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Wet n Wild Photofocus Matte Face Primer - 0.84 fl oz: Smoothing, Translucent, For Oily, Combination, Sensitive Skin - 2 of 3Wet n Wild Photofocus Matte Face Primer - 0.84 fl oz: Smoothing, Translucent, For Oily, Combination, Sensitive Skin - 3 of 3
Wet n Wild Photofocus Matte Face Primer - 0.84 fl oz: Smoothing, Translucent, For Oily, Combination, Sensitive Skin - 1 of 3

Wet n Wild Photofocus Matte Face Primer - 0.84 fl oz: Smoothing, Translucent, For Oily, Combination, Sensitive Skin

In Stock

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At a glance

About this item

Highlights

  • Prep your skin and use less makeup with this smoothing cream primer base
  • Formulated to be long-lasting to help control afternoon shine
  • Matte finish helps to keep shine at bay, so you only ever look your best
  • Cruelty-free primer excludes parabens and sulfates

Description

Remember when you were a kid, watching fairy tales, wishing you had a magic potion to transform yourself instantly into a glamorous princess? Well, were here to make your dreams come true! This miraculous primer can be used all over your face to minimize the appearance of pores, fill in fine lines and wrinkles, even out skin tone, prevent your foundation from caking, and brighten your complexion for ultra-vibrant color that lasts all day. Magic! How does it do this? Because we basically put diamonds in a bottle! No, really, we did. The key ingredient in this miracle primer is white sapphire, formulated into a smooth, silky cream that glides on effortlessly, leaving behind a crystal complexion. Just think of us as your fairy godmother! For external use only. Do not consume. Keep out of reach of children.
Suggested Age: 13 Years and Up
Color Palette: Translucent
Skin Tone: All Skin Tones
Product Form: Liquid
Sustainability Claims: Cruelty-Free
Beauty Purpose: Smoothing
Recommended Skin Type: Combination, Very Dry, Acne-Prone, Oily, Sensitive, Dry, Mature
Net weight: .84 fl oz (US)
TCIN: 49113131
UPC: 077802585004
Item Number (DPCI): 052-03-1017
Origin: Made in the USA or Imported
If the item details aren’t accurate or complete, we want to know about it.

Ingredients:

water/eau, cyclopentasiloxane, isododecane, ethylene/acrylic acid copolymer, methyl methacrylate crosspolymer, butylene glycol, decyl glucoside, polysilicone-11, dimethicone, phenoxyethanol, triethanolamine, carbomer, caprylyl glycol, chlorphenesin, alumina, hexylene glycol, ethylhexylglycerin, hydroxyethylcellulose, 3-0-ethyl ascorbic acid 0614

Shipping details

Estimated ship dimensions: 0.94 inches length x 1.49 inches width x 4.14 inches height
Estimated ship weight: 0.07 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
See the return policy for complete information.

Q: What texture does the primer provide on the skin?

submitted by AI Shopping Assistant - 2 months ago
  • A: The primer provides a smooth, silky texture, minimizing the appearance of pores and fine lines.

    submitted byAI Shopping Assistant - 2 months ago
    Ai generated

Q: Is this product cruelty-free?

submitted by AI Shopping Assistant - 2 months ago
  • A: Yes, this primer is cruelty-free and does not contain parabens or sulfates.

    submitted byAI Shopping Assistant - 2 months ago
    Ai generated

Q: What skin types is this primer suitable for?

submitted by AI Shopping Assistant - 2 months ago
  • A: This primer is suitable for very dry, combination, acne-prone, oily, sensitive, dry, and mature skin types.

    submitted byAI Shopping Assistant - 2 months ago
    Ai generated

Q: What is the main ingredient in the primer?

submitted by AI Shopping Assistant - 2 months ago
  • A: The main ingredient in the primer is white sapphire, which helps enhance the skin's appearance.

    submitted byAI Shopping Assistant - 2 months ago
    Ai generated

Q: How does this primer help with foundation application?

submitted by AI Shopping Assistant - 2 months ago
  • A: It prevents caking of foundation and helps to even out skin tone for a flawless finish.

    submitted byAI Shopping Assistant - 2 months ago
    Ai generated

Additional product information and recommendations

Guests are saying

This primer is a favorite among guests for its ability to keep skin matte throughout the day, making it ideal for those with oily or combination skin. Its lightweight texture allows for easy application and smooth blending with foundation. Many guests appreciate its affordability and effectiveness in minimizing pores and controlling shine. However, some guests experienced breakouts or found it less effective with certain foundations, so it's best to test it based on individual skin types.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.2 out of 5 stars with 1687 reviews
    easy to apply: 4.28 out of 5
    easy to remove: 4.63 out of 5
    long lasting: 3.74 out of 5
    quality: 3.72 out of 5
    value: 3.61 out of 5
    56% would recommend
    32 recommendations
    5 out of 5 stars
    25 March, 2026
    originally posted on influenster.com
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    10/10

    I love this affordable product it really helps set in you’re makeup and make it look flawless without looking cakey, this product is not sticky but more of a milky/silky product which is what I love.
    SherlynR
    Did you find this review helpful?
    2 out of 5 stars
    25 February, 2026
    originally posted on influenster.com
    Image

    Not good

    Not great I didn’t like the texture of the product and it made my makeup look worse and peel on my skin I would not get again unfortunately but it is a good price
    RebeccaA
    Did you find this review helpful?
    5 out of 5 stars
    17 February, 2026
    originally posted on influenster.com
    Image

    Love

    I definitely recommend this matte primer! It works super well and leaves my base looking super nice. It makes my makeup last so long! I recommend
    ZinetaA
    Did you find this review helpful?
    5 out of 5 stars
    15 February, 2026
    originally posted on influenster.com
    Image

    so soft

    this product feels like a bb cream with how soft it makes your face feel! it’s light weight, makes your face look smooth. suitable for all day, easy to remove.
    arielA
    Did you find this review helpful?
    5 out of 5 stars
    10 February, 2026
    originally posted on influenster.com
    Image

    Matifying primer

    I love this primer it blurs your pores and make it looks like you have applied a filter it creates a smooth canvas for makeup. It's good for oily skin and even the packaging is very beautiful. The texture of the product is good
    anjaliv19_5565
    Did you find this review helpful?
    5 out of 5 stars
    6 February, 2026
    originally posted on influenster.com
    Image

    The perfect affordable primer for a long-lasting m

    I am really impressed with this primer! The sensation on the skin is very smooth and lightweight, not greasy at all. It provides a beautiful matte finish that lasts for hours, which is perfect for my oily T-zone. The instructions are simple: a little goes a long way to blur my pores. Also, the packaging is great; the tube is compact and travel-friendly. It’s definitely a high-quality product for such an affordable price
    Melissa S
    Did you find this review helpful?
    3 out of 5 stars
    3 February, 2026
    originally posted on influenster.com
    Image

    decent

    long lasting, consistency leaves a strange texture on skin, but blends into makeup well. doesn’t irritate my skin, and removes easily when washing face
    ashleyb2421_8613
    Did you find this review helpful?
    5 out of 5 stars
    3 February, 2026
    originally posted on influenster.com
    Image

    Love it

    I really like this primer, especially for the price. It’s lightweight, silky, applies smoothly. Blurs the look of pores, stays on all day, easy to remove. Does not clog pores.
    nissok1_1609
    Did you find this review helpful?
    5 out of 5 stars
    1 February, 2026
    originally posted on influenster.com
    Image

    A lightweight matte prime that smooths skin and he

    The Photo Focus Matte Face Primer - Partners in Primer smooths the skin and helps control shine while creating a great base for makeup. It feels lightweight, minimizes the look of pores, and helps makeup last longer without feeling heavy or greasy.
    michelr45_3736
    Did you find this review helpful?
    5 out of 5 stars
    30 January, 2026
    originally posted on influenster.com
    Image

    Beginner friendly

    This used to be my favorite affordable primer! I loved this primer soo much, I still reach for it today!! It smooth and leave you poreless. It water based so it goes well with my light coverage foundations and serums.
    briannablessyn_5548
    Did you find this review helpful?
    5 out of 5 stars
    27 January, 2026
    originally posted on influenster.com
    Image

    Lightweight matte primer that controls shine, smoo

    The wet n wild Photo Focus Matte Face Primer has a lightweight, smooth texture that spreads easily and dries quickly without feeling sticky. It helps control shine and gives a soft matte finish that makes foundation apply more evenly and last longer. The packaging is simple and travel-friendly, and a little goes a long way. I didn’t experience irritation, and it feels comfortable on the skin throughout the day without clogging pores or feeling heavy.
    rimelu1_5302
    Did you find this review helpful?
    4 out of 5 stars
    27 January, 2026
    originally posted on influenster.com
    Image

    Smooth Matte Primer That Preps Skin Well

    I like the wet n wild Photo Focus Matte Face Primer and would give it 4 stars. The texture is smooth and lightweight, and it applies easily without feeling greasy or heavy. A small amount goes a long way, which is great for everyday use. It helps control shine and improves makeup performance by creating a soft, matte base. The scent is very mild and not overpowering. Overall, it works well and keeps my makeup looking more even throughout the day.
    paublam_575
    Did you find this review helpful?
    5 out of 5 stars
    23 January, 2026
    originally posted on influenster.com
    Image

    Affordable but really good!!

    I tried this Wet n Wild primer a while ago, and even though other products have come and gone from my vanity, honestly… I would definitely buy it again without overthinking it. What I like most is that it leaves the skin with a matte but natural finish, nothing cakey or heavy. It really helps control shine, especially in the T-zone, and makes my foundation look more even from the very first step. It’s not one of those primers that promise miracles, but it does what it claims, and that’s something I truly appreciate. The texture is lightweight, absorbs quickly, and doesn’t interfere with my foundation (which is key for me). My makeup holds up well throughout the day, and I don’t feel like it clogs my pores or becomes uncomfortable over time. Is it the most luxurious primer on the market? No. Is it effective, affordable, and reliable? Absolutely yes. It’s one of those products that doesn’t make a lot of noise but gets the job done. An accessible basic that I’d repurchase without hesitation and definitely recommend if you’re looking for a simple, functional matte finish 💄💖.
    madelynr50_2607
    Did you find this review helpful?
    5 out of 5 stars
    22 January, 2026
    originally posted on influenster.com
    Image

    A reliable matte primer that offers excellent perf

    My experience with this wet n wild matte primer has been excellent because the application is very smooth on my skin. The performance is great as it helps my makeup last for a long duration without getting oily. I found the value to be amazing for the quality and the neutral olor is very pleasant.
    felixr35_2501
    Did you find this review helpful?
    5 out of 5 stars
    13 January, 2026
    originally posted on influenster.com
    Image

    Great Coverage!

    For affordable makeup and skincare, this primer is definitely a good pick. It’s got really good coverage and makes my makeup look really smooth after applying!
    isabellas542_9225
    Did you find this review helpful?
    5 out of 5 stars
    13 January, 2026
    originally posted on influenster.com
    Image

    Affordable matte primer that smooths skin and help

    I really enjoyed using the wet n wild Photo Focus Matte Face Primer. It feels lightweight on the skin, smooths out texture, and helps control shine throughout the day. My makeup applies more evenly and lasts longer without feeling heavy or drying. Great performance for the price.
    ani014_8666
    Did you find this review helpful?
    5 out of 5 stars
    12 January, 2026
    originally posted on influenster.com
    Image

    My Go-To Matte Primer on a Budget

    This primer does a great job controlling shine and smoothing the skin, giving a soft matte base that helps makeup stay in place all day. It feels lightweight, not greasy, and has a very subtle, clean scent that isn’t overpowering. I also love that it removes easily at the end of the day without leaving any residue or clogging my pores. For the price, the quality, consistency, and simple travel-friendly packaging make it a really solid everyday primer.
    Dewa A
    Did you find this review helpful?
    5 out of 5 stars
    7 January, 2026
    originally posted on influenster.com
    Image

    smooth

    i love this primer it’s really nice and smooth doesn’t make your face cakey at all one of the best primers i have tried . had low expectations but i was wrong it works amazing
    sherlyna18_1485
    Did you find this review helpful?
    4 out of 5 stars
    7 January, 2026
    originally posted on influenster.com
    Image

    Good

    It feels sticky, no greasy. Gives a matte effect. If you’re finding that it’s your best choice. Is good. I give it a 9/10. The price is very good so i recommend it.
    vanessan80_7690
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    30 December, 2025Verified purchase
    • Skin tone: Dark
    • Skin type: Oily
    • Skin concern: Acne, Aging, Dark circles, Pores, Dullness, Sensitivity, Uneven skin tone
    • Hair color: Black
    • Eye color: Brown

    white crust all over my face

    leaves white cast crust all over your skin..how are they selling this to people?
    Oily
    quality: 1 out of 5
    value: 1 out of 5
    Did you find this review helpful?

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