Wet n Wild Prime Focus The Impossible Primer - 0.84 fl oz: Silicone-Free, Contains Vitamin C, Liquid, For All Skin Types
$6.79
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Guests are saying
This primer is highly praised for its ability to create a smooth, flawless look and feel, even for those with problematic skin. Guests appreciate its silicone-free formula, which helps makeup last longer without separating or caking. It works well with various skin types, including oily, dry, and sensitive skin, and is effective in blurring pores and fine lines. Many guests find it comparable to higher-end primers.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.2 out of 5 stars with 321 reviews
easy to apply: 4.44 out of 5
easy to remove: 4.52 out of 5
long lasting: 3.94 out of 5
quality: 3.91 out of 5
value: 4.3 out of 5
71% would recommend
35 recommendations
5 out of 5 stars
12 May, 2026
originally posted on influenster.com
Silky Smooth!
I LOVE this primer and am currently on my 5th or 6th bottle. It’s the first primer that has made a noticeable difference for me. This product is so smooth and feels great on my skin. I haven’t noticed any pilling issues. The scent is mild and pleasant, not overwhelming—it’s barely noticeable. I come from an area with 4 seasons and have historically dry skin and this primer helps even everything out before I apply my makeup. A little bit goes a long way! I wear makeup on weekdays for work and usually only have to repurchase every 3 or so months.
5 out of 5 stars
18 March, 2026
originally posted on influenster.com
A lightweight, silicone free primer that smooths s
Wet n Wild Prime Focus Impossible Primer is a silicone free primer that helps create a smooth base for makeup. It applies easily and absorbs well, leaving skin feeling soft without a heavy or greasy feel. I like how it helps makeup go on more evenly and last longer throughout the day. This is a great option for anyone looking for an affordable primer that works well for everyday use.
5 out of 5 stars
Thumbs up graphic, would recommend
8 March, 2026Verified purchase
- Skin type: Normal
- Eye color: Brown
- Skin tone: Medium
- Hair color: Blonde
- Skin concern: Sensitivity
Primer
Great Price And Quality. Makeup Does Not Crease
1 out of 5 stars
5 March, 2026Verified purchase
- Skin tone: Light
- Eye color: Blue
- Hair color: Blonde
- Skin type: Normal
- Skin concern: Aging
(no review title)
This made my pores and small wrinkles look larger and more defined. I had to remove my makeup and redo it (without the primer) and my face looked so much better. Do not purchase.
5 out of 5 stars
5 March, 2026
originally posted on influenster.com
Love
I love this primer so much i definitely recommend it! It makes my makeup last all day and it makes me look so glowy and smooth. Super easy application!
4 out of 5 stars
16 February, 2026
originally posted on influenster.com
Feels great on skin but not sure if it does anythi
I love how it feels on my skin. As for a primer I’m not completely sure it does anything? It’s the first primer I’ve tried and I have big pores. Maybe it’s the foundation I’m using but not sure
5 out of 5 stars
2 February, 2026
originally posted on influenster.com
You will LOVE IT
This is one of THE BEST primers I've ever used, definitely one of my TOP 3!!! Your face will be so smooth and your pores will disappear as you apply it. Its amazing. Super high quality for reasonable cost! Highly recommend
5 out of 5 stars
22 January, 2026
originally posted on influenster.com
A high-performing, silicone-free primer that offer
My experience with this wet n wild primer has been fascinating because the Textura is so unique—it feels like a silicone primer but is actually silicone-free. I love the smooth Sensación it leaves on my face, and the Aplicación is effortless, creating a perfect base for my foundation. It has a very pleasant, subtle Aroma and definitely has the Potencial to become a staple in my routine for a blurred, soft-focus finish.
5 out of 5 stars
11 January, 2026
originally posted on influenster.com
LOVE LOVE LOVE
HOLY GRAIL FOR FOR FLAWLESS MAKEUP. Feels super smooth on my face and does not separate. And the price is amazing. My makeup lasts me all day and no matter what makeup I use it’s flawless. Packaging is super cute too
5 out of 5 stars
Thumbs up graphic, would recommend
10 January, 2026Verified purchase
- Skin concern: Pores, Sensitivity, Uneven skin tone, Puffiness
- Skin type: Oily
- Eye color: Blue
- Hair color: Blonde
- Skin tone: Light
Perfect Primer
This is the best primer. There is a very light fragrance. very smooth, not sticky
5 out of 5 stars
6 December, 2025
originally posted on influenster.com
Very inexpensive comparing to the “high end “ ones
Honestly one of the best primers I’ve ever used. It’s not heavy feels light not over powering with glow perfect to me! This would be my third time purchasing and will continue to.
5 out of 5 stars
29 November, 2025
originally posted on influenster.com
Lightweight blurring primer that smooths skin and
This primer feels lightweight and smooth on the skin and gives my makeup a nice soft-focus finish. It helps blur the look of pores and makes my foundation apply more evenly without feeling heavy or greasy. I also noticed my makeup lasts longer throughout the day with less creasing. It didn’t cause any breakouts for me and worked well with both liquid and cream products
1 out of 5 stars
Thumbs down graphic, would not recommend
9 November, 2025
- Skin tone: Light
- Skin type: Combination
- Skin concern: Aging, Redness, Sensitivity
- Hair color: Brunette
- Eye color: Hazel
Not for me
This stung my face abd turned me bright red. Had to wash it right off. I do have sensitive skin.
5 out of 5 stars
28 October, 2025
originally posted on influenster.com
Great price product!
Great affordable primer! Blurring coverage, a waxy silicone texture but feels so light on the skin. Barely feels like you are wearing anything. Packaging is so easy to use and no scent.
5 out of 5 stars
9 October, 2025
originally posted on influenster.com
Amazing
This wet and wild primer is absolutely amazing. It goes on smooth and doesn’t dehydrate my skin. It doesn’t smell bad and the packaging is gorgeous. It covers my face perfectly and leaves my makeup staying on all day long.
5 out of 5 stars
2 October, 2025
originally posted on influenster.com
No
Why Impossible? The Wet n Wild Prime Focus Impossible Primer is the first-of-its-kind SILICONE-FREE primer that is mattifying AND hydrating, and features the silky, seamless application traditionally achieved with silicones.
4 out of 5 stars
30 September, 2025
originally posted on influenster.com
Pore eraser!
This was the first ever primer I ever used and I will always love it for that! It has a nice texture that's super easy to apply. It works super good at covering pores too! Plus who doesn't love pink packaging 🤣
5 out of 5 stars
7 September, 2025
originally posted on influenster.com
Good water-base primer that great for maekup prep
Nice non-silicone primer and good at filling in pores. The tecture was a bit jelly-like and I just have to use a little to cover all the spots I needed. Didn’t irritate the skin at all.
5 out of 5 stars
7 August, 2025
originally posted on influenster.com
Affordable
I used this before and I really like it. Affordable wich is good. I applied before makeup and it closed my pores. Makeup looked great so it do the job.
2 out of 5 stars
27 April, 2025Verified purchase
Not for me
For reference I have dry skin and I use Olay daily renewal cream as a daytime moisturizer, idk if that made it perform differently or what but this primer did not work for me at all. It felt and smelled nice, but it pills up like crazy. The first time I tried it I noticed chunks of it rolling up on my cheeks as I applied my makeup. I thought maybe I used too much, so the next day I used much less and tried to smooth it out really well but the same thing happened. I had to wipe it all off and redo my makeup. Will probably be returning this :/