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Tide Zero Soft Lavender HE Deep Cleaning Concentrated Liquid Laundry Detergent - 2 of 4Tide Zero Soft Lavender HE Deep Cleaning Concentrated Liquid Laundry Detergent - 3 of 4Tide Zero Soft Lavender HE Deep Cleaning Concentrated Liquid Laundry Detergent - 4 of 4
Tide Zero Soft Lavender HE Deep Cleaning Concentrated Liquid Laundry Detergent - 1 of 4

Tide Zero Soft Lavender HE Deep Cleaning Concentrated Liquid Laundry Detergent 64 Loads - 84 fl oz

$12.99 ($0.15/fluid ounce)See 2 deals for this item
Size84 fl oz

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At a glance

About this item

Highlights

  • DERM TESTED SCENT AND GENTLE FORMULA: Designed to be gentle with no dyes and derm tested scent
  • NATURE INSPIRED FRESHNESS: Enjoy a gentle washing soap with a scent inspired by nature
  • NO ADDED DYES OR HEAVY PERGUMES: 100% free of added dyes and heavy perfumes
  • SIGNATURE SCENT: Soft Lavender Scent with refreshing top notes of citrus, apple, and dew, complemented by a floral heart of lily, linden, and violet, finished by a warm base of raspberry, benzoin, and amber
  • VERSATILE USE: Exceptional cleaning in all washing machines and water conditions, even cold water
  • Includes one 84 fl oz, 64 count package of Tide Free & Gentle Liquid Laundry Detergent

Description

Experience a new level of clean with Tide Fresh & Gentle liquid laundry detergent with nature inspired freshness. This gentle laundry detergent is designed to be gentle and is expertly crafted for those seeking a laundry soap that is dermatologist tested and 100% free of added dyes and heavy perfumes. Tide Fresh & Gentle detergent delivers the trusted power of Tide in a formula designed for sensitive skin, providing gentle detergent that leaves your laundry with nature inspired freshness.

Experience the calming Soft Lavender Scent, featuring top notes of citrus, apple, and dew that invigorate the senses. The fragrance unfolds into a floral heart of lily, linden, and violet, that enhances relaxation. Finally, it finishes with a warm base of raspberry, benzoin, and amber, leaving a soothing aroma that envelops you in tranquility. With Tide Fresh and Gentle laundry detergent, you can trust each wash to be kind to your skin while still achieving a deep clean. This liquid detergent works in all machines and water conditions, making it a versatile choice for every household. Enjoy the confidence that comes with using a dermatologist tested scent for laundry. Includes one 84 fl oz jug of Tide Fresh & Gentle liquid laundry detergent, good for 64 Loads.
Scent: Scented, Lavender
Health Facts: Phosphate-Free, Bleach-Free, Perchloroethylene-Free, Aluminum-Free, Paraben-Free, Trichloroethylene-Free, Dye-Free
Product Warning: Keep container tightly sealed, keep out of reach of children
Features: Odor Control, Cold Water Detergent, All-Temperature Detergent, Color Care
Product Form: Liquid
Formulation: High Efficiency (HE), Concentrated, Deep Cleaning
Sustainability Claims: Contains Recycled Content, Post-Consumer Recycled Material, Recyclable
Safety and Security Features: Spill-Resistant Lid
Industry or Government Certifications: No Certifications
Surfaces Not Recommended: Fur, Silk, Suede, Leather
Number of uses: 64
TCIN: 81428748
UPC: 030772121535
Item Number (DPCI): 003-08-0572
Origin: Made in the USA or Imported
General Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers.
If the item details aren’t accurate or complete, we want to know about it.

Allergens & Warnings:

Caution: eye irritant. harmful if swallowed. see back label.caution: keep out of reach of children. if swallowed, give a glassful of water. do not induce vomiting. call a physician. in case of eye contact, flush with water. do not reuse this package for dispensing beverages or other liquids. contains surfactants (anionic and nonionic) and enzymes.

Shipping details

Estimated ship dimensions: 11.37 inches length x 7.16 inches width x 4.25 inches height
Estimated ship weight: 5.95 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
See the return policy for complete information.

Q: Is this detergent lightly scented or heavily scented like regular tide?

submitted by DonnaK - 9 months ago

  • A: It’s much lighter in my opinion

    submitted byCC - 9 months ago

  • A: People will perceive scent differently, but it's supposed to leave your clothes with a light, fresh scent.

    submitted byP&G - 8 months ago
    Brand expert

Q: Is this tide hypoallergenic

submitted by Lisa - 3 months ago

  • A: Hi there Lisa! Great question. Our Tide Zero Soft Lavender HE Liquid Laundry Detergent offers a trusted, tough clean that’s safe for your family, meeting the EPA Safer Choice standard. It contains 0% dyes, chlorine, phosphates, optical brighteners, or DTPA, and is gentle on skin. Featuring CleanScent Technology, it leaves clothes with a light, fresh scent. Made using 100% renewable wind power electricity, Tide Zero is biodegradable, works in all washing machines, but does not have a plant-based chassis. So, no, our Tide Zero is does not have an hypoallergenic quality to it, but our Tide Liquid Free & Gentle does, while being free of dyes, perfumes and formulated for people with sensitive skin. So, you should definitely try it if you are looking for an hypoallergenic option. Please feel free to contact us at (800) 879-8433 for any further questions. Your satisfaction is highly important for us at Tide.

    submitted byP&G - 3 months ago
    Brand expert

Q: Is this as low suds as Tide refresh free and gentle? I need extra low suds

submitted by Merrycat - 4 months ago

  • A: Hi there! Great question. Both our Tide Zero Soft Lavender HE Liquid Laundry Detergent and our Tide Free & Gentle Odor Refresh are HE laundry detergents, and they both have the quality to them of being LOW suds because of the HE formulation. Please contact us at (800) 879-8433 for any further questions. Your satisfaction is highly important for us at Tide. 

    submitted byP&G - 4 months ago
    Brand expert

Q: Is it safe for infants baby?

submitted by Safe - 1 year ago

  • A: Our detergent is safe to use when used as directed. If you're concerned, please contact your pediatrician.

    submitted byTide - 1 year ago
    Brand expert

Q: Is this product safe for performance fabrics like Activewear? Is it safe for polyester?

submitted by - 1 year ago

  • A: That's a great question. Our detergent has been tested to be safe on many fabrics, but we recommend following the care label on your garment for the best and most appropriate cleaning.

    submitted byP&G - 1 year ago
    Brand expert

Q: Can people with Ezcema use this ?

submitted by Soulie - 1 year ago

  • A: Our Tide Zero contains 0% dyes, chlorine, phosphates, optical brighteners, or DTPA. We recommend reaching out to your trusted health professional to determine if this Tide is right for you.

    submitted byP&G - 1 year ago
    Brand expert

Q: Does this laundry soap contain sodium laural salfate ?

submitted by Meamartha - 2 years ago

  • A: Yes it does. You can see a list of ingredients under "label info" in the listing.

    submitted byTide - 2 years ago
    Brand expert

Q: What is the difference in ingredients for your Tide zero product and your Purclean Tide?

submitted by Erjh29 - 2 years ago

  • A: The main difference is that Tide purclean™ is the first bio-based detergent with the trusted cleaning power of Tide.

    submitted byP&G - 2 years ago
    Brand expert

Q: Why does product say "sulfate free" when sodium lauryl sulfate is listed as ingredient?

submitted by DG - 2 years ago

  • A: Thank you for reaching out to us about this. Because Tide is designed for everyday use, we go beyond regulatory compliance to ensure each ingredient in our products has been evaluated for safety. Giving you the great clean you can expect from Tide is important to us. Sodium Lauryl Sulfate, also known as SLS, is an ingredient that provides a cleaning benefit on tough everyday soils like grease and grass stains. SLS is an ingredient that is certified to be Safer Choice by the EPA and has been tested to be gentle on sensitive skin. Additionally, Tide Zero continues to be free of added phosphates, dyes, or chlorine and meet EPA Safer Choice Product Standards.

    submitted byP&G - 2 years ago
    Brand expert

Q: Is it safe to use this to wash baby clothes?

submitted by Athan - 2 years ago

  • A: Tide Zero is safe to use on baby clothes so long as you follow the care label.

    submitted byTide - 2 years ago
    Brand expert
See all questions (17)

Additional product information and recommendations

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Guests are saying

This laundry detergent is a favorite among guests for its effective cleaning power and gentle formula, making it ideal for sensitive skin. Many appreciate the light lavender scent, which is pleasant without being overpowering. It works well on tough stains and is free from harsh chemicals and dyes. Guests have found it to be a reliable choice for maintaining the freshness of their clothes while being mindful of skin sensitivities.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.7 out of 5 stars with 905 reviews
    cleans effectively: 4.6 out of 5
    quality: 4.52 out of 5
    scent: 4.45 out of 5
    value: 4.25 out of 5
    80% would recommend
    133 recommendations
    5 out of 5 stars
    Thumbs up graphic, would recommend
    24 July, 2026Verified purchase

    good scent

    i love the scent on this detergent. no dyes so no dye stains on white clothes!. never need to use as much just follow what it says on the cap and your clothes will be smelling fresh.
    lexi
    cleans effectively: 5 out of 5
    quality: 5 out of 5
    scent: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    16 July, 2026Verified purchase

    (no review title)

    Cleans as well as regular tide. The scent is nice but smells more like melons than lavender. Still nice though! Doesn’t cause headaches like many other floral/sweet scents do.
    1 reply from Tide team - 5 days ago
    Thank you for your fantastic review of Tide Zero Soft Lavender Liquid Laundry Detergent! We're so pleased you appreciate its cleaning performance. It's wonderful that you find the scent nice and that it avoids any discomfort, unlike many other scents. We appreciate your observation that it evokes melons more than lavender; your detailed feedback helps us understand scent perceptions. Your feedback truly highlights Tide Zero Soft Lavender's commitment to delivering powerful cleaning with a pleasant, unique fragrance that is gentle on sensitivities. We're so glad you love it!
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    3 July, 2026Verified purchase

    Great scent and light formula

    Great light scent but still soft enough for sensitive skin.
    1 reply from Tide team - 21 days ago
    Hi Sara! Thank you for your wonderful feedback! We’re glad to hear you enjoy the light scent of Tide and that the formula is gentle enough for sensitive skin. We appreciate your support!
    Sarashpic
    cleans effectively: 5 out of 5
    quality: 5 out of 5
    scent: 5 out of 5
    value: 4 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    9 June, 2026Verified purchase

    Best detergent ever!!!!

    My go to for the past 7 years. I love the scent and literally take out every stain known to man. Definitely worth the price.
    cleans effectively: 5 out of 5
    quality: 5 out of 5
    scent: 5 out of 5
    value: 4 out of 5
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    8 June, 2026Verified purchase

    Good for sensitive skin

    I like the fragrance. It’s smell so good. Good for sensitive skin.
    CloverZn
    cleans effectively: 5 out of 5
    quality: 5 out of 5
    scent: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    5 June, 2026Verified purchase

    (no review title)

    Perfect for sensitive skin
    Mrs Meyers Fan
    cleans effectively: 4 out of 5
    quality: 5 out of 5
    scent: 5 out of 5
    value: 4 out of 5
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    3 June, 2026Verified purchase

    (no review title)

    It is lightly fragrance without the dyes.
    Ive
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    21 May, 2026Verified purchase

    Tide believer

    Works great on stains and sensitive skin and the smell is fantastic
    Kim
    cleans effectively: 5 out of 5
    quality: 5 out of 5
    scent: 5 out of 5
    value: 4 out of 5
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    23 April, 2026Verified purchase

    (no review title)

    Only detergent we use. Great for sensitive skin and a nice light smell
    Jax R
    2 guests found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    20 April, 2026Verified purchase

    Winner

    Not too shabby. Cleans well and the scent won't knock you off your feet like some others.
    Elizabeth
    cleans effectively: 5 out of 5
    quality: 5 out of 5
    scent: 5 out of 5
    value: 5 out of 5
    2 guests found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    18 April, 2026Verified purchase

    GREAT STUFF!!!

    BEST STUFF!!! It’s gentle on colored clothes and just the right amount of scent/lavender!!!
    Angelina
    cleans effectively: 5 out of 5
    quality: 5 out of 5
    scent: 5 out of 5
    value: 5 out of 5
    3 guests found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    28 March, 2026Verified purchase

    Loved by large family

    It works great and has an amazing smell. It does not irritate our sensitive skin at all.
    Waste of money
    cleans effectively: 5 out of 5
    quality: 5 out of 5
    scent: 5 out of 5
    value: 4 out of 5
    4 guests found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    25 March, 2026Verified purchase

    bright and fresh

    This is the best detergent.I've used it for years & years. it gets my clothes clean and I love how my clothes smell fresh.
    Melody
    cleans effectively: 5 out of 5
    quality: 5 out of 5
    scent: 5 out of 5
    value: 5 out of 5
    2 guests found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    17 March, 2026Verified purchase

    Love this detergent-good for cold water washing

    I love this laundry detergent! Target has been the only place I can find it unfortunately!
    GGFleming
    cleans effectively: 5 out of 5
    quality: 5 out of 5
    scent: 5 out of 5
    value: 5 out of 5
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    24 February, 2026Verified purchase

    (no review title)

    Love the scent of this laundry detergent as well as the cleaning effectiveness!!! The low cost also is an amazing advantage that everyone should take advantage of!!!!
    Laurie
    cleans effectively: 5 out of 5
    quality: 5 out of 5
    scent: 5 out of 5
    value: 5 out of 5
    3 guests found this review helpful. Did you?
    5 out of 5 stars
    13 February, 2026Verified purchase

    (no review title)

    Love this detergent
    bethyleigh
    2 guests found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    8 February, 2026Verified purchase

    (no review title)

    Works great
    Jackie
    cleans effectively: 5 out of 5
    quality: 5 out of 5
    scent: 4 out of 5
    value: 4 out of 5
    2 guests found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    29 January, 2026Verified purchase

    (no review title)

    My favorite for a scent with sensitive skin. Scent is not overpowering but a fresh light scent.
    Alexa
    cleans effectively: 5 out of 5
    quality: 5 out of 5
    scent: 5 out of 5
    value: 5 out of 5
    2 guests found this review helpful. Did you?
    1 out of 5 stars
    18 January, 2026
    originally posted on tide.com
    Image

    Not lavender scented

    I really wish I could use this product, but it does not smell like lavender. It's got an artificial candy smell, not a lavender smell. I just have to use unscented Tide. I'd like to use the unscented Tide purclean, but it makes too much foam! Hope you guys can make this in a natural lavender scent, or unscented one day. I had to return this because it wasn't actually lavender scented like it says it is. It was not a one-off thing either, they all smell like candy and not lavender.
    1 reply from Customer Care team - 6 months ago
    Thank you for sharing your feedback regarding Tide Zero Soft Lavender. We genuinely appreciate your input and understand how disappointing it can be when a product does not meet your expectations, especially when it comes to scent. Tide Zero is designed to be gentle and safe for your family, meeting the EPA Safer Choice standard. However, we recognize that scent preferences can vary widely among consumers. While Tide Zero Soft Lavender is intended to have a soft lavender scent, we understand that some users may perceive it differently, as you mentioned. If you are looking for an unscented option, we recommend trying Tide Free & Gentle Liquid, which is formulated without dyes or perfumes. Additionally, if you prefer detergent pods, Tide PODS Free & Gentle may be a suitable alternative for you. We take quality very seriously and want to ensure that our products meet your expectations. If you have further concerns or would like to discuss this matter in more detail, please do not hesitate to reach out to us at (800) 879-8433. Your satisfaction is important to us, and we are here to help. Thank you again for your feedback, and we hope to provide you with a product that meets your needs in the future.
    Daveeed
    6 guests found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    16 January, 2026Verified purchase

    (no review title)

    wonderful product. cleans and smells great
    No thanks
    cleans effectively: 5 out of 5
    quality: 5 out of 5
    scent: 5 out of 5
    value: 5 out of 5
    1 guest found this review helpful. Did you?

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