Seventh Generation Free & Clear Ultra-Concentrated 66-Loads Laundry Detergent – 23.1 fl oz
$13.99 ($0.61/fluid ounce)
In Stock
Eligible for registries and wish lists
At a glance
About this item
Additional product information and recommendations
Discover more options
Frequently bought together
Guests also viewed
Related Categories
4.5 out of 5 stars with 2003 reviews
cleans effectively: 4.35 out of 5
quality: 4.06 out of 5
scent: 4.38 out of 5
value: 3.93 out of 5
74% would recommend
224 recommendations
1 out of 5 stars
19 May, 2026Verified purchase
Packaging failed
The cap will not dispense, I use these often and the white caps haven’t been an issue
1 reply from Seventh Generation team - 2 days ago
Hi, We're disappointed to hear that our product Seventh Generation Free+Clear Ultra Concentrate Laundry Detergent didn't meet your expectations. Please connect with our Consumer Services team at Unileverconsumercare.usa@unilever.com with your contact details and the ref ID: 54980777 so we can better understand your experience and work to improve.
3 out of 5 stars
Thumbs down graphic, would not recommend
17 May, 2026Verified purchase
Disappointing packaging change (green caps)
I’ve used Seventh Generation for years and even continued with the products after they were acquired by Unilever in 2016 - but I am disappointed in the new green caps. I had to read the instructions (hold upside down for 2 seconds then squeeze to dispense) but I feel like that first squeeze isn’t enough - and combined with the 2nd squeeze it is too much. I went through this new green capped bottle in 1/3 the time that the prior bottles lasted - where you could squeeze as much as you wanted based on the size of your load. Very disappointed in this change - creating packaging that wastes product so they can sell more plastic bottles is not environmentally friendly for the next seven generations!!!!
1 reply from Seventh Generation team - 2 days ago
Hi Hart, thank you for sharing your feedback. We are sorry to hear about your experience with your Seventh Generation Free+Clear Ultra Concentrate Laundry Detergent. We’re committed to delivering high quality experiences, and your input is valuable to us. Your satisfaction is important to us. Please connect with our Consumer Services team at Consumer.Services@Unilever.com with your contact details and the ref ID: 54940034, so that we can address your concerns promptly.
4 out of 5 stars
11 May, 2026
originally posted on seventhgeneration.com
New Cap doesn’t work
I have been using this detergent for years. However the new green dispensing caps do not work. I have to squeeze air from the bottle to get the caps to dispense the amount required for a clean load. Otherwise, it dispenses a very small amount. Love the product, hate the new cap design.
1 out of 5 stars
Thumbs down graphic, would not recommend
11 May, 2026Verified purchase
(no review title)
I did a comparison between this and another top brand that has an enzyme based detergent. I prefer the other kind. I don't think this is actually washing my clothes clean. I can still smell perfume/deodorant on my clothes after washing. I will continue using the other brand now.
1 reply from Seventh Generation team - 11 days ago
Hi, we appreciate you for sharing your feedback. We are so sorry to hear about the experience with your Seventh-Generation product. We’re committed to delivering high quality experiences, and your input is valuable to us. Rest assured, your comments have been forwarded to our product and quality team for further improvement in our products.
5 out of 5 stars
27 April, 2026
originally posted on influenster.com

Love that my kids can use it
I absolutely love this laundry detergent. It's great for my 10 year olds to be able to do their laundry and not use too much detergent. The scent is nice and not overpowering. It cleans our clothes well and the smell is nice. The packaging is great as well and has been my new go to for a few months now!
2 out of 5 stars
18 April, 2026Verified purchase
Cap doesn't ever stop
Just purchased this for the first time and the cap doesn’t ever stop the liquid like it says it will.
1 reply from Seventh Generation team - 30 days ago
Hi Ashley, thank you for sharing your feedback. We are sorry to hear about your experience with your Seventh Generation Free+Clear Ultra Concentrate Laundry Detergent. We’re committed to delivering high quality experiences, and your input is valuable to us. Your satisfaction is important to us. Please connect with our Consumer Services team at Consumer.Services@Unilever.com with your contact details and the ref ID: 54689801, so that we can address your concerns promptly.
2 out of 5 stars
15 April, 2026Verified purchase
New lids are awful.
This product is great but the new green lids do not work. Luckily I had an old white one that I swapped out.
1 reply from Seventh Generation team - 1 month ago
Hi blemon, thank you for sharing your feedback. We're sorry the new green lids caused trouble for you. We understand how frustrating it can be when packaging doesn’t work as expected, even when the formula is great. We’re committed to delivering high quality experiences, and your input is valuable to us. Your satisfaction is important to us. Please connect with our Consumer Services team at (Consumer.Services@Unilever.com) with your contact details and the ref ID: (54663173), so we can address your concerns promptly.
1 out of 5 stars
Thumbs down graphic, would not recommend
14 April, 2026
Bring back old top
New Green cap does NOT work
1 reply from Seventh Generation team - 1 month ago
Hi Tricia, we're truly sorry to hear about the issue you've experienced with Seventh Generation Free & Clear Ultra-Concentrated 66-Loads Laundry Detergent. Thank you for bringing this to our attention. We want to make things right for you. Please send us an email at unileverconsumercare.usa@unilever.com with your details, and reference ID 54653341. We’ll make sure to assist you promptly.
3 out of 5 stars
14 April, 2026Verified purchase
(no review title)
Didn’t bother our sensitive skin, but also isn’t strong enough to clean clothes of messy toddlers or sweaty husbands. Our laundry still held odors and stains and had to be rewashed every time.
1 reply from Seventh Generation team - 1 month ago
Hi B, thank you for sharing your feedback. We're sorry this detergent didn’t meet your family’s needs, especially when you’re dealing with messy toddlers and sweaty days. We understand how frustrating it is to find that clothes still have odors and stains even after washing and having to rewash every time is a real hassle. Your satisfaction is important to us. Please connect with our Consumer Services team at (Consumer.Services@Unilever.com) with your contact details and the ref ID: (54731917), so we can address your concerns promptly.
1 out of 5 stars
Thumbs down graphic, would not recommend
12 April, 2026Verified purchase
New cap is awful!
I've used this detergent for years, and loved it. No irritation, easy to use, no complaints at all until they changed the cap. I'm changing detergents unless that change the cap back.
1 reply from Seventh Generation team - 1 month ago
Hi Emily, we're truly sorry to hear about the issue you've experienced with Seventh Generation Free & Clear Ultra-Concentrated 66-Loads Laundry Detergent. Thank you for bringing this to our attention. We want to make things right for you. Please send us an email at unileverconsumercare.usa@unilever.com with your details, and reference ID 54681894. We’ll make sure to assist you promptly.
3 out of 5 stars
Thumbs down graphic, would not recommend
8 April, 2026Verified purchase
Dispensing very challenging
The new green cap with marble inside make dispensing very challenging! Not a fan of the new design…. Loved it before!
1 reply from Seventh Generation team - 1 month ago
Hi Jenn, we're sorry to hear that the product did not meet your expectations. This is not the experience we want you to have. Your feedback is greatly appreciated and will be shared with the Quality team.
3 out of 5 stars
7 April, 2026
originally posted on seventhgeneration.com
Green Cap = Thumbs Down
The new green cap easy dose dispensing mechanism is a pain in the booty! Love the detergent, very displeased with the new cap! I replaced my green cap with the white from my previous bottle. I hope it lasts until you bring the white cap mechanism back! : )
1 reply from Seventh Generation Consumer Services team - 1 month ago
Hi, thank you for sharing your feedback. We're sorry to hear how frustrating the new green cap has been, especially since you love the detergent itself. We completely understand how disappointing it is when a packaging change makes an everyday task harder than it needs to be. We’re committed to delivering high quality experiences, and your input is valuable to us. Rest assured, your comments have been forwarded to our product and quality teams for further review.
5 out of 5 stars
Thumbs up graphic, would recommend
5 April, 2026Verified purchase
Love this!
Great gentle detergent that gets the job done! They updated the cap and solved the issue with the squeeze bottle dispensing too much per squeeze. Yay!
5 out of 5 stars
5 April, 2026
originally posted on influenster.com

"Incredible cleaning power in a compact, easy-to-
My overall experience with Seventh Generation EasyDose has been fantastic. The ultra concentration of this detergent is impressive; the bottle is small and lightweight, which makes storage on my laundry shelf much more organized compared to bulky jugs. I love the efficiency of the EasyDose technology—one squeeze provides the exact amount needed, so there is no guessing or mess. Most importantly, I value the seguridad (safety) of the ingredients, as it is a plant-based formula that is gentle on my family's skin but tough on stains. It cleans effectively even in cold water, making it a reliable and eco-friendly choice for my household
5 out of 5 stars
1 April, 2026
originally posted on influenster.com

easy to use and rose scented
Seventh Generation Easy dose rose scent ultra concebtrated laundry detergent is popular eco-friendly choice! This detergent is designed to be gentle on clothes and the planet, with biodegradable formula and recyclable packaging. The easy dose design makes to simple to use, and the rose scent leaves your clothes smelling fresh and clean
5 out of 5 stars
30 March, 2026
originally posted on influenster.com

Amazing cleaning power with a natural rose scent a
I loved this ultra-concentrated laundry detergent. The quality is excellent, and the results on my clothes are noticeable from the first wash; it removes stains without damaging the fabric. The application is very easy thanks to the "Easy Dose" technology, which prevents waste. Additionally, the packaging is compact and eco-friendly. The durability of the rose scent is soft and pleasant, not artificial at all
1 out of 5 stars
29 March, 2026Verified purchase
(no review title)
The new green cap with marble inside make dispensing a challenge
1 reply from Seventh Generation team - 2 months ago
Hi Granola, We're disappointed to hear that our product Seventh Generation Free & Clear Ultra-Concentrated 66-Loads Laundry Detergent didn't meet your expectations. Please connect with our Consumer Services team at Unileverconsumercare.usa@unilever.com with your contact details and the ref ID:54495532 so we can better understand your experience and work to improve.
5 out of 5 stars
Thumbs up graphic, would recommend
24 March, 2026Verified purchase
Perfect nontoxic product
As a nontoxic product user. I have bought so many types of nontoxic laundry detergents. And this one I have loved better than any other. I love how compact it is. And it actually gets the stains out of my daughter’s clothes! It works great! I don’t like scent, I got unscented, it doesn’t leave any weird smells or anything. It doesn’t fade clothes either.
3 out of 5 stars
23 March, 2026
originally posted on seventhgeneration.com
Soap: great; New caps don't work
We've used this for at least two years. But the last three bottles we've purchased the caps didn't work. I had to dig an old cap out of our trash and swap it out with the new one...the detergent works great, just be sure to keep your old caps until they figure out what's going wrong in the manufacturing process.....
1 out of 5 stars
Thumbs down graphic, would not recommend
19 March, 2026Verified purchase
Green cap change= defective product
We have used this product for several years. We are a large family of multiple sensitive skin issues so we stick to what works. To my disappointment, the new green lids don’t work. Thank goodness I still have two lids from older bottles. I hope they change them back soon! I want to keep purchasing!
1 reply from Seventh Generation team - 2 months ago
Hi there, thanks for taking the time to share your experience with our team. We're truly sorry to hear that Seventh Generation Free+Clear Ultra Concentrate Laundry Detergent wasn't the right fit for you, and please be assured that we've shared your comments with our team.