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Dark and Lovely Fade Resist Rich Conditioning Hair Color - 2 of 4Dark and Lovely Fade Resist Rich Conditioning Hair Color - 3 of 4Dark and Lovely Fade Resist Rich Conditioning Hair Color - 4 of 4
Dark and Lovely Fade Resist Rich Conditioning Hair Color - 1 of 4

Dark and Lovely Fade Resist Permanent Hair Color - 362 Crimson Moon: Ammonia-Free, For Curly Textured Hair

$6.99 ($1.13/fluid ounce)
Color362 Crimson Moon

In Stock

Eligible for registries and wish lists

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At a glance

About this item

Highlights

  • NOURISHING COLOR: Auburn Hair Dye designed to help protect relaxed and natural hair while coloring, this conditioner is infused with 3 fruit oils—shea, avocado and olive—to provide intense nourishment from root to tip.
  • SHINY and SILKY: This permanent non-drip auburn hair color with up to 100 percent gray coverage helps protect colored hair from breakage and leaves hair shiny and silky with luxurious, rich color lasts for up to 8 weeks.
  • VIBRANT and CONDITIONING HAIR COLOR: We make an array of hair color products from temporary to permanent and fade resistant dyes to reviving colors, with shampoo-in, spray and conditioning color options.
  • UNIQUE LOOKS: We help people of color celebrate unique looks and styles with an array of treatments, colors and styling products for all hair types: curly, wavy, natural, relaxed, transitioning and more.
  • SOFTSHEEN-CARSON: For over 110 years we have provided beauty to all consumers of African descent with our innovative, tailor-made, superior products and services specially designed for their needs.

Description

Fade-Resistant Rich Conditioning Color is an innovative formula that delivers vibrant, fade-resistant color and shine. This permanent hair dye formula contains Dark and Lovely's exclusive Moisture Seal technology for double the conditioning power especially designed to help protect relaxed and natural hair while coloring. The result is silky, shiny hair and luxurious, rich color. Permanent hair color so rich, so ultra-conditioning it lasts for up to 8 weeks Helps protect relaxed and natural hair while coloring Permanent non-drip hair color with 100 percent gray coverage With extra nourishing conditioner infused with 3 fruit oils - shea, avocado and olive - to provide intense nourishment
Hair Type: All Hair Types, Textured, Curly
Health Facts: Ammonia-Free, Contains Shea Butter, Contains Argan Oil
Product Warning: Eye irritant
Product Form: Liquid
Includes: Conditioner
Beauty Purpose: Hair Coloring, Gray Coverage
Processing Time: 30 minutes
Net weight: 6.2 fl oz (US)
TCIN: 76578326
UPC: 075285015957
Item Number (DPCI): 063-01-7097
Origin: Imported
If the item details aren’t accurate or complete, we want to know about it.

Ingredients:

cream developer: 1190015 - aqua/water/eau, hydrogen peroxide, cetearyl alcohol, trideceth-2 carboxamide mea, ceteareth-25, glycerin, phosphoric acid, tetrasodium etidronate, tetrasodium pyrophosphate, sodium salicylate. rich conditioning color: 1242202 c-aqua/water/eau, alcohol denat., peg-4 rapeseedamide, glyceryl lauryl ether, deceth-3, propylene glycol, ethanolamine, laureth-5 carboxylic acid, dipropylene glycol, hexylene glycol, poloxamer 338, ammonium hydroxide, oleyl alcohol, parfum / fragrance, p-phenylenediamine, 2-methyl-5-hydroxyethylaminophenol, 4-amino-2-hydroxytoluene, thiolactic acid, edta, erythorbic acid, polyquaternium-6, m-aminophenol, 2,4-diaminophenoxyethanol hcl, resorcinol, bht. nourishing care conditioner: 1213520ss4 - aqua / water / eau, cetearyl alcohol, glycerin, behentrimonium chloride, candelilla cera / candelilla wax / cire de candelilla, amodimethicone, cetyl esters, isopropyl alcohol, parfum / fragrance, phenoxyethanol, trideceth-6, linalool, argania spinosa kernel oil, glycine soja oil/soybean oil. tocopherol, chlorhexidine digluconate, cetrimonium chloride, sodium hydroxide.

Allergens & Warnings:

USAGE ADVISORY - SAFETY WARNINGS IMPORTANT: HAIRCOLOR CAN CAUSE AN ALLERGIC REACTION WHICH, IN CERTAIN RARE CASES, CAN BE SEVERE. THEREFORE, YOU MUST FOLLOW THESE PRECAUTIONS. • DO NOT USE IF: — You have already had a reaction to a haircolor product. — You have a sensitive, itchy or damaged scalp. • IF YOU HAVE A TATTOO THE RISKS OF AN ALLERGIC REACTION MAY BE INCREASED. • PERFORM A SKIN ALLERGY TEST 48 HOURS BEFORE EACH USE OF THIS PRODUCT (see insert). REMEMBER TO BUY YOUR PRODUCT 2 DAYS AHEAD OF TIME. • Avoid contact of this product with eyes and skin. • If product gets into eyes, rinse immediately. • Wear gloves provided in kit. • Thoroughly rinse hair after application. • Do not use over compound henna or progressive color. • Wait at least 14 days after bleaching, relaxing or permanent waving before coloring. • Keep product out of the reach of children. Do not apply on children. CAUTION: THIS PRODUCT CONTAINS INGREDIENTS WHICH MAY CAUSE SKIN IRRITATION ON CERTAIN INDIVIDUALS AND A PRELIMINARY TEST, ACCORDING TO ACCOMPANY- ING DIRECTIONS SHOULD FIRST BE MADE. THIS PRODUCT MUST NOT BE USED FOR DYEING THE EYELASHES OR EYEBROWS; TO DO SO MAY CAUSE BLINDNESS.

Shipping details

Estimated ship dimensions: 6.3 inches length x 3.6 inches width x 2.3 inches height
Estimated ship weight: 0.515 pounds
We regret that this item cannot be shipped to PO Boxes.
This item cannot be shipped to the following locations: American Samoa (see also separate entry under AS), Guam (see also separate entry under GU), Northern Mariana Islands, Puerto Rico (see also separate entry under PR), United States Minor Outlying Islands, Virgin Islands, U.S., APO/FPO, Alaska, Hawaii

Return details

This item must be returned to any Target store.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
See the return policy for complete information.

Q: How long do you have to wait to re dye your hair with this brand

submitted by Cee - 1 year ago

  • A: 4534344333434444443444

    submitted byShellie - 11 months ago

  • A: How long does the hair dye last?

    submitted byS K - 5 months ago

  • A: Hi Cee! Thank you for your interest in Dark and Lovely Fade Resist. We recommend touch-up application when there is about 1/2-1 inch of new growth, somewhere between 3-6 weeks or longer for others, depending on new growth! We suggest following the instructions for a touch-up application.

    submitted bySoft Sheen Team - 1 year ago
    Brand expert

Q: Is Dark and Lovely Fade Resist Permanent Hair Color safe for natural hair

submitted by Cookie - 5 years ago

  • A: Hi Cookie! Thanks so much for asking. Yes, our Dark and Lovely Fade Resist Permanent Hair Color is ideal for natural hair. We hope you give it a try.

    submitted bySoft Sheen Team - 4 years ago
    Brand expert

  • A: it’s safe !! i’ve been using dark and lovely hair color for literally a decade. i’ve been natural even longer. it has never let me down. it actually makes my hair feel softer after, which will forever be strange to me but, zero complaints here !!

    submitted bykeikou - 2 years ago

Q: What kind of hair types can used this product

submitted by Cali - 6 years ago

  • A: Dark and Lovely Fade Resist is suitable for all hair types and textures.

    submitted bySoft Sheen Team - 6 years ago
    Brand expert

  • A: all types of hair. i have applied to bleached hair and virgin hair. results are healthy, but on bleached porus hair it will fry it. I asked the company on social media if this is bleach and they said NO, it is a lightener, i proceeded to tell them the product bleached my black shirt like the box bleach and they said like any hair dye products, the product will stain. This is bleach. since the review, i have done my hair 2 more times, and damaged the already blonde bleached hair like chickle, gum stringy hair, that i had before the review. total regret. this is an update on my review. Ill still use it after my hair grows out. i love the price and results.

    submitted byTargetluver - 5 years ago

Q: What oils are included in the conditioning formula?

submitted by AI Shopping Assistant - 3 months ago

  • A: The formula is infused with shea, avocado, and olive oils for nourishment.

    submitted byAI Shopping Assistant - 3 months ago
    Ai generated

Q: What is the expected duration of color retention?

submitted by AI Shopping Assistant - 3 months ago

  • A: The color lasts for up to 8 weeks, providing vibrant and conditioned hair.

    submitted byAI Shopping Assistant - 3 months ago
    Ai generated

Q: What types of hair does this product cater to?

submitted by AI Shopping Assistant - 3 months ago

  • A: This product is designed for textured and curly hair types, suitable for various styles.

    submitted byAI Shopping Assistant - 3 months ago
    Ai generated

Q: How long does the hair coloring process take?

submitted by AI Shopping Assistant - 3 months ago

  • A: The processing time for this hair color is 30 minutes.

    submitted byAI Shopping Assistant - 3 months ago
    Ai generated

Q: Does this hair color contain ammonia?

submitted by AI Shopping Assistant - 3 months ago

  • A: No, the hair color is ammonia-free, making it gentler on the hair.

    submitted byAI Shopping Assistant - 3 months ago
    Ai generated

Q: will the honey blonde dye my completely virgin, brunette hair, the first round?

submitted by jessica - 6 months ago

  • A: Hi Jessica. Thank you for your interest in Soft Sheen Carson Dark & Lovely Fade Resist Rich Conditioning hair color in Honey Blonde. We would love to assist you but need more information, please contact us directly for assistance @800-442-4643 M-F 9am to 5pm EST and provide us with case #43635569. We look forward to hearing from you.

    submitted bySoft Sheen Team - 6 months ago
    Brand expert

Q: How soon can I go swimming in a chlorinated pool after using this product?

submitted by Strix - 8 months ago

  • A: Hi Strix. Thank you for your interest in Dark and Lovely Fade Resist Rich Conditioning Hair Color. Chlorine can fade haircolor or cause hair to become dry or dull. It may even discolor the hair. Color-treated, permed and highlighted hair is more vulnerable to the damaging effects of chlorinated water. There is no suggested waiting period for swimming after coloring or highlighting your hair. We suggest you wet your hair with tap water before going into a chlorinated pool and shampoo your hair immediately upon leaving a chlorinated swimming pool.

    submitted bySoft Sheen Team - 8 months ago
    Brand expert
See all questions (39)

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Guests are saying

Dark Lovely Fade Resist is an excellent choice for guests seeking a vibrant and long-lasting hair color that nourishes textured or relaxed hair. The easy application process, eco-friendly ingredients, and included moisture mask contribute to healthy, shiny results. While some guests noted that the color may fade sooner than expected, many appreciated the rich pigmentation and minimal scent, making it a standout option for bold hair transformations.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.4 out of 5 stars with 3294 reviews
    effectiveness: 3.25 out of 5
    quality: 3.25 out of 5
    value: 3.44 out of 5
    56% would recommend
    126 recommendations
    2 out of 5 stars
    Thumbs down graphic, would not recommend
    13 May, 2026Verified purchase

    Red Violet

    This looks more red than purple. I work in an elementary school and all the kids asked me if I dyed my hair red🙄
    Kinzy
    effectiveness: 2 out of 5
    quality: 5 out of 5
    value: 3 out of 5
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    9 May, 2026

    (no review title)

    Did not cover my grays
    Wechevarria
    effectiveness: 1 out of 5
    quality: 1 out of 5
    value: 1 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    2 May, 2026
    originally posted on influenster.com
    Image

    Love the color

    [This review was collected as part of a promotion.] Dark & Lovely Fade Resist in Vivacious Red delivers a bold, vibrant color that really stands out right after application. The shade comes out rich and eye-catching, especially on pre-lightened or lighter hair, and it gives a nice shine that makes the color look healthy and fresh. The conditioner included helps keep hair feeling soft instead of dry or brittle, which is a big plus for a permanent dye. Like most reds, it does fade gradually over time, but it holds up fairly well if you use color-safe products and limit washing. Overall, it’s a great choice if you want a bright, confident red without spending salon prices.
    TajahM
    Did you find this review helpful?
    1 out of 5 stars
    25 April, 2026

    Dont buy

    This product left my hair the same color that I started with. I’m angry what a waste of my hard earned money!
    LJ
    Did you find this review helpful?
    1 out of 5 stars
    30 March, 2026
    originally posted on softsheen-carson.com
    Image

    Allergic Reaction to Color 378 Honey Blonde

    I am writing this review so that others can know that dark and lovely color number 378 Honey Blonde has a high level of chemical that will leave your eyes burning and nose burning. I colored my sister hair on Saturday, and minutes after coloring her hair experienced a painful allergic reaction from this product. Eye pains in the inner eyes and nose pain in the back of my eyes and nostrils. This product should not be used on children. Today I had to go to urgent care and received prescribed eye drops for the nursing and pain.
    1 reply from LeCare team - 23 days ago
    Hi Enez 727! We are sorry to hear about the experience you had with Dark & Lovely Fade Resist, Honey Blonde. We would like to speak with you directly about it. Please give us a call at 1-800-442-4643, M-F, 9-5, ET. It would be helpful if you could have the product box available and provide us with case #46229897 when you call.
    Enez 727
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    28 March, 2026Verified purchase

    (no review title)

    I love how the color came out. I got 2 boxes because I wanted a little darker than 1 could provide. I love my hair and the color I gotten!
    Adrienne
    effectiveness: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    22 March, 2026Verified purchase

    (no review title)

    I really love this product it works really good
    Justice
    effectiveness: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    4 out of 5 stars
    Thumbs up graphic, would recommend
    21 March, 2026Verified purchase

    great color, awful gloves

    The color and longevity of this is pretty good. I do it about every 5 weeks. What I have an issue with is the gloves. they are so thin and ALWAYS stain my hands. The color itself is really great, but maybe buy other gloves
    faith
    effectiveness: 5 out of 5
    quality: 4 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    20 March, 2026
    originally posted on influenster.com
    Image

    Love it

    [This review was collected as part of a promotion.] Love this color! It’s bright,bold, and shows up very well on dark hair. The formula is easy to use, doesn’t have a strong odor, and left my hair feeling soft and looking shiny. If you looking for a easy step by step hair dye this definitely the one to buy
    DyminC
    1 guest found this review helpful. Did you?
    4 out of 5 stars
    19 March, 2026
    originally posted on influenster.com
    Image

    Hair Dye

    [This review was collected as part of a promotion.] Instructions were easy to follow and apply. However, I would say the color is more of a copper/orange than a true “red” nonetheless though the pigment was really great and dyed my hair beautifully. I felt that it didn’t damage my hair whatsoever and was really hydrating actually which I loved.
    JohanaM
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    15 March, 2026
    originally posted on influenster.com
    Image

    Great

    [This review was collected as part of a promotion.] I like the product , no damage and the moisture is really good , it works exactly like it promised, i would recommend using it, great , the shine that gives in your hair , coverage and fading amazing
    YailinG
    1 guest found this review helpful. Did you?
    1 out of 5 stars
    13 March, 2026
    originally posted on softsheen-carson.com
    Image

    Disappointed

    I Bought the virtual violet and it dyed my hair red.
    1 reply from Consumer Care Center team - 2 months ago
    Hi aylin47! We are sorry to hear you did not achieve the desired result with Dark & Lovely Fade Resist, 421-Virtual Violet. We are committed to bringing our consumers products that meet their needs and expectations. Feedback is valuable to us when making decisions about our products. Your feedback is appreciated and will be shared with others in our company.
    aylin47
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    12 March, 2026Verified purchase

    Great for price

    Great product
    Alexis
    effectiveness: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    12 March, 2026
    originally posted on influenster.com
    Image

    Good

    [This review was collected as part of a promotion.] Color came out good but I wanted a darker red so I mixed a bit. But nonetheless love it. The packaging was also a nice touch for me! Happy to have tried this product
    LataviaD
    Did you find this review helpful?
    5 out of 5 stars
    1 March, 2026
    originally posted on influenster.com
    Image

    Super conditioning with flawless development, easy

    [This review was collected as part of a promotion.] Super conditioning formula and hair feels perfect once done putting in hair. Flawless Development, easy management, with full coverage %100.
    ArriannaH
    Did you find this review helpful?
    5 out of 5 stars
    22 February, 2026
    originally posted on softsheen-carson.com
    Image

    Fade Resist is a WINNER!

    My hair has never been so smooth and frizz-free! Fade Resist was easy to apply, effectively managed my new stubborn grays, and the Moisture Mask that comes with it? PHENOMENAL! Please product that product in larger quantities, because the small tube runs out quickly. I absolutely LOVE the no-fuss approach to Fade Resist and will continue to purchase it as often as needed.
    YaYa2
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs up graphic, would recommend
    18 February, 2026

    Where is the dye?

    There was no dye in the box!!!! I purchased this dye through Drive up. When I got home there was no dye in the box and it looks like it was taped shut. I am not able to receive a refund because it says returns are not allowed for this product.
    taetae2day
    quality: 1 out of 5
    value: 4 out of 5
    2 guests found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    17 February, 2026Verified purchase

    Dark & lovely fade resist hair dye

    I loved this hair dye. It gave my hair a very rich and lovely tone of purple/ violet color.
    NP
    effectiveness: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    11 February, 2026
    originally posted on influenster.com
    Image

    Moisture and vibrant in a box.

    [This review was collected as part of a promotion.] I love the fact that this product added moisture back into this already 613 bleach blonde hair, it was easy to apply and didn’t take long to process.
    raebaereality_835
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    8 February, 2026
    originally posted on influenster.com
    Image

    Beautiful winter color

    [This review was collected as part of a promotion.] I love the color red and was excited to receive this product because Dark & Lovely is my go to for an at home dye job! The application process was very easy when you follow the included instructions.
    Talicia W
    Did you find this review helpful?

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