Wet n Wild Photofocus Matte Face Primer - 0.84 fl oz: Smoothing, Translucent, For Oily, Combination, Sensitive Skin
$5.49
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Guests are saying
The Wet n Wild Photo Focus Matte Face Primer is a popular choice among guests for its ability to create a smooth, matte finish that lasts throughout the day. Many appreciate its lightweight texture, which helps blur pores and control shine, making it ideal for oily skin. The affordable price point and effective performance have made it a go-to product for both everyday use and special occasions. However, some guests have experienced issues with consistency and packaging.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.2 out of 5 stars with 1747 reviews
easy to apply: 4.15 out of 5
easy to remove: 4.64 out of 5
long lasting: 3.63 out of 5
quality: 3.62 out of 5
value: 3.47 out of 5
54% would recommend
33 recommendations
4 out of 5 stars
15 May, 2026
originally posted on influenster.com

Stays on!!
I liked the wet n wild matte finish primer more than other primers ive tried because even when it's hot outside, it stays with a matte finish and doesn't just melt away in the heat.
5 out of 5 stars
22 April, 2026
originally posted on influenster.com

Perfect for oily skin 🌟
This primer is amazing! It blurs out all my skin texture and creates a smooth surface. It’s a little thick but it’s super easy to blend. It leaves my foundation looking matte and smooth all day. I do have oily skin and it doesn’t have shine at all.
1 out of 5 stars
Thumbs down graphic, would not recommend
6 April, 2026Verified purchase
- Skin tone: Dark
- Eye color: Brown
- Hair color: Black
- Skin concern: Uneven skin tone, Dark circles, Pores, Aging, Sensitivity
- Skin type: Combination
Possible expired product
I think I was sold an expired bottle. Product is very loose and water. You cannot squeeze out product or it will do everywhere. It’s so loose it runs out of bottle on its own. I basically and wasting more than I actually get to use.
4 out of 5 stars
3 April, 2026
originally posted on influenster.com

Nostalgic
I used this product for many years and it was my go to since high school. Not sure what the formula is now but it was a go to for me growing up. Will be looking forward to trying this again
5 out of 5 stars
25 March, 2026
originally posted on influenster.com

10/10
I love this affordable product it really helps set in you’re makeup and make it look flawless without looking cakey, this product is not sticky but more of a milky/silky product which is what I love.
5 out of 5 stars
14 March, 2026
originally posted on influenster.com

Mom approved
As a mom, I always find myself grabbing the cheapest products to save money. This brand is one of my go tos for that. This primer is not sticky and does not have a strong odor. It helps keep my skin matte and is a great base for my foundation.
2 out of 5 stars
25 February, 2026
originally posted on influenster.com

Not good
Not great I didn’t like the texture of the product and it made my makeup look worse and peel on my skin I would not get again unfortunately but it is a good price
5 out of 5 stars
17 February, 2026
originally posted on influenster.com

Love
I definitely recommend this matte primer! It works super well and leaves my base looking super nice. It makes my makeup last so long! I recommend
5 out of 5 stars
15 February, 2026
originally posted on influenster.com

so soft
this product feels like a bb cream with how soft it makes your face feel! it’s light weight, makes your face look smooth. suitable for all day, easy to remove.
5 out of 5 stars
10 February, 2026
originally posted on influenster.com

Matifying primer
I love this primer it blurs your pores and make it looks like you have applied a filter it creates a smooth canvas for makeup. It's good for oily skin and even the packaging is very beautiful. The texture of the product is good
5 out of 5 stars
6 February, 2026
originally posted on influenster.com

The perfect affordable primer for a long-lasting m
I am really impressed with this primer! The sensation on the skin is very smooth and lightweight, not greasy at all. It provides a beautiful matte finish that lasts for hours, which is perfect for my oily T-zone. The instructions are simple: a little goes a long way to blur my pores. Also, the packaging is great; the tube is compact and travel-friendly. It’s definitely a high-quality product for such an affordable price
3 out of 5 stars
3 February, 2026
originally posted on influenster.com

decent
long lasting, consistency leaves a strange texture on skin, but blends into makeup well. doesn’t irritate my skin, and removes easily when washing face
5 out of 5 stars
3 February, 2026
originally posted on influenster.com

Love it
I really like this primer, especially for the price. It’s lightweight, silky, applies smoothly. Blurs the look of pores, stays on all day, easy to remove. Does not clog pores.
5 out of 5 stars
1 February, 2026
originally posted on influenster.com

A lightweight matte prime that smooths skin and he
The Photo Focus Matte Face Primer - Partners in Primer smooths the skin and helps control shine while creating a great base for makeup. It feels lightweight, minimizes the look of pores, and helps makeup last longer without feeling heavy or greasy.
5 out of 5 stars
30 January, 2026
originally posted on influenster.com

Beginner friendly
This used to be my favorite affordable primer! I loved this primer soo much, I still reach for it today!! It smooth and leave you poreless. It water based so it goes well with my light coverage foundations and serums.
5 out of 5 stars
27 January, 2026
originally posted on influenster.com

Lightweight matte primer that controls shine, smoo
The wet n wild Photo Focus Matte Face Primer has a lightweight, smooth texture that spreads easily and dries quickly without feeling sticky. It helps control shine and gives a soft matte finish that makes foundation apply more evenly and last longer. The packaging is simple and travel-friendly, and a little goes a long way. I didn’t experience irritation, and it feels comfortable on the skin throughout the day without clogging pores or feeling heavy.
4 out of 5 stars
27 January, 2026
originally posted on influenster.com

Smooth Matte Primer That Preps Skin Well
I like the wet n wild Photo Focus Matte Face Primer and would give it 4 stars. The texture is smooth and lightweight, and it applies easily without feeling greasy or heavy. A small amount goes a long way, which is great for everyday use. It helps control shine and improves makeup performance by creating a soft, matte base. The scent is very mild and not overpowering. Overall, it works well and keeps my makeup looking more even throughout the day.
5 out of 5 stars
23 January, 2026
originally posted on influenster.com

Affordable but really good!!
I tried this Wet n Wild primer a while ago, and even though other products have come and gone from my vanity, honestly… I would definitely buy it again without overthinking it. What I like most is that it leaves the skin with a matte but natural finish, nothing cakey or heavy. It really helps control shine, especially in the T-zone, and makes my foundation look more even from the very first step. It’s not one of those primers that promise miracles, but it does what it claims, and that’s something I truly appreciate. The texture is lightweight, absorbs quickly, and doesn’t interfere with my foundation (which is key for me). My makeup holds up well throughout the day, and I don’t feel like it clogs my pores or becomes uncomfortable over time. Is it the most luxurious primer on the market? No. Is it effective, affordable, and reliable? Absolutely yes. It’s one of those products that doesn’t make a lot of noise but gets the job done. An accessible basic that I’d repurchase without hesitation and definitely recommend if you’re looking for a simple, functional matte finish 💄💖.
5 out of 5 stars
22 January, 2026
originally posted on influenster.com

A reliable matte primer that offers excellent perf
My experience with this wet n wild matte primer has been excellent because the application is very smooth on my skin. The performance is great as it helps my makeup last for a long duration without getting oily. I found the value to be amazing for the quality and the neutral olor is very pleasant.
5 out of 5 stars
13 January, 2026
originally posted on influenster.com

Great Coverage!
For affordable makeup and skincare, this primer is definitely a good pick. It’s got really good coverage and makes my makeup look really smooth after applying!