color intensity amethyst purple

They’re formulated to neutralize brassiness—counteracting yellow/orange tones in brassy, blonde, highlighted, or grey hair—while also adding hydration and shine.

Processing times vary by product type. Examples in product listings range from very short (about 1 minute for some semi-permanent colors) to longer treatments (around 35 minutes for certain purple toners).

They typically combine violet color-correcting pigments with nourishing ingredients such as argan oil and linseed extract.

Common forms include stick cream eyeshadows, liquid eye tints, semi-permanent hair cream dyes, and purple hair oil treatments.

Many items are described as high-pigment or high-impact, offering bold, vivid shades and long-lasting, fade-resistant color or high-impact shimmer for eye finishes.

Some eye products list “Suggested Age: 13 Years and Up,” while others list “Suggested Age: 18 Years and Up.”