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Tide Zero Soft Lavender HE Deep Cleaning Concentrated Liquid Laundry Detergent - 2 of 4Tide Zero Soft Lavender HE Deep Cleaning Concentrated Liquid Laundry Detergent - 3 of 4Tide Zero Soft Lavender HE Deep Cleaning Concentrated Liquid Laundry Detergent - 4 of 4
Tide Zero Soft Lavender HE Deep Cleaning Concentrated Liquid Laundry Detergent - 1 of 4

Tide Zero Soft Lavender HE Deep Cleaning Concentrated Liquid Laundry Detergent 64 Loads - 84 fl oz

17 Questions
Only at  target 
$12.99 ($0.15/fluid ounce)See 2 deals for this item
Size84 fl oz

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At a glance

About this item

Highlights

  • DERM TESTED SCENT AND GENTLE FORMULA: Designed to be gentle with no dyes and derm tested scent
  • NATURE INSPIRED FRESHNESS: Enjoy a gentle washing soap with a scent inspired by nature
  • NO ADDED DYES OR HEAVY PERGUMES: 100% free of added dyes and heavy perfumes
  • SIGNATURE SCENT: Soft Lavender Scent with refreshing top notes of citrus, apple, and dew, complemented by a floral heart of lily, linden, and violet, finished by a warm base of raspberry, benzoin, and amber
  • VERSATILE USE: Exceptional cleaning in all washing machines and water conditions, even cold water
  • Includes one 84 fl oz, 64 count package of Tide Free & Gentle Liquid Laundry Detergent

Description

Experience a new level of clean with Tide Fresh & Gentle liquid laundry detergent with nature inspired freshness. This gentle laundry detergent is designed to be gentle and is expertly crafted for those seeking a laundry soap that is dermatologist tested and 100% free of added dyes and heavy perfumes. Tide Fresh & Gentle detergent delivers the trusted power of Tide in a formula designed for sensitive skin, providing gentle detergent that leaves your laundry with nature inspired freshness.

Experience the calming Soft Lavender Scent, featuring top notes of citrus, apple, and dew that invigorate the senses. The fragrance unfolds into a floral heart of lily, linden, and violet, that enhances relaxation. Finally, it finishes with a warm base of raspberry, benzoin, and amber, leaving a soothing aroma that envelops you in tranquility. With Tide Fresh and Gentle laundry detergent, you can trust each wash to be kind to your skin while still achieving a deep clean. This liquid detergent works in all machines and water conditions, making it a versatile choice for every household. Enjoy the confidence that comes with using a dermatologist tested scent for laundry. Includes one 84 fl oz jug of Tide Fresh & Gentle liquid laundry detergent, good for 64 Loads.
Scent: Scented, Lavender
Health Facts: Phosphate-Free, Bleach-Free, Perchloroethylene-Free, Aluminum-Free, Paraben-Free, Trichloroethylene-Free, Dye-Free
Product Warning: Keep container tightly sealed, keep out of reach of children
Features: Odor Control, Cold Water Detergent, All-Temperature Detergent, Color Care
Product Form: Liquid
Formulation: High Efficiency (HE), Concentrated, Deep Cleaning
Sustainability Claims: Contains Recycled Content, Post-Consumer Recycled Material, Recyclable
Safety and Security Features: Spill-Resistant Lid
Industry or Government Certifications: No Certifications
Surfaces Not Recommended: Fur, Silk, Suede, Leather
Number of uses: 64
TCIN: 81428748
UPC: 030772121535
Item Number (DPCI): 003-08-0572
Origin: Made in the USA or Imported
General Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers.
If the item details aren’t accurate or complete, we want to know about it.

Allergens & Warnings:

Caution: eye irritant. harmful if swallowed. see back label.caution: keep out of reach of children. if swallowed, give a glassful of water. do not induce vomiting. call a physician. in case of eye contact, flush with water. do not reuse this package for dispensing beverages or other liquids. contains surfactants (anionic and nonionic) and enzymes.

Shipping details

Estimated ship dimensions: 11.37 inches length x 7.16 inches width x 4.25 inches height
Estimated ship weight: 5.95 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
See the return policy for complete information.

Q: Is this detergent lightly scented or heavily scented like regular tide?

submitted by DonnaK - 10 months ago

  • A: It’s much lighter in my opinion

    submitted byCC - 9 months ago

  • A: People will perceive scent differently, but it's supposed to leave your clothes with a light, fresh scent.

    submitted byP&G - 8 months ago
    Brand expert

Q: Is this tide hypoallergenic

submitted by Lisa - 4 months ago

  • A: Hi there Lisa! Great question. Our Tide Zero Soft Lavender HE Liquid Laundry Detergent offers a trusted, tough clean that’s safe for your family, meeting the EPA Safer Choice standard. It contains 0% dyes, chlorine, phosphates, optical brighteners, or DTPA, and is gentle on skin. Featuring CleanScent Technology, it leaves clothes with a light, fresh scent. Made using 100% renewable wind power electricity, Tide Zero is biodegradable, works in all washing machines, but does not have a plant-based chassis. So, no, our Tide Zero is does not have an hypoallergenic quality to it, but our Tide Liquid Free & Gentle does, while being free of dyes, perfumes and formulated for people with sensitive skin. So, you should definitely try it if you are looking for an hypoallergenic option. Please feel free to contact us at (800) 879-8433 for any further questions. Your satisfaction is highly important for us at Tide.

    submitted byP&G - 4 months ago
    Brand expert

Q: Is this as low suds as Tide refresh free and gentle? I need extra low suds

submitted by Merrycat - 5 months ago

  • A: Hi there! Great question. Both our Tide Zero Soft Lavender HE Liquid Laundry Detergent and our Tide Free & Gentle Odor Refresh are HE laundry detergents, and they both have the quality to them of being LOW suds because of the HE formulation. Please contact us at (800) 879-8433 for any further questions. Your satisfaction is highly important for us at Tide. 

    submitted byP&G - 5 months ago
    Brand expert

Q: Is it safe for infants baby?

submitted by Safe - 1 year ago

  • A: Our detergent is safe to use when used as directed. If you're concerned, please contact your pediatrician.

    submitted byTide - 1 year ago
    Brand expert

Q: Is this product safe for performance fabrics like Activewear? Is it safe for polyester?

submitted by - 2 years ago

  • A: That's a great question. Our detergent has been tested to be safe on many fabrics, but we recommend following the care label on your garment for the best and most appropriate cleaning.

    submitted byP&G - 2 years ago
    Brand expert

Q: Can people with Ezcema use this ?

submitted by Soulie - 2 years ago

  • A: Our Tide Zero contains 0% dyes, chlorine, phosphates, optical brighteners, or DTPA. We recommend reaching out to your trusted health professional to determine if this Tide is right for you.

    submitted byP&G - 2 years ago
    Brand expert

Q: Does this laundry soap contain sodium laural salfate ?

submitted by Meamartha - 2 years ago

  • A: Yes it does. You can see a list of ingredients under "label info" in the listing.

    submitted byTide - 2 years ago
    Brand expert

Q: What is the difference in ingredients for your Tide zero product and your Purclean Tide?

submitted by Erjh29 - 2 years ago

  • A: The main difference is that Tide purclean™ is the first bio-based detergent with the trusted cleaning power of Tide.

    submitted byP&G - 2 years ago
    Brand expert

Q: Why does product say "sulfate free" when sodium lauryl sulfate is listed as ingredient?

submitted by DG - 2 years ago

  • A: Thank you for reaching out to us about this. Because Tide is designed for everyday use, we go beyond regulatory compliance to ensure each ingredient in our products has been evaluated for safety. Giving you the great clean you can expect from Tide is important to us. Sodium Lauryl Sulfate, also known as SLS, is an ingredient that provides a cleaning benefit on tough everyday soils like grease and grass stains. SLS is an ingredient that is certified to be Safer Choice by the EPA and has been tested to be gentle on sensitive skin. Additionally, Tide Zero continues to be free of added phosphates, dyes, or chlorine and meet EPA Safer Choice Product Standards.

    submitted byP&G - 2 years ago
    Brand expert

Q: Is it safe to use this to wash baby clothes?

submitted by Athan - 2 years ago

  • A: Tide Zero is safe to use on baby clothes so long as you follow the care label.

    submitted byTide - 2 years ago
    Brand expert
See all questions (17)

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4.7 out of 5 stars with 924 reviews
cleans effectively: 4.6 out of 5
quality: 4.53 out of 5
scent: 4.47 out of 5
value: 4.29 out of 5
80% would recommend
139 recommendations
5 out of 5 stars
Thumbs up graphic, would recommend
20 August, 2026Verified purchase

(no review title)

We have been using this laundry soap for years, it does a great job and we love that there are not harmful chemicals in it and it’s not a heavy perfumed smell.
BOOZOO
cleans effectively: 5 out of 5
quality: 5 out of 5
scent: 5 out of 5
value: 5 out of 5
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5 out of 5 stars
Thumbs up graphic, would recommend
16 August, 2026Verified purchase

Best laundry soap!

Love this laundry soap mild scent nothing to strong!
cleans effectively: 5 out of 5
quality: 5 out of 5
scent: 5 out of 5
value: 5 out of 5
1 guest found this review helpful. Did you?
5 out of 5 stars
16 August, 2026Verified purchase

(no review title)

Love how this has a light scent but cleans very well.
Happy Mom
1 guest found this review helpful. Did you?
5 out of 5 stars
14 August, 2026Verified purchase

(no review title)

Our favorite detergent with fewer chemicals.
Jessica
1 guest found this review helpful. Did you?
5 out of 5 stars
Thumbs up graphic, would recommend
10 August, 2026Verified purchase

Nice product

Good excelente
cleans effectively: 5 out of 5
quality: 5 out of 5
scent: 5 out of 5
value: 5 out of 5
Did you find this review helpful?
5 out of 5 stars
Thumbs up graphic, would recommend
9 August, 2026Verified purchase

(no review title)

I have sensitive skin and it doesn’t irritate my skin.
Unknown
cleans effectively: 5 out of 5
quality: 5 out of 5
scent: 5 out of 5
value: 5 out of 5
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3 out of 5 stars
Thumbs down graphic, would not recommend
4 August, 2026Verified purchase

Zero does not mean free & clear

I don’t think this is sensitive skin safe. I broke out in tiny patches of micro hives all over the insides of my elbows, armpits, and the back of my knees. It also did not clean nearly as well as actual sensitive skin safe detergents like All F&C
Nik 6
cleans effectively: 3 out of 5
quality: 3 out of 5
scent: 5 out of 5
value: 5 out of 5
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5 out of 5 stars
Thumbs up graphic, would recommend
28 July, 2026Verified purchase

best of both worlds

smells great. no bad reactions for our sensitive skin
Heathermay
cleans effectively: 5 out of 5
quality: 5 out of 5
scent: 5 out of 5
value: 5 out of 5
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5 out of 5 stars
Thumbs up graphic, would recommend
24 July, 2026Verified purchase

good scent

i love the scent on this detergent. no dyes so no dye stains on white clothes!. never need to use as much just follow what it says on the cap and your clothes will be smelling fresh.
1 reply from Tide team - 17 days ago
Lexi, we are so delighted to hear you love the Soft Lavender scent of our Tide Zero Soft Lavender HE Deep Cleaning Concentrated Liquid Laundry Detergent! It is fantastic that you appreciate its nature-inspired freshness and that the absence of dyes prevents any staining on your white clothes. We specifically formulated this detergent with a derm-tested scent and no added dyes or heavy perfumes to be gentle yet effective. It is wonderful that you find you never need to use too much, and by following the cap's instructions, your clothes consistently smell fresh. Thank you for your excellent feedback!
lexi
cleans effectively: 5 out of 5
quality: 5 out of 5
scent: 5 out of 5
value: 5 out of 5
1 guest found this review helpful. Did you?
5 out of 5 stars
16 July, 2026Verified purchase

(no review title)

Cleans as well as regular tide. The scent is nice but smells more like melons than lavender. Still nice though! Doesn’t cause headaches like many other floral/sweet scents do.
1 reply from Tide team - 30 days ago
Thank you for your fantastic review of Tide Zero Soft Lavender Liquid Laundry Detergent! We're so pleased you appreciate its cleaning performance. It's wonderful that you find the scent nice and that it avoids any discomfort, unlike many other scents. We appreciate your observation that it evokes melons more than lavender; your detailed feedback helps us understand scent perceptions. Your feedback truly highlights Tide Zero Soft Lavender's commitment to delivering powerful cleaning with a pleasant, unique fragrance that is gentle on sensitivities. We're so glad you love it!
4 guests found this review helpful. Did you?
5 out of 5 stars
Thumbs up graphic, would recommend
3 July, 2026Verified purchase

Great scent and light formula

Great light scent but still soft enough for sensitive skin.
1 reply from Tide team - 2 months ago
Hi Sara! Thank you for your wonderful feedback! We’re glad to hear you enjoy the light scent of Tide and that the formula is gentle enough for sensitive skin. We appreciate your support!
Sarashpic
cleans effectively: 5 out of 5
quality: 5 out of 5
scent: 5 out of 5
value: 4 out of 5
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5 out of 5 stars
Thumbs up graphic, would recommend
9 June, 2026Verified purchase

Best detergent ever!!!!

My go to for the past 7 years. I love the scent and literally take out every stain known to man. Definitely worth the price.
cleans effectively: 5 out of 5
quality: 5 out of 5
scent: 5 out of 5
value: 4 out of 5
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5 out of 5 stars
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8 June, 2026Verified purchase

Good for sensitive skin

I like the fragrance. It’s smell so good. Good for sensitive skin.
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cleans effectively: 5 out of 5
quality: 5 out of 5
scent: 5 out of 5
value: 5 out of 5
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5 June, 2026Verified purchase

(no review title)

Perfect for sensitive skin
Mrs Meyers Fan
cleans effectively: 4 out of 5
quality: 5 out of 5
scent: 5 out of 5
value: 4 out of 5
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5 out of 5 stars
3 June, 2026Verified purchase

(no review title)

It is lightly fragrance without the dyes.
Ive
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5 out of 5 stars
Thumbs up graphic, would recommend
21 May, 2026Verified purchase

Tide believer

Works great on stains and sensitive skin and the smell is fantastic
Kim
cleans effectively: 5 out of 5
quality: 5 out of 5
scent: 5 out of 5
value: 4 out of 5
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5 out of 5 stars
23 April, 2026Verified purchase

(no review title)

Only detergent we use. Great for sensitive skin and a nice light smell
Jax R
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5 out of 5 stars
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20 April, 2026Verified purchase

Winner

Not too shabby. Cleans well and the scent won't knock you off your feet like some others.
Elizabeth
cleans effectively: 5 out of 5
quality: 5 out of 5
scent: 5 out of 5
value: 5 out of 5
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5 out of 5 stars
Thumbs up graphic, would recommend
18 April, 2026Verified purchase

GREAT STUFF!!!

BEST STUFF!!! It’s gentle on colored clothes and just the right amount of scent/lavender!!!
Angelina
cleans effectively: 5 out of 5
quality: 5 out of 5
scent: 5 out of 5
value: 5 out of 5
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5 out of 5 stars
Thumbs up graphic, would recommend
28 March, 2026Verified purchase

Loved by large family

It works great and has an amazing smell. It does not irritate our sensitive skin at all.
Waste of money
cleans effectively: 5 out of 5
quality: 5 out of 5
scent: 5 out of 5
value: 4 out of 5
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