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Seventh Generation Free & Clear Ultra-Concentrated 66-Loads Laundry Detergent – 23.1 fl oz - 2 of 4Seventh Generation Free & Clear Ultra-Concentrated 66-Loads Laundry Detergent – 23.1 fl oz - 3 of 4Seventh Generation Free & Clear Ultra-Concentrated 66-Loads Laundry Detergent – 23.1 fl oz - 4 of 4
Seventh Generation Free & Clear Ultra-Concentrated 66-Loads Laundry Detergent – 23.1 fl oz - 1 of 4

Seventh Generation Free & Clear Ultra-Concentrated 66-Loads Laundry Detergent – 23.1 fl oz

$13.99 ($0.61/fluid ounce)

In Stock

Eligible for registries and wish lists

At a glance

About this item

Highlights

  • Our Seventh Generation EasyDose™ Auto-Dosing Technology measures the right detergent amount—every time. Just flip the bottle, give a firm squeeze, and you’re done. One squeeze is all you need!
  • Ultra concentrated, ultra-convenient liquid laundry detergent : 66 loads in a compact 23oz bottle that’s easy to store, and easy to feel good about
  • Small dose, big clean™: 60% less plastic, 50% less water, and 75% lighter than our laundry detergent liquid 90 fl oz bottle. Bottle made from 100% post-consumer recycled content (PCR)
  • Our liquid laundry detergent advanced-enzyme formula fights even the most stubborn stains
  • Concentrated laundry detergent made with 0% dyes, synthetic fragrances, or artificial brighteners
  • Free & Clear washing detergent that’s hypoallergenic and made for sensitive skin

Description

Life is complicated. Laundry shouldn't be. With Seventh Generation's new EasyDose™ Ultra Concentrated Liquid Laundry Detergent you get the right amount of liquid-every time. Just flip the bottle, give a firm squeeze, and you're done. One squeeze is all you need! Our compact 23oz bottle gives you the same 66-load convenience you expect, but uses 60% less plastic, 50% less water, and is 75% lighter than our 100 fl oz bottle. A USDA Certified Biobased Product 99% made with an advanced-enzyme formula that fights tough stains, it's a great choice for your busy family. Easy to use, easy to store, and easy to love-our Ultra Concentrated Laundry Detergent is about to change the way you think about clean.

Try with our Seventh Generation Dryer Sheets or our Liquid Fabric Softener - both available in Free & Clear!

At Seventh Generation, we do business differently. We believe our products are healthy solutions for use within your home–and for the community and environment outside it. We are always evaluating how to reduce their environmental impact, increase performance and safety, and create a more sustainable supply chain. It is our responsibility to set a course for a more mindful way of doing business, where companies act as partners with other stakeholders to create a brighter future for the whole planet. Seventh Generation is proud to be a Certified B Corporation. B Corps are certified to be better for workers, better for communities, and better for the environment. By choosing Seventh Generation laundry soap washing detergent and both liquid and fabric softener sheets products, you're joining us in nurturing the health of the next seven generations. "Packaging contains recycled content - Bottle is made from 100% post-consumer recycled content (PCR). Waterless or concentrated product to minimize packaging - 60% less plastic, 50% less water, and 75% lighter when compared to our 90 fl oz bottle. "
Scent: Unscented
Health Facts: Artificial Fragrance-Free, No Fragrance Added, Dye-Free, Contains Naturally Derived Ingredients, Animal By-Product-Free, Hypoallergenic
Product Warning: Eye irritant, keep out of reach of children, keep out of eyes, flush immediately if product enters eyes, drink water if product is swallowed, seek medical help if product is swallowed
Formulation: Concentrated, High Efficiency (HE)
Product Form: Liquid
Sustainability Claims: Bio-Based, Plant-Based, Contains Recycled Content, Post-Consumer Recycled Material, Biodegradable, Cruelty-Free, Not Tested on Animals, Recyclable
Industry or Government Certifications: USDA Certified Biobased Product
Net weight: 23.1 fl oz (US)
Number of uses: 66
TCIN: 76158733
UPC: 732913447053
Item Number (DPCI): 003-02-0582
Origin: Made in the USA or Imported
General Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers.
If the item details aren’t accurate or complete, we want to know about it.

Ingredients:

water, laureth-6 (plant-derived cleaning agent), propylene glycol (plant-based solvent), octyl/decyl glucoside (plant-derived cleaning agent), glycerin (plant-derived enzyme stabilizer), sodium oleate (plant-derived anti-foaming agent), sodium chloride (mineral-based viscosity modifier), citric acid (plant-derived ph adjuster), protease enzyme blend (plant-based cleaning agent), amylase enzyme blend (plant-based cleaning agent), mannanase enzyme blend (plant-based cleaning agent).

Shipping details

Estimated ship dimensions: 2.42 inches length x 3.7 inches width x 8.23 inches height
Estimated ship weight: 1.71 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
See the return policy for complete information.

Q: Does this detergent produce the same amount of suds as extra laundry detergent? Can I add water to the concentrate when I initially put it in the soap dish?

submitted by careyanna - 5 years ago
  • A: Having used this laundry soap, I can tell you it works great and creates the same amount of suds as a traditional laundry detergent. The only difference is that you use a lot less of this detergent because it's much more concentrated (contains less water in the bottle). Instead of adding water to the concentrate when putting it in the soap dish in your machine, simply put less detergent in. When the small amount you use mixes with the water in the machine, it will create suds and clean clothes that way. Said differently, so you simply need to use less, which is great!

    submitted byTarget Shopper - 5 years ago
  • A: Hi there- Our laundry detergents are low-sudsing. That being said, water temperature definitely affects the amount of sudsing in your laundry. When using Seventh Generation laundry products, higher temperatures will result in increased sudsing. When using the Ultra Concentrated detergent, the automated dosing mechanism in the cap will dispense the proper amount of detergent (2 teaspoons) for a small-medium load. There is no need to dilute the formula.

    submitted bySeventh Generation - 5 years ago
    Brand expert
  • A: Thank you to the Brand Expert who said the proper amount of this ultra concentrated detergent is 2 tsp for a small - medium load! The automated dosing mechanism on the bottle I bought does not work.

    submitted byMichele - 2 months ago

Q: Does this contain 1,4 DIOXANE in any form?

submitted by Kalikara - 2 years ago
  • A: I’m curious why you don’t say “no “?

    submitted bycam - 1 year ago
  • A: Thanks for asking about our EasyDose Ultra Concentrated Free & Clear Laundry Detergent! Seventh Generation uses sustainably sourced, plant-based, 1,4 dioxane free SLS. Additionally, our formulas are carefully formulated to be gentle on you - we hope this helps.

    submitted bySeventh Generation - 1 year ago
    Brand expert

Q: Is this detergent safe for septic systems?

submitted by Jenny - 2 months ago
  • A: Hi Jenny, thank you for reaching out. We completely understand wanting to be sure before using it. Your satisfaction is important to us. Please connect with our Consumer Services team at (Consumer.Services@Unilever.com) with your contact details and the ref ID: (54415974), so we can address your concerns promptly.

    submitted bySeventh Generation - 2 months ago
    Brand expert

Q: Does this have as much of the enzymes and surfactants as EasyPour Ultra Power Plus Clean Scent? ... Ideally I want the maximum Power Plus stain removal, but fragrance free.

submitted by mit - 7 months ago
  • A: Hi Mit, we appreciate your inquiry about whether the fragrance free version delivers the same cleaning strength, enzyme load, and surfactant effectiveness as the scented Ultra Power Plus version. We’re committed to delivering high quality experiences, and your input is valuable to us. Your satisfaction is important to us. Please connect with our Consumer Services team at (Consumer.Services@Unilever.com) with your contact details and the ref ID: (52908747), so we can address your concerns promptly.

    submitted bySeventh Generation - 2 months ago
    Brand expert

Q: can you use with cold water

submitted by purex mountain breeze - 9 months ago
  • A: Thanks for your interest in our EasyDose Ultra Concentrated Laundry Detergent. Our laundry detergents are effective in cold, warm, and hot water washes. We suggest washing in cold water because it saves energy. We hope this helps!

    submitted bySeventh Generation - 9 months ago
    Brand expert

Q: The bottles have changed and the "easy dose" no longer works like it used to. It does not stop when squeezed, at all. Is Seventh Generation going to fix this in the future? Why did the bottle change?

submitted by cr202 - 2 years ago
  • A: We’re sorry to hear this, the quality of our Free & Clear Ultra-Concentrated 66-Loads Laundry Detergent is important to us. We’d like to gather more details about the product and your experience. Please email SVG.support@unilever.com with the ref id: 48873169.

    submitted bySeventh Generation - 2 years ago
    Brand expert

Q: Where is the detergent made? From what I can see on the label it says USA or imported

submitted by rubik - 2 years ago
  • A: Thank you for asking. Unless otherwise stated specifically on the label, all of our products sold in the U.S. are manufactured in the United States.

    submitted bySeventh Generation - 2 years ago
    Brand expert

Q: What ingredients aren't listed? Why are they omitted?

submitted by Kalikara - 2 years ago
  • A: Thanks for reaching out. Unilever products are in compliance with New York Environmental Conservation Law Article 37-0117 (ECL 37), a new state law that went into effect beginning January 1, 2023, to regulate maximum levels of 1,4-dioxane in certain personal care, beauty, and home care products. Seventh Generation products are compliant with New York’s new law - we hope this helps!

    submitted bySeventh Generation - 2 years ago
    Brand expert

Q: Does this contain any 1,4 dioxane- a known carcinogen?

submitted by Kalikara - 2 years ago
  • A: Thanks for reaching out. Seventh Generation uses sustainably sourced, plant-based, 1,4 dioxane free SLS. Additionally, our formulas are carefully formulated to be gentle on you - we hope this helps!

    submitted bySeventh Generation - 2 years ago
    Brand expert

Q: Will you explain what each ingredient is linked to as far as human health, marine life, and the environment?

submitted by Kalikara - 2 years ago
  • A: Thanks for reaching out. Seventh Generation takes great care in its ingredients and our Easy Dose is EPA safer choice certified and 98% certified USDA biobased. Please see the safety data sheet found on our website for the ingredient information on our product. https://seventhgeneration.imagerelay.com/share/c18b0eade9f748e2bfe94327482a986b. We hope this helps!

    submitted bySeventh Generation - 2 years ago
    Brand expert

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Packaging failed

The cap will not dispense, I use these often and the white caps haven’t been an issue
1 reply from Seventh Generation team - 2 days ago
Hi, We're disappointed to hear that our product Seventh Generation Free+Clear Ultra Concentrate Laundry Detergent didn't meet your expectations. Please connect with our Consumer Services team at Unileverconsumercare.usa@unilever.com with your contact details and the ref ID: 54980777 so we can better understand your experience and work to improve.
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Thumbs down graphic, would not recommend
17 May, 2026Verified purchase

Disappointing packaging change (green caps)

I’ve used Seventh Generation for years and even continued with the products after they were acquired by Unilever in 2016 - but I am disappointed in the new green caps. I had to read the instructions (hold upside down for 2 seconds then squeeze to dispense) but I feel like that first squeeze isn’t enough - and combined with the 2nd squeeze it is too much. I went through this new green capped bottle in 1/3 the time that the prior bottles lasted - where you could squeeze as much as you wanted based on the size of your load. Very disappointed in this change - creating packaging that wastes product so they can sell more plastic bottles is not environmentally friendly for the next seven generations!!!!
1 reply from Seventh Generation team - 2 days ago
Hi Hart, thank you for sharing your feedback. We are sorry to hear about your experience with your Seventh Generation Free+Clear Ultra Concentrate Laundry Detergent. We’re committed to delivering high quality experiences, and your input is valuable to us. Your satisfaction is important to us. Please connect with our Consumer Services team at Consumer.Services@Unilever.com with your contact details and the ref ID: 54940034, so that we can address your concerns promptly.
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originally posted on seventhgeneration.com
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New Cap doesn’t work

I have been using this detergent for years. However the new green dispensing caps do not work. I have to squeeze air from the bottle to get the caps to dispense the amount required for a clean load. Otherwise, it dispenses a very small amount. Love the product, hate the new cap design.
Product reviews
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(no review title)

I did a comparison between this and another top brand that has an enzyme based detergent. I prefer the other kind. I don't think this is actually washing my clothes clean. I can still smell perfume/deodorant on my clothes after washing. I will continue using the other brand now.
1 reply from Seventh Generation team - 11 days ago
Hi, we appreciate you for sharing your feedback. We are so sorry to hear about the experience with your Seventh-Generation product. We’re committed to delivering high quality experiences, and your input is valuable to us. Rest assured, your comments have been forwarded to our product and quality team for further improvement in our products.
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Love that my kids can use it

I absolutely love this laundry detergent. It's great for my 10 year olds to be able to do their laundry and not use too much detergent. The scent is nice and not overpowering. It cleans our clothes well and the smell is nice. The packaging is great as well and has been my new go to for a few months now!
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2 out of 5 stars
18 April, 2026Verified purchase

Cap doesn't ever stop

Just purchased this for the first time and the cap doesn’t ever stop the liquid like it says it will.
1 reply from Seventh Generation team - 30 days ago
Hi Ashley, thank you for sharing your feedback. We are sorry to hear about your experience with your Seventh Generation Free+Clear Ultra Concentrate Laundry Detergent. We’re committed to delivering high quality experiences, and your input is valuable to us. Your satisfaction is important to us. Please connect with our Consumer Services team at Consumer.Services@Unilever.com with your contact details and the ref ID: 54689801, so that we can address your concerns promptly.
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New lids are awful.

This product is great but the new green lids do not work. Luckily I had an old white one that I swapped out.
1 reply from Seventh Generation team - 1 month ago
Hi blemon, thank you for sharing your feedback. We're sorry the new green lids caused trouble for you. We understand how frustrating it can be when packaging doesn’t work as expected, even when the formula is great. We’re committed to delivering high quality experiences, and your input is valuable to us. Your satisfaction is important to us. Please connect with our Consumer Services team at (Consumer.Services@Unilever.com) with your contact details and the ref ID: (54663173), so we can address your concerns promptly.
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Thumbs down graphic, would not recommend
14 April, 2026

Bring back old top

New Green cap does NOT work
1 reply from Seventh Generation team - 1 month ago
Hi Tricia, we're truly sorry to hear about the issue you've experienced with Seventh Generation Free & Clear Ultra-Concentrated 66-Loads Laundry Detergent. Thank you for bringing this to our attention. We want to make things right for you. Please send us an email at unileverconsumercare.usa@unilever.com with your details, and reference ID 54653341. We’ll make sure to assist you promptly.
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3 out of 5 stars
14 April, 2026Verified purchase

(no review title)

Didn’t bother our sensitive skin, but also isn’t strong enough to clean clothes of messy toddlers or sweaty husbands. Our laundry still held odors and stains and had to be rewashed every time.
1 reply from Seventh Generation team - 1 month ago
Hi B, thank you for sharing your feedback. We're sorry this detergent didn’t meet your family’s needs, especially when you’re dealing with messy toddlers and sweaty days. We understand how frustrating it is to find that clothes still have odors and stains even after washing and having to rewash every time is a real hassle. Your satisfaction is important to us. Please connect with our Consumer Services team at (Consumer.Services@Unilever.com) with your contact details and the ref ID: (54731917), so we can address your concerns promptly.
B
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New cap is awful!

I've used this detergent for years, and loved it. No irritation, easy to use, no complaints at all until they changed the cap. I'm changing detergents unless that change the cap back.
1 reply from Seventh Generation team - 1 month ago
Hi Emily, we're truly sorry to hear about the issue you've experienced with Seventh Generation Free & Clear Ultra-Concentrated 66-Loads Laundry Detergent. Thank you for bringing this to our attention. We want to make things right for you. Please send us an email at unileverconsumercare.usa@unilever.com with your details, and reference ID 54681894. We’ll make sure to assist you promptly.
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3 out of 5 stars
Thumbs down graphic, would not recommend
8 April, 2026Verified purchase

Dispensing very challenging

The new green cap with marble inside make dispensing very challenging! Not a fan of the new design…. Loved it before!
1 reply from Seventh Generation team - 1 month ago
Hi Jenn, we're sorry to hear that the product did not meet your expectations. This is not the experience we want you to have. Your feedback is greatly appreciated and will be shared with the Quality team.
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3 out of 5 stars
7 April, 2026
originally posted on seventhgeneration.com
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Green Cap = Thumbs Down

The new green cap easy dose dispensing mechanism is a pain in the booty! Love the detergent, very displeased with the new cap! I replaced my green cap with the white from my previous bottle. I hope it lasts until you bring the white cap mechanism back! : )
1 reply from Seventh Generation Consumer Services team - 1 month ago
Hi, thank you for sharing your feedback. We're sorry to hear how frustrating the new green cap has been, especially since you love the detergent itself. We completely understand how disappointing it is when a packaging change makes an everyday task harder than it needs to be. We’re committed to delivering high quality experiences, and your input is valuable to us. Rest assured, your comments have been forwarded to our product and quality teams for further review.
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Love this!

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5 out of 5 stars
5 April, 2026
originally posted on influenster.com
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"Incredible cleaning power in a compact, easy-to-

My overall experience with Seventh Generation EasyDose has been fantastic. The ultra concentration of this detergent is impressive; the bottle is small and lightweight, which makes storage on my laundry shelf much more organized compared to bulky jugs. I love the efficiency of the EasyDose technology—one squeeze provides the exact amount needed, so there is no guessing or mess. Most importantly, I value the seguridad (safety) of the ingredients, as it is a plant-based formula that is gentle on my family's skin but tough on stains. It cleans effectively even in cold water, making it a reliable and eco-friendly choice for my household
MaritzaP
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5 out of 5 stars
1 April, 2026
originally posted on influenster.com
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easy to use and rose scented

Seventh Generation Easy dose rose scent ultra concebtrated laundry detergent is popular eco-friendly choice! This detergent is designed to be gentle on clothes and the planet, with biodegradable formula and recyclable packaging. The easy dose design makes to simple to use, and the rose scent leaves your clothes smelling fresh and clean
amyleeB
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5 out of 5 stars
30 March, 2026
originally posted on influenster.com
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Amazing cleaning power with a natural rose scent a

I loved this ultra-concentrated laundry detergent. The quality is excellent, and the results on my clothes are noticeable from the first wash; it removes stains without damaging the fabric. The application is very easy thanks to the "Easy Dose" technology, which prevents waste. Additionally, the packaging is compact and eco-friendly. The durability of the rose scent is soft and pleasant, not artificial at all
MaritzaP
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1 out of 5 stars
29 March, 2026Verified purchase

(no review title)

The new green cap with marble inside make dispensing a challenge
1 reply from Seventh Generation team - 2 months ago
Hi Granola, We're disappointed to hear that our product Seventh Generation Free & Clear Ultra-Concentrated 66-Loads Laundry Detergent didn't meet your expectations. Please connect with our Consumer Services team at Unileverconsumercare.usa@unilever.com with your contact details and the ref ID:54495532 so we can better understand your experience and work to improve.
Granola Mom
6 guests found this review helpful. Did you?
5 out of 5 stars
Thumbs up graphic, would recommend
24 March, 2026Verified purchase

Perfect nontoxic product

As a nontoxic product user. I have bought so many types of nontoxic laundry detergents. And this one I have loved better than any other. I love how compact it is. And it actually gets the stains out of my daughter’s clothes! It works great! I don’t like scent, I got unscented, it doesn’t leave any weird smells or anything. It doesn’t fade clothes either.
Vanessa
cleans effectively: 5 out of 5
quality: 5 out of 5
scent: 5 out of 5
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1 guest found this review helpful. Did you?
3 out of 5 stars
23 March, 2026
originally posted on seventhgeneration.com
Image

Soap: great; New caps don't work

We've used this for at least two years. But the last three bottles we've purchased the caps didn't work. I had to dig an old cap out of our trash and swap it out with the new one...the detergent works great, just be sure to keep your old caps until they figure out what's going wrong in the manufacturing process.....
srm81
5 guests found this review helpful. Did you?
1 out of 5 stars
Thumbs down graphic, would not recommend
19 March, 2026Verified purchase

Green cap change= defective product

We have used this product for several years. We are a large family of multiple sensitive skin issues so we stick to what works. To my disappointment, the new green lids don’t work. Thank goodness I still have two lids from older bottles. I hope they change them back soon! I want to keep purchasing!
1 reply from Seventh Generation team - 2 months ago
Hi there, thanks for taking the time to share your experience with our team. We're truly sorry to hear that Seventh Generation Free+Clear Ultra Concentrate Laundry Detergent wasn't the right fit for you, and please be assured that we've shared your comments with our team.
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