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The Doux Bee-Girl Honey Curl Custard - 16 fl oz
$13.99 ($0.87/fluid ounce)
In Stock
Eligible for registries and wish lists
At a glance
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About this item
Highlights
- Hydrates, protects & defines curls
- No crunch or flaky residue
- Juicy, bouncy, soft curls
- Boosts shine, seals in moisture & fights frizz
Description
The Doux Bee Girl Honey Curl Custard 16 fl oz - Super-charged honey curl custard for the “woke up like this” win! She hydrates, protects, and defines even the tightest curls with no crunch or flaky residue. No cap! Just #science Juicy, bouncy, soft curls powered by the science of super-charged honey specifically formulated for thirsty hair on the mend. That’s because our natural honey is given a positive charge, which smooths the hair’s negatively-charged cuticle to boost shine, seal in moisture, and fight frizz. There’s also Aloe and Vitamins B, C & E for growth protection. Plus Keratin & Silk Amino Acids to keep curls poppin’. HOW TO USE: Apply to clean, wet hair in small sections. Rake through with fingers to clump curls. Hood dry or diffuse until 100% dry. Fluff to the gods or as desired.
Hair Type: All Hair Types, Textured, Curly
Product Form: Liquid
Beauty Purpose: Curl Enhancing
Net weight: 16 fl oz (US)
TCIN: 86919226
UPC: 850031703186
Item Number (DPCI): 063-05-3524
Origin: Made in the USA
If the item details aren’t accurate or complete, we want to know about it.
Ingredients:
aqua (water), propanediol, acrylates copolymer, maltodextrin/vp copolymer, sorbitol, pvp, aminomethyl propanol, fragrance, acrylates/c10-30 alkyl acrylate crosspolymer, phenoxyethanol, hydroxypropyltrimonium honey, mel (honey), panthenol, sodium hyaluronate, keratin amino acids, silk amino acids, ascorbic acid, tocopheryl acetate, aloe barbadensis leaf juice, lactic acid, ethylhexylglycerin' '
Shipping details
Estimated ship dimensions: 3.62 inches length x 3.55 inches width x 3.51 inches height
Estimated ship weight: 1.135 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Q: What benefits does the honey provide?
submitted by AI Shopping Assistant - 13 days ago
A: The super-charged honey boosts shine, seals in moisture, and fights frizz by smoothing the hair cuticle.
submitted byAI Shopping Assistant - 13 days agoAi generated
Q: How should the product be applied?
submitted by AI Shopping Assistant - 13 days ago
A: Apply to clean, wet hair in small sections, rake through with fingers, and dry completely.
submitted byAI Shopping Assistant - 13 days agoAi generated
Q: Does the product leave any residue?
submitted by AI Shopping Assistant - 13 days ago
A: No, the product does not leave any crunch or flaky residue.
submitted byAI Shopping Assistant - 13 days agoAi generated
Q: What ingredients help in curl protection?
submitted by AI Shopping Assistant - 13 days ago
A: The product contains Aloe, Vitamins B, C & E, Keratin, and Silk Amino Acids for growth protection.
submitted byAI Shopping Assistant - 13 days agoAi generated
Q: What hair types is this product suitable for?
submitted by AI Shopping Assistant - 13 days ago
A: This product is suitable for all hair types, including textured and curly hair.
submitted byAI Shopping Assistant - 13 days agoAi generated
This product is featured in a recent Target Finds story
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Guests are saying
The Bee Girl Honey Curl Custard has garnered positive feedback for its ability to define and hold curls, making it a favorite among guests with various hair types. Many appreciate its hydrating properties and the shine it imparts, while some note the importance of using it correctly to avoid crunchiness. Overall, it stands out as a versatile product that can enhance curl definition and longevity, especially when paired with other styling products.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.0 out of 5 stars with 343 reviews
effectiveness: 3.73 out of 5
quality: 3.52 out of 5
value: 3.52 out of 5
56% would recommend
69 recommendations
3 out of 5 stars
Thumbs down graphic, would not recommend
4 October, 2025Verified purchase
Strong hold but drying
I decided to try this product as I have been using the mousse in this same line for a while and wanted to see if both products paired well together. The curl custard has a strong hold but is very drying, I had to keep adding oil to try to get some moisture into my hair. I have seen comments that it has a lot of build up and creates flaking, but for me that was not the case. Happy that I tried the product, but is a no for me and will not be purchasing again.
5 out of 5 stars
27 September, 2025
originally posted on The Doux
Menopausal Hair Two Strain Twist
I have low porosity menopausal hair and I wanted to add a gel to my wash and go bee girl crazy sexy curl mouuse, the results were amazing . I didn’t need a gel , however just wanted to try it , my curls were extremely defined and I loved the texture it was a light sleek gel which made my curls, very soft , only thing once again you have to sit under the dryer or diffuse , heat have to stay away from , but the moisture this custard provides and the built in heat protections with the Doux products help
5 out of 5 stars
27 September, 2025Verified purchase
Love it
I love this product. But be careful, use too much and it flakes.
1 out of 5 stars
15 September, 2025
originally posted on The Doux
Flake Central
I tried this gel twice first with the CrazySexyCurl mousse and once by itself both times the product flaked. I loved the results but I could see the flakes on my scrubs and it made me self conscious about my hair looking dirty. I did receive many compliments on my wash and go but ultimately couldn’t wash my hair soon enough. Please figure out what causes the product to flake.
1 reply from Customer Support team - 1 month ago
Hi Big Moe, Thank you for the review. Did you use a leave in conditioner before, and did you allow the hair to fully dry before spray any oil/shine spray?
3 out of 5 stars
14 September, 2025Verified purchase
50/50
Very flaky, leaves hair very hard and crunchy. However, it does make your curls pop. Will need to wash your hair everyday.
5 out of 5 stars
Thumbs up graphic, would recommend
11 September, 2025Verified purchase
Love it!
Tried this today with the same brand gel foam. My curls had a cast once diffused and once I shook it out from the root and “scrunched the crunch” it was soft and bouncy. Fragrance is strong, but I like it. Could be hard for some that don’t like fragrances. Will have to see how well it lasts in bonnet overnight. Also use the &Honey Melty shampoo and conditioner.
1 out of 5 stars
Thumbs down graphic, would not recommend
6 September, 2025
Left hair crunchy, didnt like smell of product
Cute concept and packaging but, left hair sticky and hard. Plus the smell, not my favorite.
1 out of 5 stars
Thumbs down graphic, would not recommend
2 September, 2025
Not For Me
I wanted to like this SO BAD but it’s just not for me. And yes, I followed the directions, watched the videos, etc. First off, it took FOREVER to dry, second, once it was dry, my hair felt dry too. Way dry. Simultaneously, my usual corkscrew curls were limp like loose waves, seemingly weighed down. Not to mention, they were already flakey when I scrunched them out. Just… no. Love the smell though!
1 out of 5 stars
21 August, 2025
originally posted on The Doux
No Ma'am
I wanted to LOVE these products. Watched vids and read info directly from their website. My hair never dried after 2 1/2 hrs and was so stuff I could literally break it. Had to wash it totally out. Paid beautician for nothing!!
1 reply from Customer Support team - 2 months ago
Hi TK, We are sorry to hear about your experience with using Bee Girl. When following the directions and sitting under a dryer until hair is completely dry, you will achieve a defined curly look based on your curl pattern with firm hold. Seems like Bee Girl is not right product for you. Please send an email to Customer Service at customerservice@thedoux.com for us to gather more information about your hair to determine the correct product(s) for you. We look forward to hearing from you.
1 out of 5 stars
Thumbs down graphic, would not recommend
21 August, 2025Verified purchase
No Ma'am
I wanted to LOVE these products. Watched vids and read info directly from their website. My hair never dried after 2 1/2 hrs and was so stuff I could literally break it. Had to wash it totally out. Paid beautician for nothing!!
5 out of 5 stars
Thumbs up graphic, would recommend
7 August, 2025Verified purchase
My Curls are in LOVE with This!
I am absolutely obsessed with The Doux Bee Girl Curl Custard! From the first use, I could tell this product was something special. It gives my curls the perfect amount of definition without that heavy or crunchy feeling. My hair feels soft, bouncy, and hydrated, and the shine is next-level!
5 out of 5 stars
7 August, 2025
originally posted on The Doux
Love my curls again
I have had thick super curly hair my whole life, struggled finding a product that truly worked. I have four containers now of bee girl honey cream ! This has by far been the absolute best product for me ever ! I LOVE it my girls are so soft and natural feeling everyone ask what did you do differently…. I send them to this cream!
2 out of 5 stars
Thumbs down graphic, would not recommend
2 August, 2025Verified purchase
Weird consistency and smell
Very odd texture - I was expecting this to feel like a curling custard and instead it felt like glue. The smell is overpowering as well. I don’t like the way it made my hair feel… it almost felt like I was plastering the hair down.
3 out of 5 stars
Thumbs down graphic, would not recommend
8 July, 2025Verified purchase
Good for first day hair
It’s good for one day hair. I have a TWA is looks good for one day but the next my hair was matted to my head and to awaken my curls with just water was a no go it flakes sooo bad and as a black girl washing my wash daily is not an opening. I lowkey want to return it but I definitely have used the product.
2 out of 5 stars
Thumbs down graphic, would not recommend
4 July, 2025Verified purchase
Flakes
When hair drys, it flakes. It would white flakes on my dark blouses or T shirts. That’s a no, for me
5 out of 5 stars
Thumbs up graphic, would recommend
28 June, 2025Verified purchase
Just Right!
I like that it smell good, thick formula but, soft hold. Less goes a long way.
5 out of 5 stars
Thumbs up graphic, would recommend
25 June, 2025Verified purchase
Even though my hair is a little stiff and crunchy
I like it and it smells amazing.
5 out of 5 stars
24 June, 2025
originally posted on The Doux
Great Product!
I used it for the first time to day. I like it and it smells amazing. I love a one and done product and The Doux delivers everytime. My only draw back it my hair is a little stiff and has a crunch.
4 out of 5 stars
Thumbs up graphic, would recommend
18 June, 2025Verified purchase
1st time
Very nice definition. But lots of flaking. Will try a different method and combo next time.
4 out of 5 stars
Thumbs up graphic, would recommend
9 June, 2025Verified purchase
Grear Hold
Great hold. Amazing hold actually. Really allowed my hair to hold the curls through day three when I usually do another wash and go. It is very sticking but does have some good slip. Like everybody else commented the smell is kind of horrible.