The Doux Bee-Girl Honey Curl Custard - 16 fl oz: Enhancer for Textured, Curly Hair; Liquid Curl Styling Product
$13.99 ($0.87/fluid ounce)See 1 deal for this item
In Stock
Eligible for registries and wish lists
At a glance
About this item
Additional product information and recommendations
Discover more options
$12.99($0.81/ounce)
$5 Target GiftCard with $30 beauty products purchase
4.4 out of 5 stars with 651 ratings
$14.99($2.14/fluid ounce)
$5 Target GiftCard with $30 beauty products purchase
4.5 out of 5 stars with 580 ratings
$14.99($1.25/fluid ounce)
$5 Target GiftCard with $30 beauty products purchase
4.4 out of 5 stars with 303 ratings
$19.79($1.65/ounce)
$5 Target GiftCard with $30 beauty products purchase
4.3 out of 5 stars with 484 ratings
$8.99($2.64/fluid ounce)
Buy 3, get 1 free on select beauty minis
4.5 out of 5 stars with 47 ratings
$14.99($1.87/ounce)
$5 Target GiftCard with $30 beauty products purchase
4.6 out of 5 stars with 343 ratings
Frequently bought together
$14.99($2.14/fluid ounce)
$5 Target GiftCard with $30 beauty products purchase
4.5 out of 5 stars with 580 ratings
$12.99($1.62/fluid ounce)
$5 Target GiftCard with $30 beauty products purchase
4.3 out of 5 stars with 262 ratings
$14.99
$5 Target GiftCard with $30 beauty products purchase
4.5 out of 5 stars with 319 ratings
$16.99
$5 Target GiftCard with $30 beauty products purchase
4.7 out of 5 stars with 125 ratings
Bestseller
$14.99
$5 Target GiftCard with $30 beauty products purchase
4.6 out of 5 stars with 1546 ratings
$12.99($0.81/ounce)
$5 Target GiftCard with $30 beauty products purchase
4.4 out of 5 stars with 651 ratings
Guests also viewed
$14.99($2.14/fluid ounce)
$5 Target GiftCard with $30 beauty products purchase
4.5 out of 5 stars with 580 ratings
Bestseller
$14.99
$5 Target GiftCard with $30 beauty products purchase
4.6 out of 5 stars with 1546 ratings
$12.99($0.81/ounce)
$5 Target GiftCard with $30 beauty products purchase
4.4 out of 5 stars with 651 ratings
$16.99($1.42/ounce)
$5 Target GiftCard with $30 beauty products purchase
4.3 out of 5 stars with 29 ratings
$14.99($1.25/fluid ounce)
$5 Target GiftCard with $30 beauty products purchase
4.4 out of 5 stars with 303 ratings
$16.99($1.42/fluid ounce)
$5 Target GiftCard with $30 beauty products purchase
4.4 out of 5 stars with 126 ratings
Related Categories
Guests are saying
The Bee Girl Honey Curl Custard has garnered positive feedback for its ability to define and hold curls, making it a favorite among guests with various hair types. Many appreciate its hydrating properties and the shine it imparts, while some note the importance of using it correctly to avoid crunchiness. Overall, it stands out as a versatile product that can enhance curl definition and longevity, especially when paired with other styling products.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.0 out of 5 stars with 364 reviews
effectiveness: 3.7 out of 5
quality: 3.5 out of 5
value: 3.52 out of 5
55% would recommend
74 recommendations
2 out of 5 stars
28 March, 2026Verified purchase
Flakes & dryness
Great hold but leaves a lot of flakes and causes hair to be dry
5 out of 5 stars
Thumbs down graphic, would not recommend
15 February, 2026Verified purchase
(no review title)
Great hold
1 out of 5 stars
Thumbs down graphic, would not recommend
1 February, 2026Verified purchase
Meh
Definitely a strong hold gel, but within two days it flakes a LOT and the smell is terrible that I debated even putting it in my hair.
5 out of 5 stars
21 January, 2026
originally posted on The Doux
Great hold and shine
OMG I love Bee Girl gel. I bought some for the first time yesterday and I am going to go back and bye several more jars. Please keep making these products they are the BEST. I have been wearing my natural hair for over 30 years, and I have tried a lot of products. Bee Girl Gel is my number 1 now!!!!!
1 out of 5 stars
Thumbs down graphic, would not recommend
4 December, 2025Verified purchase
Dries to a crisp
Leaves your hair crispy when it dries
5 out of 5 stars
Thumbs up graphic, would recommend
20 November, 2025Verified purchase
The best so far!
My go to! its great for humidity. It holds my curls, define them like I want and they stay all day! I dont mind the hard curls because after awhile the hard kind of goes away. I've seen no flaking! I can finally wear my hair down and not be scared it will frizz through out the day!
5 out of 5 stars
Thumbs up graphic, would recommend
16 November, 2025Verified purchase
Sticky and smells like honey
I always get compliments on how defined my hair is when I wear this brand. Especially this Bee. It literally smells like honey and is sticky. That is the only thing I don't like, it is sticky. But I can wear it for days. I just got to spritz in the morning with a water bottle and shake my head to form it again.
3 out of 5 stars
Thumbs down graphic, would not recommend
4 October, 2025Verified purchase
Strong hold but drying
I decided to try this product as I have been using the mousse in this same line for a while and wanted to see if both products paired well together. The curl custard has a strong hold but is very drying, I had to keep adding oil to try to get some moisture into my hair. I have seen comments that it has a lot of build up and creates flaking, but for me that was not the case. Happy that I tried the product, but is a no for me and will not be purchasing again.
5 out of 5 stars
27 September, 2025
originally posted on The Doux
Menopausal Hair Two Strain Twist
I have low porosity menopausal hair and I wanted to add a gel to my wash and go bee girl crazy sexy curl mouuse, the results were amazing . I didn’t need a gel , however just wanted to try it , my curls were extremely defined and I loved the texture it was a light sleek gel which made my curls, very soft , only thing once again you have to sit under the dryer or diffuse , heat have to stay away from , but the moisture this custard provides and the built in heat protections with the Doux products help
5 out of 5 stars
27 September, 2025Verified purchase
Love it
I love this product. But be careful, use too much and it flakes.
1 out of 5 stars
15 September, 2025
originally posted on The Doux
Flake Central
I tried this gel twice first with the CrazySexyCurl mousse and once by itself both times the product flaked. I loved the results but I could see the flakes on my scrubs and it made me self conscious about my hair looking dirty. I did receive many compliments on my wash and go but ultimately couldn’t wash my hair soon enough. Please figure out what causes the product to flake.
1 reply from Customer Support team - 6 months ago
Hi Big Moe, Thank you for the review. Did you use a leave in conditioner before, and did you allow the hair to fully dry before spray any oil/shine spray?
3 out of 5 stars
14 September, 2025Verified purchase
50/50
Very flaky, leaves hair very hard and crunchy. However, it does make your curls pop. Will need to wash your hair everyday.
5 out of 5 stars
Thumbs up graphic, would recommend
11 September, 2025Verified purchase
Love it!
Tried this today with the same brand gel foam. My curls had a cast once diffused and once I shook it out from the root and “scrunched the crunch” it was soft and bouncy. Fragrance is strong, but I like it. Could be hard for some that don’t like fragrances. Will have to see how well it lasts in bonnet overnight. Also use the &Honey Melty shampoo and conditioner.
1 out of 5 stars
Thumbs down graphic, would not recommend
6 September, 2025
Left hair crunchy, didnt like smell of product
Cute concept and packaging but, left hair sticky and hard. Plus the smell, not my favorite.
1 out of 5 stars
Thumbs down graphic, would not recommend
2 September, 2025
Not For Me
I wanted to like this SO BAD but it’s just not for me. And yes, I followed the directions, watched the videos, etc. First off, it took FOREVER to dry, second, once it was dry, my hair felt dry too. Way dry. Simultaneously, my usual corkscrew curls were limp like loose waves, seemingly weighed down. Not to mention, they were already flakey when I scrunched them out. Just… no. Love the smell though!
1 out of 5 stars
21 August, 2025
originally posted on The Doux
No Ma'am
I wanted to LOVE these products. Watched vids and read info directly from their website. My hair never dried after 2 1/2 hrs and was so stuff I could literally break it. Had to wash it totally out. Paid beautician for nothing!!
1 reply from Customer Support team - 7 months ago
Hi TK, We are sorry to hear about your experience with using Bee Girl. When following the directions and sitting under a dryer until hair is completely dry, you will achieve a defined curly look based on your curl pattern with firm hold. Seems like Bee Girl is not right product for you. Please send an email to Customer Service at customerservice@thedoux.com for us to gather more information about your hair to determine the correct product(s) for you. We look forward to hearing from you.
1 out of 5 stars
Thumbs down graphic, would not recommend
21 August, 2025Verified purchase
No Ma'am
I wanted to LOVE these products. Watched vids and read info directly from their website. My hair never dried after 2 1/2 hrs and was so stuff I could literally break it. Had to wash it totally out. Paid beautician for nothing!!
5 out of 5 stars
Thumbs up graphic, would recommend
7 August, 2025Verified purchase
My Curls are in LOVE with This!
I am absolutely obsessed with The Doux Bee Girl Curl Custard! From the first use, I could tell this product was something special. It gives my curls the perfect amount of definition without that heavy or crunchy feeling. My hair feels soft, bouncy, and hydrated, and the shine is next-level!
5 out of 5 stars
7 August, 2025
originally posted on The Doux
Love my curls again
I have had thick super curly hair my whole life, struggled finding a product that truly worked. I have four containers now of bee girl honey cream ! This has by far been the absolute best product for me ever ! I LOVE it my girls are so soft and natural feeling everyone ask what did you do differently…. I send them to this cream!
2 out of 5 stars
Thumbs down graphic, would not recommend
2 August, 2025Verified purchase
Weird consistency and smell
Very odd texture - I was expecting this to feel like a curling custard and instead it felt like glue. The smell is overpowering as well. I don’t like the way it made my hair feel… it almost felt like I was plastering the hair down.