12-18 fatty acids; sodium citrate; propylene glycol; c10-16 alkyldimethylamine oxide; alcohol; fragrances; sodium cumenesulfonate; tetrasodium glutamate diacetate; calcium formate; subtilisin; amylase enzyme; benzisothiazolinone; cellulase enzyme; mannanase enzyme.

Allergens & Warnings:

CAUTION: EYE IRRITANT. HARMFUL IF SWALLOWED. SEE BACK LABEL., CAUTION: KEEP OUT OF REACH OF CHILDREN. If swallowed, give a glassful of water. Call a physician. In case of eye contact, flush with water. DO NOT REUSE THIS PACKAGE FOR DISPENSING BEVERAGES OR OTHER LIQUIDS. Ingredients include biodegradable surfactants (anionic and nonionic) and enzymes.

Shipping details

Estimated ship dimensions: 4.42 inches length x 7.34 inches width x 11.34 inches height
Estimated ship weight: 7.37 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
See the return policy for complete information.

Q: Is this detergent lightly scented or heavily scented like regular tide?

submitted by DonnaK - 6 months ago
  • A: It’s much lighter in my opinion

    submitted byCC - 5 months ago
  • A: People will perceive scent differently, but it's supposed to leave your clothes with a light, fresh scent.

    submitted byP&G - 4 months ago
    Brand expert

Q: What is the liquid volume of this detergent container?

submitted by AI Shopping Assistant - 18 days ago
  • A: The liquid volume of the detergent container is 132 fluid ounces.

    submitted byAI Shopping Assistant - 18 days ago
    Ai generated

Q: What is the main scent of this laundry detergent?

submitted by AI Shopping Assistant - 18 days ago
  • A: The main scent of this laundry detergent is lavender.

    submitted byAI Shopping Assistant - 18 days ago
    Ai generated

Q: Is this detergent free from harmful chemicals?

submitted by AI Shopping Assistant - 18 days ago
  • A: Yes, it is phosphate-free, sulfate-free, and dye-free.

    submitted byAI Shopping Assistant - 18 days ago
    Ai generated

Q: How many uses can I get from this bottle?

submitted by AI Shopping Assistant - 18 days ago
  • A: You can get approximately 100 uses from this bottle of detergent.

    submitted byAI Shopping Assistant - 18 days ago
    Ai generated

Q: Is there any specific storage instruction for this product?

submitted by AI Shopping Assistant - 18 days ago
  • A: Yes, keep the container tightly sealed and out of reach of children.

    submitted byAI Shopping Assistant - 18 days ago
    Ai generated

Q: Is this as low suds as Tide refresh free and gentle? I need extra low suds

submitted by Merrycat - 29 days ago
  • A: Hi there! Great question. Both our Tide Zero Soft Lavender HE Liquid Laundry Detergent and our Tide Free & Gentle Odor Refresh are HE laundry detergents, and they both have the quality to them of being LOW suds because of the HE formulation. Please contact us at (800) 879-8433 for any further questions. Your satisfaction is highly important for us at Tide. 

    submitted byP&G - 19 days ago
    Brand expert

Q: Is it safe for infants baby?

submitted by Safe - 1 year ago
  • A: Our detergent is safe to use when used as directed. If you're concerned, please contact your pediatrician.

    submitted byTide - 1 year ago
    Brand expert

Q: Is this product safe for performance fabrics like Activewear? Is it safe for polyester?

submitted by - 1 year ago
  • A: That's a great question. Our detergent has been tested to be safe on many fabrics, but we recommend following the care label on your garment for the best and most appropriate cleaning.

    submitted byP&G - 1 year ago
    Brand expert

Q: Can people with Ezcema use this ?

submitted by Soulie - 1 year ago
  • A: Our Tide Zero contains 0% dyes, chlorine, phosphates, optical brighteners, or DTPA. We recommend reaching out to your trusted health professional to determine if this Tide is right for you.

    submitted byP&G - 1 year ago
    Brand expert

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originally posted on tide.com
Image

Not lavender scented

I really wish I could use this product, but it does not smell like lavender. It's got an artificial candy smell, not a lavender smell. I just have to use unscented Tide. I'd like to use the unscented Tide purclean, but it makes too much foam! Hope you guys can make this in a natural lavender scent, or unscented one day. I had to return this because it wasn't actually lavender scented like it says it is. It was not a one-off thing either, they all smell like candy and not lavender.
1 reply from Customer Care team - 3 months ago
Thank you for sharing your feedback regarding Tide Zero Soft Lavender. We genuinely appreciate your input and understand how disappointing it can be when a product does not meet your expectations, especially when it comes to scent. Tide Zero is designed to be gentle and safe for your family, meeting the EPA Safer Choice standard. However, we recognize that scent preferences can vary widely among consumers. While Tide Zero Soft Lavender is intended to have a soft lavender scent, we understand that some users may perceive it differently, as you mentioned. If you are looking for an unscented option, we recommend trying Tide Free & Gentle Liquid, which is formulated without dyes or perfumes. Additionally, if you prefer detergent pods, Tide PODS Free & Gentle may be a suitable alternative for you. We take quality very seriously and want to ensure that our products meet your expectations. If you have further concerns or would like to discuss this matter in more detail, please do not hesitate to reach out to us at (800) 879-8433. Your satisfaction is important to us, and we are here to help. Thank you again for your feedback, and we hope to provide you with a product that meets your needs in the future.
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