$5.49 when purchased online
Target Online store #3991
About this item
Highlights
- Prep your skin and use less makeup with this smoothing cream primer base
- Formulated to be long-lasting to help control afternoon shine
- Matte finish helps to keep shine at bay, so you only ever look your best
- Cruelty-free primer excludes parabens and sulfates
Description
Remember when you were a kid, watching fairy tales, wishing you had a magic potion to transform yourself instantly into a glamorous princess? Well, were here to make your dreams come true! This miraculous primer can be used all over your face to minimize the appearance of pores, fill in fine lines and wrinkles, even out skin tone, prevent your foundation from caking, and brighten your complexion for ultra-vibrant color that lasts all day. Magic! How does it do this? Because we basically put diamonds in a bottle! No, really, we did. The key ingredient in this miracle primer is white sapphire, formulated into a smooth, silky cream that glides on effortlessly, leaving behind a crystal complexion. Just think of us as your fairy godmother! For external use only. Do not consume. Keep out of reach of children.
Suggested Age: 13 Years and Up
Color Palette: Translucent
Product Form: Liquid
Skin Tone: All Skin Tones
Sustainability Claims: Cruelty-Free
Beauty Purpose: Smoothing
Recommended Skin Type: Very Dry, Combination, Acne-Prone, Oily, Sensitive, Dry, Mature
Net weight: .84 fl oz (US)
TCIN: 49113131
UPC: 077802585004
Item Number (DPCI): 052-03-1017
Origin: Made in the USA or Imported
If the item details above aren’t accurate or complete, we want to know about it.
Ingredients:
water/eau, cyclopentasiloxane, isododecane, ethylene/acrylic acid copolymer, methyl methacrylate crosspolymer, butylene glycol, decyl glucoside, polysilicone-11, dimethicone, phenoxyethanol, triethanolamine, carbomer, caprylyl glycol, chlorphenesin, alumina, hexylene glycol, ethylhexylglycerin, hydroxyethylcellulose, 3-0-ethyl ascorbic acid 0614' '
Shipping details
Estimated ship dimensions: 0.94 inches length x 1.49 inches width x 4.14 inches height
Estimated ship weight: 0.07 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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Guests are saying
The Wet n Wild Photo Focus Matte Face Primer is a popular choice for those seeking an affordable and effective primer. It is praised for its ability to control oil, provide a matte finish, and extend makeup wear. Many guests appreciate its smooth application and lightweight feel. However, some have noted issues with its runny consistency and packaging, which can lead to product wastage. Overall, it is a budget-friendly option that works well for oily skin types.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.2 out of 5 stars with 1614 reviews
easy to apply: 4.38 out of 5
easy to remove: 4.65 out of 5
long lasting: 3.82 out of 5
quality: 3.91 out of 5
value: 3.75 out of 5
60% would recommend
30 recommendations
great primer to start
4 out of 5 stars
sophiad295_4738 - 4 days ago
originally posted on influenster.com
this primer is great this primer is more of a liquidy primer but great for the start of make up coverage is good it’s a primer packaging is also good
Get it !!!!!
5 out of 5 stars
ashleym930_3056 - 13 days ago
originally posted on influenster.com
I love this primer it literally sticks to your face and your makeup it’s full coverage . You won’t see your pores . Great packaging. Durable. Recommend
A definite buy
5 out of 5 stars
lindak200_8967 - 14 days ago
originally posted on influenster.com
This stuff works great alone or under foundation. Inexpensive but a great product. Easy to find just about anywhere. I use my without foundation.
Great for oily skin
5 out of 5 stars
Thumbs up graphic, would recommend
Alsteria - 15 days ago, Verified purchaser
- Skin tone: Light
- Skin type: Oily
- Eye color: Brown
- Hair color: Brunette
- Skin concern: Acne, Uneven skin tone, Pores
I have really oily skin, like five min after a shower and I’m shining. This primer really keeps it at bay all day, of course some shine will get through after a while but I’m not worried about blotting or refreshing my skin all day. You really don’t need to use much either as it spreads easily, I’ve been using it everyday on most of my face and it’s lasted over a month
if you need matte this is a good option to look at
4 out of 5 stars
arianaf86_7099 - 30 days ago
originally posted on influenster.com
doesn’t really have a smell but helps with texture and keeping ur oils limited to keep makeup looking good. finish is matte ! there’s no coverage and packaging is fine
Love it
5 out of 5 stars
b2therooklynn_3066 - 1 month ago
originally posted on influenster.com
This product is a game changer and super affordable. Didn't leave my skin feeling cakey. I would highly suggest for all my full faced girlies out there.
AFFORDABLE
4 out of 5 stars
mamanikki_5646 - 1 month ago
originally posted on influenster.com
I actually really like this primer, the finish is matte and my pores don’t seem too visible. The packaging is simple & easy to travel with. The smell isn’t strong, and its just a clear coverage not too heavy on the skin.
Awesome sauce
5 out of 5 stars
anahio32_8355 - 1 month ago
originally posted on influenster.com
Just threw it out and didn’t take a picture 😕but love it! Has little to no sent and has a smooth thick texture, fills in the pores and leaves a flawless finish. Always my go too and leaves makeup looking full coverage. Easy packaging love that it’s a squeeze bottle
Matte!
5 out of 5 stars
ionarecile_7139 - 1 month ago
originally posted on influenster.com
This is a great product. I would say it is a dupe for the Smashbox Photo Finish Primer! It is great for on the go and it is very silky. I love it! There is also no smell, so that is great!
Great drugstore find for a flawless base.
4 out of 5 stars
lifeisgenerous_4296 - 1 month ago
originally posted on influenster.com
Lightweight, smooth, and super affordable! Blurs pores, grips makeup, and lasts all day. Great drugstore find for a flawless base. I love using when going out
I loooove
5 out of 5 stars
shanicer2e41_3901 - 1 month ago
originally posted on influenster.com
This is by far one of my fav drug store primers !!! It honestly performs like the high end primers and I’m here for it . The texture is amazing n it doesn’t have any crazy fragrances
Lightweight, affordable matte primer that actually
5 out of 5 stars
brendac561_6261 - 1 month ago
originally posted on influenster.com
I’ve used this matte primer on hot Texas days, and it holds up surprisingly well! The texture is lightweight, smooths my skin, and it grips makeup without feeling sticky. No weird scent, and the finish is natural matte—not drying or cakey. It’s great for oily or combo skin like mine, and it layers well with different foundations.
Very o affordable and gentle on skin
4 out of 5 stars
roshnis18_7998 - 2 months ago
originally posted on influenster.com
This product reminds me of my teenage, packaging was super cool. Back then I was only able to afford this product it had no smell, was affordable and it covered my all pores and smooth.
Great affordable matte primer that controls shine
5 out of 5 stars
tessanf_8428 - 2 months ago
originally posted on influenster.com
I have combination skin with an oily T-zone, and this primer works really well to keep me matte throughout the day. It has a smooth texture that glides on easily and helps blur pores without feeling heavy or sticky. My foundation lasts longer and doesn’t separate. It doesn’t have a strong scent, which I appreciate with my sensitive skin. Great value for the price and perfect for everyday makeup!
Matte Face Primer
5 out of 5 stars
suzannel74_2646 - 2 months ago
originally posted on influenster.com
Wet n Wild Photo focus Matte Face Primer is a lightweight formula that blends into your skin effortlessly. By smoothing the appearance of along with refining the appearance of your skins pores, your skin will be beautifully prepared for your makeup. This matte primer is a creamy texture and leaves a lovely matte finish that is not tacky. It has minimized the oiliness of my combination skin and kept the shine at bay. In all its a great primer at an affordable price.
Worth it!
5 out of 5 stars
vanessal458_5715 - 4 months ago
originally posted on influenster.com
Love this primer! It’s so good, especially for oily or combination skin. It has a nice mattifying texture, and the foundation looks so nice on the skin! Very affordable and easy to work with!
Affordable
5 out of 5 stars
haleyg244_3041 - 4 months ago
originally posted on influenster.com
I love this primer for it’s price point and coverage. I love to look flawless but also minimally done at the same time. I personally love the coverage I get with this product as it doesn’t cake up and allows my other makeup products to be applied on top smoothly. There isn’t a heavy scent to this product either which is great!
for my girls with oily skin!!!
5 out of 5 stars
kimberlyg178_3593 - 5 months ago
originally posted on influenster.com
i’ve always struggled to find a a good primer that would make my makeup matte and last long. this. one. is. it. very lightweight and smoothing. not to mention it’s very affordable!
Live the product so much it’s amazing.
5 out of 5 stars
allme_alex - 8 months ago
originally posted on influenster.com
Love the texture of the product and the coverage is so smooth. The scent is ok, it’s not that good. The packaging was amazing for a primer. The finish is great 10/10 recommend
Smooth finish, no shine and skin is so soft w. it
5 out of 5 stars
Bejay - 10 months ago
originally posted on WetnWild
I bought this a couple of days ago and I love it. I wasn't looking for a primer when I found it on sale and I bought the one and used it and loved it, I had my co-worker try it and she loved it and bought it.